10th Annual 10th Annual - Orlando Health

10th Annual
10th Annual
10th A
BENEFITING THE
10th Annua
15K, 5K AND KIDS’ FUN RUN SEPTEMBER 27, 2008

Dear Friends
Thank you for your faithful support of the Miracle Miles 15K, 5K and Kids’ Fun Run. Little did I know that my
vision 10 years ago of an athletic event to benefit our tiniest patients in the Neonatal Intensive Care Unit (NICU) at
Winnie Palmer Hospital for Women & Babies would grow to what it has become today!
10th Annual
I invite you to join us on Saturday, September 27, 2008 at the Arnold Palmer Medical Center campus as we celebrate
the 10th anniversary of Miracle Miles. In 2007, Miracle Miles sponsors and participants collaboratively raised more
than $63,500 to support our capital campaign and medical equipment needs in our NICU.
Last year more than 14,000 babies were born at Winnie Palmer Hospital, and of those, 1,635 of them were born at
various degrees of gestation or with health challenges at birth. While most have a healthy start to life, others struggle
with their fragile grip on life for days – sometimes even months. Our team of dedicated specialists works around the
clock to provide clinical expertise utilizing state-of-the art equipment, diagnostic approaches and medication therapies.
We are all proud of the growth of this event, and this is just the beginning! It is for these tiny babies that we once
again ask for your support to help these little miracles have the best start in life.
Sincerely,
Gregor Alexander, MD
Neonatologist
Event Chairman

10th Annual
EVENT OVERVIEW

10th Annual Miracle Miles Presented by
15K, 5K and Kids’ Fun Run
Benefiting the
Overview
Saturday, September 27, 2008
Participation and Attendance
2,000 runners (anticipated to exceed last year’s
record high 1,825 participants)
200 children in the Kids’ Fun Run
500 spectators and guests
(local and regional market)
Location
Winnie Palmer Hospital for Women & Babies
Downtown Orlando
Event Program
6:00 am Registration
6:40 Opening Ceremony Sponsored by
7:00 15K Sponsored by
7:20 5K
9:30 Kids’ Fun Run Sponsored by
9:45 Awards Ceremony Sponsored by
T-shirts
Refreshments and entertainment will
be ongoing throughout the morning.
Sponsored by
10th Annual
10th Annual

10th Annual
BENEFICIARY

Neonatal Intensive Care Unit (NICU)
Each year, nearly 1,300 babies are admitted to the NICU at Winnie Palmer Hospital for Women &
Babies. Our staff of neonatologists, advanced practitioners and nurses are available 24 hours a day,
seven days a week. The NICU proudly maintains a 96 percent survival rate of our neonatal admissions.
Described below are highlights of the life-saving equipment that Miracles Miles has helped fund.
10th Annual
Born 13 weeks early, Pierson weighed
1 pound 5.8 ounces.
Extra-Corporeal Membrane Oxygenation (ECMO)
ECMO is the most advanced method of life-support in the NICU. ECMO provides
oxygen to the body when the lungs and/or heart are too sick to do the job, allowing
them to “rest” so they can develop or repair. Recovery of lung/heart function
usually occurs within a few days, but might require up to a month of treatment.
Winnie Palmer Hospital is one of only four ECMO hospitals in the state and one of only 100 centers in the world. The NICU
is equipped with four ECMO units and will treat approximately 10-12 neonates each year as well as 1-2 pediatric patients.
The purchase price of a complete ECMO machine is $134,000 and requires around the clock monitoring by a qualified
medical professional.
High-Frequency Ventilator (HFV)
Babies who are too small or sick to breathe on their own are connected to a fast-breathing ventilator. The high-frequency
oscillating ventilator is frequently used before ECMO. This therapy typically keeps about half of the ECMO candidates from
going on ECMO and is recommended for 3-4 babies per month.
Each high-frequency ventilator costs about $25,000. In Winnie Palmer Hospital’s NICU, at least two machines are required
daily. This form of treatment is very costly, but is a proven method for helping tiny babies beat the odds.
Pierson is now a happy, smiling
toddler.

The Right Place at the Right Time
The lights were dim as all eyes focused on the black and white image. At first, it looked like static from a poor
television connection, but then the image sharpened. “You’re having twins!” The words echoed as Tshai and
Erick Knowles stared at the two dark circles that represented the newest additions to their family. They didn’t
know whether to laugh or cry, or do both.
10th Annual
The family watched as mom’s belly grew, and her obstetrician closely monitored her high blood pressure. At one
of her checkups, an ultrasound showed that the little boy was not getting enough blood to continue to grow. He
threatened the life of his twin sister.
Immediately, Tshai came to Winnie Palmer Hospital for Women & Babies, but it was too early to deliver the
twins – they were just over six months along. Doctors performed ultrasounds every few hours as they monitored
them. She could not bear the thought of losing her son. Then her little girl began to decline.
The doctors explained that the Neonatal Intensive Care Unit (NICU) offered the best chance of survival for the babies. Tshai was relieved that
at this point the NICU could offer her twins the specialized care – that even as their mother – she could not give them.
More than two months early, Audrey was born weighing 2 pounds 3 ounces, while Daniel weighed only 1 pound 9 ounces. Neonatologist David
Auerbach, MD, and the NICU team immediately began caring for the tiny babies.
Under their care, Audrey and Daniel began to grow. Within two months, they were ready to join the rest of their family. Now, Audrey and
Daniel can hardly sit still; they are crawling and pulling themselves up. Every family hopes for a healthy baby. For Tshai and Erick, one was
not enough. Thanks to the Winnie Palmer Hospital NICU, they went home with two.

