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a curly revolution<br />

the road to<br />

CURL DEFINITION<br />

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Ensure the Health <strong>and</strong> Safety of Your Workplace<br />

Beauty<br />

Business Buzz<br />

Charlene Abretske<br />

The worst environmental disaster in<br />

American history began to unfold on April<br />

20, 2010. We all watched, stunned as we saw<br />

the cataclysm develop slowly in the Gulf of<br />

Mexico.<br />

Day after day, the destruction worsened<br />

<strong>and</strong> heartbreaking photos of wildlife caught<br />

up in the devastated ecosystem reflected<br />

the damage in a very real way for the whole<br />

country.<br />

As the fishermen were being employed to<br />

clean up the spill, allegations concerning the<br />

treatment of the workers by BP surfaced.<br />

OSHA regulations were not being followed,<br />

MSDS sheets were not given out <strong>and</strong><br />

proper safety equipment was not provided to<br />

workers. Furthermore, many were discouraged<br />

from wearing the protective equipment<br />

that was issued, <strong>and</strong> were allegedly told, “it<br />

would give the wrong impression” if they<br />

wore it.<br />

Watching this unfold brought to mind<br />

all of the hazardous chemicals we come into<br />

contact with in our salons. More importantly,<br />

it made me think about what we need to do<br />

Introducing<br />

<strong>Salon</strong><br />

Lasers<br />

Premiere<br />

on a daily basis to ensure the health <strong>and</strong> safety<br />

of our co-workers, customers, <strong>and</strong> ourselves.<br />

OSHA began operating in 1971 as a result<br />

of The Occupational Safety <strong>and</strong> Health Act<br />

of 1970 to protect workers from harm on the<br />

job. This Act established for the first time a<br />

nationwide, federal program to protect almost<br />

the entire work force from job-related death,<br />

injury <strong>and</strong> illness.<br />

Unfortunately, the subjects of health <strong>and</strong><br />

safety do not come up as often as they should<br />

when we think about the salon industry. We<br />

all like to focus on the artistry, glam <strong>and</strong> glitz<br />

of beauty. However, without following the<br />

proper procedures in our salons, we can face<br />

fines, loss of license, or worse, face a lawsuit<br />

or cause harm to someone’s health. OSHA<br />

has a detailed process all business owners <strong>and</strong><br />

employers must follow to protect their workers<br />

<strong>and</strong> their customers from risky substances<br />

<strong>and</strong> ensure safe practices.<br />

A great resource to begin with is the<br />

OSHA website. There is a plethora of information<br />

on their website to get you started.<br />

Try the free “on- site consultation service” for<br />

small <strong>and</strong> medium sized businesses. Consultants<br />

from state agencies or universities work<br />

with employers to identify workplace hazards,<br />

provide advice on compliance with OSHA<br />

st<strong>and</strong>ards <strong>and</strong> assist in establishing safety <strong>and</strong><br />

health management systems. There will be<br />

The<br />

Before Laser<br />

no fees or penalties associated with consultations,<br />

<strong>and</strong> they are meant to be a means to<br />

help you protect yourself as a business owner.<br />

For more information, go to: www.osha.<br />

gov/dcsp/smallbusiness/consult.html<br />

Who is responsible? Business owners<br />

need to be very aware of the status of the<br />

people operating in their business. Simply<br />

having booth rental contracts in place does<br />

not make the relationship legitimate. To<br />

double check your employment statuses,<br />

refer to the guidelines from the IRS, listed on<br />

the IRS website www.irs.gov.<br />

If there is a complaint filed or an incident<br />

occurs, each salon will be evaluated on an<br />

individual basis. Booth renters must provide<br />

information for any hazardous chemicals they<br />

are using to all employees <strong>and</strong> other workers<br />

in the salon. It is also recommended that<br />

you give MSDS sheets to the salon owner if<br />

you are using products that are different from<br />

what others are using.<br />

If you are a salon owner, it is a good idea<br />

to make sure you have a MSDS binder with<br />

all the information on all the products used<br />

from the manufacturers. In addition, make<br />

sure you are familiar with ingredients, know<br />

proper usage <strong>and</strong> recommended clean up<br />

when dealing with hazardous chemicals.<br />

For more information on how to practice<br />

safely in your salon or spa, make sure you<br />

Next Big Thing<br />

After 7 Weeks<br />

visit your state board of barbering <strong>and</strong> cosmetology<br />

website. Many of these sites will offer<br />

you information on board of health inspections,<br />

including what the most common violations<br />

are, photos of what violations look like<br />

<strong>and</strong> how to avoid them. There may be quality<br />

control services in your area that provide inspections<br />

by former health inspectors to make<br />

sure all your ducks are in a row prior to your<br />

next visit from the health department.<br />

What is safe? An important thing to remember<br />

is that, just because a product manufacturer<br />

sells something, does not mean it is<br />

completely safe. Large exposure to chemicals<br />

deemed safe in small quantities could be an<br />

enormous detriment to your personal health<br />

<strong>and</strong> safety <strong>and</strong> the health <strong>and</strong> safety of your<br />

salon. Products do not have to be harmful<br />

to anyone in the salon in order to yield great<br />

results. Use your discretion wisely before you<br />

add new products or services.<br />

Remember the old adage “It hurts to be<br />

beautiful.” Maybe it is time to let that go. In<br />

this day <strong>and</strong> age, it should not hurt you or<br />

your workers to continue to create beauty.<br />

Remember, your clients depend on you.<br />

Charlene Abretske is an independent business advisor. To reach her email<br />

charleneabretske@gmail.com or call (760)453-1882.<br />

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!<br />

View this article <strong>and</strong> more at www.stylistnewspapers.com<br />

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OHIO STYLIST & SALON | SEPTEMBER 2010 |


In this issue...<br />

3<br />

8<br />

9<br />

Beauty Business Buzz<br />

What do we need to do on a<br />

daily basis to ensure the health<br />

<strong>and</strong> safety of our co-workers,<br />

customers, <strong>and</strong> ourselves? In this<br />

day <strong>and</strong> age, it should not hurt<br />

you or your workers to continue<br />

to create beauty.<br />

Blue Highways<br />

When it comes to the st<strong>and</strong>ards<br />

of artistry <strong>and</strong> technical mastery,<br />

there are never enough days<br />

in the month for us to work on<br />

improving our skills. However,<br />

when it comes to client<br />

protection, do we give them the<br />

same level of care <strong>and</strong> concern?<br />

Retail Matters<br />

When a potential client walks into<br />

your salon for the first time, their<br />

first impression is the lynchpin on<br />

whether or not they become a<br />

loyal customer. Not only is a dirty<br />

salon a hazard to acquiring new<br />

clients, it is a hazard to the retention<br />

of your current clients.<br />

Beauty Business Buzz . . . . . . . . . . 3<br />

UV Nail Lamps Safe . . . . . . . . . . . 4<br />

Esthetic Endeavors . . . . . . . . . . . 6<br />

Blue Highways . . . . . . . . . . . . . . 8<br />

Retail Matters . . . . . . . . . . . . . . . 9<br />

Turn Service into an Experience . . 10<br />

Technology at the Color Bar. . . . . 15<br />

Flying Lessons . . . . . . . . . . . . . 16<br />

Better Business . . . . . . . . . . . . . 17<br />

Ohio Cosmetology News. . . . . 18-19<br />

Classifieds . . . . . . . . . . . . . . 20-21<br />

Calendar . . . . . . . . . . . . . . . . . 22<br />

What’s New in the Market . . . . . . 23<br />

On the cover...<br />

John Paul<br />

Mitchell Systems<br />

Hair: Martin Emmenegger<br />

Photo: Damon Kidwell<br />

Makeup: Kelsey Deenihan<br />

Wardrobe: Adria Heath<br />

Creative: Lucie Doughty<br />

Experts Rebut Claims that UV<br />

Nail Lamps are Unsafe for Skin<br />

by Doug Schoon, M.S. Chemistry, Chief Scientific Advisor, CND<br />

Recent reports incorrectly claim that UV<br />

nail lamps are a source of “high-dose UV-A”<br />

<strong>and</strong> also inaccurately compare UV tanning<br />

beds with UV nail lamps by overestimating<br />

the exposure of client skin to UV light emitted<br />

from UV nail lamps.<br />

I worked with two other leading industry<br />

scientists <strong>and</strong> others in the Nail Manufacturers<br />

Council (NMC) to review these claims <strong>and</strong><br />

verify the facts. Using an independent laboratory<br />

to test leading UV nail lamps, we measured<br />

how much UV-A <strong>and</strong> UV-B is emitted<br />

<strong>and</strong> then compared that to natural sunlight.<br />

We tested popular UV nail lamps designed<br />

to utilize four 9-watt UV bulbs, as well as<br />

lamps with two 9-watt UV bulbs, so that the<br />

results would be applicable to the vast majority<br />

of salons. The UV nail lamps selected for testing<br />

are likely representative of more than 90%<br />

of those used in salons.<br />

We used an independent<br />

scientific laboratory<br />

not in the business of<br />

manufacturing or selling<br />

UV nail lamps. Highly<br />

sensitive UV detectors<br />

were placed where client<br />

h<strong>and</strong>s would normally reside<br />

while inside a UV nail<br />

lamp. To ensure a proper<br />

comparison, the same test<br />

equipment was used to measure the UV-A <strong>and</strong><br />

UV-B light found in natural sunlight.<br />

We have determined that the original dermatogist’s<br />

report was flawed in several ways,<br />

e.g. authors incorrectly conclude that putting a<br />

h<strong>and</strong> into a tanning bed with twelve 100-watt<br />

UV bulbs is the same as putting that h<strong>and</strong><br />

into a UV nail lamp with four 9-watt bulbs.<br />

This is incorrect because: 1) tanning bed users<br />

typically use these devices more often <strong>and</strong> for<br />

much longer periods than seen with nail salon<br />

services, 2) the authors mistakenly assumed<br />

that UV bulb “wattage” is a measure of UV<br />

exposure to the skin, when wattage is actually a<br />

measure of energy usage, 3) the authors erred<br />

significantly by relying solely on UV bulb<br />

wattage to estimate the actual amount of UV<br />

exposure to skin, <strong>and</strong> 4) they neglected to consider<br />

that UV light reflects many times inside<br />

the tanning bed <strong>and</strong> these internal reflections<br />

further increase UV exposure to skin. Therefore,<br />

their “estimates” of UV exposure to skin<br />

are not scientifically valid.<br />

Since each of the client’s h<strong>and</strong>s are placed<br />

into the UV lamp for intervals of two minutes<br />

or less, for a total of 6-10 minutes, our study<br />

assumed the highest level of exposure: 10<br />

minutes per h<strong>and</strong>, twice per month. Here is<br />

what we concluded:<br />

Client h<strong>and</strong>s are likely to<br />

be exposed to more UV<br />

light while driving their<br />

cars than they will be from<br />

UV gel nail services.<br />

1. UV-B output for both UV nail lamps was<br />

less than what was found in natural sunlight.<br />

The bulbs used in UV nail lamps contain<br />

special internal filters which remove almost<br />

all UV-B, so this result is not surprising. The<br />

test results show that the amount of UV-B to<br />

which client skin is exposed is equal to what<br />

they could expect from spending an extra 17<br />

to 26 seconds in sunlight each day of the two<br />

weeks between nail salon appointments.<br />

2. UV-A exposure is much lower than suggested<br />

by the dermatologist’s report.<br />

Test results show that UV-A exposure<br />

for client skin is equivalent to spending an<br />

extra 1.5 to 2.7 minutes in sunlight each day<br />

between salon visits, depending on the type<br />

of UV nail lamp used (2 or 4 bulb). This is<br />

equivalent to spending 10 to 20 minutes eating<br />

lunch outdoors in natural sunlight once per<br />

week. These are relatively low levels of UV<br />

light <strong>and</strong> these exposure<br />

levels are considered<br />

well within safe<br />

levels when they are<br />

used to perform UV<br />

artificial nail services<br />

in nail salons.<br />

The dermatologists<br />

claim that two<br />

patients’ skin cancer<br />

was caused by UV nail<br />

lamps, but both of<br />

their patients live in Texas, a climate where significant<br />

incidental UV exposure from sunlight<br />

is inevitable even in the absence of deliberate<br />

recreational exposure. One patient had been<br />

exposed to a UV nail lamp only eight times<br />

during the same year, <strong>and</strong> the authors admitted<br />

their patient had “moderate recreational UV<br />

exposure”. It seems unreasonable to conclude<br />

that this case of nonmelanoma skin cancer was<br />

caused by these eight exposures to a UV nail<br />

lamp.<br />

A fair examination of the facts supports the<br />

conclusion that UV nail lamps are safe when<br />

used as directed <strong>and</strong> brief client exposures are<br />

as safe as brief exposures to natural sunlight.<br />

Client h<strong>and</strong>s are likely to be exposed to more<br />

UV light while driving their cars than they will<br />

be from UV gel nail services.<br />

Please read the full report to get more information,<br />

e.g. what to recommend to clients<br />

who express anxiety. www.schoonscientific.<br />

com/downloads/UV-Nail-Lamp-Facts.pdf.<br />

Doug Schoon, M.S. Chemistry, UC Irvine, is an internationally known scientist<br />

