Freshers' Pack 2012 - Southampton University Students Union
Freshers' Pack 2012 - Southampton University Students Union
Freshers' Pack 2012 - Southampton University Students Union
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SUSU<br />
<strong>University</strong> of <strong>Southampton</strong> <strong>Students</strong>’ <strong>Union</strong><br />
Freshers’ <strong>Pack</strong> <strong>2012</strong><br />
Smart, EFFECTIVE<br />
student<br />
advertising
Freshers’ Media<br />
Contents<br />
Freshers’ Fayre 4<br />
Print Media 6<br />
Digital Advertising 12<br />
Sponsorship 14<br />
At a Glance 18<br />
2
7,000<br />
New students<br />
7,000 new students<br />
The <strong>University</strong> of <strong>Southampton</strong> <strong>Students</strong>’ <strong>Union</strong> Freshers’ Week is a<br />
fantastic way to tap into this new market and to reintroduce returning<br />
students to your business.<br />
Break into the lucrative student market<br />
Spending habits of our new intake have not been decided yet.<br />
Create a great first impression<br />
SUSU offers exclusive and unique advertising opportunities so you can<br />
gain brand loyalty and meet potential new customers.
Freshers’ Fayre<br />
Friday 28th September <strong>2012</strong><br />
In 2011 we had an<br />
attendance of over<br />
10,000<br />
It’s one of the biggest Freshers’ Fayres in the South and will be<br />
held on Friday 28th September from 10am till 3pm.<br />
4<br />
Last year over 10,000 students visited the Fayre making this<br />
the best way to exhibit your company to a mass audience<br />
face-to-face.
Stalls<br />
Outside Stall<br />
Prime Stall<br />
Premium Stall<br />
National Standard<br />
• 4 metre wide stall<br />
• Situated among the first<br />
stalls seen by students<br />
• Large space surrounding<br />
the stall<br />
• Up to 6 members of<br />
staff allowed<br />
• Power available<br />
• 4 metre wide stall<br />
• Situated among the first<br />
stalls seen by students<br />
• Large space surrounding<br />
the stall<br />
• Up to 6 members of<br />
staff allowed<br />
• Power and Wi-Fi available<br />
• 4 meter wide stall<br />
• Situated in the<br />
heart of the Fayre<br />
• Up to 5 members of<br />
staff allowed<br />
• Power available<br />
Only 8 spaces available<br />
• 2 meter wide stall<br />
• Situated in the<br />
heart of the Fayre<br />
• Up to 4 members of<br />
staff allowed<br />
• Power available<br />
Only 2 spaces available<br />
Only 5 spaces available<br />
£1,500<br />
£1,500<br />
£1,000<br />
£750<br />
5<br />
How about?<br />
Advertising throughout<br />
the year with our<br />
Hall Drops?<br />
International Fayre<br />
Thursday 20th September, 11am till 3pm<br />
• Tailored towards our new arrivals from<br />
all over the world<br />
• Has a huge impact on our international students<br />
£250<br />
For more info contact: Kate McCracken, Advertising & Sponsorship Co-ordinator<br />
T 023 8059 3535 F 023 8059 5252 E kate@susu.org W www.susu.org/sales
6<br />
Print Media
Fresh Magazine<br />
The Freshers’ Magazine is sent<br />
directly to new students homes<br />
before they arrive at university.<br />
It’s also distributed on campus<br />
