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latest innovations<br />
Did you know a woman’s eyes age 36% faster than the rest of her body? The<br />
new <strong>Olay</strong> <strong>Regenerist</strong> <strong>Micro</strong>-<strong>Sculpting</strong> <strong>Eye</strong> & <strong>Lash</strong> <strong>Duo</strong> with Skin Energizing<br />
Technology is the first mass total eye care product to give women younger-looking<br />
eyes that are brighter in just one week.<br />
This is the first eye cream and lash serum product with a dual applicator<br />
designed to provide a 360˚ eye care solution treating lids, lines and lashes<br />
for a total eye transformation:<br />
• The easy-to-use applicator and hydrating formulas<br />
offer three benefits in one: visibly softer-looking<br />
lines, firmer eyes, and thicker lashes for youngerlooking<br />
eyes in just one week.<br />
• The earliest signs of aging often appear around<br />
the eyes, beginning in a woman’s early 20s and<br />
rapidly progressing in her 30s, according to a<br />
recent study.* This innovative product helps restore<br />
a youthful appearance.<br />
* According to a ten-year joint study by Professor Osamu<br />
Kuwazuru of Fukui University and dermatologist Dr. Shuhei<br />
Imayama of Kyushu University.<br />
• Fast-absorbing, non-greasy formulas penetrate<br />
deeply into the skin surface and hydrate the eye<br />
area in two steps:<br />
– The <strong>Eye</strong> Cream hydrates to help regenerate<br />
skin’s youthful look, reduce fine line and wrinkle<br />
appearance around the eyes, firm the eye area<br />
and smooth the look of lids.<br />
– The <strong>Lash</strong> Serum helps hydrate to nourish lashes<br />
from base to tip, and coats to thicken the look<br />
of eyelashes which can thin with age, similar<br />
to hair.<br />
pginnovation.com
About <strong>Olay</strong> <strong>Regenerist</strong> <strong>Micro</strong>-<br />
<strong>Sculpting</strong> <strong>Eye</strong> & <strong>Lash</strong> <strong>Duo</strong><br />
Technology:<br />
Ophthalmologist-tested <strong>Olay</strong> <strong>Regenerist</strong> <strong>Micro</strong>-<br />
<strong>Sculpting</strong> <strong>Eye</strong> & <strong>Lash</strong> <strong>Duo</strong> combines a hydrating <strong>Eye</strong><br />
Cream with a nourishing <strong>Lash</strong> Serum:<br />
Availability:<br />
<strong>Olay</strong> <strong>Regenerist</strong> <strong>Micro</strong>-<strong>Sculpting</strong> <strong>Eye</strong> & <strong>Lash</strong> <strong>Duo</strong> will<br />
be available throughout the U.S. in January 2013<br />
everywhere <strong>Olay</strong> products are sold.<br />
• The hydrating <strong>Eye</strong> Cream with Skin Energizing<br />
Technology contains a complex of ingredients that<br />
energizes surface skin turnover:<br />
– Advanced Amino Peptide Complex with Olivem<br />
penetrates the upper outer layer of the skin’s<br />
surface, delivering moisturization to plump<br />
the skin.<br />
– Hydra-Firming Complex with Lys’lastine hydrates<br />
to help improve skin’s firmness.<br />
• The <strong>Lash</strong> Serum contains Glycerin, which provides<br />
moisturization and coats to thicken lashes from<br />
base to tip.<br />
Contacts<br />
Laura Brinker<br />
P&G Beauty & Grooming<br />
Communications<br />
Brinker.le@pg.com<br />
212.299.3796<br />
Sarai Goring/Reene Severino<br />
DeVries Public Relations<br />
646.253.0208/646.253.0429<br />
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