10th Annual
SPONSORSHIP OPPORTUNITIES

PRESENTING SPONSOR
“What a privilege it is to be a continuing
Presenting Sponsor of Miracle Miles!
This annual event is a wonderful way to
showcase the many services that this unique
facility has to focus specifically on the needs of
babies in the Neonatal Intensive Care Unit.”
Tim Lytle
Operator
Southchase Plaza Chick-fil-A
15K TITLE SPONSOR
Dear Friends:
As the nation’s largest group of newborn,
maternal fetal and pediatric sub-specialty
practices, Pediatrix is a proud corporate
sponsor of the annual Miracle Miles races
benefiting specialized NICU services at Winnie
Palmer Hospital for Women & Babies. By
coupling the talented skills of our boardcertified
neonatologists with the immense
and expanding resources of the hospital, we
will continue to help our babies – and the
community – thrive and grow.
10th Annual
®
Frederick V. Miller, MD
President and Regional Medical Officer
Pediatrix Medical Group’s Atlantic Region

10th Annual
SPONSORSHIP is the financial support of any portion of Miracle Miles in exchange
for the benefits provided through this marketing vehicle that allows for a real, often
tangible, connection between your company and its targeted customer. Through the
loyal audience of prominent Arnold Palmer Medical Center Foundation events, your
organization can effectively reach its specific marketing goals, such as increase brand
loyalty, create awareness and visibility for a product or promote social responsibility.
Sponsorship Levels
Presenting $25,000 SOLD!
15K $20,000 SOLD!
5K $15,000
Hospitality* $10,000
T-shirt* $7,500 SOLD!
Advocacy $5,000
Awards Ceremony $5,000 SOLD!
Kids’ Activity $5,000 SOLD!
Kids’ Fun Run $5,000 SOLD!
Opening Ceremony $3,000 SOLD!
Mile (limited to 12) $2,500
Prize* $1,000
Vendor Exhibit Station/Vendor Fee $1,000
* These sponsorship opportunities may be fulfilled through cash, in-kind donation of budget
relieving products or services or a combination equivalent to the level selected.
Note: Multi-year commitments of up to three years are available
for sponsors who wish to continue current support while
locking in the current price for each sponsorship opportunity.
Exact amounts for in-kind donations change based on event
participation. Current value based upon 2,000 entrants.
For marketing benefits specific to each sponsorship level,
please contact:
Alan Bounville
Foundation Events Manager
Arnold Palmer Medical Center Foundation
Phone: 321.841.5836 • Fax: 407.425.8545
Email: alan.bounville@orlandohealth.com
For more information on Arnold Palmer Medical Center
programs or to schedule a tour, contact:
Tori Blyth Spradlin
Director of Development
Arnold Palmer Medical Center Foundation
Phone: 321.843.5766 • Fax: 407.425.8545
Email: tori.blyth@orlandohealth.com
Corporate and Individual Philanthropy is the financial support of
Miracle Miles without marketing-related benefits in return.
Arnold Palmer Medical Center Foundation is offering vendors the opportunity to exhibit at
Miracle Miles. Each vendor exhibit station includes one, six-ft. table and two chairs and company
name posting at the exhibit site. To create a festival-like atmosphere, there will be multiple
vendors on site during the event.
10

10th Annual
MARKETING/MEDIA

2008 Marketing/Media Plan
MARKETING
Print Coverage
Central Florida Doctor Magazine*
Southeast Competitor (two insertions)
Event Guide
Florida Running & Triathlon
Gasparilla/Tampa Tribune
Our Town
Packet Insert
Bay to Bay Run
Gate River Run
Neo Conference*
Central Florida Runners’ Packet Insert
I-Drive 5K
Track Shack in-store
Track Shack Marathon groups
Watermelon 5K
In Touch (Orlando Health’s weekly internal publication)
Electronic Coverage
Active.com (web directory listing)*
Florida Running & Triathlon (web directory listing)
Orlando Health Foundation’s e-newsletter
and website*
Running in the USA.com (web directory listing)*
TrackShack.com (web pages and email blast)
Radio and Broadcast Coverage
Magic 107.7 FM*
On-Air Support
- A minimum of 60 live promotional/giveaway mentions
- Dedicated website including information on event, linked
with a keyword
- A minimum of two email blasts to over 13,000 club
members
- Interview with event chairman, Dr. Alexander on
morning show
- Event listed on the Magic 107.7 Events Calendar
On-Site Support
- Magic 107.7 booth with register to win, giveaways,
sampling, etc.
- Magic 107.7 on-air personalities to help with stage duties
(pending availability)
10th Annual
WKMG/TV 6*
- WKMG will provide a Public Service advertising schedule of
a 15-second spot to run three weeks prior to the event.
- Fifteen-second spots will be produced by WKMG, using
the Presenting Sponsor’s logo in the spot. (The Presenting
Sponsor, Chick-fil-A, is featured in the event logo.)
- A web link from WKMG’s appropriate webpage to
trackshack.com
- Ability to distribute brochures/flyers in WKMG’s lobby area
- WKMG on-air personality(ies) to emcee the event
- Any other on-air exposure - community calendar updates
on-air and online
MEDIA
Orlando Health
- Media Relations team will work to secure
regional and local web and print
media coverage
- Press Releases (two, pre-event and
post-event)
* Donated

