The Virtual Goods Ecosystem - Gridley & Company
The Virtual Goods Ecosystem - Gridley & Company
The Virtual Goods Ecosystem - Gridley & Company
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Social Networks Provide Users<br />
• Exhibited phenomenal growth within the past 5 years<br />
- By 2013, an estimated 52% of internet users will be regular social network visitors<br />
• Provide consumer base, marketplace, and contextual structure for virtual goods<br />
transactions<br />
Facebook MySpace Friendster hi5 Classmates.com Bebo<br />
CEO<br />
Mark<br />
Zuckerberg<br />
Michael Jones<br />
&<br />
Jason Hirschorn<br />
Richard<br />
Kimber<br />
Bill Gossman<br />
Mark<br />
Goldston<br />
Joanna<br />
Shields<br />
Registered<br />
Users > 500,000,000 70,000,000 100,000,000 60,000,000 50,000,000 12,000,000<br />
User<br />
Profile<br />
About 75% of<br />
users are<br />
outside the<br />
U.S.<br />
User base<br />
Predominantly<br />
within U.S.<br />
Popular in<br />
South East<br />
Asia<br />
Popular in<br />
Mexico,<br />
Thailand,<br />
and<br />
Portugal<br />
User base<br />
Predominantly<br />
within U.S.<br />
More<br />
popular<br />
in UK than<br />
in U.S.<br />
8
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