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Pharmacy Professional - Royal Pharmaceutical Society

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**<br />

The Internet may have a lot in<br />

its favour but providing the public<br />

with easy access to counterfeit<br />

medicines is one of its features we could all<br />

do without. This is becoming an increasing<br />

issue for patients, pharmacists and<br />

manufacturers alike.<br />

The problem, highlighted at a recent FIP<br />

(International <strong>Pharmaceutical</strong> Federation)<br />

meeting in Istanbul, has been the focus of<br />

a “Faking It” campaign, a joint initiative<br />

of the RPSGB and the MHRA earlier this<br />

year. It was also highlighted in a series<br />

of hard-hitting cinema advertisements<br />

developed by a partnership of interested<br />

organisations and screened in February.<br />

Look for the internet<br />

pharmacy logo as a<br />

matter of course<br />

These activities are now coming together<br />

in a second-wave UK- wide campaign “Get<br />

Real – Get a Prescription”, which has at its<br />

core the twin objectives of underlining the<br />

need for people who purchase medicines<br />

to do so from a reputable source and at<br />

the same time underscoring the unrivalled<br />

expertise of pharmacists when it comes to<br />

knowledge about medicines.<br />

The new campaign, which has five<br />

sponsors – The MHRA, the RPSGB, The<br />

Patients’ Association, Heart UK and Pfizer<br />

– will feature more hard-hitting ads – this<br />

time on billboards, TV and in other public<br />

places. It will also highlight the dangers<br />

of taking counterfeit medicines through a<br />

dedicated website www.realdanger.co.uk,<br />

in editorial features and road shows in<br />

major cities.<br />

The campaign will emphasise the<br />

dangers of counterfeit drugs, which<br />

can range from the use of substandard<br />

ingredients, to those related to ingredients<br />

which may in themselves be toxic or<br />

inappropriate for the condition they are<br />

supposed to be treating.<br />

Richard Daniszewski, a community<br />

pharmacist working for Doncaster-based<br />

pharmacy H I Weldrick and Vice Chair<br />

of the RPSGB’s English <strong>Pharmacy</strong> Board,<br />

has no doubt that the campaign is needed.<br />

“The internet is a wonderful invention It<br />

has given people much needed information<br />

about illness and medicine. Every day in<br />

the pharmacy we talk to people who are<br />

much better informed than they would<br />

have been even five years ago. But we are<br />

paying a price for this new technology.<br />

“As we all become used to on-line<br />

shopping we are seeing an increase in the<br />

online purchase of medicines, which has<br />

given counterfeiters the opportunity to step<br />

in,” he says.<br />

“The reason the RPSGB has lent its<br />

support to this new initiative is because<br />

it is concerned that people should know<br />

where their medicine is coming from. They<br />

should also understand the possibility of<br />

fraud. At the very least, we want people<br />

to check with the internet site that there is<br />

pharmacist involvement in the sale and that<br />

the pharmacist is UK registered.<br />

“People should look for the internet<br />

pharmacy logo as a matter of course<br />

before beginning the other checks and<br />

everyone should seek advice either from<br />

their pharmacist or their GP about any<br />

health conditions and medication,” Richard<br />

concludes.<br />

Otherwise, as the campaign strapline<br />

says – someone is making a killing. n<br />

S T U D I E S B E D R O O M S L O U N G E S L I B R A R I E S C I N E M A D I N I N G<br />

November 2009 | <strong>Pharmacy</strong> <strong>Professional</strong><br />

5

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