Downtown Living Tour in downtown Syracuse, NY

Downtown Living Tour
in downtown Syracuse, NY
Downtown Committee of Syracuse, Inc.

Downtown Living Tour
The Downtown Living Tour grew out of recommendations included in the Onondaga Citizens League’s
2006 community study, “Leveraging Better Outcomes for Downtown,” which provided an overview of the
challenges facing downtown Syracuse and goals to be undertaken to revitalize the downtown area.
Click here for the full study
“Recommendation: Identifying or
“branding” downtown as the civic and
cultural heart of the region, Central New
York’s “next great neighborhood,” and
the traditional as well as “right-now”
center of community significance will help
residents from throughout the region
regain civic pride, support downtown
initiatives and promote Central New York
as a thriving area.” – page 31
Downtown Living Tour-goers visit the Center Armory stop on the inaugural
Downtown Living Tour in 2007
“…develop a high-quality marketing
campaign concentrating on creating a
sense of downtown as a place of
excellence and a desirable destination.”
– page 34
Downtown Committee of Syracuse, Inc.

Downtown Living Tour
All Downtown Living Tour
promotional materials direct
users to the Downtown Living
Tour portion of the Downtown
Committee of Syracuse’s site,
www.downtownsyracuse.com/
downtownlivingtour which
includes descriptions of each
tour stop, a tour map, as well
as links to purchase tickets to
the event.
Downtown Committee of Syracuse, Inc.

Downtown Living Tour
The Downtown Committee utilizes social
media, including its Facebook page,
www.facebook.com/downtownSyracuse,
and Twitter page,
www.twitter.com/downtownSYR, to
promote the Downtown Living Tour,
including ‘Fun Fact’ teaser posts and
tweets about each stop leading up to
the event.
Downtown Committee of Syracuse, Inc.

Downtown Living Tour
A slideshow video with sound is created each year that includes photos of each Downtown Living Tour
stop, as well as information about the tour. The video is posted on the Downtown Committee’s social
media platforms, as well as the Downtown Syracuse website.
Click here to watch a video about the 2011 Downtown Living Tour
Downtown Committee of Syracuse, Inc.

Downtown Living Tour
Downtown Living Tour-goers are
encouraged to explore
downtown Syracuse restaurants
and shops while visiting stops
along the tour to experience the
complete urban lifestyle.
A local blogger documented his
2011 Downtown Living Tour
experience on his blog,
Unchained Restaurants, in a post
called “Blue Tusk offers perfect
stop during Downtown Living
Tour.”
Click here for blog post
Downtown Committee of Syracuse, Inc.

Downtown Living Tour
A tour guide appears in
the Wednesday edition
of the Post Standard,
Central NY’s newspaper,
prior to the event as well
as on Syracuse.com. The
guide contains photos
and a description of each
tour stop, as well as
general interest stories
about downtown
Syracuse that promote
the many assets of
downtown.
Online version of the
guide here
Downtown Committee of Syracuse, Inc.

Downtown Living Tour
The Downtown Living Tour
generates extensive media
coverage in print, radio
and tv outlets leading up to
the event.
The 2011 Downtown Living
Tour was featured in the
Syracuse Post Standard’s
House of the Week column
on Sunday, May 15.
Online version of the article
here
Downtown Committee of Syracuse, Inc.

Testimonials
“The Downtown Living Tour has given an incredible boost to downtown apartment rentals and
condominium sales. The key to its impact has been the Tour's ability to allow the curious to have their
interest piqued without having to "buy" anything. There is also great value in having large groups
touring the properties to show individuals and couples that there are a lot people interested and
that living downtown could be fun. Even if we have not received a purchase as the result of a tour,
the customer often shows up at some time in the future. We could not be more pleased with the
Syracuse Downtown Living Tour.”
- Bob Doucette & Rich deVito, Paramount Realty Group
Developers of Center Armory (2007, 2008, 2009 & 2011 Downtown Living Tour stop,)
Loew’s Residential Suites (2008 & 2010 Tour Stop)
& Dey’s Plaza Apartments (2010 stop, 2011 Tour headquarters & stop)
“The Downtown Committee has put a spotlight on the veritable renaissance taking place in our center
city through the Downtown Living Tour. The Tour has not only provided an opportunity to celebrate
Downtown Syracuse’s recent successes, it has served as a catalyst in attracting new interest and
investment in our urban core.”
- Ben Walsh,
Deputy Commissioner,
City of Syracuse Department of Neighborhood & Business Development
Downtown Committee of Syracuse, Inc.

Testimonials
“The Downtown Living Tour was a great way to showcase our facility – both as a fabulous
workspace, and as an inspired community redevelopment project that transformed a blighted
former parking garage into a cool downtown technology incubator/accelerator that is growing a
cluster of dynamic entrepreneurs who are also changing the fabric of downtown. There was so much
great creative buzz around the event, and a great way to connect our entrepreneurs with the
community.”
- Linda Dickerson Hartsock,
Director of Clean Technology Initiatives
at the Syracuse Technology Garden
(2011 Downtown Living Tour stop)
“The Downtown Living Tour has proven to be a vital component for the resurgence of residential
living in downtown Syracuse. As a developer of downtown Syracuse buildings, we can directly link
renters and buyers of our properties to the living tour. The exposure our properties receive as a
result of the tour is without precedent and has become a center piece to our marketing efforts.”
- Joe Hucko, Washington St. Partners
Developer of Firehouse #1 Condominiums (2009 Downtown Living Tour stop) & Jefferson Clinton Commons (2009
Tour headquarters; 2007, 2008 People’s Choice Award winner,
2009, 2010 & 2011 Tour stop)
Downtown Committee of Syracuse, Inc.

Downtown Living Tour
in downtown Syracuse, NY
Downtown Committee of Syracuse, Inc.