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NAME LOGO - Harvard Business School

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COLOR<br />

The shield most often appears in all black or in crimson and black, but the 1-color version<br />

may appear in any color. The two-color version should only appear in crimson and a conservative<br />

dark color (most often black).<br />

REVERSING<br />

Note how the shield reverses out of a dark color: the field around the books and the cross<br />

containing the shells remain dark. This is the only acceptable reversed format.<br />

SIZE<br />

In print, the shield logo should never appear smaller than 3/8 inch in height. In electronic<br />

mediums (such as the Web), the shield logo should never appear smaller than 30 x 36 pixels.<br />

QUANTITY<br />

Only one shield should appear at a time (i.e., no more than one shield on a Web page).<br />

On most print publications, a single shield is preferred.<br />

EMBELLISHMENT<br />

Do not combine the shield with another image—for example, with the logo of a program,<br />

company, or club; or with decorative elements such as globes or sprigs of ivy.<br />

TRADEMARK<br />

When used on products or by external parties, the shield should carry the “TM” trademark<br />

designation.<br />

SHIELD <strong>LOGO</strong> P7

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