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MANABU TAKAMURA OF MINIMAL, INC.<br />
ON THE JAPAN SHOPPING FESTIVAL<br />
Japan Tourism Agency (JTA) and Japan<br />
Shopping Tourism Organization (JSTO)<br />
are jointly hosting the first Japan Shopping<br />
Festival (JSF) on December 1, 2013 through<br />
February 28 th , 2014. Both the JTA and JSTO<br />
invite overseas shoppers to visit one of the<br />
world’s most popular shopping destinations<br />
to “Japan Shopping Festival.”<br />
to increase number of visitors to Japan;<br />
to raise more expectations in the fashion<br />
industry, JSTO believe to present the world<br />
with the concept of “Japan Made” and<br />
“Japan Creation” with high quality stores<br />
stores through the JSF activities.<br />
The festival brings traditional Japanese<br />
hospitality, fashion trends, many variety of<br />
merchandise and unique entertainment<br />
experiences to stores in Tokyo, Osaka<br />
and Fukuoka offering discounts of up<br />
to 70% off, including prize drawing for<br />
popular Japanese merchandise and free<br />
airfare to a number of exotic locations.<br />
“THE MARKET HERE<br />
IN JAPAN WAS DEVELOPED<br />
BY JAPANESE CUSTOMERS<br />
WHO HAVE THE HIGHEST<br />
STANDARDS IN THE WORLD.”<br />
The idea for the “Japan Shopping Festival”<br />
began in September by 22 renowned Japanese<br />
companies, the founding companies of JSTO,<br />
a general incorporated association, including<br />
Isetan Mitsukoshi Holdings, JTB Corp., Japan<br />
Airlines and Takashima Co. Ltd. to promote<br />
more overseas visitors to Japan with more<br />
than 12,000 stores participating in the largescale<br />
interactive event and demonstrations.<br />
“The market here in Japan was developed by<br />
Japanese customers who have the highest<br />
standards in the world. I have the absolute<br />
confidence in Japanese products, which<br />
are offered from such a market, as well as<br />
the added value of a shopping experience<br />
unique to Japan.<br />
With great news, since Tokyo will be hosting<br />
the 2020 Summer Olympics and Paralympics<br />
as well as the effects of the ongoing<br />
Abenomics economic policies, the fashion<br />
industry is cooperating with JSF for it’s first<br />
public-private joint promotion aimed<br />
The mission is to cover all the information<br />
related to inbound effect and eventually send<br />
foreign tourists in Japan to actual shops. As<br />
a PR specialist, we would like to show foreign<br />
tourists the attraction of shopping in Japan to<br />
promote more trips to Japan,” said Mayuko<br />
Tasaki, JSTO Public Relations Manager.<br />
168<br />
JAN 2014 | http://fashionfacesmag.com
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