presentation - IIASA

LIMITATIONS OF 1 st
GENERATION MODEL
MANAGEMENT
• Decision-makers are, on average, “model averse”
• Never really a market for the MMS
– Cross-paradigm myopia in the OR/MS community
– “The spreadsheet is the MMS”
– Result: a fully functional MMS was never implemented
• Data more important than models
• No comprehensive, integrating theory (as in relational
data world)
• Internet shifted attention from static representations to
dynamic, distributed resources