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Online Conjoint Analysis: - YouGov

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Further questions<br />

Based on all respondents no effects of the consistency<br />

of answer could be determined, which indicate a kind of<br />

exhaustion during progress of paired comparisons.<br />

Does the consistency of answer depend on the age of<br />

the respondent resp. do older people become<br />

exhausted earlier than younger people?<br />

Does the progress of consistency of answer depend on<br />

the product that is tested during the conjoint analysis?<br />

22

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