IBM in the Philippines - A Short Overview
IBM in the Philippines - A Short Overview
IBM in the Philippines - A Short Overview
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<strong>IBM</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es - A <strong>Short</strong> <strong>Overview</strong> 5 <strong>IBM</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es - A <strong>Short</strong> <strong>Overview</strong> 6<br />
• <strong>IBM</strong> w<strong>in</strong>s Asian CSR Awards for <strong>the</strong> “World<br />
Community Grid: Nutritious Rice for <strong>the</strong> World”<br />
pro-ject <strong>in</strong> 2009; “CSC: Help<strong>in</strong>g Create<br />
Interactive Flood Maps for a Smarter Philipp<strong>in</strong>es<br />
<strong>in</strong> 2010.<br />
• <strong>IBM</strong> w<strong>in</strong>s an Anvil Merit Award for <strong>the</strong><br />
“National Innovation Summit” <strong>in</strong> 2007.<br />
<strong>IBM</strong> Investments and Facilities <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es<br />
Sales & Distribution<br />
• <strong>IBM</strong> Plaza, Eastwood City Cyberpark<br />
• I2 Asiatown IT Park, Lahug,<br />
Cebu City<br />
Global Process Services<br />
• <strong>IBM</strong> Plaza, Eastwood City,<br />
Cyberpark, Quezon City<br />
• CyberOne, Eastwood City,<br />
Cyberpark, Quezon City<br />
• 1800 Eastwood City Cyberpark,<br />
Quezon City<br />
• Bldgs E, F, J UP Ayala Technohub,<br />
Quezon City<br />
• PBCom Tower, Makati City<br />
• Hanston Bldg, Ortigas Center (2011)<br />
Established <strong>in</strong> 1937, <strong>IBM</strong> Philipp<strong>in</strong>es has over 5,000 clients,<br />
400 bus<strong>in</strong>ess partners, 130 authorized service centers nation wide.<br />
In 1965, <strong>IBM</strong> set up a branch office <strong>in</strong> Cebu. To support <strong>IBM</strong>’s<br />
fast grow<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> <strong>the</strong> Sou<strong>the</strong>rn region, <strong>the</strong> Cebu branch<br />
office moved to its current premise <strong>in</strong> 2006.<br />
Service L<strong>in</strong>es: Human Resources, F<strong>in</strong>ance &<br />
Account<strong>in</strong>g, Procurement Services, and Customer<br />
Relationship Management<br />
Client: Serves 84 countries <strong>in</strong> North & South America,<br />
Asia and EMEA. Supports 15 languages.<br />
Recognition<br />
• <strong>IBM</strong> recognized as <strong>the</strong> “Fastest Grow<strong>in</strong>g BPO<br />
Company of <strong>the</strong> Year” <strong>in</strong> <strong>the</strong> 2011 ICT Awards.<br />
• <strong>IBM</strong> w<strong>in</strong>s award for “Strategic Vision<strong>in</strong>g and<br />
Partnership” at <strong>the</strong> Employers Confederation<br />
of <strong>the</strong> Philipp<strong>in</strong>es’ Kapatiran sa Industrya<br />
(Bro<strong>the</strong>rhood <strong>in</strong> <strong>the</strong> Industry) Awards <strong>in</strong> 2011.<br />
• The Diversity@<strong>IBM</strong> program w<strong>in</strong>s Asian CSR<br />
Award of Merit for Best Workplace Practices<br />
<strong>in</strong> 2006.<br />
• <strong>IBM</strong> w<strong>in</strong>s a Gold Quill Award of Merit for<br />
KidSmart Program <strong>in</strong> 2004.<br />
• <strong>IBM</strong> recognized as a “Child Friendly Firm”<br />
by Employers Confederation of <strong>the</strong> Philipp<strong>in</strong>es<br />
(ECOP) <strong>in</strong> 2001 and 2007.<br />
• <strong>IBM</strong> w<strong>in</strong>s <strong>the</strong> “Outstand<strong>in</strong>g Personnel<br />
Program of <strong>the</strong> Year” Award from <strong>the</strong> People<br />
Manage-ment Association of <strong>the</strong> Philipp<strong>in</strong>es<br />
(PMAP) <strong>in</strong> 2001.<br />
