Make Your Website Work.pdf - Google
Make Your Website Work.pdf - Google
Make Your Website Work.pdf - Google
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Top tips for homepages<br />
1<br />
Reaffirm your brand and site purpose: Assure the visitor that<br />
they have landed at the right site - clearly display your brand and any<br />
unique selling points. Avoid long introductions as customers will seek<br />
this information in the ‘about us’ section.<br />
2<br />
Find<br />
3<br />
Test<br />
4<br />
<strong>Make</strong><br />
What next?<br />
the optimal page layout: Show visitors a clean and easy<br />
to understand homepage which isn’t cluttered and has all relevant<br />
information available on the top of the page.<br />
product promotions: Mirror any offers promoted in your offline<br />
advertising, and let customers know of any compelling deals. Popular<br />
or seasonal products that are profitable for you should be visible<br />
on the homepage.<br />
it easy to navigate further: You want visitors to proceed<br />
beyond your homepage. With so many potential routes a visitor could<br />
take, make sure they don’t get lost. Options on where to navigate next<br />
should be clear and simple e.g. using site search, top/side navigation,<br />
and/or product links.<br />
Use <strong>Google</strong> Analytics to identify high sales, high ROI products on your site.<br />
You may also want to look at what visitors search for using your site search.<br />
Consider featuring these products on your homepage.<br />
Use <strong>Website</strong> Optimiser to test what type and quantity of content performs<br />
best on your homepage. Experiment by including different offers and<br />
products, or by reworking key navigation text and features.
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