Velti Mobile Whitebook 2013.pdf - IAB UK

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Mobile Whitebook 2013 Introduction 2013 ushers in a new age of consumer preference, consumer habits and consumer devices. The focus for marketers should be the same as it has always been, on the customer. Mobile marketing has made it through the Wild West and we are delighted to see positive and wide adoption in the industry. We have seen a surge of interest from brands investing time, thought and resources into their mobilisation efforts. Brands from all of our sectors have sought advice on mobile best practice, and due to the demand, we are delighted to share some of that expertise. Our research combines leading industry statistics, primary data and analytics from our own Velti platforms. To fully understand how the end consumers are using their devices, we are delighted to have partnered with Velti, the leading mobile marketing and advertising agency, to provide truly actionable insights to help you formulate an effective and accountable mobile strategy. 4 www.velti.co.uk
Mobile Whitebook 2013 About Velti Velti is the leading global provider of mobile marketing and advertising technology solutions that enable brands to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. Velti’s experience in mobile spans all sectors and global regions, whilst their solutions cover the full end-to-end mobilisation journey, from initial activation to mobile customer acquisition through to retention strategies. They work with their clients to educate, optimise and inspire the use of the mobile channel and ultimately grow their revenues. Our clients include: Media Retail FMCG Finance and MNOs Gaming and Gambling Others www.velti.co.uk 5
Page 1 and 2: In partnership with Mobile Whiteboo
Page 3: Mobile Whitebook 2013 Contents 4 In
Page 7 and 8: Consumer Data: The Case for Mobile
Page 9 and 10: Tablets become the screen of choice
Page 11 and 12: Tablet behaviour is different to th
Page 13 and 14: Selling effectively means reaching
Page 15 and 16: The actions of GAFA shape the way c
Page 17 and 18: Respondents: 180 How mobile is your
Page 19 and 20: Respondents: 171 How significant do
Page 21 and 22: Five steps to mobile success As the
Page 23 and 24: Measurement for mobile One hindranc
Page 25 and 26: Mobile Whitebook 2013 Case Studies
Page 27 and 28: Samsung Hope Relay The Challenge To
Page 29 and 30: Mobile Whitebook 2013 How to Contac

Velti Mobile Whitebook 2013.pdf - IAB UK

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