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IBM in the Philippines - A Short Overview

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<strong>IBM</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es - A <strong>Short</strong> <strong>Overview</strong> 5 <strong>IBM</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es - A <strong>Short</strong> <strong>Overview</strong> 6<br />

• <strong>IBM</strong> w<strong>in</strong>s Asian CSR Awards for <strong>the</strong> “World<br />

Community Grid: Nutritious Rice for <strong>the</strong> World”<br />

pro-ject <strong>in</strong> 2009; “CSC: Help<strong>in</strong>g Create<br />

Interactive Flood Maps for a Smarter Philipp<strong>in</strong>es<br />

<strong>in</strong> 2010.<br />

• <strong>IBM</strong> w<strong>in</strong>s an Anvil Merit Award for <strong>the</strong><br />

“National Innovation Summit” <strong>in</strong> 2007.<br />

<strong>IBM</strong> Investments and Facilities <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es<br />

Sales & Distribution<br />

• <strong>IBM</strong> Plaza, Eastwood City Cyberpark<br />

• I2 Asiatown IT Park, Lahug,<br />

Cebu City<br />

Global Process Services<br />

• <strong>IBM</strong> Plaza, Eastwood City,<br />

Cyberpark, Quezon City<br />

• CyberOne, Eastwood City,<br />

Cyberpark, Quezon City<br />

• 1800 Eastwood City Cyberpark,<br />

Quezon City<br />

• Bldgs E, F, J UP Ayala Technohub,<br />

Quezon City<br />

• PBCom Tower, Makati City<br />

• Hanston Bldg, Ortigas Center (2011)<br />

Established <strong>in</strong> 1937, <strong>IBM</strong> Philipp<strong>in</strong>es has over 5,000 clients,<br />

400 bus<strong>in</strong>ess partners, 130 authorized service centers nation wide.<br />

In 1965, <strong>IBM</strong> set up a branch office <strong>in</strong> Cebu. To support <strong>IBM</strong>’s<br />

fast grow<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> <strong>the</strong> Sou<strong>the</strong>rn region, <strong>the</strong> Cebu branch<br />

office moved to its current premise <strong>in</strong> 2006.<br />

Service L<strong>in</strong>es: Human Resources, F<strong>in</strong>ance &<br />

Account<strong>in</strong>g, Procurement Services, and Customer<br />

Relationship Management<br />

Client: Serves 84 countries <strong>in</strong> North & South America,<br />

Asia and EMEA. Supports 15 languages.<br />

Recognition<br />

• <strong>IBM</strong> recognized as <strong>the</strong> “Fastest Grow<strong>in</strong>g BPO<br />

Company of <strong>the</strong> Year” <strong>in</strong> <strong>the</strong> 2011 ICT Awards.<br />

• <strong>IBM</strong> w<strong>in</strong>s award for “Strategic Vision<strong>in</strong>g and<br />

Partnership” at <strong>the</strong> Employers Confederation<br />

of <strong>the</strong> Philipp<strong>in</strong>es’ Kapatiran sa Industrya<br />

(Bro<strong>the</strong>rhood <strong>in</strong> <strong>the</strong> Industry) Awards <strong>in</strong> 2011.<br />

• The Diversity@<strong>IBM</strong> program w<strong>in</strong>s Asian CSR<br />

Award of Merit for Best Workplace Practices<br />

<strong>in</strong> 2006.<br />

• <strong>IBM</strong> w<strong>in</strong>s a Gold Quill Award of Merit for<br />

KidSmart Program <strong>in</strong> 2004.<br />

• <strong>IBM</strong> recognized as a “Child Friendly Firm”<br />

by Employers Confederation of <strong>the</strong> Philipp<strong>in</strong>es<br />

(ECOP) <strong>in</strong> 2001 and 2007.<br />

• <strong>IBM</strong> w<strong>in</strong>s <strong>the</strong> “Outstand<strong>in</strong>g Personnel<br />

Program of <strong>the</strong> Year” Award from <strong>the</strong> People<br />

