resident awareness campaign - winter - IndustryMatters.com

Saskatchewan Campaign 2012
Partnership Advertising Opportunities
Tourism Saskatchewan members can access cost-shared assistance to participate in a coordinated provincial advertising
campaign. Partner activities supported will promote a tourism attraction, event or experience during the late-April to late-
August time frame. Partners may participate in the following initiatives:
RADIO: Locally produced, partner-specific 25-second radio commercials are available on CJWW-AM (Central
Saskatchewan), CKRM-AM (Southern Saskatchewan), Magic 98.3-FM (Saskatoon), My 92-FM (Regina), CJVR-FM (East
Central Saskatchewan), CK750-AM ( Central Saskatchewan), Wolf-FM (Regina), CKSW-AM (South West Saskatchewan),
Eagle 94.1-FM (South West Saskatchewan). Each ad package purchased includes 25 run-of-station spots. Prices per ad
package vary with each station, ranging from $285 to $415. Partners will be required to work directly with respective radio
stations to develop their messages. Each 25-second message is required to include this campaign partner tag at the close:
“(Operator name) is a proud partner of Tourism Saskatchewan.”
OUTDOOR: Outdoor advertising can offer high levels of reach and frequency. Standard 10’ by 20’ poster-boards are
available in Regina, Saskatoon, Moose Jaw, Yorkton, North Battleford, Prince Albert and Lloydminster and 10’ by 40’ posterboards
are available in rural locations. Partners can purchase a single board or multiple boards for an eight-week period
during the traditional high-volume traffic months: late-April through late-August. Partner costs start at $895 per board
purchased. Creative development services are available as a one-time design cost of $300. Rates may vary with location
selected. Each partner will have their own creative message, which must include the partner campaign tag “Proud Partner
of Tourism Saskatchewan” at a minimum specified size. The required graphic will be provided by Tourism Saskatchewan. All
art will require the approval of Tourism Saskatchewan for standard quality control purposes. Any art carrying 2011 branded
messaging will require updating.
PRINT: The Regina LeaderPost and Saskatoon Star Phoenix will be offering display advertising within a special twopage
tourism feature on April 2. These will be followed by full page features on April 21, May 5, May 26, June 9 and June
23. Partner costs start at $540 per 1/8 th page, full color ad within each newspaper. Additional discounts are available for
multiple purchases or both papers.
TELEVISION: Locally produced, partner-specific 30-second television commercials are available on CTV Regina,
CTV Saskatoon, Global Regina and Global Saskatoon. Each ad package will run during a four week time frame beginning
on April 30. Basic production services are available as a one-time cost of $325. Supported TV spots must include this super
at the close: “Proud Partner of Tourism Saskatchewan.” Required graphic will be provided by Tourism Saskatchewan.
GOOGLE ADWORDS/FACEBOOK ADS: Search advertising and social media advertising are two
highly effective forms of online advertising. Google Adwords ads are displayed to consumers at the exact moment they are
searching for products related to your business. Facebook ads are targeted at consumers based on their demographic
information and declared interests. Tourism Saskatchewan will, in consultation with participating operators, create, test,
manage and optimize both campaigns. Ads will be exposed to Saskatchewan residents, and will contain links to the partner
listing on www.TourismSaskatchewan.com. Ads are charged by Google and Facebook on a per click basis, so campaigns will
run for one month or longer depending upon how quickly the campaign budget is used up. Buy-in starts at $550. Ad
performance reports (impressions, clicks, and other available metrics) will be prepared after the conclusion of partner
campaigns.
SASKTOURISM.COM BANNER ADS: Tourism Saskatchewan’s website sasktourism.com receives over
700,000 unique visitors on an annual basis. Run-of-site banner ads reach a highly targeted audience seeking Saskatchewan
travel information. Web banner ads are available at a cost of $275 per banner ad. Production costs for one banner
(maximum of three frames) is included.
*Limited inventory available on a first come, first served basis. Program cannot be used for messaging outside of campaign’s tourism-based focus. GST is in
addition to rates provided. Additional conditions may apply.

Banner Ad
Google Adwords/Facebook
(60 Partners)
(20 Partners)
Cost per banner ad*: $275
Cost per ad*: $550
Please check (√) to confirm participation
Please check (√) to confirm participation
* GST not included. *GST not included.
Radio
Station # of Packages Cost*
Television
Station # of Packages Cost*
CJWW-AM (Central) ______ $300
CKRM-AM (Southern) ______ $415
CKSW-AM (South West) ______ $323
Eagle 94.1-FM (South West) ______ $285
Magic 98.3 FM (Saskatoon) ______ $360
My 92-FM (Regina) ______ $415
CJVR-FM (East Central) ______ $360
CK750-AM (Central) ______ $360
Wolf-FM (Regina) ______ $415
Each package includes 30 – twenty-five second messages.
Production costs included. *GST not included.
CTV
Regina _____ $1,944
Saskatoon _____ $1,837
Global
Regina _____ $903
Saskatoon _____ $901
Each package includes 40 – thirty second commercials.
Does not include one- time “basic production” charge of $325.
*GST not included
Outdoor
Community # of Boards Cost*
Regina _____ $895
Saskatoon _____ $895
Moose Jaw _____ $895
Yorkton _____ $895
North Battleford _____ $895
Prince Albert _____ $1,216
Lloydminster _____ $1,266
Rural (10 by 40) _____ $860
Eight-week placement per board.
Does not include one- time design charge of $300. *GST not included
This project is subsidized by Tourism Saskatchewan.
Inventory is limited and available on a first-come,
first-served basis.
Print
Display Advertising Rates:
Size: 58L x 3C = 4.143”d x 3 1/16” w
Rates*: 1x - $540 / market _____
3x - $490 / market _____
6x - $440 / market _____
Book both markets (LeaderPost & StarPhoenix) and receive a 10%
discount. Full colour included in all ads. *GST not included.
Features Publication Dates & Themes:
April 2 Double Page Spread – General intro to tourism
opportunities in Saskatchewan
April 21 – Fishing
May 5 – Festivals & Events
May 26 – Golf
June 9 – Outdoor Adventure
June 23 – Urban Playgrounds
Organization: _______________________ Contact Name: __________________________________________________
Phone: _____________ Fax: ___________ Email: _________________________________________________________
Billing Address: ___________________________ City/Town: ______________________ Postal Code:_______________
Signature of Authorization: ________________________________________________________________________
For More information contact:
Karen Mulatz, Manager of Special Events
Regina Regional Opportunities Commission
1925 Rose Street Regina, SK S4P 3P1
Ph: 306.751.8778 Fax: 306.533.5952
Email: kmulatz@reginaroc.com
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