<strong>and</strong> lecturer with 20 years experience as a scientific researcher in the professional<br />

nail industry <strong>and</strong> has many years experience developing UV cure nail<br />

products. Schoon is author of Nail Structure <strong>and</strong> Product Chemistry, 1st & 2nd<br />

editions, many dozens of trade magazine articles <strong>and</strong> chapters in the textbook<br />

Milady’s St<strong>and</strong>ard Nail Technology, as well as chapters on cosmetics in a variety<br />

of different reference books for Dermatologists.<br />

Ohio <strong>Stylist</strong> & <strong>Salon</strong><br />

Volume 11, Number 9, Issue 129<br />

<strong>September</strong> 15 - October 15, 2010<br />

Published monthly by<br />

Holl<strong>and</strong> Graphics, Inc.<br />

1750 SW Skyline Blvd., Suite 24<br />

Portl<strong>and</strong> OR 97221<br />

Toll-free (888) 297-7010<br />

or (503) 297-7010<br />

Fax (503) 297-7022<br />

E-mail: editor@stylistnewspapers.com<br />

Web site: www.stylistnewspapers.com<br />

Publisher<br />

Holl<strong>and</strong> Graphics, Inc.<br />

Managing Editor<br />

Lisa Kind<br />

Production Manager Joel Holl<strong>and</strong><br />

Advertising Director Marcy Avenson<br />

Classified Sales<br />

Kelly Smith<br />

Contributing Writers:<br />

Judy Culp, Jerry Tyler, Jaime Schrabek,<br />

Charlene Abretske, Neil Ducoff, Steve Sleeper,<br />

Debbie Miller, Amy Colvin, Doug Schoon<br />

Ohio State Board of Cosmetology<br />

Kevin L. Miller, Executive Director<br />

OHIO STYLIST & SALON is mailed free of charge<br />

to licensed salons, booth renters <strong>and</strong> beauty schools<br />

in Ohio. Circulation is restricted to members of the<br />

beauty <strong>and</strong> barber profession, its suppliers <strong>and</strong> students.<br />

CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,<br />

are welcome. Payment offered only when arrangements<br />

are made in writing in advance with the editor/<br />

publisher.<br />

ALL MATERIAL © 2010 by Holl<strong>and</strong> Graphics, Inc.<br />

<strong>and</strong>/or the bylined authors or photographers. No part<br />

of this publication may be reproduced, stored in a<br />

retrieval system, or transmitted, in any form, or by any<br />

means, electronic, mechanical, photocopying, recording<br />

or otherwise, without the prior permission of the<br />

publisher.<br />

OPINIONS AND ENDORSEMENTS herein are the<br />

sole responsibility of the writers or advertisers <strong>and</strong> do<br />

not necessarily represent the opinions of the publisher<br />

or the Ohio State Board of Cosmetology. Publication<br />

of advertising contained herein does not constitute<br />

endorsement. Columns are the opinions of the writers<br />

<strong>and</strong> not those of the publisher. Ohio <strong>Stylist</strong> & <strong>Salon</strong> assumes<br />

no responsibility for the claims of any advertiser<br />

in their paid advertising nor in the promotional material<br />

they provide either orally or in writing. Advertising<br />

does not imply that the paper will provide any editorial<br />

coverage, photos, calendar mention, or any other space<br />

or consideration other than actual space purchased. All<br />

advertising must be paid in advance of publication in<br />

lieu of prior arrangements. Invoices paid after terms<br />

will be subject to a 2.5% per month service charge.<br />

Delinquent invoices may be subject to a h<strong>and</strong>ling fee<br />

of 25%. Published rates are net. Agencies add 15% for<br />

gross cost. No Agency discounts. In the event a suit or<br />

action is brought to collect amounts due Ohio <strong>Stylist</strong> &<br />

<strong>Salon</strong> shall be entitled to recover attorney fees <strong>and</strong> costs<br />

incurred.<br />

ADDITIONAL OR OUT-OF-STATE SUBSCRIP-<br />

TIONS: For a one year subscription, send name,<br />

address <strong>and</strong> zip with check for $20 payable to HOL-<br />

LAND GRAPHICS, INC. to Subscriptions, Ohio <strong>Stylist</strong><br />

& <strong>Salon</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>,<br />

OR 97221. Address changes require old mailing label.<br />

| SEPTEMBER 2010 | OHIO STYLIST & SALON


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Infection Control for Estheticians<br />

Esthetic Endeavors<br />

Judith Culp<br />

Anthem Blue Cross <strong>and</strong> Blue Shield is the trade name of Community Insurance Company.<br />

Independent licensee of the Blue Cross <strong>and</strong> Blue Shield Association. ®ANTHEM is a registered<br />

trademark of Anthem Insurance Companies, Inc. The Blue Cross <strong>and</strong> Blue Shield names <strong>and</strong><br />

symbols are registered marks of the Blue Cross <strong>and</strong> Blue Shield Association.<br />

By now, most of us have heard of community-acquired<br />

Methicillin-resistant Staphylococcus<br />

Aureus, also known as Ca-MRSA,<br />

a form of staph infection on the skin that is<br />

resistant to common antibiotics.<br />

I wonder how many estheticians are aware<br />

that their work brings them close to its favorite<br />

places on the body to hide.<br />

The highest concentrations of staph on the<br />

body are found in the nose, underarms <strong>and</strong><br />

groin. Even an eye infection can be considered<br />

suspicious.<br />

Most commonly, staph presents itself as a<br />

skin infection, rash, boils or pimples. Technicians<br />

with a suspicious rash should have<br />

it checked by a medical professional. If it is<br />

staph, it is contagious <strong>and</strong> they must follow<br />

their state guidelines about when they can return<br />

to work, <strong>and</strong> what special safety measures<br />

they must follow.<br />

Transmission may be direct – personto-person,<br />

or indirect – person to inanimate<br />

object <strong>and</strong> then to another person. To prevent<br />

introducing staph to the treatment room,<br />

clients with a suspicious rash should have<br />

it checked by a medical professional before<br />

any treatments are performed. Even if they<br />

want the treatment in a different area of the<br />

body from where the rash is, there is a risk<br />

they could touch or scratch the rash, <strong>and</strong> then<br />

touch a surface in the treatment room, depositing<br />

microorganisms.<br />

If you get the client to the treatment room<br />

<strong>and</strong> then discover a suspicious rash, you need<br />

to use your best diplomatic skills <strong>and</strong> refer<br />

them to a physician for diagnosis. Then, thoroughly<br />

disinfect the room <strong>and</strong> any areas the<br />

client may have touched.<br />

As a technician, your best protection is<br />

h<strong>and</strong>-washing. Always wash h<strong>and</strong>s between<br />

clients <strong>and</strong> as frequently as necessary to<br />

prevent cross-contamination. While some<br />

people feel it is always best to use an antibacterial<br />

cleanser, the reality is that this is not true.<br />

The guidelines for these products recommend<br />

they not be used more frequently than once<br />

every 4-6 hours. If used more frequently, they<br />

destroy the skin’s natural protection <strong>and</strong> leave<br />

the h<strong>and</strong>s more subject to dryness, irritation or<br />

infection.<br />

St<strong>and</strong>ard liquid h<strong>and</strong> cleanser is adequate<br />

for most uses outside the medical community.<br />

If you wash your h<strong>and</strong>s frequently, it also<br />

makes sense to be applying a good lotion to<br />

help maintain / restore the natural barrier.<br />

Wearing gloves is another key protective<br />

method, but it does not take the place of h<strong>and</strong>washing<br />

following st<strong>and</strong>ard h<strong>and</strong> washing<br />

protocols.<br />

If the facial client has a little bit of a runny<br />

nose – even if they think it is just their allergies,<br />

wearing gloves helps protect the technician<br />

from picking up any potential staph<br />

microorganisms onto their skin. Our skin may<br />

look intact, but over-washing, cuticle irritation,<br />

nicks <strong>and</strong> cuts from working in our home,<br />

kitchen or garden all leave portals of entry for<br />

microorganisms. Wear non-latex gloves <strong>and</strong><br />

change them as frequently as needed to ensure<br />

infection control.<br />

Some of the more popular areas to have<br />

waxed are also high staph zones. Wearing<br />

gloves can protect in the same way as just<br />

described. Some people think that wax cannot<br />

harbor germs, or that its warmth will kill those<br />

germs. Today’s waxes are applied in a temperature<br />

range between 99°F to about 120°F. This<br />

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makes them more of a potential incubator. As<br />

we move to more botanical based products,<br />

the risk does not decrease. All botanicals have<br />

a natural decay potential because they are<br />

plant based. Decay is intrinsically linked to<br />

microorganisms.<br />

There have been claims that waxing has no<br />

more risk of germ transmission than applying<br />

nail polish. However, there are inherent<br />

differences. Polish is applied to intact nails, not<br />

to exfoliated skin. When we wax, we remove<br />

layers of the stratum corneum along with the<br />

hair. Even if there is no apparent injury, we<br />

have stripped off the skin’s protective barrier<br />

<strong>and</strong> created a non-intact skin. It is what we<br />

cannot see that can be the problem. Wearing<br />

gloves for waxing just makes good sense.<br />

The makeup counter is also an area where<br />

we need to be pro-active to prevent cross<br />

contamination. Cosmetics should never be<br />

directly applied to the client. The product<br />

should be decanted onto a work pallet that can<br />

be disinfected, or is disposable, <strong>and</strong> then applied<br />

to the client’s skin from the pallet. If you<br />

work with loose powders, use a small spatula<br />

to scoop some onto the pallet. If you work<br />

with pressed powders, use the spatula to gently<br />

scrape some of the product onto the pallet. For<br />

lipsticks, use the scrape technique <strong>and</strong> a gentle<br />

touch so you do not break the lipstick.<br />

No products should be applied directly<br />

from their container, except mascara. For<br />

mascara or liquid liner, the w<strong>and</strong> that comes in<br />

the tube should be cut off. Instead, use disposable<br />

applicators <strong>and</strong> never re-insert them into<br />

the tube after touching the client. Sharpening<br />

pencils between clients is necessary to completely<br />

remove anything that may have come<br />

in contact with the client.<br />

Many professional makeup schools are<br />

now teaching their students to do makeup<br />

wearing clear vinyl gloves. This allows them<br />

to use the warmth of a finger to blend things<br />

like concealer, without putting the technician’s<br />

oils onto the client’s face. The back of a gloved<br />

h<strong>and</strong> can make a lovely pallet to blend stiff<br />

camouflage creams or lipstick tones. It works<br />

extremely well <strong>and</strong> enhances infection control.<br />

If the bride has developed a last minute<br />

acne lesion but needs her makeup applied,<br />

wearing gloves reduces the risk of spreading<br />

microorganisms.<br />

In addition to protecting our health <strong>and</strong><br />

the health of our clients, infection control has<br />

the added bonus of showing our clients an extra<br />

level of caring. They like to see the steps we<br />

are taking to prevent problems from occurring,<br />

so do not hide what you are doing to ensure<br />

infection control. Instead, make it part of your<br />

marketing, showing you go the extra mile to<br />

care for your clients.<br />

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.<br />

A CPCP permanent makeup technician for over 20 years she served a 4-year<br />

term as a Director for the Society of Permanent Cosmetic Professionals, two<br />

years as their president. She is president of Culp Enterprises Inc. <strong>and</strong> CEO of NW<br />

Institute of Esthetics. Judy Culp is available for consulting. For more information<br />

visit www.estheticsnw.com.


