Product Excellence and Global Expansion - Hitachi Koki Co., Ltd.

Review of Operations
North America
In North America, although the Group worked aggressively to
strengthen alliances in the home center channel and develop major
retail outlets, sales decreased 15% from the previous fiscal year to
Cordless driver drill
DS 14DSFL
¥23,068 million with the impact of stagnation in housing
investment in the United States.
Europe
In Europe, although the Group worked to expand transactions at major home
centers in Germany, France and elsewhere, and to expand sales of outdoor power
equipment in Russia and Germany, sales decreased 21% from the previous fiscal
year to ¥44,387 million with ongoing challenging conditions in Eastern
Europe and the impact of foreign currency translation.
Demolition hammer
H 65SB2
Asia and Other Areas
In Asia and other regions, sales on a local-currency basis were
comparatively steady in regions including India and Australia, but sales
decreased 17% from the previous fiscal year to ¥14,906 million as a
Disc grinder
G 12SQ
result of the sudden worsening of the Middle Eastern economy and
the impact of foreign currency translation.
New Products
Lithium-ion Battery-operated Product Series
The Hitachi Koki Group will work to expand its market share by focusing on
developing new products that its competitors do not have, including
lithium-ion battery-operated products.
Cordless brushcutter
CG 14DSL
Cordless Brushcutter
(CG 14DSL/CG 14DSAL)
This new-generation rechargeable brushcutter emits no exhaust gas. A newly developed thin,
high-efficiency disk motor is powerful yet quiet. This model can be used continuously for twice as long as
existing models and it is lightweight with little vibration, enabling operation over many hours. It is perfect
for use in residential areas and meets a wide variety of requirements.
Electronic Pulse Driver (WM 14DBL)
The Hitachi Koki Group has developed a low-noise, multi-functional driver that meets the
requirements of renovation and construction in residential areas. The driver achieves quiet operation
through the use of the latest microcomputer control technology and the industry’s first electronic
pulse method. In addition, its dial operation simplifies changing among screw tightening, hole
drilling, or other functions for ideal operation for each application.
6 Hitachi Koki ANNUAL REPORT 2010
Electronic pulse driver
WM 14DBL