Pharmacy Professional - Royal Pharmaceutical Society
Pharmacy Professional - Royal Pharmaceutical Society
Pharmacy Professional - Royal Pharmaceutical Society
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**<br />
The Internet may have a lot in<br />
its favour but providing the public<br />
with easy access to counterfeit<br />
medicines is one of its features we could all<br />
do without. This is becoming an increasing<br />
issue for patients, pharmacists and<br />
manufacturers alike.<br />
The problem, highlighted at a recent FIP<br />
(International <strong>Pharmaceutical</strong> Federation)<br />
meeting in Istanbul, has been the focus of<br />
a “Faking It” campaign, a joint initiative<br />
of the RPSGB and the MHRA earlier this<br />
year. It was also highlighted in a series<br />
of hard-hitting cinema advertisements<br />
developed by a partnership of interested<br />
organisations and screened in February.<br />
Look for the internet<br />
pharmacy logo as a<br />
matter of course<br />
These activities are now coming together<br />
in a second-wave UK- wide campaign “Get<br />
Real – Get a Prescription”, which has at its<br />
core the twin objectives of underlining the<br />
need for people who purchase medicines<br />
to do so from a reputable source and at<br />
the same time underscoring the unrivalled<br />
expertise of pharmacists when it comes to<br />
knowledge about medicines.<br />
The new campaign, which has five<br />
sponsors – The MHRA, the RPSGB, The<br />
Patients’ Association, Heart UK and Pfizer<br />
– will feature more hard-hitting ads – this<br />
time on billboards, TV and in other public<br />
places. It will also highlight the dangers<br />
of taking counterfeit medicines through a<br />
dedicated website www.realdanger.co.uk,<br />
in editorial features and road shows in<br />
major cities.<br />
The campaign will emphasise the<br />
dangers of counterfeit drugs, which<br />
can range from the use of substandard<br />
ingredients, to those related to ingredients<br />
which may in themselves be toxic or<br />
inappropriate for the condition they are<br />
supposed to be treating.<br />
Richard Daniszewski, a community<br />
pharmacist working for Doncaster-based<br />
pharmacy H I Weldrick and Vice Chair<br />
of the RPSGB’s English <strong>Pharmacy</strong> Board,<br />
has no doubt that the campaign is needed.<br />
“The internet is a wonderful invention It<br />
has given people much needed information<br />
about illness and medicine. Every day in<br />
the pharmacy we talk to people who are<br />
much better informed than they would<br />
have been even five years ago. But we are<br />
paying a price for this new technology.<br />
“As we all become used to on-line<br />
shopping we are seeing an increase in the<br />
online purchase of medicines, which has<br />
given counterfeiters the opportunity to step<br />
in,” he says.<br />
“The reason the RPSGB has lent its<br />
support to this new initiative is because<br />
it is concerned that people should know<br />
where their medicine is coming from. They<br />
should also understand the possibility of<br />
fraud. At the very least, we want people<br />
to check with the internet site that there is<br />
pharmacist involvement in the sale and that<br />
the pharmacist is UK registered.<br />
“People should look for the internet<br />
pharmacy logo as a matter of course<br />
before beginning the other checks and<br />
everyone should seek advice either from<br />
their pharmacist or their GP about any<br />
health conditions and medication,” Richard<br />
concludes.<br />
Otherwise, as the campaign strapline<br />
says – someone is making a killing. n<br />
S T U D I E S B E D R O O M S L O U N G E S L I B R A R I E S C I N E M A D I N I N G<br />
November 2009 | <strong>Pharmacy</strong> <strong>Professional</strong><br />
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