Make Your Website Work.pdf - Google
Make Your Website Work.pdf - Google
Make Your Website Work.pdf - Google
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6. Give me the product details I need<br />
“I’ve looked around and I’m close to buying from you. To make a decision,<br />
I need to know exactly what I’m getting. Don’t overload me, but do show<br />
me relevant details: for example pricing, photos, customer reviews and<br />
ratings.”<br />
Before<br />
After<br />
“My wife and kids will love this. Huge pool<br />
and it’s in an up and coming resort!”<br />
5% increase in conversion rate<br />
L’tur.de added descriptive teasers to the hotel listings and allowed<br />
visitors to sort results based on price or category. This increased<br />
the conversion rate by 5%. *<br />
*Site testing originally conducted in German
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