<strong>IBM</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es - A <strong>Short</strong> <strong>Overview</strong><br />
Applications Management Services<br />
• <strong>IBM</strong> Plaza, Eastwood City,<br />
Cyberpark, Quezon City<br />
• UP Ayala Technohub, Quezon City<br />
• TGU Tower, Cebu City (2009)<br />
Service L<strong>in</strong>es: Application Management Services,<br />
Software Services, Data Center Design & Build,<br />
Network & Site Integra-tion, Systems Services, Hardware<br />
Ma<strong>in</strong>tenance & Technical Services; 24 x 7 Helpdesk.<br />
Client: Lead<strong>in</strong>g domestic banks, telecoms, food and<br />
electrical conglomerates, <strong>the</strong> national airl<strong>in</strong>es, and<br />
customers from 17 countries.<br />
• <strong>IBM</strong> w<strong>in</strong>s an Anvil Excellence Award for “CSC:<br />
Triple Benefit Program for <strong>the</strong> Individual,<br />
Company and Society” <strong>in</strong> 2011.<br />
<strong>IBM</strong> Innovation Center Manila<br />
• UP Ayala Technohub, Quezon City<br />
Asia Pacific College<br />
• APC, Humabon Place, Magallanes,<br />
Makati City<br />
Established <strong>in</strong> 2009 to provide software developers access<br />
to <strong>IBM</strong>’s software tools, hardware, methodology and global<br />
network of partners. Also provides <strong>IBM</strong>’s IT curricula to<br />
colleges and universities nationwide.<br />
Established <strong>in</strong> 1991 as an <strong>IBM</strong> jo<strong>in</strong>t venture with SM Founda-tion,<br />
<strong>the</strong> lead<strong>in</strong>g retail giant. Aims to produce graduates meet<strong>in</strong>g<br />
<strong>the</strong> high academic standards required by <strong>in</strong>dustry, with a solid<br />
base <strong>in</strong> IT skills.<br />
© Copyright <strong>IBM</strong> Corporation 2011. <strong>IBM</strong>, <strong>the</strong> <strong>IBM</strong> logo, ibm.com and<br />
Cognos are trademarks or registered trademarks of International Bus<strong>in</strong>ess<br />
Mach<strong>in</strong>es Corporation <strong>in</strong> <strong>the</strong> United States, o<strong>the</strong>r countries, or both.<br />
If <strong>the</strong>se and o<strong>the</strong>r <strong>IBM</strong> trademarked terms are marked on <strong>the</strong>ir first<br />
occurrence <strong>in</strong> this <strong>in</strong>formation with a trademark symbol (® or ), <strong>the</strong>se<br />
symbols <strong>in</strong>dicate U.S. registered or common law trademarks owned by<br />
<strong>IBM</strong> at <strong>the</strong> time this <strong>in</strong>formation was published. Such trademarks may also<br />
be registered or common law trademarks <strong>in</strong> o<strong>the</strong>r countries. A current list<br />
of <strong>IBM</strong> trademarks is available on <strong>the</strong> Web at “Copyright and trademark<br />
<strong>in</strong>formation” at ibm.com/legal/copytradeshtml.<br />
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<strong>IBM</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es - A <strong>Short</strong> <strong>Overview</strong> 2<br />
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Our Bayanihan Journey<br />
<strong>IBM</strong> has been work<strong>in</strong>g globally with government and <strong>in</strong>dustry customers for<br />
more than 100 years. In <strong>the</strong> Philipp<strong>in</strong>es, our relationships started over 70 years ago.<br />
We provide strategic advice to <strong>the</strong> Philipp<strong>in</strong>e regulators on policies for global<br />
competitiveness <strong>in</strong> <strong>the</strong> 21st century especially <strong>in</strong> <strong>the</strong> areas of skilled workforce,<br />
mov<strong>in</strong>g up <strong>the</strong> value cha<strong>in</strong> <strong>in</strong> global offshor<strong>in</strong>g & outsourc<strong>in</strong>g, open technologies,<br />
