Presentation (PDF) - Governor

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four tools to help you succeed: (1 Editorial Calendar ed-i-to-ri-al cal-en-dar n. A tool, usually either in spreadsheet or table format, that allows a user, group of users or a team publishing schedules. Will typically include authors, timelines, formats and distribution information. @kristy
four tools to help you succeed: (2 RACI r-a-c-i acronym. Stands for Responsible, Accountable, Consulted and Informed. Usually built in a spreadsheet. This document helps teams hold individual members responsible and instill accountability into processes and workflows. Aids in organization. @kristy
Page 1 and 2: “The main goal of content strateg
Page 3: So…what is content then? @kristy
Page 6 and 7: The common fallacy… . @kristy
Page 8 and 9: What we know to be true… …conte
Page 10 and 11: @kristy Image credit: commandc.com
Page 12 and 13: “Social media isn’t where we st
Page 14 and 15: How do we answer the substance ques
Page 16 and 17: usiness objectives website analytic
Page 18: @kristy
Page 21: B: research and analyze C: benchmar
Page 25 and 26: four tools to help you succeed: (4
Page 27 and 28: the answer is…a lot! style guide
Page 29 and 30: navigation information architecture
Page 31 and 32: audience, format, & extensibility o
Page 34 and 35: helpful tools & resources Listening

Presentation (PDF) - Governor

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