Program for HICSS â 41
Program for HICSS â 41
Program for HICSS â 41
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Electronic Marketing<br />
Co-Chairs: Ajit Kambil, Marios Koufaris, Arnold Kamis, and Bruce Weinberg<br />
IN 7 Tuesday; Queen’s 6; 10:00 – 11:30<br />
An Exploration of the Hygiene and Motivator Aspects of WebQual Constructs in<br />
Predicting Website Reuse<br />
Ben Q. Liu and Dale L. Goodhue<br />
Marketing Using Web 2.0<br />
Salvatore Parise and Patricia J. Guinan<br />
Simulation of Online Selling with Posted-Price and Auctions: Comparison of Dual<br />
Channel’s Per<strong>for</strong>mance under Different Auction Mechanisms<br />
Hila Etzion and Scott Moore<br />
IN 8 Tuesday; Queen’s 6; 2:00 – 3:30<br />
What, Who and Where: Insights into Personalization<br />
Anne Sunikka and Johanna Bragge<br />
Web Accessibility <strong>for</strong> the Blind: Corporate Social Responsibility or Litigation<br />
Avoidance?<br />
Jonathan Frank<br />
A Taxonomy of Service Failures in Electronic Retailing<br />
Nelson Massad and John Beachboard<br />
IN 9 Tuesday; Queen’s 6; 4:00 – 5:30<br />
Examining the Perceived Credibility of Online Opinions: In<strong>for</strong>mation Adoption in the<br />
Online Environment<br />
Neil Rabjohn, Christy M.K. Cheung, and Matthew K.O. Lee<br />
Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to<br />
In<strong>for</strong>mation Uncertainty depending on Prior Brand Attitude<br />
Do-Hyung Park and Ingoo Han<br />
Interactive Digital Entertainment, Social Computing, and Lifestyle Computing<br />
Co-Chairs: Paul Benjamin Lowry and Ian MacInnes<br />
IN 10 Wednesday; Waikoloa 2; 10:00 – 11:30<br />
Chaos Theory as a Model <strong>for</strong> Interpreting Weblog Traffic<br />
Xitong Guo, Doug Vogel, Zhongyun Zhou, Xi Zhang, and Huaping Chen
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