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Perceived Role of Entertainment Television in<br />

Shaping Social Behaviour of Teenagers<br />

By<br />

Suleimanu Usaini<br />

and<br />

Nnamdi T. Ekeanyanwu Ph.D<br />

Abstract<br />

Television has evolved into a potent force in<br />

the transmission of social values and norms<br />

in a civilised society. Moreover, there are TV<br />

stations that have emerged with specialised<br />

programming in entertainment, called<br />

entertainment television. This study, sought<br />

to find out the frequency of teenagers'<br />

exposure to entertainment TV; the kinds of<br />

entertainment programmes they watch; what<br />

they pay attention to in the programmes they<br />

watch; and how the entertainment<br />

programmes shape their social behaviours.<br />

The results show that teenagers frequently<br />

watched entertainment TV as represented by<br />

81.9% of them who indicated so. It was also<br />

evident that there was a significant<br />

relationship between teenagers frequency of<br />

exposure to entertainment television<br />

programmes, and their role in shaping their

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