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Lack of <strong>Salon</strong> Compliance Could Prove Devastating to Industry<br />

Blue Highways<br />

Jerry Tyler<br />

As I travel the blue highways of our industry,<br />

I am often confronted with some rather<br />

bizarre misconceptions.<br />

These myths are passed around as truth<br />

like potato salad at the company picnic.<br />

Myth Number One: The concept that<br />

there are two different sets of health <strong>and</strong> safety<br />

st<strong>and</strong>ards, one to be followed during beauty<br />

school, <strong>and</strong> a different set out in the salon<br />

world.<br />

During school, we learn about the state<br />

board world of salon <strong>and</strong> professional compliance.<br />

When we receive our licenses <strong>and</strong> enter<br />

the salon workforce, we sometimes wind up<br />

with a different viewpoint as to health <strong>and</strong><br />

safety st<strong>and</strong>ards.<br />

Truth: The truth is that our success is<br />

based on our guests’ confidence. They must<br />

be assured that every facet of our service is the<br />

best that can be offered, no matter what the<br />

price point.<br />

When it comes to the st<strong>and</strong>ards of artistry<br />

<strong>and</strong> technical mastery, there are never enough<br />

days in the month for us to work on improving<br />

our skills. However, when it comes to client<br />

protection, do we give them the same level<br />

of care <strong>and</strong> concern?<br />

In the world of psychology, these areas<br />

are referred to as hygienic. (Hygienic: a system<br />

of principles for promoting health). The client<br />

does not come to the salon to check to see<br />

if the change room is clean, the combs in<br />

the barbercide are<br />

completely submerged<br />

or the licenses of the<br />

salon professionals are<br />

valid <strong>and</strong> current; they<br />

expect it. They expect a<br />

clean brush, free of the<br />

last client’s hair from<br />

her blow dry.<br />

They do not go to the salon because of<br />

these dynamics, but they will leave if these<br />

expectations are not met. One industry leader<br />

offered a great template to gage the true value<br />

of any business. Go to the bathroom. Whether<br />

they do or do not provide a hygienic environment<br />

there will usually be an accurate<br />

indicator of how they run every facet of their<br />

business.<br />

As the former State Board President of<br />

California, home to the largest license population<br />

in the US, I can just imagine the overall<br />

impact salon compliance or the lack thereof<br />

could have on our client base. With close to<br />

half a million licensees, over 40,000 licensed<br />

St<strong>and</strong>ards were in place <strong>and</strong><br />

they were not followed. Who<br />

paid for that? We all did.<br />

establishments <strong>and</strong> close to 300 beauty <strong>and</strong><br />

barber schools, the potential for devastating<br />

consequences is huge.<br />

We refer to consumer protection, <strong>and</strong> who<br />

is that consumer? It is our client.<br />

I have seen some real crimes of fashion<br />

when it comes to a bad hair day; we all have.<br />

However, no one<br />

has ever been placed<br />

on high dose antibiotics<br />

for over a year<br />

due to bad hair.<br />

In one outbreak<br />

of micro bacteria<br />

due to below st<strong>and</strong>ard<br />

disinfection<br />

of foot spas, over 200 people were infected.<br />

St<strong>and</strong>ards were in place <strong>and</strong> they were not<br />

followed. Who paid for that? We all did. The<br />

confidence in the integrity of our profession<br />

was dealt a serious blow, one that will take<br />

years to recover from. After all, a pedicure is<br />

not worth dying for.<br />

Many salon <strong>and</strong> spa owners underst<strong>and</strong> the<br />

real world impact a clean <strong>and</strong> safe environment<br />

can have on the bottom line. Yet, they<br />

feel they cannot get their staff to buy into the<br />

concept. I have heard this repeatedly in disciplinary<br />

review cases. To these owners, I offer<br />

what I call the “one minute miracle.” At some<br />

predetermined time, have the salon coordinator<br />

or assistant manager go to each working<br />

station <strong>and</strong> stylist <strong>and</strong> whisper these simple<br />

words, “State Board is in the neighborhood.”<br />

Miraculously, missing licenses go from the<br />

trunk of a car to the stylist’s station, brushes<br />

become hair free <strong>and</strong> clean <strong>and</strong> you can actually<br />

see through the barbercide. Amazingly,<br />

Board rules <strong>and</strong> regulations appear framed on<br />

display for clients to see at the front of the salon,<br />

bottles become properly labeled <strong>and</strong> dirty<br />

towels disappear. A clean <strong>and</strong> compliant salon<br />

in only minutes, now that is what I call a “one<br />

minute miracle.”<br />

In the end, the reason we regulate establishments<br />

<strong>and</strong> licensees is to assure our clients<br />

that we are maintaining a st<strong>and</strong>ard that will<br />

guarantee their safety. In addition, we must<br />

provide an environment that reflects the same<br />

high regard for their well-being as we do for<br />

the quality of services we provide to them.<br />

After all, they deserve the highest quality in<br />

every facet of their services, <strong>and</strong> for those<br />

services to be rendered in a clean <strong>and</strong> protected<br />

environment.<br />

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on<br />

the solutions <strong>and</strong> challenges facing the beauty industry. Jerry Tyler has been<br />

a stylist since 1975 serving as the former artistic director for Vidal Sassoon<br />

Academy <strong>and</strong> currently as Director of Education for Carlton Hair salons. He<br />

is also a licensed cosmetology instructor <strong>and</strong> has served as President of the<br />

California State Board of Barbering <strong>and</strong> Cosmetology.<br />

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| SEPTEMBER 2010 | OHIO STYLIST & SALON


Clean Up Your Act in the <strong>Salon</strong><br />

Retail Matters<br />

Steve Sleeper<br />

An old adage goes, “You have one chance<br />

to make a good first impression.”<br />

This holds true in the beauty business.<br />

When a potential client walks into your salon<br />

for the first time, their first impression is the<br />

lynchpin on whether or not they become a<br />

loyal customer.<br />

Would you rather them see a floor strewn<br />

with hair, sloppy stylists <strong>and</strong> messy workstations,<br />

or a salon that sparkles with professional-looking<br />

stylists?<br />

Not only is a dirty salon a hazard to<br />

acquiring new clients, it is a hazard to the<br />

retention of your current clients.<br />

Put Your <strong>Salon</strong>’s Best Face Forward<br />

Your salon’s appearance is the very first<br />

thing a client sees. If you have faded or peeling<br />

paint, give everything a fresh coat. A color<br />

theme running throughout the salon is very<br />

appealing <strong>and</strong> eye pleasing. Keep your fixtures<br />

updated <strong>and</strong> working; if something is broken,<br />

have it fixed immediately. Make sure the<br />

salon is well lit <strong>and</strong> bright. Consider featuring<br />

local artists each month to keep your salon’s<br />

art fresh <strong>and</strong> unique.<br />

Dress to the Nines <strong>and</strong> Act Like a Ten<br />

A good-looking stylist is a successful<br />

stylist. No, it is not about pre-conceived<br />

notions of physical beauty; it is about overall<br />

appearance. A client who sees a stylist in<br />

sloppy, ill-fitting clothing, last night’s makeup<br />

<strong>and</strong> ratty hair is not going to feel comfortable<br />

entrusting the stylist with their own appearance,<br />

<strong>and</strong> why should they? A clean, polished<br />

stylist is essential while lending credibility to<br />

your salon.<br />

<strong>Stylist</strong>s do not have to wear a ball gown<br />

<strong>and</strong> tiara, but make it a policy that clothes are<br />

clean, hair has been washed <strong>and</strong> styled, <strong>and</strong><br />

makeup is fresh. If your stylists wear aprons,<br />

make sure they are clean <strong>and</strong> absent of stains.<br />

Hold your stylists accountable for putting<br />

their best foot forward when it comes<br />

to customer service. Make it a policy that, if<br />

they are running late, they must call to let the<br />

salon know so it can alert any waiting clients.<br />

If they are running over with an appointment<br />

<strong>and</strong> have another client waiting, they<br />

must make it a point to let their next client<br />

know what’s going on <strong>and</strong> that they will be<br />

with them shortly. Instill in them that communication<br />

<strong>and</strong> individual attention go a<br />

long way in making a client feel like they are<br />

valued.<br />

No Hair, Anywhere<br />

Make sure the floors are swept after every<br />

hair cut. Piles of hair all over the floor are<br />

considered, well, gross to clients <strong>and</strong> can be<br />

a slipping hazard if walked on. Make sure all<br />

areas of the salon are well swept at the end of<br />

the day to capture stray hair <strong>and</strong> dirt, including<br />

back rooms, bathrooms, under workstations<br />

<strong>and</strong> even by the front desk.<br />

Get rid of the hair on all hair tools <strong>and</strong><br />

disinfect them after each use, no exceptions.<br />

Rinse out the sink after each shampoo, preventing<br />

clogs <strong>and</strong> contributing to a neaterlooking<br />

salon.<br />

Do the Laundry<br />

There is almost nothing more horrifying<br />

to a client than having a stylist use a used<br />

towel on their hair or wrap a cape around<br />

their neck that has a previous client’s hair all<br />

over it (yes, salons like that do exist). Keep up<br />

with the laundry <strong>and</strong> make sure your salon<br />

always has clean towels <strong>and</strong> capes for clients.<br />

Do the Dishes<br />

Your salon’s color bowls <strong>and</strong> bottles<br />

should be cleaned immediately after each use.<br />

If they pile up around the sink, there is potential<br />

for a spill, which just leads to another<br />

mess to be cleaned up.<br />

If you offer clients complimentary beverages<br />

while they wait, make sure the cups,<br />

mugs, carafes <strong>and</strong> coffee pots are thoroughly<br />

cleaned after every use.<br />

Yes, you may feel like Cinderella, but<br />

there is quite a bit of surface area in the salon<br />

that must be wiped down daily. Doing this at<br />

the end of the day only takes a few minutes<br />

<strong>and</strong> will save you lots of extra work later<br />

down the road. Wipe down the workstations<br />

<strong>and</strong> make sure they are free of hair, styling<br />

product residue <strong>and</strong> dye. Give mirrors <strong>and</strong><br />

windows a good scrubbing <strong>and</strong> make sure<br />

they are splatter-free. Wipe down products<br />

<strong>and</strong> display areas; it is hard to entice clients to<br />

buy bottles of dust-covered shampoo.<br />

Keep Supplies Neat <strong>and</strong> Tidy<br />

This is especially important for salons that<br />

value efficiency. Not only that, but disaster<br />

could strike if things are out of place (for<br />

example, haircolor in the wrong spot). Make it a<br />

policy to keep styling carts tidy <strong>and</strong> well stocked<br />

so stylists don’t have to spend time rooting<br />

around for a bobby pin or a piece of foil.<br />

Make sure you keep inventory <strong>and</strong> are<br />

mindful of what is in stock <strong>and</strong> what is running<br />

low. Always order more of something<br />

before you run out completely.<br />

With a little hard work <strong>and</strong> an eye for detail,<br />

salon owners <strong>and</strong> their stylists can ensure that,<br />

when it comes to clients, they are making the<br />

right first impression with a squeaky-clean salon<br />

<strong>and</strong> professional employees.<br />

Steve Sleeper is the Executive Director of the Professional Beauty Association<br />

(PBA), which is made up of salons <strong>and</strong> spas, distributors <strong>and</strong> manufacturers<br />

dedicated to improving their individual businesses <strong>and</strong> the industry as a<br />

whole. For information, visit www.probeauty.org or call 1-800-468-2274.<br />

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OHIO STYLIST & SALON | SEPTEMBER 2010 |


Turn Service into an Experience<br />

by Amy Colvin<br />

Customer Service is the phrase of the<br />

decade. It is defined as: “The provision of<br />

service to customers before, during <strong>and</strong><br />

after a purchase,” <strong>and</strong> “A series of activities<br />

designed to enhance the level of customer<br />

satisfaction. That is, the feeling that a<br />

product or service has met the customer’s<br />

expectation.”<br />

Although this may be the definition of<br />

customer service, the issue is that everyone<br />

knows this, expects this <strong>and</strong> seeks a place to<br />

experience more than just this.<br />

Factually, we may please our client. They<br />

may get more happiness from you than any<br />

other salon. They even may see the value for<br />

the money they are spending.<br />

All these facts are essential for good<br />

customer service. However, is that enough<br />

to keep a client? You probably are a great<br />

stylist. Heck, you may even be the best in<br />

your state. Nevertheless, if you are not doing<br />

more than the above, you may be at risk of<br />

losing business.<br />

So, how do we step up customer service<br />

these days? What do clients want when they<br />

step into a salon? Let me begin by saying<br />

this, clients are not simply customers, they<br />

are people. They live, breathe <strong>and</strong> feel. We<br />

have turned into a professional industry,<br />

<strong>and</strong> customer service has lost its feeling <strong>and</strong><br />

emotion. Thank goodness we are serious<br />

about being professional, but why can’t we<br />

combine the emotional connection of yesteryear<br />

with the professionalism of today?<br />

<strong>Stylist</strong>s want to be taken seriously. We are<br />

often compared with the medical profession,<br />

but doctors have time restraints, <strong>and</strong><br />

only enough time to diagnose <strong>and</strong> prescribe.<br />

We have time to listen, diagnose, prescribe,<br />

teach, bond <strong>and</strong> care. Do not miss this opportunity.<br />

The power we hold is underrated.<br />

Think about this…a big part of a person’s<br />

mood <strong>and</strong> personality for the day is influenced<br />

by how their hair looks.<br />

Most chose this profession due to their<br />

love of people. Care “about” your clients<br />

instead of “for” them. Help them achieve a<br />

great mood every day. Instead of just giving<br />

customer service, start giving a customer<br />

experience, which begins the moment you<br />

greet them.<br />

Smiling is your first interaction with<br />

your client. They see it before they even<br />

meet you. Welcome them to your salon<br />

as if you are meeting a long lost friend for<br />

lunch. Introduce yourself, look them in the<br />

eye, shake h<strong>and</strong>s or even hug them if it is<br />

appropriate. Maybe throw in an icebreaker<br />

about the weather. Make them feel at ease,<br />

at home. Take your time even if you are<br />

rushed. They need to sense they are the<br />

only one on your mind. They are the most<br />

important subject for you at that particular<br />

time. Stay “in the moment.”<br />

Guide them to your chair. Stay close as<br />

opposed to rushing back <strong>and</strong> expecting them<br />

to follow. Make sure to consult with each<br />

client, even, <strong>and</strong> especially, the ones who<br />

have been your clients for years. The goal of<br />

a consultation is more than just talking with<br />

them. It is about gaining their trust, listening<br />

to them, <strong>and</strong> repeating their words back to<br />

them. One small thing that makes a notable<br />

difference while consulting is raising the<br />

chair to your eye level so you are not talking<br />

down to them. Listen while in front of them<br />

instead of through the mirror.<br />

Let me give you a profound statement<br />

that will change how you consult: “It’s not<br />

the client’s responsibility to communicate<br />

how they want their hair. It is the stylist’s<br />

responsibility to find out what would make<br />

the client happiest.” How often do you hear<br />

clients say, “I’m not sure if I’m explaining<br />

this right,” or “I’m not sure if this makes<br />

sense, but…?” It is our job to help them<br />

communicate. The worst statement ever said<br />

in a consultation is “How would you like me<br />

to cut your hair today?”<br />

Listen, repeat, ask intelligent, inquisitive<br />

questions, underst<strong>and</strong> <strong>and</strong> communicate always.<br />

