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a PDF summary of the technology convergence - Hay Group

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Leadership 2030 | The future <strong>of</strong> leadership<br />

Technology<br />

<strong>convergence</strong><br />

Harnessing <strong>technology</strong> to innovate<br />

The nature <strong>of</strong> leadership will have to change dramatically if organizations are to harness<br />

<strong>the</strong> benefits and counter <strong>the</strong> negative effects <strong>of</strong> <strong>the</strong> six megatrends identified by <strong>Hay</strong><br />

<strong>Group</strong> as likely to have <strong>the</strong> greatest effect on organizations and <strong>the</strong>ir leaders over <strong>the</strong><br />

coming decade. Here we examine <strong>the</strong> organizational and leadership implications <strong>of</strong> one<br />

<strong>of</strong> <strong>the</strong>se megatrends, <strong>technology</strong> <strong>convergence</strong> >><br />

Miniaturization and virtualization will drive <strong>the</strong><br />

<strong>convergence</strong> between nano-, bio- and information<br />

technologies and cognitive sciences, spurring innovation<br />

and accelerating research and development in many<br />

fields. ‘NBIC’ technologies are already driving rapid<br />

advances in medicine, energy, environmental protection<br />

and production processes, and <strong>the</strong>ir potential for<br />

transforming o<strong>the</strong>r areas is huge.<br />

©2011 <strong>Hay</strong> <strong>Group</strong>. All rights reserved


Technology <strong>convergence</strong>: harnessing <strong>technology</strong> to innovate<br />

Organizational implications<br />

Actionable knowledge <strong>of</strong> complex technologies will<br />

become a key business competence, even in nontechnological<br />

fields. Such knowledge is critical to guard<br />

against <strong>the</strong> risk that <strong>the</strong> focus on marketable results might<br />

come at <strong>the</strong> expense <strong>of</strong> fundamental but costly market<br />

research. Indeed, <strong>the</strong> complexity <strong>of</strong> NBIC makes intercorporate<br />

knowledge exchange vital, and ‘business mashups’<br />

(collaborations and cross-sector partnerships) will<br />

become more common. Companies will have to adapt to<br />

survive, and <strong>the</strong>ir readiness to integrate o<strong>the</strong>r players in<br />

corporate endeavors will lead to more open structures and<br />

de-compartmentalized organizations – and, ultimately,<br />

converging markets.<br />

leaders must know enough<br />

to be able to recognize<br />

and evaluate <strong>the</strong> potential<br />

<strong>of</strong> any new <strong>technology</strong><br />

Leadership implications<br />

Despite <strong>the</strong>ir lack <strong>of</strong> detailed knowledge, leaders must be<br />

open to – and advocates <strong>of</strong> – visionary ideas, encourage<br />

innovation and collaboration and act as orchestrators <strong>of</strong><br />

expertise from within and outside <strong>the</strong> organization in order<br />

to harness <strong>the</strong> potential <strong>of</strong> converging technologies. They must<br />

be open to value-adding partnerships on all levels, and <strong>the</strong><br />

decision to build or buy expertise will become a key issue in<br />

R&D management. Leaders may not be experts <strong>the</strong>mselves,<br />

but <strong>the</strong>y must know enough to be able to recognize and<br />

evaluate <strong>the</strong> potential <strong>of</strong> any new <strong>technology</strong>, to act as<br />

mediators between collaborating institutions and scientific<br />

fields, to keep projects focused and to hold <strong>the</strong> ring between<br />

<strong>the</strong> competing views <strong>of</strong> different team members. In doing<br />

so, <strong>the</strong>y will have to work through informal influence across<br />

functional and organizational boundaries. This requires <strong>the</strong>m<br />

to collaborate, to welcome different points <strong>of</strong> view, to tolerate<br />

ambiguity and to create and role-model trust and openness.<br />

It is also crucial that <strong>the</strong>y help to counter concern and<br />

anxiety among both <strong>the</strong> public and employees about<br />

<strong>the</strong>se new technologies, because <strong>the</strong>ir acceptance will<br />

increasingly determine <strong>the</strong> success or failure <strong>of</strong> innovations<br />

and new products.<br />

About <strong>Hay</strong> <strong>Group</strong><br />

<strong>Hay</strong> <strong>Group</strong> is a global consulting firm that works with<br />

leaders to turn strategies into reality. We develop<br />

talent, organize people to be more effective and<br />

motivate <strong>the</strong>m to perform at <strong>the</strong>ir best. Our focus is<br />

on making change happen and helping people and<br />

organizations realize <strong>the</strong>ir potential.<br />

We have over 2600 employees working in 84 <strong>of</strong>fices<br />

in 48 countries. Our clients are from <strong>the</strong> private,<br />

public and not-for-pr<strong>of</strong>it sectors, across every<br />

major industry.<br />

To find out more about how to prepare your<br />

organization for <strong>the</strong> leadership challenges that lie<br />

ahead, contact your local <strong>Hay</strong> <strong>Group</strong> <strong>of</strong>fice through<br />

www.haygroup.com<br />

©2011 <strong>Hay</strong> <strong>Group</strong>. All rights reserved

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