2007 Marketing/Media Review
MARKETING
Print Coverage
Central Florida Doctor Magazine
Southeast Competitor (two insertions)
Event Guide
Florida Running & Triathlon
Gasparilla/Tampa Tribune
Our Town
Packet Insert
Bay to Bay Run
Gate River Run
Neo Conference
Central Florida Runners’ Packet Insert
I-Drive 5K
Track Shack In-store
Track Shack Marathon groups
Watermelon 5K
Electronic Coverage
Active.com web directory listing
Florida Running & Triathlon web directory listing
Orlando Regional Healthcare Foundation’s e-newsletter
and website
Running in the USA.com web directory listing
TrackShack.com web pages and email blast
Broadcast Partners
WFTV Channel 9 Family Connection
Radio and Broadcast
Magic 107.7 FM
- Two pre-recorded mentions per day for 14 days
- Four live mentions per day for 14 days
- Live interview with Gregor Alexander, MD on the
Dave and Lesley Morning Show week of event
WFTV Channel 9 Family Connection
- Promotional advertising prior to event
- Event information on WFTV website with link to Arnold
Palmer Medical Center Foundation website
- Event collateral placed in WFTV lobby
- Mentions of event in select news broadcasts prior to event
- WFTV talent and station representatives’ attendance at event
- Event posted on WFTV’s community calendar
- Coverage day of the event on evening newscast
10th Annual
MEDIA
Orlando Health, formerly Orlando Regional Healthcare
- Media Relations team worked to secure regional and local
web and print media coverage
- Press Releases (minimum three announcing sponsorship,
pre-event and post-event)
Print Coverage
Orlando Sentinel
- Event posted with photo in What’s Happening/
Community Calendar
In Touch (Orlando Health weekly internal publication)
Electronic Coverage
WFTV Channel 9 Family Connection

10th Annual
2007 EVENT SUMMARY

2007 Event Summary
On September 29, 2007, 1,825 dedicated athletes crowded the streets surrounding Winnie Palmer Hospital for
Women & Babies for the 9th Annual Miracle Miles 15K, 5K and Kids’ Fun Run presented by Chick-fil-A.
10th Annual
NICU graduates
at Miracle Miles
2007
Before sunrise, runners gathered for the 15K sponsored by Pediatrix Medical Group, the physician practice
caring for the tiny babies in the Neonatal Intensive Care Unit (NICU). Central Florida Healthcare Federal
Credit Union kicked off the Opening Ceremony with a few words before the pre-run warm up led by Chickfil-A
cow cheerleaders and staff from the Orlando Regional Wellness Center. Former neonatal graduate and
eight time female winner of Miracle Miles, Michelle Kendall-Krueger, sang the national anthem and later assisted
other NICU graduates distribute awards sponsored by IKON Office Solutions. The top 15K male and female
winners were thrilled to receive a TAG Heuer watch generously donated by Tharoo & Company, The Jewelry
Boutique. Special thanks to our other lead sponsors Robins & Morton, Sam’s Club, The Vaughn Group/Clark
Consulting, UBS Financial Services, Abbott Laboratories and Ovation Pharmaceuticals for their support of our 2007 event.
More than 200 young athletes received a medal and a hug from Shamu for participating in the Kids’ Fun Run sponsored by SeaWorld
Orlando – showing that they are also BIG supporters of tiny babies.
Spectators, families and friends joined the runners in post-race festivities including refreshments from Chick-fil-A, Rainforest Café,
Gooding’s Catering, Panda Express and Coca Cola. UBS Financial Services brought out the child in all by providing balloon art and
refreshing snow cones. Little faces were transformed into glittery princesses and baby cows by Enjoy Your Face while others got creative
at the Kiddy Dough station sponsored by Pediatrix Medical Group. Runners and spectators alike were invited to enjoy a complimentary
massage courtesy of the Orlando Regional Wellness Center. While crossing the finish line of the 15K was a milestone for many, Miracle
Miles celebrates the fact that every day is a milestone in the life of a preemie!

10th Annual
5793-105183 6/08
orlandohealthfoundation.com
Thank you to Arnold Palmer’s Bay Hill Club & Lodge for being our cow baby photo shoot location.