Annual Report 2012/2013

ANNUAL REPORT 2012/2013
WEBSITE & SOCIAL MEDIA
YWAM MONTANA-LAKESIDE
WEB TRAFFIC
We monitored our web traffic over the last year (Sept 1 2012 - Aug 31 2013) through Google
Analytics. We discovered that we are getting traffic from over 75% of the worlds countries which
supports our mission to reach the nations.
IN THE PAST YEAR:
1,426
AVERAGE VISITORS
PER MONTH
NEW SITE
IN THE FIRST MONTH OF LAUNCHING
OUR NEW WEBSITE AT THE END OF
AUGUST 2013, WE HAVE SEEN:
49%
INCREASE IN VISITS
47%
INCREASE IN TIME
SPENT ON SITE
17,113
PEOPLE VISITED
YWAMMONTANA.ORG
A TOTAL OF
33,076
TIMES
2,756
AVERAGE VISITS
PER MONTH
6,300+
FACEBOOK FOLLOWERS
OUR GOAL IS TO INCREASE TO
10,000 LIKES IN THE NEXT YEAR.
ALL 50 STATES
REPRESENTED
TOP TEN STATES:
1. MONTANA
2. CALIFORNIA
3. WASHINGTON
4. TEXAS
5. FLORIDA
6. COLORADO
7. PENNSYLVANIA
8. MICHIGAN
9. OREGON
10. MINNESOTA
STUDENT SURVEY
We asked a selection of 109 students
across three of our biggest schools
about how they orginally heard about
our campus. These are our findings.
Athough the majority heard about us
through word of mouth, 98% of them
used our website to find out more.
70%
UNITED STATES
30%
INTERNATIONAL
41%
FRIENDS
13%
FAMILY
27%
GOOGLE
143 COUNTRIES
TOP TEN COUNTRIES
(OUTSIDE OF US):
1. CANADA
2. NORWAY
3. SWITZERLAND
4. AUSTRALIA
5. BRAZIL
6. SOUTH KOREA
7. GERMANY
8. UNITED KINGDOM
9. THAILAND
10. INDIA
OTHER
2.7% 1% 16%
FACEBOOK
GO MANUAL
STATISTIC SOURCES: Google Analytics results from Sept 1 2012 - Aug 31 2013 // facebook.com/ywammontana // Student Survey.
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