10th Annual 10th Annual - Orlando Health
10th Annual 10th Annual - Orlando Health
10th Annual 10th Annual - Orlando Health
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2007 Marketing/Media Review<br />
MARKETING<br />
Print Coverage<br />
Central Florida Doctor Magazine<br />
Southeast Competitor (two insertions)<br />
Event Guide<br />
Florida Running & Triathlon<br />
Gasparilla/Tampa Tribune<br />
Our Town<br />
Packet Insert<br />
Bay to Bay Run<br />
Gate River Run<br />
Neo Conference<br />
Central Florida Runners’ Packet Insert<br />
I-Drive 5K<br />
Track Shack In-store<br />
Track Shack Marathon groups<br />
Watermelon 5K<br />
Electronic Coverage<br />
Active.com web directory listing<br />
Florida Running & Triathlon web directory listing<br />
<strong>Orlando</strong> Regional <strong>Health</strong>care Foundation’s e-newsletter<br />
and website<br />
Running in the USA.com web directory listing<br />
TrackShack.com web pages and email blast<br />
Broadcast Partners<br />
WFTV Channel 9 Family Connection<br />
Radio and Broadcast<br />
Magic 107.7 FM<br />
- Two pre-recorded mentions per day for 14 days<br />
- Four live mentions per day for 14 days<br />
- Live interview with Gregor Alexander, MD on the<br />
Dave and Lesley Morning Show week of event<br />
WFTV Channel 9 Family Connection<br />
- Promotional advertising prior to event<br />
- Event information on WFTV website with link to Arnold<br />
Palmer Medical Center Foundation website<br />
- Event collateral placed in WFTV lobby<br />
- Mentions of event in select news broadcasts prior to event<br />
- WFTV talent and station representatives’ attendance at event<br />
- Event posted on WFTV’s community calendar<br />
- Coverage day of the event on evening newscast<br />
<strong>10th</strong> <strong>Annual</strong><br />
MEDIA<br />
<strong>Orlando</strong> <strong>Health</strong>, formerly <strong>Orlando</strong> Regional <strong>Health</strong>care<br />
- Media Relations team worked to secure regional and local<br />
web and print media coverage<br />
- Press Releases (minimum three announcing sponsorship,<br />
pre-event and post-event)<br />
Print Coverage<br />
<strong>Orlando</strong> Sentinel<br />
- Event posted with photo in What’s Happening/<br />
Community Calendar<br />
In Touch (<strong>Orlando</strong> <strong>Health</strong> weekly internal publication)<br />
Electronic Coverage<br />
WFTV Channel 9 Family Connection
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