during Freshers’ Week.<br />
Full Page<br />
£650<br />
+VAT<br />
Inside<br />
Front Cover<br />
£750<br />
+VAT<br />
Print run<br />
10,000<br />
There is limited advertising<br />
space available in the Freshers’<br />
Magazine so space will be sold<br />
on a first come first served basis.<br />
This is a quality full colour<br />
magazine with a print run of<br />
10,000.<br />
Inside<br />
Back Cover<br />
£750<br />
+VAT<br />
Back Cover<br />
£1,250<br />
+VAT<br />
“ A great way to<br />
introduce new<br />
customers to<br />
your business<br />
“<br />
A5 148x210mm<br />
7<br />
How about?<br />
Advertising on our<br />
poster boards from £7?<br />
Dates<br />
Artwork Deadline Distributed<br />
Early August <strong>2012</strong> Mid/Late August <strong>2012</strong><br />
For more info contact: Kate McCracken, Advertising & Sponsorship Co-ordinator<br />
T 023 8059 3535 F 023 8059 5252 E kate@susu.org W www.susu.org/sales<br />
Fresh Magazine 2011
Wall Planner<br />
The SUSU Wall Planner is a fold<br />
out publication featuring a giant<br />
calendar with all the need to<br />
know dates for the academic<br />
year.<br />
It’s distributed to 18,000 first,<br />
second and third year students,<br />
so your advertisement could be<br />
on that many students’ walls all<br />
year round.<br />
Spaces for the Wall Planner are<br />
limited so will be sold on a first<br />
come, first served basis.<br />
Border<br />
Advertisement<br />
£300<br />
+VAT<br />
Back Panel Ad<br />
& Free Border<br />
£550<br />
+VAT<br />
Panel Ad<br />
& Free Border<br />
£450<br />
+VAT<br />
Distributed to<br />
18,000<br />
students<br />
“ Permanent<br />
presence in<br />
students day<br />
to day lives<br />
“<br />
8<br />
How about?<br />
Sponsoring our<br />
clubs and societies?<br />
Dates<br />
Artwork Deadline Distributed<br />
Late August <strong>2012</strong> From 22nd September <strong>2012</strong><br />
For more info contact: Kate McCracken, Advertising & Sponsorship Co-ordinator<br />
T 023 8059 3535 F 023 8059 5252 E kate@susu.org W www.susu.org/sales<br />
Wallplanner 2011
Freshers’ Discount Magazine<br />
FDM is <strong>Southampton</strong>’s definitive<br />
discount voucher magazine,<br />
which is produced by SUSU in<br />
partnership with <strong>Southampton</strong><br />
Solent <strong>University</strong>.<br />
With 20,000 discount<br />
magazines being printed and<br />
distributed throughout fresher’s<br />
week on both campuses, your<br />
company discounts will reach a<br />
mass audience.<br />
“ Distributed<br />
into halls of<br />
residence and<br />
on campus<br />
“<br />
Single Ad<br />
£100<br />
+VAT<br />
Inside Back<br />
£750<br />
+VAT<br />
Dates<br />
Inside Front<br />
£750<br />
+VAT<br />
Back Cover<br />
£1,000<br />
+VAT<br />
Artwork Deadline Distributed<br />
End of August <strong>2012</strong> From 22nd September <strong>2012</strong><br />
Print run<br />
20,000<br />
Freshers’ Discount Magazine 2011<br />
9<br />
How about?<br />
Getting our Promo<br />
Team to distribute<br />
leaflets?<br />
For more info contact: Kate McCracken, Advertising & Sponsorship Co-ordinator<br />
T 023 8059 3535 F 023 8059 5252 E kate@susu.org W www.susu.org/sales