data privacy and protection, trade and research and development.<br />
With 13 world class facilities established across <strong>the</strong> country – eight <strong>in</strong> Quezon City,<br />
two each <strong>in</strong> Cebu and Mandaluyong; and one <strong>in</strong> Makati – <strong>IBM</strong> has created significant<br />
employment for <strong>the</strong> local community, new export revenue for <strong>the</strong> nation, and<br />
fostered globally focused and competitive local IT skills.<br />
“Bayanihan” means <strong>the</strong> community work<strong>in</strong>g toge<strong>the</strong>r towards a common goal.<br />
I’m confident <strong>the</strong> “Bayanihan” spirit underly<strong>in</strong>g <strong>IBM</strong>’s engagements with <strong>the</strong> local<br />
community will live on for centuries to come.<br />
James Velasquez<br />
Country General Manager<br />
<strong>IBM</strong> Philipp<strong>in</strong>es<br />
Support<strong>in</strong>g <strong>the</strong> National Agenda:<br />
Dest<strong>in</strong>ation for high value<br />
outsourced services<br />
The Philipp<strong>in</strong>es is an important global delivery<br />
location for <strong>IBM</strong>. Through 13 world class<br />
facilities, <strong>IBM</strong> provides bus<strong>in</strong>ess process services<br />
(Human Resources, F<strong>in</strong>ance & Account<strong>in</strong>g,<br />
Supply Cha<strong>in</strong> Management, and Customer<br />
Relation-ship Management), and Application<br />
Services out of Manila to clients all over <strong>the</strong> world.<br />
Build<strong>in</strong>g a Smarter Philipp<strong>in</strong>es<br />
FILIPINNOVATION:<br />
<strong>IBM</strong> was <strong>in</strong>strumental <strong>in</strong> <strong>the</strong> country’s<br />
National Innovation Strategy, known as<br />
“FILIPINNOVATION”. In 2007, <strong>IBM</strong><br />
partnered <strong>the</strong> Department of Science and<br />
Technology to drive <strong>in</strong>novation, and programs<br />
such as <strong>the</strong> Philipp<strong>in</strong>e Intellectual Property<br />
Policy Strategy, Eng<strong>in</strong>eer<strong>in</strong>g Research &<br />
Development for Technology Program, and<br />
<strong>the</strong> National Technology Bus<strong>in</strong>ess Incubators<br />
Program, were subsequently <strong>in</strong>troduced.<br />
SmarterCities:<br />
S<strong>in</strong>ce 2008, <strong>in</strong>terest <strong>in</strong> <strong>IBM</strong>’s Smarter Planet<br />
strategy to transform bank<strong>in</strong>g, healthcare,<br />
telecommunications, transportation, retail,<br />
distribution and public safety <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es<br />
has grown rapidly. At <strong>the</strong> SmarterCities<br />
Summit <strong>in</strong> 2010, <strong>IBM</strong> partnered with <strong>the</strong><br />
Filip<strong>in</strong>nnovation Network to convene to discuss<br />
<strong>the</strong> most press<strong>in</strong>g issues fac<strong>in</strong>g <strong>the</strong> nation.<br />
Philipp<strong>in</strong>e Digital Strategy:<br />
<strong>IBM</strong> played a significant role <strong>in</strong> provid<strong>in</strong>g<br />
thought leadership <strong>in</strong> <strong>the</strong> design of <strong>the</strong><br />
Philipp<strong>in</strong>e Digital Strategy, <strong>the</strong> country’s ICT<br />
roadmap through 2016.<br />
<strong>IBM</strong> Innovation Center:<br />
In 2009, <strong>IBM</strong>’s Innovation Center <strong>in</strong> Quezon<br />
City (opened by <strong>the</strong> President) was set up to help<br />
<strong>the</strong> local bus<strong>in</strong>ess and academic communities<br />