Teach them. Remember the old Vidal<br />

Sassoon commercial that said, “If you don’t<br />

look good, I don’t look good”? That is, oh,<br />

so true. If you teach them to do their hair,<br />

they are a walking advertisement for you.<br />

Do you ever hear a client say, “I’m not sure<br />

if I’m doing this right (referring to the<br />

styling)”? When I hear that, I tell them, “If<br />

it looks good, then you did it perfectly.”<br />

Products are a large part of this lesson. Remember,<br />

you are not “selling” them; you are<br />

“helping” them. They want help, <strong>and</strong> if they<br />

don’t get it from you, they will get it from<br />

someone else.<br />

When completing the service, the worst<br />

phrase to use is, “Call me if you have any<br />

problems.” If you tell them they might<br />

have problems, then they will. Replace that<br />

phrase with, “Call me if you have any questions.”<br />

It works.<br />

These are just a few tips to help transform<br />

our service into care <strong>and</strong> concern for<br />

not the money that sits in our chairs, but the<br />

people. Change their lives. Make a difference.<br />

Connect with them. Take the time to<br />

be more than just a professional to them.<br />

You will never regret working your career in<br />

this style, I promise.<br />

Amy Colvin is the one who created the “Foolproof Updoing” system.<br />

Besides educating hairstylists with her seminars, she specializes in updos,<br />

cuts <strong>and</strong> perms in a salon full time. www.foolproofupdoing.net or call<br />

419-346-7699 for more information.<br />

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View this article <strong>and</strong> more at www.stylistnewspapers.com<br />

10 | SEPTEMBER 2010 | OHIO STYLIST & SALON


Point, Click, Color<br />

Modern Technology Takes Off at the Color Bar<br />

by Debbie Miller<br />

Industry statistics tell us that 54 percent<br />

of all women in the United States over the<br />

age of 25 are altering the natural pigment of<br />

their hair.<br />

These statistics also tell us that “color”<br />

service is now the most requested service in<br />

all professional hair salons.<br />

Today, 80 percent of the salon’s technical<br />

work is related to haircolor, making it the<br />

premier service ticket driver.<br />

By the close of 2010, the number of teens<br />

in the United States will grow to a staggering<br />

35 million, with the average teenager spending<br />

$80 each week on themselves. The data<br />

also points out that in the span of 2006-2016,<br />

a growth of 47 percent of 55 plus boomers<br />

will go into the workforce <strong>and</strong> stay well into<br />

their retirement years.<br />

Considering all these statistics, we must<br />

begin to recognize<br />

how much opportunity<br />

the color category<br />

offers, as well<br />

as figure out how to<br />

take advantage of it.<br />

Some salons<br />

have made costly<br />

changes building<br />

a state of the art<br />

“color bar” showcasing the salon professional<br />

mixing a color formula, but, for the most<br />

part, that is where the technology stops.<br />

The cost of maintaining a color inventory<br />

has escalated over 300 percent over the past<br />

15 years. Color once priced at $1.50 per two<br />

ounces is now approximately $5.50 for the<br />

same two ounces.<br />

The average eight-stylist salon will perform<br />

approximately 9,600 color services per<br />

year <strong>and</strong> the cost of color (two ounce tubes<br />

averaging $5.50 each) can average $52,800<br />

(color only -- no developer, shampoo, conditioner,<br />

gloves or foils). Results of the “Fishbowl<br />

Exercise”* tell us that approximately 25<br />

percent, or one ounce of the color formula<br />

mixed is poured down the drain.<br />

Cleaning up the waste in the color bar<br />

could be a click away by applying technology<br />

in three important areas:<br />

• Digital scales connected to salon software<br />

• Controlling the developer<br />

• Security for the owner<br />

Digital Scales Connected to <strong>Salon</strong><br />

Software — Traditional methods of measuring<br />

color are inefficient <strong>and</strong> costly. Pouring a<br />

cream developer <strong>and</strong> transferring to a bowl<br />

leaves an average of half an ounce of developer<br />

“clinging” to the beaker for inaccurate<br />

measurements, <strong>and</strong> wastes an average of 25<br />

percent of the formula.<br />

When adding color from a tube, one is<br />

Statistics have shown that, over the past 18<br />

months, 15 percent of existing color clients<br />

chose to color their own hair, but kept the professional<br />

cut. Gaining back that lost 15 percent<br />

of color business (1440 clients year x $50 per<br />

service) for a salon that sees 800 clients per<br />

month could be as much as $72,000 found.<br />

prompted to “squeeze to a line,” thus making<br />

it impossible to identify smaller amounts,<br />

such as a quarter ounce. Furthermore, an<br />

independent study found that the best efforts<br />

using tube markings were only accurate to +<br />

/ - 50 percent.<br />

Controlling the Developer — Controlling<br />

the developer also means controlling<br />

the cost. Using computer-guided software<br />

that supports the ratio of colorant to developer<br />

will automatically re-calculate batch<br />

sizes with correct proportions of multiple<br />

shades. Downsizing batches by one ounce<br />

per retouch can save the owner an average of<br />

$13,440 per year.<br />

Controlling the dispensing of the<br />

developer allows the stylists to be creative<br />

<strong>and</strong> artistic in color choice, <strong>and</strong> provides a<br />

tracking system for the owner. Through the<br />

reporting capabilities of software today, the<br />

inventory can be<br />

easily ramped up<br />

for busy seasons<br />

<strong>and</strong> promotions,<br />

or scaled down for<br />

slower periods.<br />

Security for<br />

the Owner — A<br />

high-tech, savvy<br />

color bar protects<br />

inventory from “disappearing” <strong>and</strong> can access<br />

detailed reports of all color activity with one<br />

click. This provides security for the inventory<br />

<strong>and</strong> important data that will be useful when<br />

coaching <strong>and</strong> mentoring the salon team on<br />

growing their color business.<br />

Underst<strong>and</strong>ing Your Color Business<br />

Unfortunately, many salons experience<br />

25 percent of color waste <strong>and</strong> 15 percent of<br />

shrink with the total loss as high as $950 per<br />

month. Underst<strong>and</strong>ing how the inventory is<br />

moving “tells the story of the numbers.” It is<br />

imperative that the salon owner have all the<br />

information available to shift an inefficient<br />

color room into a lucrative profit center.<br />

If you think the cost of technological advancement<br />

is high, then wait until you get the<br />

bill for hanging on to the good ole’ days. If<br />

your clients are choosing to be more careful<br />

how <strong>and</strong> when they spend their money, what<br />

are you doing as a business owner to encourage<br />

them to spend it with you? How are you<br />

letting your clients know that you can take<br />

better care of them than someone else can?<br />

Debbie Miller is a salon professional from the Midwest who as a Global Performing<br />

Business Artist for Redken Fifth Avenue has created <strong>and</strong> developed<br />

several successful business programs such as Power Booking, The Business<br />

Connection <strong>and</strong> The Assistant Training Program. For more information on<br />

“the Fishbowl Exercise”* <strong>and</strong> applying modern technology to your color<br />

visit www.suretint.com . SOURCES: http:/blogs.hairboutique.com/index.php<br />

haircolor debunking popular myths; humanforsale.com/hair-color.asp; CBS<br />

Business Network mediacentral.com.<br />

1.888.892.6382<br />

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want a value added tax (VAT) on all services?<br />

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<strong>and</strong> let us know<br />

how we can help<br />

(614) 784 - 9772<br />

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OHIO STYLIST & SALON | SEPTEMBER 2010 | 15


DESIGNERS FIRST<br />

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16 | SEPTEMBER 2010 | OHIO STYLIST & SALON<br />

Premiere Beauty Classic | Columbus<br />

October 3-4 | Booth #911, 915, 1010<br />

tired of diverted products?<br />

looking for better service?<br />

desiring personal attention?<br />

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Flying Lessons<br />

By Observing the Migration of<br />

Geese We Learn How Flying in<br />

Formation Allows Us To Soar<br />

By Jenny Hogan<br />

The next time you look up at the sky <strong>and</strong><br />

see geese or other birds flying in the “V” formation,<br />

you may want to consider the reason<br />

why they fly in this very precise manner.<br />

Every year we witness migrating birds<br />

<strong>and</strong> the familiar V shape they naturally form<br />

while flying. It’s a wonderful reminder of the<br />

benefits of teamwork <strong>and</strong> how the synergy of<br />

a group serves to enhance momentum <strong>and</strong><br />

boost each individual up.<br />

Lauren Gartl<strong>and</strong>, founder of Inspiring<br />

Champions, tells how we can learn some<br />

important tips on life from observing how a<br />

flock of geese fly together.<br />

Teamwork Is Uplifting — Geese fly in<br />

a V formation because as each goose flaps<br />

its wings it creates uplift for the remaining<br />

birds. Flying in this manner adds 71 percent<br />

more efficiency than if the birds were to fly<br />

alone. “Working as a team in your salon or spa<br />

provides this same type of supportive boost to<br />

your workplace,” Gartl<strong>and</strong> compares.<br />

“The momentum provided by the combined<br />

efforts of a group working towards a<br />

common goal greatly enhances efficiency <strong>and</strong><br />

results while also lifting morale.” Create an<br />

inspiring vision for your business that will<br />

guide your team members. Think up ways<br />

your team members can work together for<br />

the common goal of business success. You<br />

could create an incentive program where<br />

salon service <strong>and</strong> retail goals are rewarded<br />

with prizes like new hairstyling tools, a gift<br />

certificate for a nice dinner or theater tickets.<br />

Avoid Flying Solo — When a goose falls<br />

out of formation, it quickly feels the drag <strong>and</strong><br />

resistance of flying alone. “When we humans<br />

fly solo we also feel the weight of life’s<br />

pressures. Our burdens are much lighter if<br />

we share them with others <strong>and</strong> get the help<br />

<strong>and</strong> support we need,” notes Gartl<strong>and</strong>. She<br />

advises business owners to hold regular team<br />

training sessions <strong>and</strong> meetings.<br />

“Productive, inspiring meetings will keep<br />

everyone in sync with your company’s mission<br />

<strong>and</strong> ensure every member feels included<br />

<strong>and</strong> listened to.” Make sure there is ongoing<br />

communication in your business <strong>and</strong> that everyone<br />

participates in creating new goals <strong>and</strong><br />

projects. Hold regular training sessions where<br />

new skills <strong>and</strong> trends are covered, so that<br />

there is always backup in your salon or spa if<br />

an individual needs some technical advice or<br />

just a helping h<strong>and</strong>.<br />

Rotate The Point Position — If you are<br />

the head of a business, you may feel the sole<br />

weight of the responsibility it bears. Consider<br />

that the lead goose in a formation constantly<br />

rotates back, letting another goose take its<br />

place. Gartl<strong>and</strong> suggested, “Learn to delegate<br />

in your workplace <strong>and</strong> share leadership<br />

responsibilities. We each have skills <strong>and</strong> capabilities<br />

that enhance each other <strong>and</strong> create a<br />

better workplace with many resources.”<br />

Train <strong>and</strong> coach your team members<br />

to grow their skills <strong>and</strong> performance. By<br />

unlocking your employees’ potential, you<br />

ultimately improve your business which will<br />

become much more powerful than if you always<br />

try to do everything yourself. Step back<br />

<strong>and</strong> allow your team members the chance to<br />

grow. Monitor their work but don’t micromanage;<br />

show confidence in their abilities<br />

<strong>and</strong> empower them to become leaders too.<br />

Keep On Honking! — Geese in formation<br />

honk constantly while flying to encourage<br />

those up front to keep up their speed.<br />

“Working in an environment where there<br />

is regular encouragement ensures that your<br />

team members feel appreciated <strong>and</strong> acknowledged,<br />

while leading your business to thrive,”<br />

Gartl<strong>and</strong> said.<br />

Show your thanks <strong>and</strong> gratitude to your<br />

team members often, both verbally <strong>and</strong> also<br />

with rewards. Have regular employee outings<br />

or parties in the salon for birthdays, seasonal<br />

events or in celebration of an individual’s<br />

personal success. You could even have an<br />

awards ceremony <strong>and</strong> give away silly trophies,<br />

or put gold stars on salon stations. The point<br />

is to recognize every accomplishment team<br />

members achieve in some way <strong>and</strong> let them<br />

know you rely on them <strong>and</strong> appreciate their<br />

hard work. Studies on work behavior have<br />

consistently found employees actually favor<br />

recognition for their work above salary increases<br />

or other benefits.<br />

When A Goose Is Down — Finally, when<br />

a goose flying in formation is sick, wounded<br />

or shot down, two geese also drop out of<br />

formation. They follow the wounded goose<br />

to the earth to protect it <strong>and</strong> stay with it until<br />

it recovers, or dies. Then they later catch<br />

up with the flock or join another formation.<br />

“St<strong>and</strong>ing by your workmates through<br />

difficult times as well as good ones ensures a<br />

strong, coherent group,” Gartl<strong>and</strong> declared.<br />

Being flexible in your business may just allow<br />

your downed goose to return to the flock if<br />

the team dynamic is strong enough to prevail.<br />

“We want to lift people up, support<br />

people’s dreams <strong>and</strong> fuel the spark of greatness<br />

within them,” concluded Gartl<strong>and</strong>. By<br />

creating a strong vision for your business <strong>and</strong><br />

actively engaging your team members to be<br />

a part of that vision, you ensure that instead<br />

of many strong individuals flying solo, you<br />

become a powerfully cohesive, soaring team.<br />

Inspiring Champions is a business <strong>and</strong> coaching company offering live<br />

training camps, coaching <strong>and</strong> mentoring services, webinars, audio tapes<br />

<strong>and</strong> educational resources. For more information call 800-496-9305 or go<br />

to www.InspiringChampions.com.