Fresh Welcome <strong>Pack</strong>s<br />
Welcome packs are distributed<br />
to students living in halls of<br />
residence during the arrivals<br />
weekend.<br />
There are 6,000 packs<br />
distributed to all new students<br />
upon arrival.<br />
6,000 inserts<br />
£750<br />
+VAT<br />
Halls<br />
6,000<br />
packs<br />
Advertise<br />
Inserts can include; leaflets,<br />
samples, booklets or posters.<br />
10<br />
How about?<br />
Advertising in our<br />
student publications?<br />
“ Exclusive<br />
access to<br />
students<br />
in halls<br />
“<br />
For more info contact: Kate McCracken, Advertising & Sponsorship Co-ordinator<br />
T 023 8059 3535 F 023 8059 5252 E kate@susu.org W www.susu.org/sales<br />
Freshers’ Welcome <strong>Pack</strong> 2011
Fresher’s Bags - inserts<br />
8,000 fresher’s bags are<br />
handed out at the Freshers’<br />
Fayre and due to their huge<br />
popularity, the bags have to be<br />
distributed on a first come first<br />
serve basis.<br />
As the Fayre is the pinnacle<br />
of Freshers’ Week, you can<br />
guarantee that your insert will<br />
be given to students on the<br />
busiest day of the year.<br />
Inserts can include; leaflets,<br />
samples, booklets or posters.<br />
8,000 inserts<br />
£1,000<br />
+VAT<br />
Freshers’ Bags<br />
8,000<br />
“ An excellent<br />
sampling and<br />
promotional<br />
platform<br />
“<br />
11<br />
How about?<br />
Having your own<br />
promotional stand in<br />
areas of high footfall?<br />
For more info contact: Kate McCracken, Advertising & Sponsorship Co-ordinator<br />
T 023 8059 3535 F 023 8059 5252 E kate@susu.org W www.susu.org/sales<br />
*Not actual bag
12<br />
Digital Advertising
Freshers’<br />
Website<br />
TV<br />
Screens<br />
Shop Checkout<br />
Screens<br />
• www.susu.org is central to<br />
welcoming our Fresher’s<br />
during Freshers’ Week.<br />
• In 2011 had 36,000 views<br />
during Freshers’ Week<br />
• The first thing that our<br />
students see when accessing<br />
the website<br />
• Over twenty-five<br />
40” plasma screen<br />
• Placed in areas reaching<br />
footfalls of 10,000<br />
• Your advertisement will<br />
be shown every half hour<br />
throughout the day<br />
• 44,000 transactions<br />
throughout the week<br />
• An innovative way to<br />
promote your business<br />
• Your advertisement will<br />
be shown every half hour<br />
throughout the day<br />
Over<br />
Twenty-five<br />
40” screens<br />
13<br />
Advert<br />
for the week<br />
£450<br />
+VAT<br />
How about?<br />
Sponsoring our<br />
nightlife?<br />
Advert<br />
for the week<br />
£300<br />
+VAT<br />
Advert<br />
for the week<br />
£200<br />
+VAT<br />
“ High visibility<br />
and brand<br />
awareness<br />
“<br />
For more info contact: Kate McCracken, Advertising & Sponsorship Co-ordinator<br />
T 023 8059 3535 F 023 8059 5252 E kate@susu.org W www.susu.org/sales
Sponsorship<br />
Sponsorship is a key way to get<br />
your brand noticed<br />
14<br />
The exclusive sponsorship we can offer your business gives<br />
you the perfect opportunity to get ahead of your competitors<br />
and will guarantee high visibility and brand awareness on<br />
campus.
