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Visit www.greensheet.com/sarcasmsells.html for the full archive.<br />
ISOs in demand<br />
I am trying to learn more about the competitive landscape in<br />
the ISO industry. Does <strong>The</strong> <strong>Green</strong> <strong>Sheet</strong> have any resources I<br />
could read that would provide an overview <strong>of</strong> the industry for<br />
a beginner?<br />
Additionally, do you have a listing <strong>of</strong> ISOs in the United States, or<br />
could you suggest a place where I could look for such a list?<br />
Darcy Worthington<br />
In addition, the following books and reference<br />
materials are helpful resources:<br />
• Good Selling! SM <strong>The</strong> Basics and<br />
Good Selling! Thirteen Weeks<br />
to Personal Success, by Paul H.<br />
<strong>Green</strong>, <strong>The</strong> <strong>Green</strong> <strong>Sheet</strong> Inc.,<br />
2004<br />
• How to Survive and Thrive in the<br />
Merchant Services Industry, by<br />
Marc J. Beauchamp and William<br />
Graham, Performance Training<br />
Systems, 2003<br />
• Paying with Plastic: <strong>The</strong> Digital<br />
Revolution in Buying and<br />
Borrowing, Second Edition, by<br />
David S. Evans and Richard<br />
Schmalensee, <strong>The</strong> MIT Press,<br />
2005<br />
• What Every Business Should Know About Accepting<br />
Credit Cards, by Anthony L. Ogden, 2004<br />
• Visa U.S.A.'s Rules for Visa Merchants: Card<br />
Acceptance and Chargeback Management Guidelines<br />
Darcy,<br />
To the best <strong>of</strong> my knowledge, no <strong>of</strong>ficial list <strong>of</strong> ISOs in the United<br />
States exists. However, the listing "ISOs Looking for Agents"<br />
appears in every <strong>issue</strong> <strong>of</strong> <strong>The</strong> <strong>Green</strong> <strong>Sheet</strong> in print and online at<br />
www.greensheet.com. And our December 2007 <strong>issue</strong> <strong>of</strong> GSQ,<br />
Vol. 10, No. 4, "2007 Acquirers Report," will familiarize you<br />
with many <strong>of</strong> the largest acquirers in the industry. This can also be<br />
accessed online.<br />
Our Web site also contains a wealth <strong>of</strong> information about the ISO<br />
landscape. While our archives do not extend to our 1983 inception,<br />
all <strong>issue</strong>s <strong>of</strong> <strong>The</strong> <strong>Green</strong> <strong>Sheet</strong> and GSQ are archived online<br />
back to 1995. You can access the entire archive with our search<br />
tool, Fast Finder, which appears right below our logo in the upper<br />
left hand corner <strong>of</strong> our home page.<br />
• <strong>The</strong> Electronic Transactions Association's Encyclopedia<br />
<strong>of</strong> Terminology for the Acquiring Industry<br />
Good luck, and welcome to the payments space!<br />
Correction<br />
Editor<br />
"Rock, paper, electronics," by Patti Murphy, <strong>The</strong> <strong>Green</strong> <strong>Sheet</strong>,<br />
Dec. 26, 2007, <strong>issue</strong> 07:12:02, stated that about one-third<br />
<strong>of</strong> the checks written in 2006 (3 billion) wound up as ACH<br />
debits. It should have said about 9% (one-eleventh) <strong>of</strong> the<br />
checks written in 2006 (3 billion) wound up as ACH debits.<br />
<strong>The</strong> total number <strong>of</strong> checks written that year was 33 billion.<br />
<strong>The</strong> <strong>Green</strong> <strong>Sheet</strong> regrets the error.