Manage-ment Association of <strong>the</strong> Philipp<strong>in</strong>es<br />

(PMAP) <strong>in</strong> 2001.<br />

<strong>IBM</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es - A <strong>Short</strong> <strong>Overview</strong><br />

Applications Management Services<br />

• <strong>IBM</strong> Plaza, Eastwood City,<br />

Cyberpark, Quezon City<br />

• UP Ayala Technohub, Quezon City<br />

• TGU Tower, Cebu City (2009)<br />

Service L<strong>in</strong>es: Application Management Services,<br />

Software Services, Data Center Design & Build,<br />

Network & Site Integra-tion, Systems Services, Hardware<br />

Ma<strong>in</strong>tenance & Technical Services; 24 x 7 Helpdesk.<br />

Client: Lead<strong>in</strong>g domestic banks, telecoms, food and<br />

electrical conglomerates, <strong>the</strong> national airl<strong>in</strong>es, and<br />

customers from 17 countries.<br />

• <strong>IBM</strong> w<strong>in</strong>s an Anvil Excellence Award for “CSC:<br />

Triple Benefit Program for <strong>the</strong> Individual,<br />

Company and Society” <strong>in</strong> 2011.<br />

<strong>IBM</strong> Innovation Center Manila<br />

• UP Ayala Technohub, Quezon City<br />

Asia Pacific College<br />

• APC, Humabon Place, Magallanes,<br />

Makati City<br />

Established <strong>in</strong> 2009 to provide software developers access<br />

to <strong>IBM</strong>’s software tools, hardware, methodology and global<br />

network of partners. Also provides <strong>IBM</strong>’s IT curricula to<br />

colleges and universities nationwide.<br />

Established <strong>in</strong> 1991 as an <strong>IBM</strong> jo<strong>in</strong>t venture with SM Founda-tion,<br />

<strong>the</strong> lead<strong>in</strong>g retail giant. Aims to produce graduates meet<strong>in</strong>g<br />

<strong>the</strong> high academic standards required by <strong>in</strong>dustry, with a solid<br />

base <strong>in</strong> IT skills.<br />

© Copyright <strong>IBM</strong> Corporation 2011. <strong>IBM</strong>, <strong>the</strong> <strong>IBM</strong> logo, ibm.com and<br />

Cognos are trademarks or registered trademarks of International Bus<strong>in</strong>ess<br />

Mach<strong>in</strong>es Corporation <strong>in</strong> <strong>the</strong> United States, o<strong>the</strong>r countries, or both.<br />

If <strong>the</strong>se and o<strong>the</strong>r <strong>IBM</strong> trademarked terms are marked on <strong>the</strong>ir first<br />

occurrence <strong>in</strong> this <strong>in</strong>formation with a trademark symbol (® or ), <strong>the</strong>se<br />

symbols <strong>in</strong>dicate U.S. registered or common law trademarks owned by<br />

<strong>IBM</strong> at <strong>the</strong> time this <strong>in</strong>formation was published. Such trademarks may also<br />

be registered or common law trademarks <strong>in</strong> o<strong>the</strong>r countries. A current list<br />

of <strong>IBM</strong> trademarks is available on <strong>the</strong> Web at “Copyright and trademark<br />

<strong>in</strong>formation” at ibm.com/legal/copytradeshtml.<br />

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<strong>IBM</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es - A <strong>Short</strong> <strong>Overview</strong> 2<br />

<strong>IBM</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es - A <strong>Short</strong> <strong>Overview</strong> 3 <strong>IBM</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es - A <strong>Short</strong> <strong>Overview</strong> 4<br />

Our Bayanihan Journey<br />

<strong>IBM</strong> has been work<strong>in</strong>g globally with government and <strong>in</strong>dustry customers for<br />

more than 100 years. In <strong>the</strong> Philipp<strong>in</strong>es, our relationships started over 70 years ago.<br />