T-Shirts<br />
Freshers’ Events<br />
We produce 150 Freshers’ Staff<br />
T-Shirts for our staff to wear<br />
throughout Fresher’s Week.<br />
With your logo on the T-Shirt<br />
you will be seen by thousands<br />
of students arriving on campus<br />
during both our Fresher’s Week<br />
and our International Week.<br />
It’s an innovative and effective<br />
way to get your brand noticed<br />
by our students.<br />
T-Shirts<br />
£650<br />
+VAT<br />
“ Get your<br />
brand<br />
noticed<br />
“<br />
There are numerous evening<br />
and daytime events throughout<br />
Fresher’s Week for your<br />
company to get involved in.<br />
With bespoke sponsorship<br />
packages we can tailor<br />
sponsorship deals to suit the<br />
needs of your business.<br />
Some of what we can offer:<br />
• Your logo on all publicity<br />
• Access to the events<br />
• Branded staff T-shirts<br />
• Promotional stands<br />
Freshers Event<br />
from<br />
£1,000<br />
+VAT<br />
“ With bespoke<br />
sponsorship<br />
packages<br />
we can tailor<br />
sponsorship<br />
deals to suit<br />
a variety of<br />
budgets<br />
“<br />
15<br />
How about?<br />
Taking over our<br />
Freshers’ website<br />
homepage?<br />
For more info contact: Kate McCracken, Advertising & Sponsorship Co-ordinator<br />
T 023 8059 3535 F 023 8059 5252 E kate@susu.org W www.susu.org/sales
Freshers’ Bags<br />
With 8,000 bags produced,<br />
sponsorship will enable you<br />
to get your logo seen by<br />
thousands of students at the<br />
busiest event of the year.<br />
It’s an original way to encourage<br />
brand awareness and because<br />
the bags are reusable, your<br />
brand could be seen throughout<br />
the rest of the year and beyond.<br />
“ Encourages<br />
brand<br />
awareness<br />
“<br />
Freshers’ Web Page<br />
Takeover<br />
Takeover our website with<br />
your branding during our most<br />
popular week of the year, with<br />
views reaching 36,000 in 2011.<br />
With all our promotional<br />
material signposting new<br />
students to the website and<br />
returning students referring to<br />
the page for information, you’ll<br />
reach a mass audience.<br />
“ Takeover<br />
our website<br />
“<br />
Bags<br />
£2,500<br />
+VAT<br />
*Not actual bag<br />
Web Page<br />
Takeover<br />
£3,000<br />
+VAT<br />
16<br />
How about?<br />
Advertising on our<br />
twenty-five plasma<br />
screens?<br />
For more info contact: Kate McCracken, Advertising & Sponsorship Co-ordinator<br />
T 023 8059 3535 F 023 8059 5252 E kate@susu.org W www.susu.org/sales
Smart, EFFECTIVE<br />
student<br />
advertising
Freshers’ <strong>Pack</strong><br />
at a glance<br />
ADVERTISING<br />
COST<br />
FRESHERS’ FAYRE<br />
Outside Stall £1,500<br />
Prime Stall £1,500<br />
Premium Stall £1,000<br />
National Standard £750<br />
PRINT MEDIA<br />
Fresh Magazine - Full Page<br />
£650+VAT<br />
Fresh Magazine - Inside Front Cover £750+VAT<br />
Fresh Magazine - Inside Back Cover<br />
£750+VAT<br />
Fresh Magazine - Back Cover<br />
£1,250+VAT<br />
For more info contact:<br />
Kate McCracken,<br />
Advertising & Sponsorship<br />
Co-ordinator<br />
T 023 8059 3535<br />
F 023 8059 5252<br />
E kate@susu.org<br />
W www.susu.org/sales<br />
Wallplanner - Border Advertisement<br />
Wallplanner - A5 Panel Ad & Free Border<br />
Wallplanner - Back Panel Ad & Free Border<br />
Freshers’ Discount Magazine - Single Ad<br />
Freshers’ Discount Magazine - Inside Front<br />
Freshers’ Discount Magazine - Inside Back<br />
Freshers’ Discount Magazine - Back Cover<br />
Fresh Welcome <strong>Pack</strong>s (6,000 inserts)<br />
Freshers’ Bags (8,000 inserts)<br />
DIGITAL ADVERTISING<br />
Freshers’ Website<br />
TV Screens<br />
Shop Checkout Screens<br />
SPONSORSHIP<br />
T-Shirts<br />
Freshers’ Events<br />
Freshers’ Bags<br />
Freshers’ Website Takeover<br />
£300+VAT<br />
£450+VAT<br />
£550+VAT<br />
£100+VAT<br />
£750+VAT<br />
£750+VAT<br />
£1,000+VAT<br />
£750+VAT<br />
£1,000+VAT<br />
£450+VAT<br />
£300+VAT<br />
£200+VAT<br />
£650+VAT<br />
From £1,000+VAT<br />
£2,500+VAT<br />
£3,000+VAT
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