to build skills and develop new technologies<br />
that support demand for digital <strong>in</strong>frastructure<br />
projects <strong>in</strong> bank<strong>in</strong>g, energy, telecommunications,<br />
transportation, retail and government <strong>in</strong>dustries.<br />
Commitment to <strong>the</strong> local<br />
Community:<br />
As one of <strong>IBM</strong>’s key growth markets, <strong>the</strong> Philipp<strong>in</strong>es<br />
benefits from <strong>the</strong> company’s commitment of<br />
one-third of its Corporate Citizenship & Corporate<br />
Affairs (CC&CA) <strong>in</strong>vestments allocated to all its<br />
growth mar-kets (over 147 countries).<br />
Education:<br />
• KidSmart Early Learn<strong>in</strong>g Program applies<br />
<strong>the</strong> latest technology <strong>in</strong> pre-k<strong>in</strong>dergarten<br />
curricula and has benefitted some 800,000<br />
underprivileged children across <strong>the</strong> nation.<br />
• Computer Eyes is a computer education<br />
<strong>in</strong>itiative that allows <strong>the</strong> visually impaired to<br />
“see” with <strong>the</strong> help of a unique text-to-speech<br />
technology.<br />
• Earn as You Learn is an <strong>in</strong>ternship program<br />
which gives students valuable work experience<br />
with <strong>IBM</strong> while complet<strong>in</strong>g a special IT<br />
course designed by <strong>IBM</strong> <strong>in</strong> partnership with<br />
lead<strong>in</strong>g Universities.<br />
• Services Technology Management<br />
Program, co-developed with <strong>the</strong> Commission<br />
on ICT and <strong>the</strong> Bus<strong>in</strong>ess Process<strong>in</strong>g Association<br />
of <strong>the</strong> Philipp<strong>in</strong>es to develop a critical mass<br />
of skilled manpower to susta<strong>in</strong> leadership <strong>in</strong><br />
outsourc<strong>in</strong>g services, based on <strong>IBM</strong>’s Service<br />
Science, Management and Eng<strong>in</strong>eer<strong>in</strong>g<br />
curriculum.<br />
Uplift<strong>in</strong>g communities through<br />
<strong>the</strong> transfer of skills and expertise:<br />
• <strong>IBM</strong> Corporate Service Corps (CSC)<br />
first visited <strong>the</strong> Philipp<strong>in</strong>es <strong>in</strong> 2008 with <strong>the</strong><br />
tw<strong>in</strong> goal of nurtur<strong>in</strong>g <strong>IBM</strong>ers and help<strong>in</strong>g<br />
solve complex problems. CSC volunteers<br />
collaborated with organizations on disaster<br />
recovery, rehabilitation and preparedness.<br />
Represent<strong>in</strong>g an <strong>in</strong>vestment of US$3 million,<br />
over 100 <strong>IBM</strong>ers have worked directly on<br />
high impact projects throughout <strong>the</strong><br />
Philipp<strong>in</strong>es. In 2011, a CSC team and an<br />
Executive Service Corps (ESC) team will<br />
engage Cebu’s city officials to work on critical<br />
economic development roadmaps.<br />
• On Demand Community (ODC) rewards<br />
volunteerism at non-profit community<br />
organizations and schools leverag<strong>in</strong>g <strong>IBM</strong><br />
technology with cash or technology grants.<br />
• World Community Grid has been enabl<strong>in</strong>g<br />
scientists around <strong>the</strong> world access to<br />
extraord<strong>in</strong>ary computational power that can<br />
dramatically speed up research from years<br />
to months.<br />
• Disaster response donates money, time,<br />
and technology to aid disaster management<br />
and recovery efforts. We provide critical<br />
capabilities that are systematic and repeatable,<br />
enabl<strong>in</strong>g faster re-sponses <strong>in</strong> <strong>the</strong> future.<br />
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