Pruning the <strong>Salon</strong> Grapevine<br />

How to Eliminate Unproductive<br />

Communication In Your <strong>Salon</strong><br />

Better Business<br />

Neil Ducoff<br />

It grows in every business, whether large<br />

or small. Owners fear it or, at the very least,<br />

are disturbed <strong>and</strong> annoyed by it.<br />

Employees, even the ones who fan the<br />

flames, constantly question when they will<br />

be the next victims. “It” is the company<br />

“grapevine.”<br />

By virtue of the kinds of businesses they<br />

are, salons <strong>and</strong> day spas are particularly susceptible<br />

to incendiary gossip <strong>and</strong> the telling of<br />

half-truths. The highly interactive environment<br />

<strong>and</strong> continual flow of clients through<br />

the premises provides ever-fresh food for<br />

thought <strong>and</strong> topics of discussion.<br />

But what happens when a client overhears<br />

her colorist is “lazy” or “untalented,” or she<br />

has discovered previously unknown shades<br />

of green by formulating incorrectly? What<br />

happens when a client overhears disparaging<br />

comments about another client — one who<br />

may be a friend, brother, sister or daughter?<br />

What if she discovers comments are made<br />

about her in her absence?<br />

Time to Bring Out the Shears<br />

The grapevine must be pruned before<br />

the business suffers serious ill effects. One<br />

unhappy client can cost a salon or day spa<br />

thous<strong>and</strong>s of dollars in lost revenues. One<br />

unhappy staff member may cost tens of<br />

thous<strong>and</strong>s or more. But there is no way to<br />

estimate the cost of a tarnished reputation.<br />

• Nip it in the bud: Anyone new to the<br />

salon should learn immediately that gossip<br />

will not be tolerated. Veterans must be<br />

charged with setting an appropriate example.<br />

• Create an open environment: One<br />

in which staff feel comfortable communicating<br />

troublesome issues. The longer a<br />

perceived hurt or insult goes unaddressed,<br />

the more difficult it is to resolve.<br />

• Provide appropriate outlets:<br />

Huddle, huddle, huddle! Create a system for<br />

presenting issues (<strong>and</strong> resolving them, if not<br />

too time-consuming). Longer meetings or<br />

personal conferences may be necessary for<br />

long-st<strong>and</strong>ing problems.<br />

• Institute a refuse-to-listen policy:<br />

Advise team members not to listen or respond<br />

to any “juicy morsels” that do not pertain<br />

to their own professional development<br />

— or ones that may be potentially detrimental<br />

to someone else’s.<br />

Productivity Required Here<br />

It is impossible to maintain productivity<br />

while participating in the spread of gossip.<br />

The cascade of conversations <strong>and</strong> the seeds of<br />

thought they plant distract technicians from<br />

the clients at h<strong>and</strong>, increasing the probability<br />

of error. Such conversations, conducted<br />

in the clients’ presence, may very well send<br />

them away forever. Most salon <strong>and</strong> spa clients<br />

are uncomfortable hearing tales of “who did<br />

what with whom.” Beyond that, such behavior<br />

is simply rude. The client deserves to be<br />

the focus of attention.<br />

In most circumstances, it is far more<br />

productive to talk about oneself than about<br />

others. When not done to excess or in a<br />

domineering manner, the willingness to share<br />

information can be wonderfully effective for<br />

building client confidence <strong>and</strong> trust.<br />

Communication is a tool. Used wisely, it<br />

can be a business’ greatest customer service<br />

ally. Left unchecked, the tendrils of the grapevine<br />

can choke your salon.<br />

Neil Ducoff is the founder <strong>and</strong> CEO of Strategies, <strong>and</strong> the author of Fast Forward,<br />

the business resource book for salons <strong>and</strong> spas. Ducoff’s new book,<br />

No-Compromise Leadership, is available at www.amazon.com. For a signed<br />

copy, go to www.strategies.com. You can email Neil at neil@strategies.com.<br />

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OHIO STYLIST & SALON | SEPTEMBER 2010 | 17


2011-2013 Ohio State Board of<br />

Cosmetology License Examples<br />

License Renewal Kicked-off Sept. 1, 2010<br />

The renewal hotline <strong>and</strong> website are both up <strong>and</strong> running. Take advantage of renewing<br />

your license online early <strong>and</strong> avoid the hassle of waiting until the end year during the busy<br />

holiday season. Remember license renewal can only be done via the online site or in person at<br />

the Board office.<br />

How to renew your license online…<br />

Have your credit card ready.<br />

Visit us online https://license.ohio.gov<br />

(user name <strong>and</strong> password required)<br />

Select “License Renewal”<br />

Click on “Login” at the bottom of page<br />

Enter your User name <strong>and</strong> password<br />

Select “License Renewal”<br />

Follow Instructions for renewal<br />

License Renewal Contact Information<br />

Online License Renewal: https://license.ohio.gov<br />

(Now Open)<br />

Renewal Hotline: 877-267-8686 (Now Open)<br />

Customer Service: 614-466-3834<br />

CE Questions: lori.pearson@cos.state.oh.us<br />

Email Questions: ohiocosbd@cos.state.oh.us<br />

Fax: 614-644-6880<br />

Renewal Deadlines<br />

License Expiration: January 31, 2011<br />

User Name & Password Mailed: August, 2010<br />

Early Renewal Begins: Sept. 1, 2010<br />

Late Fees Assessed: February 1, 2011<br />

CE License Requirement<br />

LICENSE TYPE CE REQUIRED<br />

Basic Cosmetology 8<br />

Managing Cosmetology 8<br />

Basic Hair Design 8<br />

Managing Hair Design 8<br />

Basic Manicuring 8<br />

Managing Manicuring 8<br />

Basic Esthetician 8<br />

Managing Esthetician 8<br />

Basic Natural Hair 8<br />

Managing Natural Hair 8<br />

Instructor 8<br />

Independent Contractor 0<br />

Does the Board Have Your Correct Address?<br />

If you moved <strong>and</strong> did not notify the<br />

Board directly with your change of address<br />

use one of the options listed below to update<br />

your information. It is important to remember<br />

that submitting a change of address form<br />

to the United States Postal Service (USPS)<br />

will only stay in place approximately 30-60<br />

days <strong>and</strong> the USPS does not notify the Board<br />

of these changes. After that period, most mail<br />

is returned to sender. Many licensees learned<br />

this the hard way during the last renewal<br />

when they did not receive their renewal<br />

information or even their license.<br />

Choose the best way for you to update your<br />

address with the Board:<br />

If you cannot pay online you must come<br />

in person to the Board office located at: 1929<br />

Gateway Circle, Grove City, Ohio 43123<br />

Renewal Fees<br />

Individual License $45.00<br />

Instructor License $45.00<br />

Independent Contractor $60.00<br />

Renew prior to Jan. 31, 2011 to avoid late fees.<br />

• Visit us online https://license.ohio.gov<br />

(user name <strong>and</strong> password required)<br />

Select “Update Address Information”<br />

Enter User Name <strong>and</strong> Password<br />

Select “Address Change”<br />

Update “Credential Mail Address” / “Main”<br />

• Fax: 614-644-6880 or Email:<br />

ohiocosbd@cos.state.oh.us<br />

Be sure to include the following:<br />

Name <strong>and</strong> Board ID #<br />

Updated address<br />

Current phone number<br />

Email<br />

• Call (614) 466-3834 <strong>and</strong> speak to a<br />

customer services representative.<br />

This is a sample of how<br />

the 2011-2013 licenses<br />

will look. Please keep<br />

in mind that a recent<br />

Board approved photo<br />

must be posted with all<br />

licenses. The photo must<br />

be updated every five (5)<br />

years.<br />

This portion of the<br />

license contains the User<br />

ID <strong>and</strong> Password information.<br />

It is important to<br />

retain this information<br />

for future reference.<br />

New addition to license in 2011-2013…<br />

2011-2013 Renewal<br />

Information Flyer<br />

Mailed…<br />

Watch your mail… this<br />

flyer contains important<br />

information for the renewal<br />

process. The User ID<br />

<strong>and</strong> Password needed for<br />

online renewal is included<br />

in this flyer.<br />

This card is intended to be a convenient<br />

way to verify your licensure with supply<br />

houses, CE providers <strong>and</strong> other vendors. It<br />

is also a h<strong>and</strong>y reference guide for Board<br />

contact information.<br />

This card will be located in the upper right<br />

h<strong>and</strong> corner of license. Please remember<br />

this card is not an official license, <strong>and</strong> cannot<br />

be used for the purpose of working.<br />

18 | SEPTEMBER 2010 | OHIO STYLIST & SALON


Ohio’s First Cyber Safety Week<br />

by Richard Cordray, Ohio Attorney General<br />

As both a father <strong>and</strong> as one of Ohio’s top<br />

law enforcement officials, I underst<strong>and</strong> that<br />

while technology provides us with many<br />

resources for finding <strong>and</strong> sharing information<br />

<strong>and</strong> staying in touch with friends, too often it<br />

is used by those with dangerous or unseemly<br />

intentions. Ohio’s young people need support<br />

<strong>and</strong> guidance from us to help them steer clear<br />

of the bad guys <strong>and</strong> use the Internet, online<br />

video games <strong>and</strong> cell phones safely <strong>and</strong> wisely.<br />

In honor of Ohio’s first Cyber Safety Week<br />

– October 3-9 – my office will be crossing the<br />

state speaking to student assemblies, parents<br />

<strong>and</strong> law enforcement officers about how they<br />

can promote safe Internet usage. If you or<br />

someone you know would like more information<br />

about the presentations, please visit www.<br />

OhioAttorneyGeneral.gov/ CyberSafetyWeek.<br />

I’d like to encourage you to discuss online<br />

safety issues with the kids you care about. My<br />

office offers many publications <strong>and</strong> online<br />

resources for adults to help start the conversation<br />

including:<br />

• Kids Safety Passport – Our most popular<br />

publication, the passport is a pocket-sized<br />

workbook for parents <strong>and</strong> kids that includes<br />

space for fingerprints, dental records <strong>and</strong> social<br />

media passwords. This is an invaluable resource<br />

for law enforcement in the unfortunate<br />

What is the OICBA?<br />

by Robert Costa, OICBA Board Member<br />

event that a child goes missing.<br />

• Stay Cyber Safe Brochure – Includes tips<br />

for parents on setting rules for technology use<br />

at home.<br />

• Keep Kids Safe Online Bookmark – An<br />

abbreviated version of the Stay Cyber Safe<br />

Brochure.<br />

• Online Safety Bookmark – Provides tips<br />

for online safety for kids <strong>and</strong> teens.<br />

• Avoid Cyber Bullying Bookmark – Provides<br />

tips for kids <strong>and</strong> teens for dealing with<br />

inappropriate or threatening e-mails or text<br />

messages.<br />

Visit www.OhioAttorneyGeneral.gov/<br />

Publications for a complete listing of publications<br />

or to view them online. Place an order<br />

for hard copies any of our publications by calling<br />

the Ohio Attorney General’s Help Center<br />

at (800) 282-0515.<br />

I hope you can help us observe Cyber<br />

Safety Week by sharing these important<br />

messages within your home <strong>and</strong> community.<br />

Together, we can help Ohioans underst<strong>and</strong><br />

that technology can <strong>and</strong> should be a powerful<br />

force for good.<br />

Richard Cordray is Ohio Attorney General. For information about his office, visit<br />

www.OhioAttorneyGeneral.gov. For information about the office’s Cut It Out<br />

program, which teaches salon professionals about how to recognize the signs<br />

of domestic abuse, visit www.OhioAttorneyGeneral.gov/CutItOut.<br />

The Ohio Independent Cosmetologists <strong>and</strong> Barbers Association (OICBA) was formed<br />

in 1997 to protect independent cosmetologists <strong>and</strong> barbers from House Bill 490 designed<br />

to abolish booth rental in the state of Ohio. They were successful in defeating that legislation<br />

<strong>and</strong>, since that time, have been very active in monitoring not only the Ohio legislature,<br />

but also the State Board of Cosmetology <strong>and</strong> eventually obtained a permanent seat for an<br />

independent cosmetologist on the State Board of Cosmetology.<br />

Dedicated to the slogan “We’re Looking Out for You” the OICBA has worked tirelessly<br />

to support independents by acting as “YOUR Legislative Watchdog”. In May of<br />

2003, OICBA was present when then Governor Bob Taft signed into Ohio law an update<br />

of Ohio’s antiquated cosmetology laws. Furthermore, OICBA was successful in defeating<br />

a potential law that would have m<strong>and</strong>ated “hair services” be subject to the state’s sales<br />

tax. Those are just a few of the main achievements they have been able to accomplish during<br />

the last few years.<br />

OICBA will be conducting their annual education meeting on November 7-8, 2010 at the<br />

