September - Stylist and Salon Newspapers
September - Stylist and Salon Newspapers
September - Stylist and Salon Newspapers
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a curly revolution<br />
the road to<br />
CURL DEFINITION<br />
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© mixed chicks, llc 2010<br />
www.mixedchicks.net 818.888.4008
Ensure the Health <strong>and</strong> Safety of Your Workplace<br />
Beauty<br />
Business Buzz<br />
Charlene Abretske<br />
The worst environmental disaster in<br />
American history began to unfold on April<br />
20, 2010. We all watched, stunned as we saw<br />
the cataclysm develop slowly in the Gulf of<br />
Mexico.<br />
Day after day, the destruction worsened<br />
<strong>and</strong> heartbreaking photos of wildlife caught<br />
up in the devastated ecosystem reflected<br />
the damage in a very real way for the whole<br />
country.<br />
As the fishermen were being employed to<br />
clean up the spill, allegations concerning the<br />
treatment of the workers by BP surfaced.<br />
OSHA regulations were not being followed,<br />
MSDS sheets were not given out <strong>and</strong><br />
proper safety equipment was not provided to<br />
workers. Furthermore, many were discouraged<br />
from wearing the protective equipment<br />
that was issued, <strong>and</strong> were allegedly told, “it<br />
would give the wrong impression” if they<br />
wore it.<br />
Watching this unfold brought to mind<br />
all of the hazardous chemicals we come into<br />
contact with in our salons. More importantly,<br />
it made me think about what we need to do<br />
Introducing<br />
<strong>Salon</strong><br />
Lasers<br />
Premiere<br />
on a daily basis to ensure the health <strong>and</strong> safety<br />
of our co-workers, customers, <strong>and</strong> ourselves.<br />
OSHA began operating in 1971 as a result<br />
of The Occupational Safety <strong>and</strong> Health Act<br />
of 1970 to protect workers from harm on the<br />
job. This Act established for the first time a<br />
nationwide, federal program to protect almost<br />
the entire work force from job-related death,<br />
injury <strong>and</strong> illness.<br />
Unfortunately, the subjects of health <strong>and</strong><br />
safety do not come up as often as they should<br />
when we think about the salon industry. We<br />
all like to focus on the artistry, glam <strong>and</strong> glitz<br />
of beauty. However, without following the<br />
proper procedures in our salons, we can face<br />
fines, loss of license, or worse, face a lawsuit<br />
or cause harm to someone’s health. OSHA<br />
has a detailed process all business owners <strong>and</strong><br />
employers must follow to protect their workers<br />
<strong>and</strong> their customers from risky substances<br />
<strong>and</strong> ensure safe practices.<br />
A great resource to begin with is the<br />
OSHA website. There is a plethora of information<br />
on their website to get you started.<br />
Try the free “on- site consultation service” for<br />
small <strong>and</strong> medium sized businesses. Consultants<br />
from state agencies or universities work<br />
with employers to identify workplace hazards,<br />
provide advice on compliance with OSHA<br />
st<strong>and</strong>ards <strong>and</strong> assist in establishing safety <strong>and</strong><br />
health management systems. There will be<br />
The<br />
Before Laser<br />
no fees or penalties associated with consultations,<br />
<strong>and</strong> they are meant to be a means to<br />
help you protect yourself as a business owner.<br />
For more information, go to: www.osha.<br />
gov/dcsp/smallbusiness/consult.html<br />
Who is responsible? Business owners<br />
need to be very aware of the status of the<br />
people operating in their business. Simply<br />
having booth rental contracts in place does<br />
not make the relationship legitimate. To<br />
double check your employment statuses,<br />
refer to the guidelines from the IRS, listed on<br />
the IRS website www.irs.gov.<br />
If there is a complaint filed or an incident<br />
occurs, each salon will be evaluated on an<br />
individual basis. Booth renters must provide<br />
information for any hazardous chemicals they<br />
are using to all employees <strong>and</strong> other workers<br />
in the salon. It is also recommended that<br />
you give MSDS sheets to the salon owner if<br />
you are using products that are different from<br />
what others are using.<br />
If you are a salon owner, it is a good idea<br />
to make sure you have a MSDS binder with<br />
all the information on all the products used<br />
from the manufacturers. In addition, make<br />
sure you are familiar with ingredients, know<br />
proper usage <strong>and</strong> recommended clean up<br />
when dealing with hazardous chemicals.<br />
For more information on how to practice<br />
safely in your salon or spa, make sure you<br />