We provide strategic advice to <strong>the</strong> Philipp<strong>in</strong>e regulators on policies for global<br />

competitiveness <strong>in</strong> <strong>the</strong> 21st century especially <strong>in</strong> <strong>the</strong> areas of skilled workforce,<br />

mov<strong>in</strong>g up <strong>the</strong> value cha<strong>in</strong> <strong>in</strong> global offshor<strong>in</strong>g & outsourc<strong>in</strong>g, open technologies,<br />

data privacy and protection, trade and research and development.<br />

With 13 world class facilities established across <strong>the</strong> country – eight <strong>in</strong> Quezon City,<br />

two each <strong>in</strong> Cebu and Mandaluyong; and one <strong>in</strong> Makati – <strong>IBM</strong> has created significant<br />

employment for <strong>the</strong> local community, new export revenue for <strong>the</strong> nation, and<br />

fostered globally focused and competitive local IT skills.<br />

“Bayanihan” means <strong>the</strong> community work<strong>in</strong>g toge<strong>the</strong>r towards a common goal.<br />

I’m confident <strong>the</strong> “Bayanihan” spirit underly<strong>in</strong>g <strong>IBM</strong>’s engagements with <strong>the</strong> local<br />

community will live on for centuries to come.<br />

James Velasquez<br />

Country General Manager<br />

<strong>IBM</strong> Philipp<strong>in</strong>es<br />

Support<strong>in</strong>g <strong>the</strong> National Agenda:<br />

Dest<strong>in</strong>ation for high value<br />

outsourced services<br />

The Philipp<strong>in</strong>es is an important global delivery<br />

location for <strong>IBM</strong>. Through 13 world class<br />

facilities, <strong>IBM</strong> provides bus<strong>in</strong>ess process services<br />

(Human Resources, F<strong>in</strong>ance & Account<strong>in</strong>g,<br />

Supply Cha<strong>in</strong> Management, and Customer<br />

Relation-ship Management), and Application<br />

Services out of Manila to clients all over <strong>the</strong> world.<br />

Build<strong>in</strong>g a Smarter Philipp<strong>in</strong>es<br />

FILIPINNOVATION:<br />

<strong>IBM</strong> was <strong>in</strong>strumental <strong>in</strong> <strong>the</strong> country’s<br />

National Innovation Strategy, known as<br />

“FILIPINNOVATION”. In 2007, <strong>IBM</strong><br />

partnered <strong>the</strong> Department of Science and<br />

Technology to drive <strong>in</strong>novation, and programs<br />

such as <strong>the</strong> Philipp<strong>in</strong>e Intellectual Property<br />

Policy Strategy, Eng<strong>in</strong>eer<strong>in</strong>g Research &<br />

Development for Technology Program, and<br />

<strong>the</strong> National Technology Bus<strong>in</strong>ess Incubators<br />

Program, were subsequently <strong>in</strong>troduced.<br />

SmarterCities:<br />

S<strong>in</strong>ce 2008, <strong>in</strong>terest <strong>in</strong> <strong>IBM</strong>’s Smarter Planet<br />

strategy to transform bank<strong>in</strong>g, healthcare,<br />

telecommunications, transportation, retail,<br />

distribution and public safety <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es<br />

has grown rapidly. At <strong>the</strong> SmarterCities<br />

Summit <strong>in</strong> 2010, <strong>IBM</strong> partnered with <strong>the</strong><br />

Filip<strong>in</strong>nnovation Network to convene to discuss<br />

<strong>the</strong> most press<strong>in</strong>g issues fac<strong>in</strong>g <strong>the</strong> nation.<br />

Philipp<strong>in</strong>e Digital Strategy:<br />

<strong>IBM</strong> played a significant role <strong>in</strong> provid<strong>in</strong>g<br />

thought leadership <strong>in</strong> <strong>the</strong> design of <strong>the</strong><br />

Philipp<strong>in</strong>e Digital Strategy, <strong>the</strong> country’s ICT<br />

roadmap through 2016.<br />

<strong>IBM</strong> Innovation Center:<br />

In 2009, <strong>IBM</strong>’s Innovation Center <strong>in</strong> Quezon<br />