Ramada Plaza Hotel <strong>and</strong> Conference Center in Columbus.<br />

Packed with “must know” information <strong>and</strong> excellent speakers, the main theme for this<br />

years’ premier statewide event for Ohio’s Independent Cosmetologists <strong>and</strong> Barbers will be:<br />

“Using Technology to Maximize Your Profits (<strong>and</strong> Your Independence)”. It will feature<br />

Don Snyder “The Idea Guy”, Joy Hart – “Face book”, Beth Graves with <strong>Salon</strong> Text.net,<br />

<strong>and</strong> Mike Lang CEO, Paul Mitchell Ohio. Finally, back by popular dem<strong>and</strong>, Kevin Miller,<br />

Executive Director of the Ohio State Board of Cosmetology will present recent <strong>and</strong> future<br />

regulations that impact the independent cosmetologists <strong>and</strong> the industry in general as well<br />

as conduct the ever-popular question <strong>and</strong> answer session.<br />

Don’t miss the opportunity to earn valuable CEU credits, learn priceless information<br />

about the industry <strong>and</strong> Ohio’s legislative process <strong>and</strong> network with your colleagues from<br />

across the state. For tickets, membership <strong>and</strong> additional information contact David Corey or<br />

Linda Martin at the OICBA Office (614) 784-9772 or log on to www.oicba.com.<br />

3 DAYS, 60 MILES TO END BREAST CANCER<br />

WE ARE WALKING<br />

The <strong>Stylist</strong> Newspaper is teaming up with Doug Schoon’s Beauty <strong>and</strong> the<br />

Breast team to take an incredible journey to help end breast cancer forever.<br />

On November 19-21 in San Diego, we will walk 60 miles in the Susan G.<br />

Komen 3-Day for the Cure TM <strong>and</strong> raise funds for breast cancer research <strong>and</strong><br />

community-based breast health <strong>and</strong> education programs.<br />

One in eight women in the U.S. will be diagnosed with breast<br />

cancer in her lifetime. That’s why we are walking in the 3-Day<br />

for the Cure. Because everyone deserves a lifetime!<br />

Help us raise money to make a cure for breast cancer<br />

a reality rather than a dream for the future!<br />

Mail Your Tax-Deductible Donation to:<br />

The Breast Cancer Three Day<br />

c/o <strong>Stylist</strong> & <strong>Salon</strong> Newspaper<br />

1750 SW Skyline Blvd. #24<br />

Portl<strong>and</strong>, OR 97221<br />

(make check out to The Breast Cancer Three Day)<br />

or Call (503) 297-7010 x207<br />

To donate online go to<br />

www.the3day.org/goto/lisa.kind<br />

For more information<br />

visit www.the3day.org<br />

The Susan G. Komen<br />

3-Day for the Cure. TM<br />

BECAUSE EVERYONE<br />

DESERVES A LIFETIME.®<br />

OHIO STYLIST & SALON | SEPTEMBER 2010 | 19


SALON OPENINGS<br />

BOOTH RENT Bridge town / Western<br />

Hills area. Seek ing Styl ist &<br />

Part-time / Full-time Nail Tech - com petitive<br />

rent, great location, parking, spa cious,<br />

custom sta tions. Call (513)256-6996<br />

NORTH ROYALTON ~ OUT STAND-<br />

ING BOOTH RENTAL RATES Set your<br />

own hours <strong>and</strong> prices, Be your own boss!<br />

$150.00 per week, or 65% com mission.<br />

Three sta tions avail able. Nail Tech po sition<br />

avail able also, es tab lished cli en tele pre ferred.<br />

(440)665-6000<br />

NW CO LUMBUS ~ BOOTH<br />

RENTAL Pres ti gious sa lon seek ing <strong>Stylist</strong>s<br />

to be in dependent busi ness owners.<br />

Take your ca reer to the next level, set your<br />

own hours <strong>and</strong> work with a great team. Call<br />

Lui (614)571-7699.<br />

WINTANA’S BEAUTY SA LON Seek ing<br />

Cos me tol o gists, Nail Tech ni cians, Mas sage<br />

Ther a pists! Pur su ing ex pe ri enced tech ni cians<br />

to serve growing cli entele. Must be en thusiastic<br />

<strong>and</strong> a team player. Com mission, Education,<br />

Paid Va cation offered. (614)235-1628<br />

<br />

HILLIARD, OHIO Up scale Sa lon<br />

<strong>and</strong> Day Spa seeking ex perienced Styl -<br />

ists, full-time or part-time Mas sage Therapist,<br />

full time Manicurist <strong>and</strong> Li censed Acu -<br />

punc tur ist. In de pend ent Con trac tors only.<br />

Call Karla 614-736-1374.<br />

LEASE OFFERS<br />

<br />

MAN AGER’S SPE CIAL (4)<br />

WEEKS FREE RENT & / OR AF-<br />

FORDABLE PART-TIME RENT for<br />

<strong>Stylist</strong>, Barbers <strong>and</strong> Nail Tech. Private, af -<br />

fordable SUITES. We are lo cated at 6120<br />

Boardwalk Street, Columbus, OH 43229,<br />

off 161 <strong>and</strong> Busch Blvd. Call Ms. Tammy<br />

or Mrs. Betty ‘aka’ Mrs. Angelique at<br />

(614)985-5920.<br />

BOOTH RENTAL SA LON IN NW<br />

CO LUM BUS (BETHEL ROAD<br />

AREA) Seek ing fun, en ergetic Styl ists for<br />

newly re modeled, up scale sa lon. $150 weekly<br />

rent. Paid va cation. Great op portunity! Call<br />

Tracey (614)565-4096<br />

70% FOR IN DE PEND ENT CON-<br />

TRACTOR ~ 44124, BE TWEEN SOM<br />

& LANDER ~ SEEK ING A FEW<br />

GOOD STYL ISTS in our positive<br />

atitude, #1 cos tumer service, friendly,<br />

clean & Green sa lon. Call Mona Lisa Sa lon<br />

& Spa @ (440)449-1111 monalisaspa.com<br />

PARMA - GREAT OP PORTUNITY TO<br />

BE YOUR OWN BOSS! Man ag ing Hairstylist<br />

wanted. Chair rental avail able. Great<br />

location in Parma! Call Nick for more in formation<br />

@ (440)842-5665<br />

LEASE OP POR TU NITY FOR THREE<br />

STYL ING STA TIONS in spa cious, nicely<br />

dec o rated sa lon. Cen trally lo cated, ac ces si ble<br />

from many Cinti neighborhoods with avail -<br />

able parking. New to booth rental? We will<br />

help you get started. First two weeks free.<br />

Call Barb for more info <strong>and</strong> in centives.<br />

(513)561-2022 or (513)479-1774.<br />

NEW, AF FORD ABLE SA LON SUITES<br />

FOR LEASE (Sa lon 101) ~ Seek ing es tablished<br />

Hairstylist / Nail Tech / Mas sage Profes<br />

sional, In de pend ent Con trac tor ~ spacious<br />

parking, great lo cation! 101 Hill Road<br />

North, Pickerington, Ohio ~ Con tact<br />

(614)599-2543<br />

<br />

NORTH CO LUM BUS,<br />

CLINTONVILLE BOOTH<br />

RENTAL Bring your cli entele. En joy af -<br />

fordable grad uated rent as you build your<br />

business. Call Linda (614)268-3755<br />

IT’S A GREAT TIME TO AD VERTISE<br />

IN THE Ohio <strong>Stylist</strong> Classifieds! If you place<br />

your ad online you will get $10 OFF YOUR<br />

SECOND MONTH OF AD VERTIS-<br />

ING! www.stylistnewspapers.com<br />

SHOPS FOR SALE<br />

COLUMBUS, OHIO ~ SA LON FOR<br />

SALE LO CATED IN AN IN DEPEND-<br />

ENT LIV ING FA CIL ITY Great op portunity!<br />

Built in cli entele. Owner re tiring. Call<br />

for more in for ma tion (614)579-9364.<br />

USED EQUIPMENT<br />

HYDRAULIC CHAIRS FROM $75 Sta -<br />

tions starting at $80. Reception desks from<br />

$75. Shampoo bowls from $80. Man icure ta -<br />

bles from $40. Mir rors, mats <strong>and</strong> more. BUY -<br />

ING USED EQUIP MENT. (419)215-7009<br />

Toledo www.salontechnical.com<br />

SALON EQUIPMENT - EXCEL-<br />

LENT CON DI TION Takara Belmont<br />

Shampoo Bowl / Chair, Wa ter Fall, chairs,<br />

Facial / Mas sage Bed, Make-up Ta ble, spa<br />

towels, misc. prod uct, etc. (614)985-5920<br />

www.angeliquedayspasuites.com<br />

TANNING BED - WOLFF SYSTEMS<br />

232PF 10 min ute bed, used lit tle, in cludes<br />

new lamp set, lo tions, gog gles $2200. PEDI<br />

CART, un der seat drawer <strong>and</strong> side rack storage<br />

hardly used $50. Call for more in formation<br />

(419)448-0303<br />

SELL YOUR USED EQUIP MENT IN<br />

THE CLASSIFIEDS! Reach al most 18,000<br />

beauty pro fes sion als. For in for ma tion<br />

Call (503) 297-7024 or visit<br />

www.stylistnewspapers.com.<br />

NEW EQUIPMENT<br />

EL E GANT NAIL SUP PLY: We wholesale<br />

<strong>and</strong> re tail New & Used Sa lon Equip ment, Sa -<br />

lon Fur niture <strong>and</strong> all br<strong>and</strong>-name products<br />

OPI, IBD, Gena, Creative, LaPalm… We of -<br />

fer on line con tin u ing ed u ca tion. Please visit<br />

our website for more in formation:<br />

WWW.ELEGANTNAILSUPPLY.COM<br />

Phone: (937)258-0608 or 1-888-308-6308<br />

20 | SEPTEMBER 2010 | OHIO STYLIST & SALON


EDUCATION<br />

<br />

LEARN NEW TECHNIQUES<br />

THROUGH DVD’S - FREE<br />

CAT A LOG Hair cut ting & styling, clip -<br />

per & ra zor cut ting, hair col oring, wed ding<br />

styles & updo’s, makeup, fa cials, man icures<br />

<strong>and</strong> ped icures, waxing & hair re moval,<br />

massage, <strong>and</strong> spa & body treat ments.<br />

800-414-2434 - www.VideoShelf.com<br />

CON TIN U ING ED U CA TION FOR<br />

OHIO SA LON PRO FES SION ALS.<br />

Completing your re quired CE hours has<br />

never been so easy. Download <strong>and</strong> com plete<br />

our course <strong>and</strong> we re port your hours to your<br />

state. Board ap proved courses.<br />

www.elitecme.com<br />

MISCELLANEOUS<br />

LORAIN COUNTY JVS CON TINUED<br />

ED U CA TION & AD VANCED CLASS<br />

INFO www.lcjvs.com — Adult Ca reer Cen -<br />

ter (440)774-1051 ext. 2254 — Man aging<br />

Esthetician, Man aging Man icurist Classes to<br />

begin Oct. 4, 2010<br />

LOOKING FOR THE FUN NIEST &<br />

MOST TAL ENTED STYL IST!<br />

www.worldsfirstcomedyhairshow.com/<br />

BUSINESS<br />

OPPORTUNITIES<br />

MAKE $100 PER HOUR SHARPENING<br />

SCISSORS AND CLIP PERS. I will beat<br />

anybody’s price on any equipment <strong>and</strong><br />

train ing. (408)439-9161<br />

SERVICES<br />

<br />

SALES AND WAR RANTY ON<br />

Hikari - The Ul timate Haircutting<br />

tools ~ Sensei Shear Sys tems ~ Shisato Mi -<br />

rage YSPark Products ~ Visa. MC ac cepted ~<br />

Mas ter Sharp ener (216)346-9764<br />

IN STRUC TORS ONLY 8 Ohio CEU’s<br />

Tools of Suc cess...Crit i cal Think ing Skills<br />

Needed For Suc cess. The lit tle bit of<br />

something that could be Ev erything!<br />

Pamela Lewis (419)357-3138<br />

pamela8989@aol.com<br />

NOW EN ROLL ING – CON TIN U ING<br />

ED U CA TION COURSES. The Sa lon<br />

Professional Acad emy Perrysburg. For more<br />

details con tact Char lie Soto (419) 873-9999<br />

x2 www.tspaperrysburg.com. En dorsed by<br />

Redken for Ex cel lence in Ed u ca tion.<br />

FOOLPROOF UPDOING 8 CE Hour<br />

Sem i nars of fered throughout Ohio. Intense<br />

h<strong>and</strong>s-on, low student to teacher ratio for personal<br />

ed ucation. Learn a “system” that teaches<br />

you how to do ANY updo. You can look at any<br />

picture <strong>and</strong> know ex actly what to do to recreate<br />

it. www.foolproofupdoing.net or call<br />

(419) 346-7699.<br />

HEALTH COVERAGE MADE EASY.<br />

We of fer Health Cov erage for: self-employed,<br />

small busi ness, in di vid u als with out<br />

group cov er age, in de pend ent con trac tors.<br />

Anthem Blue Cross <strong>and</strong> Blue Shield in dividual<br />

health care plans are de signed to fit your<br />

unique life style, so al low us to help you find a<br />

good fit for your health care needs. Call Lou<br />

Ann Madsen at (614) 433-8741 or ap ply on -<br />

line at www.louannmadsen-insurance.com.<br />

INSURANCE STYLED YOUR WAY.<br />

We in sure: tan ning sa lons, hair sa lons, franchises,<br />

booth rent ers, nail salons. Spe cializing<br />

in the in surance needs of today’s salon. Call<br />

for a free quote 1-800-862-7767 or visit<br />

www.ohiosaloninsurance.com<br />

REACH OVER 18,000 BEAUTY PRO -<br />

FES SION ALS IN OHIO. For as lit tle as<br />

$40/month you can ad vertise to ev ery salon<br />

<strong>and</strong> bar bershop in Ohio. Go to<br />

www.stylistnewspapers.com to place your ad.<br />

OHIO STYLIST & SALON | SEPTEMBER 2010 | 21


SEPTEMBER 2010<br />

18-19: Peel’s Creative Edge Show, Council Bluffs, IA www.peels.com<br />

19-20: Empire <strong>and</strong> ARROJO present Masters of Beauty Skills<br />

Certification Program, Chicago, IL MastersOfBeauty@empire.edu<br />

26-27: International Congress of Esthetics <strong>and</strong> Spa, Long Beach,<br />

