october 008 - Stylist and Salon Newspapers

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8 | OCTOBER 008 | CALIFORNIA STYLIST & SALON
Accepting
Applications
for all
positions
Prepping Your Salon and
Staff for Holiday Traffic
Marketing Solutions
Adam G. Lucas
It’s never too early too prepare.
Why not start preparing your salon and
stylists for the holidays now? It’s important to
get clients in the state of mind that when the
seasons change, so should their hair.
During the holiday season, in the whirlwind
of exciting festivities, caroling and
cake, we can’t forget about the importance of
great holiday hair. With all of holiday parties
coming up right around the corner, every
client who will celebrate with special family
events and parties will need quick and easy
hairstyles.
Remember, it’s never too early to put up a
little tinsel in the window.
We all know that nothing is more fun
than getting ready for that holiday party with
an exciting new haircolor update. As professional
hair designers and hair colorists, we
must always offer complimentary consultations
to explore what new haircolor, highlight
and lowlight options will help our clients
creatively stand out in any crowd this holiday
season.
Be sure to keep up with the latest trends
in upcoming holiday fashion. The newest
reds, blondes and brunettes are sure to add
excitement. Upstyle hair designs are an elegant,
classy style perfect for these occasions,
especially when accented with multidimensional
haircolor or highlights. If needed, take
an extra haircolor and upstyle class, so you are
ready to help your clients.
Today, women with short, medium and
long hair can easily wear updos. Able to be
worn with almost any sort of outfit ranging
from casual to formal, upstyle hair fashions
are great for adding that extra special touch to
your client’s total look. Upstyles are not worn
on a daily basis, so get ready to help your clients
stand out in the crowd and to feel free to
shine with some festive hair accessories like
barrettes or jewel studded hair pins.
Sherif Zaki, owner of the Sherif Zaki
Salon and The Oasis Spa in Greenville,
Delaware explained, “It is very important to
sit down with your client to explore their
needs, likes, dislikes and options, so you will
be able to have the look of their dreams. If
the client wants to consider some haircolor
or highlight options, it is important to make
sure it matches their facial shape, skin tones
and lifestyle needs. Whether it is soft and sexy
waves, half up and half down or a sexy look,
you can explore an array of options by looking
through some hairstyle books.
“It is also very important to determine the
condition of the hair and whether or not it
can handle the haircolor and hairstyle that the
client may desire. You need this special time
with your client, in order to learn if what they
want is what you can both achieve before any
customized services may begin. There are
plenty of new seasonal prom, party and wedding
hairstyle options available for teens and
adults to consider.”
This time with your client is very important,
especially with the holidays around
the corner. This is a perfect time to mention
salon gift cards. Give the gift of beauty. Ask
them to consider a salon gift card. Emon Zaki
stated, “Gift Cards can be created for any
dollar amount and they can be used to enjoy
services and products from your salon. It’s
the gift that always fits perfectly, never goes
out of style and is sure to please anyone on
your list.”
Be sure to help your clients maintain
that holiday hairstyle and haircolor update
by using the correct professional products.
Sherif Zaki went on to say, “Conditioning
Treatments are extremely important this time
of year, especially when you use haircolor.
Be sure to recommend a series of products
and application regimens that is best for your
client’s hair type. Dry winter weather when
combined with excessive blow-drying and
curling iron styling during the holidays may
dry out your client’s hair in these winter
months. A good product is a perfect accent
for any great haircut and haircolor treatment.
“Teach them how to use the products,
appliances and brushes at home between salon
visits and they will stay even more loyal to you
and your salon. Each professional hair design
and conditioning product we have at Sherif
Zaki Salon serves a special purpose. Be sure
to consult with your clients to explore which
products will work best for them to make sure
that they will look great every work day and
party night during this holiday season.”
Remind your clients that no matter what
new holiday haircut and haircolor they go for,
plan to have fun.
The holidays can be hectic, so be sure to
help them prebook and to plan their holiday
party hair appointments ahead of time. If you
and they plan ahead, you’ll be sure to help
them stylishly step out into the holidays with
a fresh new cut, color and confidence. And
that equals return business.
Adam Lucas is Marketing Coordinator at Marketing Solutions, a complete
marketing, advertising, graphic design, PR and consulting services firm
for salons, spas, manufacturers and beautycare entrepreneurs. For more
information, call 703-359-6000, e-mail MktgSols@MktgSols.com or visit
www.MktgSols.com.