City (opened by <strong>the</strong> President) was set up to help<br />

<strong>the</strong> local bus<strong>in</strong>ess and academic communities<br />

to build skills and develop new technologies<br />

that support demand for digital <strong>in</strong>frastructure<br />

projects <strong>in</strong> bank<strong>in</strong>g, energy, telecommunications,<br />

transportation, retail and government <strong>in</strong>dustries.<br />

Commitment to <strong>the</strong> local<br />

Community:<br />

As one of <strong>IBM</strong>’s key growth markets, <strong>the</strong> Philipp<strong>in</strong>es<br />

benefits from <strong>the</strong> company’s commitment of<br />

one-third of its Corporate Citizenship & Corporate<br />

Affairs (CC&CA) <strong>in</strong>vestments allocated to all its<br />

growth mar-kets (over 147 countries).<br />

Education:<br />

• KidSmart Early Learn<strong>in</strong>g Program applies<br />

<strong>the</strong> latest technology <strong>in</strong> pre-k<strong>in</strong>dergarten<br />

curricula and has benefitted some 800,000<br />

underprivileged children across <strong>the</strong> nation.<br />

• Computer Eyes is a computer education<br />

<strong>in</strong>itiative that allows <strong>the</strong> visually impaired to<br />

“see” with <strong>the</strong> help of a unique text-to-speech<br />

technology.<br />

• Earn as You Learn is an <strong>in</strong>ternship program<br />

which gives students valuable work experience<br />

with <strong>IBM</strong> while complet<strong>in</strong>g a special IT<br />

course designed by <strong>IBM</strong> <strong>in</strong> partnership with<br />

lead<strong>in</strong>g Universities.<br />

• Services Technology Management<br />

Program, co-developed with <strong>the</strong> Commission<br />

on ICT and <strong>the</strong> Bus<strong>in</strong>ess Process<strong>in</strong>g Association<br />

of <strong>the</strong> Philipp<strong>in</strong>es to develop a critical mass<br />

of skilled manpower to susta<strong>in</strong> leadership <strong>in</strong><br />

outsourc<strong>in</strong>g services, based on <strong>IBM</strong>’s Service<br />

Science, Management and Eng<strong>in</strong>eer<strong>in</strong>g<br />

curriculum.<br />

Uplift<strong>in</strong>g communities through<br />

<strong>the</strong> transfer of skills and expertise:<br />

• <strong>IBM</strong> Corporate Service Corps (CSC)<br />

first visited <strong>the</strong> Philipp<strong>in</strong>es <strong>in</strong> 2008 with <strong>the</strong><br />

tw<strong>in</strong> goal of nurtur<strong>in</strong>g <strong>IBM</strong>ers and help<strong>in</strong>g<br />

solve complex problems. CSC volunteers<br />

collaborated with organizations on disaster<br />

recovery, rehabilitation and preparedness.<br />

Represent<strong>in</strong>g an <strong>in</strong>vestment of US$3 million,<br />

over 100 <strong>IBM</strong>ers have worked directly on<br />

high impact projects throughout <strong>the</strong><br />

Philipp<strong>in</strong>es. In 2011, a CSC team and an<br />

Executive Service Corps (ESC) team will<br />

engage Cebu’s city officials to work on critical<br />

economic development roadmaps.<br />

• On Demand Community (ODC) rewards<br />

volunteerism at non-profit community<br />

organizations and schools leverag<strong>in</strong>g <strong>IBM</strong><br />

technology with cash or technology grants.<br />

• World Community Grid has been enabl<strong>in</strong>g<br />

scientists around <strong>the</strong> world access to<br />

extraord<strong>in</strong>ary computational power that can<br />

dramatically speed up research from years<br />

to months.<br />

• Disaster response donates money, time,<br />

and technology to aid disaster management<br />

and recovery efforts. We provide critical<br />

capabilities that are systematic and repeatable,<br />

enabl<strong>in</strong>g faster re-sponses <strong>in</strong> <strong>the</strong> future.<br />

6PP Brochure-628(W)x297(H)mmV3.<strong>in</strong>dd 2<br />

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