DOWNLOAD FULL REPORT - Bok Tower Gardens

Communications
Our vision of being one of America’s
fi nest gardens caught the attention of
media throughout the world. We hosted
international journalists who blogged,
tweeted and posted rave reviews on
Facebook. National newspaper features
syndicated by the Washington Post, major
editorial coverage including AAA magazines
and a 2011 TripAdvisor Certifi cate of
Excellence award helped get the word out.
Our Garden Path newsletter garnered several
awards and was a fi nalist in the national
American Advertising Federation ADDY
awards competition. New cutting edge
technologies kept us on in the public eye
through micro websites, HD video and
360-degree photography. Online ticket sales
and daily deals such as Groupon increased
revenue and helped us capture valuable
information about our visitors. Our tourism
partnership with LEGOLAND Florida
led to the creation of an eight-foot Singing
Tower LEGO replica in their new park. We
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increased our media partnerships and were
honored to see our second annual WMNF
Edward Bok Youth Peace Awards winner
enter Mount Holyoke College.
Retail Services
Visitors and members contributed to
strong sales in the Café and Gift Shop.
We expanded our online retail store,
developed new lines of Bok Tower Gardens
merchandise and were prepared, by the end
of the year, to hire our fi rst professional chef
to help take the Blue Palmetto Café to the
next level.