Online Conjoint Analysis: - YouGov

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Agenda I. Introduction: Characteristics of Conjoint Analysis II. Research objectives III. Methodology IV. Reliability during survey progress V. Effects of age and product category VI. Conclusions and directions for future research 10
Methodology: Database Peer analysis of 5 Online Conjoint Analyses: (1) „checking account“ – November 2004 – 528 respondents from online panel – 27 paired comparisons (2 versions) (2) „wall paints“ – January 2005 – 163 respondents from online panel and recruitment by telephone – 18 paired comparisons (3) „mobile phone price plans“ – January 2005 – 303 respondents from online panel – 16 paired comparisons (4) „building society savings“ – February 2005 – 306 respondents from online panel – 20 paired comparisons (5) „car study“ – March 2005 – 262 respondents from online panel – 27 paired comparisons Order of the paired comparisons was randomized in each study 11
Page 1 and 2: Online Conjoint Analysis: The faste
Page 3 and 4: 4 basic characteristics of Conjoint
Page 5 and 6: 4 basic characteristics of Conjoint
Page 7 and 8: Agenda I. Introduction: Characteris
Page 9: Problem Formulation Effect of exha
Page 15 and 16: Analysis of consistency of answers
Page 17 and 18: Consistency of answer during survey
Page 21 and 22: Age effects within consistency of a
Page 23 and 24: Differentiation according to the te
Page 25 and 26: Conclusion The analyses indicate,
Page 27: Thank you for your attention!

Online Conjoint Analysis: - YouGov

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