CA 1-800-471-0229 tradeshow@LNEONLINE.com<br />

26-27: Armstrong McCall 28th Annual Worlds Fair of Cosmetic<br />

Arts <strong>and</strong> Sciences, Austin, TX www.armstrongmccall.com<br />

26-27: Beauty School Forum, Barristar Productions, Pasadena, CA<br />

www.barristar.com 800 SHOW-432<br />

28-29: Spa & Resort Expo <strong>and</strong> Conference, New York, NY<br />

www.spa<strong>and</strong>resortexpo.com www.medaestheticsconference.com<br />

OCTOBER 2010<br />

1-31: BeautyTech’s 12th Annual Strut Your Stuff Nail Art <strong>and</strong><br />

Enhancement entry acceptance - www.beautytech.com<br />

2-3: Peel’s Creative Edge Show, Denver, CO www.peels.com<br />

3: 16th Annual Central Coast Hair Design & Beauty Expo<br />

- Beauty at the Beach, Santa Cruz @ The Cocoanut Grove 1-800-<br />

303-3630 www.cocoanutgrovesantacruz.com<br />

3-4: Premiere Beauty Classic, Columbus, OH 1-800-335-7469<br />

www.premiereshows.com www.beautyclassicshow.biz<br />

3-4: Esthetique Spa Intl, Montreal, Canada www.spa-show.com<br />

3-4: ColorAmerica presented by Cosmetologists Chicago, Oak<br />

Brook, IL www.AmericasBeautyShow.com<br />

3-5: Strategies <strong>Salon</strong> / Spa Game-Planning Workshop, Strategies<br />

Business Academy, Centerbrook, CT www.strategies.com<br />

9-10: Day Spa Expo, Atlanta, GA www.dayspaexpo.com<br />

10: Nailpro 2010, Sacramento, CA nailprosacramento.com<br />

11-12: No-Compromise Leadership Boot Camp, Strategies Business<br />

Academy, Centerbrook, CT www.strategies.com<br />

15-19 4th Annual NW Nail Tech Networking Retreat @ Camp<br />

Burton, Vashon Isl<strong>and</strong>, WA 1-877-88-NAILZ www.nwnailtechs.com<br />

16-17: International Esthetics, Cosmetics <strong>and</strong> Spa Conference<br />

IESCS Florida, www.iecsc.com<br />

17-18: Premiere Birmingham 800.335.7469 premiereshows.com<br />

17-18: Strategies High-Performance Front Desk Training, San<br />

Francisco, CA 1-800-417-4848 ext. 202<br />

17-18: In<strong>Salon</strong> 2010, Saint Paul, MN www.insalonpro.com<br />

1-888-213-0949<br />

17-18: Gr<strong>and</strong> Rapids <strong>Salon</strong> Forum 2010, Gr<strong>and</strong> Rapids, MI 1-800-<br />

336-2597 www.malys-midwest.com<br />

17-21: Bronner Bros. Seminars by the Sea, Atlantis Resort, Paradise<br />

Isl<strong>and</strong>, Bahamas www.bronnerbros.com<br />

18: <strong>Salon</strong>Centric’s RISE Business Forum, Phoenix, AZ www.malys.<br />

com/web/shows 1-800-446-2597<br />

24: Beauty School Forum, Barristar Productions, Indianapolis, IN<br />

www.barristar.com 800 SHOW-432<br />

Foolproof Updoing<br />

Take the Guesswork Out of Updoing!<br />

Intense h<strong>and</strong>s-on, low student to teacher ratio for<br />

personal education. Learn a “system” that teaches<br />

you how to do ANY updo. You can look at any<br />

picture <strong>and</strong> know exactly what to do to recreate it.<br />

8 CE Hour<br />

Seminars Offered<br />

Throughout Ohio<br />

For a Seminar Near You Visit<br />

www.foolproofupdoing.net or call 419-346-7699<br />

24-25: International Congress of Esthetics <strong>and</strong> Spa, Philadelphia,<br />

PA 1-800-471-0229 tradeshow@LNEONLINE.com<br />

24-25: Texas Beauty Show, Dallas, Texas - Convention Center<br />

http://www.texasbeautyshow.com/<br />

24-25: Esthetique Spa Intl, Edmonton, Canada www.spa-show.com<br />

31-11/1: San Juan Beauty Show, www.sanjuanbeautyshow.net<br />

31-11/2: Destination Rejuvenation Fall 2010, Surf <strong>and</strong> S<strong>and</strong><br />

Resort, Laguna Beach, CA (949)716-2723<br />

NOVEMBER 2010<br />

1: <strong>Salon</strong>Centric’s RISE Business Forum, San Francisco, CA www.<br />

malys.com/web/shows 1-800-446-2597<br />

7-10: Strategies Incubator, Strategies Business Academy, Centerbrook,<br />

CT www.strategies.com<br />

8: KM Impressions presents Airbrush Makeup Training, Rockford,<br />

IL (210)655-4624 www.kmimpressions.com<br />

8-11: Maly’s Redken Exchange, New York, NY www.malys.com<br />

10-12: Cosmoprof Asia, Hong Kong, www.cosmoprof-asia.com<br />

26-28: Wellness Asia Exhibition, Chennai Trade Centre, Chennai,<br />

India www.wellnessasiaexpo.com<br />

JANUARY 2011<br />

9-10: Empire <strong>and</strong> ARROJO present Masters of Beauty Skills Certification<br />

Program, Minneapolis, MN MastersOfBeauty@empire.edu<br />

14-22: Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St.<br />

Lucia 1-800-809-6623 www.nailthoseprofitsatsea.com<br />

17-18: Beauty Expo USA, Las Vegas www.beautyexpousa.com<br />

29-31: Long Beach International <strong>Salon</strong> & Spa Expo, Long Beach<br />

Convention Center probeauty.org/ISSE<br />

FEBRUARY 2011<br />

6-7: Empire <strong>and</strong> ARROJO present Masters of Beauty Skills<br />

Certification Program, Kentucky - MastersOfBeauty@empire.edu<br />

<br />

27-28: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com<br />

MARCH 2011<br />

6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london<br />

6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com<br />

6-8: International Esthetics, Cosmetics <strong>and</strong> Spa Conference<br />

IECSC New York, www.iecsc.com<br />

12-14: America’s Beauty Show (traditionally Midwest Beauty<br />

Show), Chicago, IL www.americasbeautyshow.com<br />

13-14: ABA Canada, Montreal, Quebec www.abacanada.com<br />

18-21: Cosmoprof Bologna, Italy www.cosmoprof.com<br />

20-21: Spectrum International Beauty Expo, Los Angeles, CA<br />

(310)680-7367 www.spectrumintlbeautyexpo.com<br />

26-28: Midwest International <strong>Salon</strong> & Spa Expo, Rosemont, IL<br />

probeauty.org/ISSE<br />

27-28: ABA Canada, Toronto, Ontario www.abacanada.com<br />

SEPTEMBER 2010<br />

19: Amy Colvin Concepts presents Foolproof Updoing, Dayton,<br />

OH (419)346-7699 www.foolproofupdoing.net<br />

19: Lorain County Joint Vocational School presents Continuing<br />

Education Classes for Hair, Skin & Nail Care Professionals - call for<br />

information (440)774-1051 ext. 2254 www.lcjvs.com<br />

19: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8<br />

CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091<br />

19-20: Tim Maurer, Mukha Custom Cosmetics presents Makeup<br />

Your Mind - Mastering Makeup to Increase Your Bottom Line (15<br />

CEU’s), Columbus, OH (614)294-7546 ext. 94<br />

19: Songs of the Sidhe Day Spa presents Massage Certification,<br />

Kent, OH (330)592-0874 sidhedayspa.com<br />

20: Premiere Beauty presents Look & Learn Keratin Complex,<br />

Carmel, IN www.premierebeautysupply.com or (847)459-8020<br />

20: Songs of the Sidhe Day Spa presents Aromatherapy Signature<br />

Services, Kent, OH (330)592-0874 sidhedayspa.com<br />

20: Best Hair Cutting H<strong>and</strong> On Workshop in the Nation presented<br />

by Hair America Members & S<strong>and</strong>ers & Grove Design Team<br />

America, Beachwood, OH (440)823-7823 (513)651-1166<br />

20: Mixed Media Nail Art (4 CE), Columbus OH (614)570-2153<br />

20: How To Stay Ahead of the Game (Instructors Class - 8<br />

CEU’s) by Donna Felkley, Kettering, OH (937)572-4244<br />

20: Brazilian Keratin Straightener Certification (4 CEU’S),<br />

Cincinnati, OH info@attitudeforhair.com or call 513-533-0109<br />

20: Review for Successful <strong>Salon</strong> management testing (8 CEU’s);<br />

How Money Works or Show Me the Money(4 CEU’s) presented by<br />

Joyce Provens, Columbus, OH (614)353-5091<br />

26: NovaLash Eyelash Extension Class (8 CEU’s), Cincinnati, OH<br />

(513)520-3929 or (513)871-7394<br />

26: Focus On Image presents Training the Trainer, Lancaster, OH<br />

(740)687-1171<br />

26: Inner State Beauty School’s CEU LIVE presents Cutting in<br />

Style, Thrive During a Challenging Economy & Massage Certification.<br />

(440)442-4500 innerstatebeautyschool.com<br />

26: Professional Stone Massage (8 CEU’s) presented by Joyce<br />

Provens, Columbus, OH (614)353-5091<br />

26: Songs of the Sidhe Day Spa presents Massage Certification,<br />

Kent, OH (330)592-0874 sidhedayspa.com<br />

27: Songs of the Sidhe Day Spa presents Aromatherapy Signature<br />

Services, Kent, OH (330)592-0874 sidhedayspa.com<br />

27: Strategies <strong>Salon</strong> / Spa Business Training & Coaching presents<br />

FREE WEBINAR - Go Team! Staff Appreciation - visit www.strategies.<br />

com or 1-800-417-4848<br />

27: Premiere Beauty presents Look & Learn Keratin Complex,<br />

Cincinnati www.premierebeautysupply.com or (847)459-8020<br />

27: North Coast <strong>Salon</strong> Systems presents Keune Intro to Color,<br />

Broadview Heights, OH 1-800-465-5887<br />

27: How To Stay Ahead of the Game (Instructors Class - 8<br />

CEU’s) by Donna Felkley, Kettering, OH (937)572-4244<br />

27: Best Hair Cutting H<strong>and</strong> On Workshop in the Nation presented<br />

by Hair America Members & S<strong>and</strong>ers & Grove Design Team<br />

America, Beachwood, OH (440)823-7823 (513)651-1166<br />

Oct 2 (8CEUs) | 9am-5pm<br />

Novita Clinicals presents<br />

SPA IN A BOX<br />

Drury Inn & Suites, Columbus<br />

Convention Center<br />

$74.00 Register early!<br />

Limited seating available.<br />

888-738-0701 • www.NovitaClinicals.com<br />

27: Review for Successful <strong>Salon</strong> management testing (8 CEU’s);<br />

