Velti Mobile Whitebook 2013.pdf - IAB UK
Velti Mobile Whitebook 2013.pdf - IAB UK
Velti Mobile Whitebook 2013.pdf - IAB UK
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Samsung Hope Relay<br />
The Challenge<br />
To leverage Samsung’s investment as<br />
official sponsor of the Olympic Torch<br />
Relay. Samsung wished to build brand<br />
equity through individual experience<br />
and reach beyond attendees to relay<br />
participants plus spectators in the <strong>UK</strong><br />
and 10 other countries in order to give<br />
everyone the chance to be part of the<br />
Games.<br />
The Solution<br />
To build a personalised app experience<br />
to encourage participation.<br />
<strong>Velti</strong> created an app that allowed users<br />
to run, walk or cycle, and track via GPS<br />
their miles covered while raising money<br />
for charity. In order to maximise reach,<br />
the app was developed for Android,<br />
iPhone and Samsung bada, as well as<br />
share and monitor personal and team<br />
success through Facebook.<br />
The Result<br />
In the <strong>UK</strong>, Samsung donated £530,317<br />
to children’s charities ‘Kids Company’<br />
and ‘International Inspiration’. The<br />
app was downloaded 369,454 times<br />
(122,670 in the <strong>UK</strong>) with donations from<br />
48,386 people in 11 countries (the <strong>UK</strong>,<br />
France, Italy, Netherlands, Spain, Poland,<br />
Hungary, Serbia, Russia, Brazil and<br />
Belgium). Between them they covered<br />
over one million kilometres.<br />
<strong>Mobile</strong> <strong>Whitebook</strong> 2013<br />
www.velti.co.uk 27
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