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Annual Bull and Heifer Sale - Hereford America

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Nothing works like<br />

a HEREFORD<br />

in the pasture, at the feedlot, on the table.<br />

Dear cow-calf producers,<br />

We are really looking forward to showing you our sale cattle this year. We’re lucky. All of us in the Beef<br />

Industry <strong>and</strong> in particular the <strong>Hereford</strong> breed have the foundation set for years to come. Our proven<br />

bulls remain major league hitters, our newer sires are surpassing what we’d hoped for when we waded<br />

in <strong>and</strong> bought them, <strong>and</strong> our most recent bull purchases are simply tremendous.<br />

We added 3 new sires in 2010, <strong>and</strong> the Class of 2010 was certainly gifted. 955W generated huge interest<br />

at his initial sale from Coopers <strong>and</strong> then again on the show circuit <strong>and</strong> in Denver’s sale where<br />

additional semen packages were sold totaling $69,000. 723U didn’t have that kind of fanfare but he’s<br />

already got a following. Everyone who has seen him here at the ranch loves him. And we love the<br />

calves out of both of these super sires as well as those from 102W, our pick from Darryl Anderson’s.<br />

Our proven sires just keep improving. Their EPD’s <strong>and</strong> performance are terrific. Their calves have the<br />

look that we dem<strong>and</strong> – the look that says they’re top quality, ready to breed, <strong>and</strong> will work successfully<br />

to contribute solid profits to the cow herd. 157K, 521T, 0041, <strong>and</strong> 29P have powerful, top-drawer progeny<br />

that will work in your business. They are backed by cow herds with st<strong>and</strong>out females where great<br />

attention was paid to udders, milk, pigment, <strong>and</strong> mothering ability.<br />

The balance of our sires includes an AI sire (3027), two of our home-raised sires, another Canadianraised<br />

sire, <strong>and</strong> two polled sires. Whatever you are looking for to improve your herd – we have several<br />

answers among our more than a dozen sires represented in our Feb. 2nd sale offering.<br />

We again have information to assist you in making your decisions. The heifers now have a $Profit<br />

Index <strong>and</strong> the bulls have Rib Eye Area measurements. The past few years we gathered a list of our<br />

recommendations for 1st Service Sires which you will find on the opposite page. We are using a 4<br />

star through 1 star Carcass Rating system<br />

<strong>and</strong> have had very positive responses to<br />

these tools. <strong>Sale</strong> day we’ll have a h<strong>and</strong>-out<br />

including the yearling bull’s carcass scan<br />

data <strong>and</strong> sale weights on all of the cattle.<br />

All that’s left to do is welcome you to our<br />

ranch sale day or ahead of that if you have<br />

time for a preview. Please feel free to call<br />

or email with any questions you might<br />

have. We look forward to visiting with you<br />

Feb. 2nd. We sincerely thank you for your<br />

interest <strong>and</strong> a special note of appreciation<br />

to all of our customers.<br />

John & Mary <strong>and</strong> family<br />

2<br />

Ridder <strong>Hereford</strong> Ranch — Feb. 2, 2012

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