How Money Works or Show Me the Money(4 CEU’s) presented by<br />

Joyce Provens, Columbus, OH (614)353-5091<br />

30: Instructors Only - Tools of Success...Critical Thinking Skills<br />

Needed for Success (8 CEU’s) By Pamela Lewis - Cosmo Prof<br />

- S<strong>and</strong>usky, Ohio (419)624-0076<br />

OCTOBER 2010<br />

2-4: Megan DiMartino’s Novita Clinicals presents Spa in a Box,<br />

Building a Profitable Business the Easy Way, Columbus, OH 1-888-<br />

738-0701 www.NovitaClinicals.com<br />

3: Amy Colvin Concepts presents Foolproof Updoing, Lima, OH<br />

(419)346-7699 www.foolproofupdoing.net<br />

3: Introduction to Swedish Relaxation Massage , Middleburg<br />

Heights, OH (330)273-3707<br />

3: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8<br />

CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091<br />

3-4: Redken Specialist Program, Perrysburg, OH www.malys.com<br />

3: Songs of the Sidhe Day Spa presents Massage Certification,<br />

Kent, OH (330)592-0874 sidhedayspa.com<br />

4: Songs of the Sidhe Day Spa presents Aromatherapy Signature<br />

Services, Kent, OH (330)592-0874 sidhedayspa.com<br />

4: Best Hair Cutting H<strong>and</strong> On Workshop in the Nation presented<br />

by Hair America Members & S<strong>and</strong>ers & Grove Design Team<br />

America, Beachwood, OH (440)823-7823 (513)651-1166<br />

4: Mixed Media Nail Art (4 CE), Columbus OH (614)570-2153<br />

4: Premiere Beauty presents Look & Learn Keratin Complex,<br />

Columbus www.premierebeautysupply.com or (847)459-8020<br />

4: Brazilian Keratin Straightener Certification (4 CEU’S), Cincinnati,<br />

OH info@attitudeforhair.com or call 513-533-0109<br />

4: Review for Successful <strong>Salon</strong> management testing (8 CEU’s);<br />

How Money Works or Show Me the Money(4 CEU’s) presented by<br />

Joyce Provens, Columbus, OH (614)353-5091<br />

4: How To Stay Ahead of the Game (Instructors Class - 8 CEU’s)<br />

by Donna Felkley, Kettering, OH (937)572-4244<br />

10: Inner State Beauty School’s CEU LIVE presents The Art of<br />

Foiling, Holiday Nail Art & Bikini to Brazilian Waxing. (440)442-<br />

4500 innerstatebeautyschool.com<br />

10: Songs of the Sidhe Day Spa presents Massage Certification,<br />

Kent, OH (330)592-0874 sidhedayspa.com<br />

10: Professional Stone Massage (8 CEU’s) presented by Joyce<br />

Provens, Columbus, OH (614)353-5091<br />

11: Songs of the Sidhe Day Spa presents Aromatherapy Signature<br />

Services, Kent, OH (330)592-0874 sidhedayspa.com<br />

Challenging the Beauty Industry to<br />

Take a St<strong>and</strong> Against Domestic Abuse<br />

Cut It Out has been hailed from coast-to-coast as an innovative solution to a chronic <strong>and</strong><br />

difficult problem: raising awareness on the epidemic of domestic abuse <strong>and</strong> helping victims<br />

receive the resources they need. Cut It Out is a program of the <strong>Salon</strong>s Against Domestic<br />

Abuse Fund dedicated to mobilizing salon professionals <strong>and</strong> others to fight the epidemic<br />

of domestic abuse in communities across the United States. Cut It Out builds awareness of<br />

domestic abuse <strong>and</strong> trains salon professionals to recognize warning signs <strong>and</strong> safely refer<br />

clients to local resources. <strong>Salon</strong> professionals have a unique <strong>and</strong> trusting relationship with<br />

their clients. The intimate work of a salon professional creates situations in which many<br />

telltale signs of domestic abuse can be identified.<br />

Cut It Out 2010 will challenge the professional beauty industry to take a st<strong>and</strong> against<br />

domestic violence, <strong>and</strong> ask that 2,010 salons <strong>and</strong>/or individual beauty professionals make<br />

a pledge to use the power of beauty to end domestic abuse in America by displaying Cut It<br />

Out awareness materials at their front desk, individual stations <strong>and</strong> bathrooms.<br />

To sign the pledge <strong>and</strong> receive materials to display in your salon, please visit www.cutitout.org.<br />

To donate to The <strong>Salon</strong>s Against Domestic Abuse Fund, call 866.871.0656.<br />

If you or someone you know is the victim of domestic violence <strong>and</strong> in need of help,<br />

please call the National Domestic Violence Hotline toll-free at (800) 799 SAFE (7233).<br />

22 | SEPTEMBER 2010 | OHIO STYLIST & SALON


WHAT’S NEW IN THE MARKET<br />

1. Turn Your Smartphone into a Credit Card Machine<br />

As a chair renter or owner, have you ever shared a credit card terminal with other people <strong>and</strong> had<br />

problems? Have you ever had to deal with canceling your account, or had to sign up for a new one because<br />

you moved? If so, this little device will eliminate all of those headaches <strong>and</strong> save you a lot of time.<br />

This credit card reader plugs into the audio jack of any iPhone <strong>and</strong> most Android devices. The app itself,<br />

however, is compatible with over 170 smartphones. Want to charge your customer? Launch the app built for<br />

your phone, <strong>and</strong> if you have a compatible phone, simply enter the amount <strong>and</strong> then swipe the card.<br />

You can easily send your customers a receipt, too. Simply enter their email address <strong>and</strong> when the<br />

transaction is completed the receipt will be sent automatically. Learn more by visiting www.<strong>Salon</strong>Swipe.<br />

mobi on your smartphone, www.<strong>Salon</strong>Swipe.com on your computer or call 1-877-725-6690.<br />

2. New All-Natural Keratin Retexturizer System<br />

The Hapuna Keratin Retexturizer System from Paul Brown Hawaii is an all natural, all organic extract<br />

formulation that offers the best solution for calming the thickest, most inflexible hair into a smooth, supple<br />

<strong>and</strong> manageable style.<br />

The Hapuna Keratin Retexturizer formulations have been carefully scrutinized <strong>and</strong> tested to ensure<br />

they are effective, high performing solution-based treatments that are safe for our environment <strong>and</strong> are<br />

entirely free of formaldehyde, aldehyde <strong>and</strong> thio.<br />

Specially formulated with Paul Brown’s proprietary Hawaiian Protein Flora Complex, kukui nut lipids<br />

while infused with sea salts, sea algae, plankton <strong>and</strong> a variety of other rich sea <strong>and</strong> plant derivatives, the<br />

Hapuna Keratin Retexturizer System is a superb line of retexturizing products that gently <strong>and</strong> effectively<br />

work to eliminate 100% of all frizz <strong>and</strong> reduce curl between 60% to 80%.<br />

For information on Paul Brown Hawaii <strong>and</strong> the Hapuna Keratin Retexturizer System, call 1-800-338-<br />

0033 or visit www.PaulBrownHawaii.com.<br />

3. Protect <strong>and</strong> Prevent with Rain Drops Oil Treatment<br />

Sidlab Haircouture, based in Portl<strong>and</strong>, Oregon has created a dynamic hair product that is both protective<br />

<strong>and</strong> preventative. Rain Drops is an argan oil treatment that is nourishing, quenching, deep penetrating,<br />

<strong>and</strong> adds brilliant shine to parched hair.<br />

Rain Drops is an anti-oxidant <strong>and</strong> vitamin E rich treatment that will restore luster <strong>and</strong> tensile strength<br />

to all hair types. Unlike the real thing, Rain Drops will protect hair from the effects of humidity by weighing<br />

down frizz <strong>and</strong> fly-aways. Much like an umbrella, Rain Drops also uses UV filters to protect the hair<br />

from future damage caused by the sun. Use as a leave in treatment after cleansing <strong>and</strong> conditioning to<br />

maximize these benefits.<br />

All Sidlab products are Paraben <strong>and</strong> Sodium Laureth Sulfate free to preserve color <strong>and</strong> promote health<br />

<strong>and</strong> Rain Drops is no exception to this rule. For more information visit www.sidlabhair.com, call (503)<br />

358-0782, or e-mail sales@sidlabhair.com.<br />

4. An Infinite Color Palette with Tinta Color<br />

Keune Tinta Color offers the hair colorist an infinite color palette. It provides unlimited options for<br />

creative minds in all color applications; color accents, highlights <strong>and</strong> lowlights. It leaves the hair with<br />

incredible shine <strong>and</strong> superb condition. Tinta Color gives 100% grey coverage. Shades range from natural<br />

tones to deep reds <strong>and</strong> sparkling blondes.<br />

The advanced formulation of Tinta Color offers improved coverage <strong>and</strong> unsurpassed brilliance <strong>and</strong><br />

shine. Solamer <strong>and</strong> Silk protein protect the hair from UV damage, prevent fading <strong>and</strong> enhances shine. LP<br />

300 color stabilizer insure maximimum binding to the internal hair structure <strong>and</strong> ehnahced durability.<br />

For information in Ohio call North Coast <strong>Salon</strong> Systems at 1-800-465-5887. For general information<br />

visit www.keune.com or call 1-800-330-9302.<br />

5. Awaken the Senses with Luxurious Lotions<br />

Tantalize <strong>and</strong> treat clients with the two new Warm O Lotions by Gena Laboratories. Designed to be<br />

used with the Gena Warmer, the intoxicating aromas of the new lotions transport users to a place of tranquility<br />

<strong>and</strong> relaxation while the health benefits have clients coming back for more.<br />

The gorgeous scent of Green Tea Warm O Lotion will nexcite users as they reap the benefits of the<br />

ingredients. Green tea extract has been known to improve skin conditions, fight inflammation of the skin<br />

<strong>and</strong> rejuvenate skin cells. It can also help prevent <strong>and</strong> repair sun damage.<br />

Made from moisturizing coconut oil, Gena Coconut Warm O Lotion has many health benefits, from<br />

fighting premature aging to protecting skin from excess sun exposure. Coconut oil is known for its healing<br />

abilities as well as its antifungal, antiviral, <strong>and</strong> antibacterial properties.<br />

Trusted by salon professionals, Gena’s Warm-O Lotions condition nails <strong>and</strong> moisturize the skin, providing<br />

clients with the ultimate mani/pedi. Its rich <strong>and</strong> greaseless formula makes it perfect for all-over the<br />

body <strong>and</strong> is easy to warm in a manicure heater for a relaxing massage.<br />

For more information, visit www.aiibeauty.com.<br />

3<br />

1<br />

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Have your product considered for the <strong>Stylist</strong> & <strong>Salon</strong>’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind<br />

at editor@stylistnewspapers.com or mail to <strong>Stylist</strong> & <strong>Salon</strong> <strong>Newspapers</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>, OR 97221.<br />

OHIO STYLIST & SALON | SEPTEMBER 2010 | 23


Featuring<br />

Intro Kits<br />

All Awapuhi Wild Ginger intro kits feature the tools that<br />

your salon needs to address the challenges of dry,<br />

damaged or color-treated hair.<br />

“93% OF CONSUMERS DESCRIBE<br />

THEIR HAIR AS DRY, DAMAGED<br />

OR COLOR-TREATED.” Mintel Consumer Reports<br />

Awapuhi <strong>Salon</strong> Kit<br />

FOR THE STYLIST STATIONS & TAKE HOME<br />

5 – Moisturizing Lather Shampoo, 8.5 oz./250 ml<br />

5 – Keratin Cream Rinse, 8.5 oz./250 ml<br />

5 – Keratin Intensive Treatment, 5.1 oz./150 ml<br />

5 – Styling Treatment Oil, 3.4 oz./100 ml<br />

5 – Texturizing Sea Spray, 5.1 oz./150 ml<br />

5 – Shine Spray, 3.3 oz./125 ml<br />

5 – Finishing Spray, 9.1 oz./300 ml<br />

FOR GUEST SAMPLING AND/OR TAKE HOME<br />

3 – Essentials Kits<br />

FOR PROFESSIONAL TREATMENTS<br />

20 – KeraTriplex Treatment, 0.33 oz./10 ml<br />

1 – Keratin Intensive Treatment, 16.9 oz./500 ml<br />

Receive FREE, for Merch<strong>and</strong>ising & Education:<br />

1 – Moisturizing Lather Shampoo, 33.8 oz./1 L<br />

1 – Keratin Cream Rinse, 33.8 oz./1 L<br />

1 – Awapuhi Counter Display<br />

1 – Awapuhi Professional Treatment System Display<br />

1 set – Awapuhi Double-Sided Ellipticals<br />

1 – Awapuhi Brochure<br />

1 – Awapuhi DVD<br />

Item #393002<br />

Awapuhi Essentials Kit<br />

SAVE on the purchase of:<br />

1 – Moisturizing Lather Shampoo , 3.4 oz./100 ml<br />

1 – Keratin Cream Rinse , 3.4 oz./100 ml<br />

1 – Keratin Intensive Treatment , 3.4 oz./100 ml<br />

1 – Styling Treatment Oil , 0.85 oz./25 ml<br />

1 – Texturizing Sea Spray , 0.85 oz./25 ml<br />

1 – Finishing Spray , 2.3 oz./75 ml<br />

All packed in a gorgeous travel-size box<br />

Item #393005<br />

To carry Awapuhi Wild Ginger<br />

in your salon, contact us at<br />

1.800.251.8427 or visit us on<br />

the web! www.PMOhio.com<br />

Awapuhi Professional Treatment Kit<br />

SAVE on the purchase of:<br />

10 – KeraTriplex Treatment, 0.33 oz./10 ml<br />

1 – Keratin Intensive Treatment, 16.9 oz./500 ml<br />

1 – Moisturizing Lather Shampoo, 33.8 oz./1 L<br />

1 – Keratin Cream Rinse, 33.8 oz./1 L<br />

Receive FREE, for Merch<strong>and</strong>ising & Education:<br />

1 – Awapuhi Professional Treatment System Display<br />

1 – Awapuhi Brochure<br />

Item #393004

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