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14—The Daily Collegian Thursday, April 8, 1982
By PAUL ALEXANDER
Collegian Sports Writer
The selling of a program
leers doing fine job promoting hockey program
"The selling of a program" has been the ulterior
motive of one of the fastest growing sports teams at
Penn State.
The ice hockey club probably has more people
working behind the scenes than any other university
sport. The main reason being the leers are a club and
not a university sport. That means the leers are
without the services of the Sports Information Department.
The club has a staff of 60 people, 30 of which are
very active, trying to deluge the residents of State
College and University Park with hoards of leer
propaganda.
This requires a budget of around $8,000 that is
carefully allocated by club president Joe Battista and
his staff at the annual summer marketing meeting.
"We plan a marketing strategy each summer,"
Battista said. "We develop formal proposals and
presentations for our prospective sponsors."
This year's squad utilized the sponsorships of
several local businesses. Pepsi-Cola of Altoona and
John's Derailures footed the bill for WQWK's weekly
hockey talk show with Lou Kalb and McDonald's
sponsored "scoro" for every home game.
Our overall strategy is to flood all possible mediums
in the area," Battista said. "We try to present a
sphere of excitement that is associated with the game
of hockey."
The leers have volunteer staff members that write
and publish a weekly newsletter that is stuffed into
the student-produced program before every home
game. Artists design the pictures that appear in the
Collegian advertisements and the flyers that are
distributed on the various bulletin boards around
campus. They also have writers for the radio spots.
All of these promotional vices have enabled the
leers to continue to grow, while the trend in collegiate
sports is to cut back, according to Battista.
"We're one big happy family," Battista said. "We
have a common goal that unites us and all the
volunteers have a great deal of fun while the majority
of them are gaining good practical experience in
their respective fields."
Battista has also implemented a new project — an
alumni fund that goes back to the men who played
hockey at Penn State in the 1940's. He said it's
exciting to see how enthusiastic the alumni have been
and eventually, Battista would like to start an endowment.
This concerted effort on behalf of the hockey club
has hyped the interset in hockey in the area, while at
the same time the leers have received a great deal of
national recognition.
The Pittsburgh Press has expressed an interest in
covering the leers next season and both Hockey News
and Hockey Magazine told Battista that the leers
would be featured in one of their future issues.
All of this has put Penn State hockey on the map.
No longer will they have to scrounge for formidable
opponents.
In fact, next year's schedule figures to be almost
masochistic, considering the NCAA Division II and
III teams that will be invading the Indoor Sports
Complex next season.
Also, the leers will be playing in the Oswego Miller
Beer Tournament, one of the biggest NCAA Division
II tournaments in the East. They've also been offered
an all-expense paid trip to play in Alabama against
the Tide.
The hockey club has another, rather lofty goal. The
club wants to be a self-funding varsity team.
But considering the the accomplishments of this
past season (a title in the Penn State Invitational and
third in theNational Club Championships in Colorado)
, anything is possible.
A lofty goal, yes. Out of the question, no.
Householder leads Reds over Cubs
CINCINNATI (AP ) - Rookie outfielder
Paul Householder drove in two
runs with a homer and a triple last
night as the Cincinnati Reds defeated
the Chicago Cubs 6-2.
Householder lined a two-out homer
over the right field wall in the fourth
inning off starter Dickie Noles, 0-1. The
right fielder, also tripled to score Johnny
Bench from first in the sixth inning.
Householder had two of the four hits
allowed by Noles in 5 2-3 innings.
Cincinnati starter Bruce Berenyi, 1-
0, shut out the Cubs for six innings and
got relief help from Joe Price in the
seventh and Tom Hume in the eighth.
Berenyi struck out five, walked four
and surrendered five hits, blanking the
Cubs until Tye Waller singled and
scored on Bump Wills' two-out triple in
the seventh inning.
Astros 3, Cardinals 2
HOUSTON (AP) r- Houston's
Tony Scott and Luis Pujols
smashed run-scoring doubles, and Joe
Niekro and Joe Sambitp combined on a
seven-hitter last night to lead the Astros
to a 3-2 victory over the St. Louis
Cardinals.
Braves 6, Padres 4
SAN DIEGO (AP ) Dale Murphy
stroked a single, double and home run
and Brett Butler added three singles
and drove in two runs as the Atlanta
Braves defeated the San Diego Padres
6-4 yesterday.
Atlanta scored three times in the
third as loser John Montefusco allowed
four hits and walked a batter.
Lady Cagers corral two standouts
Women's basketball Coach Rene Portland
has successfully recruited two players
to add to her nationally ranked Lady
Lion team for the 1982-83 season.
Patti Longenecker, a 5-8 guard from
Lancaster-McCaskey High School and 5-
11 forward Lorraine McGirt from St.
Maria Goretti High School in Philadelphia
have signed letters of intent to play
with Penn State next year.
According to Portland, Longenecker
has great quickness and she will fit in
nicely with the transition style, the Lady
Lions like to play.
Longenecker led McCaskey to the
PIAA State championship this year by
averaging 18 points.seven rebounds.and
2.5 assists per game.
McGirt led St.Maria Goretti to a second
place finish in the Philadelphia Catholic
Championships. She averaged 17.5
points, 15 rebounds, and 3.5 assists per
game.
Mc Girt is expected to play a swing
guard position with the Lady Lions.
-by John Severance
No surprise: baseball games off
Once again, the baseball team has
fallen victim to the elements as its doubleheader
with Lock Haven scheduled
for today has been postponed until next
Tuesday, due to the frigid weather and
the snow.
So far this season, the Lions (1-2) have
had to postpone twinbills against Mansfield
and Lafayette and cancel the doubleheader
with Rutgers. The second
game of the twinbill against Bloomsburg
last week was also called off because of
rain.
This weekend, Penn State is scheduled
to play Mansfield on Saturday and Howard
on Sunday, but the way the weather
has been going, don't count on it.
•by John Severance
Equestrian team rides high in N.J
The equestrian team competed in the
Rutgers University Intercollegiate Horse
Show in Old Wicke, New. Jersey on Sunday,
and tied with the host Knights in
reserve high-point college. Centenary
College took high-point college.
Lady Lion, Lisa Kozik was the show's
reserve high-point rider. Penn State first
places were taken by Lianne Shumaker,
open horsemanship over fences and Kozik
in novice horsemanship over fences
and novice horsemanship. Renee Nodine
took first in novice horsemanship over
fences and Chris Francesconi was first in
novice horsemanship.
Lloyd cruises in Family Circle
HILTON HEAD ISLAND, S.C. (AP) -
Chris Evert Lloyd cruised to an easy
victory yesterday in the second round of
the $200,000 Family Circle Magazine Cup
tennis tournament, while three other
seeded players fell victim to upsets.
Yesterday marked the debut of Lloyd,
a six-time Family Circle champion, in
this year's tournament at the Sea Pines
Racquet Club.
In other matches, ninth-seeded Virginia
Ruzici was upset in three sets by
Korea's Duk Hee Lee, 7-5, 4-6, 6-4. *>
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U-251
ARCHAEOLOGY AND THE
BOOK OF MORMON
TIME
DATE
LOCATION
SPEAKER
7:00 - 8:30 p.m
April 8, 1982
HUB Reading Room
Kim Erdman. < Ph.D.
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Pt¦i^isi?' '
Dove,
Congratulations on
being chosen the
new Nittany Lion.
We knew you could
do id!
• Best of Luck
U-103 Your brothers
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