STYLE STAGE EDITION

STYLE STAGE CELEBRITY JUDGE PROFILE
Celebrity Fashion Designer
http://amatohautecouture.com & http://furneone.com
Amato Haute Couture and brand, Furne One, created
by eccentric fashion designer, Furne Amato has never
been more sought after. This illustrious creative is
esteemed worldwide in the fashion and entertainment
industries in anticipation of each lavished couture piece
that graces bodies of the glamorous. It’s no wonder it
wasn’t long before Amato’s Dubai-based designs and
face were foreseen to take the red carpet and center
stage, globally.
From an early age living in the Philippines, young Furne
was captivated by fashion. Already sketching at age
ten, he used his inherent interest in aesthetics, gleaning
appreciation from his Mother and Grandmother’s own
admiration for beautiful appealing apparel.
By 1994, Josie Natori and other foundational fashion
players took notice after his competitive win for the
MEGA Magazine Young Designer of the Philippines
Award with his Furne One line. He was Natori offered
an apprenticeship by Natori, herself, at her design
house in New York. That same year, Amato received
the first prize at Japan’s Women’s Wear Awards. All of
his exploration and intrigue paid off, as his next notable
accolade was as finalist at Manila’s Fashion Designer
Awards three years later.
In 2008, Germany’s Next Top Model invited Amato as
a special guest designer for the show’s season finale
with supermodel, Heidi Klum.
This initiative launched international response, and
influenced his repeat role for the following three years!
While International Fashion Week(s) from London,
Dubai, Los Angeles and Miami, desired this rising
designer on their catwalk, he was marked as a favorite,
bringing monumental success. This brought the
acclaim of celebrity status, as sensations including:
supermodel, Heidi Klum, and singers, Jennifer Lopez,
Katy Perry, Shakira, Nicole Scherzinger, Amber Rose
and Nicki Minaj considered his creations a musthave.
Excitedly, the brands’ first boutique in the US
opened successfully in Los Angeles (2012) with more
cities to come. Furne One and Amato Couture are a
result of diligence.
With so many talented designers it’s interesting to
include that he believes his luck was inclusive of
“being in the right place at the right time.” Either way,
it is time for Furne Amato to shine.
In 2002, the elite clientele in Dubai were thrilled as
Furne opened his first boutique. He called it, Amato.
Meaning “beloved,” it was no wonder his idolizing
patrons had first glimpses of Furne’s unique creations.
Again, Amato’s work set the stage for an inundation
of offers including Swarovski’s request for a highly
embellished bridal dress for their 2007 limited edition
book, Unbridled. This opened a collection partnership
with them yet again for its Crystalised Swarovski
Elements events.
http://fashionfacesmag.com | JAN 2014 55