Presentation (PDF) - Governor

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Presentation (PDF) - Governor

Presentation (PDF) - Governor

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@kristy<br />

Kristy Bolsinger<br />

Senior Associate, PwC<br />

kristybolsinger@gmail.com<br />

kristy.bolsinger@us.pwc.com<br />

Linkedin.com/in/kristybolsinger

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@kristy Kristy Bolsinger Senior Associate, PwC kristybolsinger@gmail.com kristy.bolsinger@us.pwc.com Linkedin.com/in/kristybolsinger

So…what is content then? @kristy

Page 1: “The main goal of content strateg
Page 6 and 7: The common fallacy… . @kristy
Page 8 and 9: What we know to be true… …conte
Page 10 and 11: @kristy Image credit: commandc.com
Page 12 and 13: “Social media isn’t where we st
Page 14 and 15: How do we answer the substance ques
Page 16 and 17: usiness objectives website analytic
Page 18: @kristy
Page 21 and 22: B: research and analyze C: benchmar
Page 23 and 24: four tools to help you succeed: (2
Page 25 and 26: four tools to help you succeed: (4
Page 27 and 28: the answer is…a lot! style guide
Page 29 and 30: navigation information architecture
Page 31 and 32: audience, format, & extensibility o
Page 34 and 35: helpful tools & resources Listening