Next Big Thing<br />
After 7 Weeks<br />
visit your state board of barbering <strong>and</strong> cosmetology<br />
website. Many of these sites will offer<br />
you information on board of health inspections,<br />
including what the most common violations<br />
are, photos of what violations look like<br />
<strong>and</strong> how to avoid them. There may be quality<br />
control services in your area that provide inspections<br />
by former health inspectors to make<br />
sure all your ducks are in a row prior to your<br />
next visit from the health department.<br />
What is safe? An important thing to remember<br />
is that, just because a product manufacturer<br />
sells something, does not mean it is<br />
completely safe. Large exposure to chemicals<br />
deemed safe in small quantities could be an<br />
enormous detriment to your personal health<br />
<strong>and</strong> safety <strong>and</strong> the health <strong>and</strong> safety of your<br />
salon. Products do not have to be harmful<br />
to anyone in the salon in order to yield great<br />
results. Use your discretion wisely before you<br />
add new products or services.<br />
Remember the old adage “It hurts to be<br />
beautiful.” Maybe it is time to let that go. In<br />
this day <strong>and</strong> age, it should not hurt you or<br />
your workers to continue to create beauty.<br />
Remember, your clients depend on you.<br />
Charlene Abretske is an independent business advisor. To reach her email<br />
charleneabretske@gmail.com or call (760)453-1882.<br />
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!<br />
View this article <strong>and</strong> more at www.stylistnewspapers.com<br />
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OHIO STYLIST & SALON | SEPTEMBER 2010 |
In this issue...<br />
3<br />
8<br />
9<br />
Beauty Business Buzz<br />
What do we need to do on a<br />
daily basis to ensure the health<br />
<strong>and</strong> safety of our co-workers,<br />
customers, <strong>and</strong> ourselves? In this<br />
day <strong>and</strong> age, it should not hurt<br />
you or your workers to continue<br />
to create beauty.<br />
Blue Highways<br />
When it comes to the st<strong>and</strong>ards<br />
of artistry <strong>and</strong> technical mastery,<br />
there are never enough days<br />
in the month for us to work on<br />
improving our skills. However,<br />
when it comes to client<br />
protection, do we give them the<br />
same level of care <strong>and</strong> concern?<br />
Retail Matters<br />
When a potential client walks into<br />
your salon for the first time, their<br />
first impression is the lynchpin on<br />
whether or not they become a<br />
loyal customer. Not only is a dirty<br />
salon a hazard to acquiring new<br />
clients, it is a hazard to the retention<br />
of your current clients.<br />
Beauty Business Buzz . . . . . . . . . . 3<br />
UV Nail Lamps Safe . . . . . . . . . . . 4<br />
Esthetic Endeavors . . . . . . . . . . . 6<br />
Blue Highways . . . . . . . . . . . . . . 8<br />
Retail Matters . . . . . . . . . . . . . . . 9<br />
Turn Service into an Experience . . 10<br />
Technology at the Color Bar. . . . . 15<br />
Flying Lessons . . . . . . . . . . . . . 16<br />
Better Business . . . . . . . . . . . . . 17<br />
Ohio Cosmetology News. . . . . 18-19<br />
Classifieds . . . . . . . . . . . . . . 20-21<br />
Calendar . . . . . . . . . . . . . . . . . 22<br />
What’s New in the Market . . . . . . 23<br />
On the cover...<br />
John Paul<br />
Mitchell Systems<br />
Hair: Martin Emmenegger<br />
Photo: Damon Kidwell<br />
Makeup: Kelsey Deenihan<br />
Wardrobe: Adria Heath<br />
Creative: Lucie Doughty<br />
Experts Rebut Claims that UV<br />
Nail Lamps are Unsafe for Skin<br />
by Doug Schoon, M.S. Chemistry, Chief Scientific Advisor, CND<br />
Recent reports incorrectly claim that UV<br />
nail lamps are a source of “high-dose UV-A”<br />
<strong>and</strong> also inaccurately compare UV tanning<br />
beds with UV nail lamps by overestimating<br />
the exposure of client skin to UV light emitted<br />
from UV nail lamps.<br />
I worked with two other leading industry<br />
scientists <strong>and</strong> others in the Nail Manufacturers<br />
Council (NMC) to review these claims <strong>and</strong><br />
verify the facts. Using an independent laboratory<br />
to test leading UV nail lamps, we measured<br />
how much UV-A <strong>and</strong> UV-B is emitted<br />
<strong>and</strong> then compared that to natural sunlight.<br />
We tested popular UV nail lamps designed<br />
to utilize four 9-watt UV bulbs, as well as<br />
lamps with two 9-watt UV bulbs, so that the<br />
results would be applicable to the vast majority<br />
of salons. The UV nail lamps selected for testing<br />
are likely representative of more than 90%<br />
of those used in salons.<br />
We used an independent<br />
scientific laboratory<br />
not in the business of<br />
manufacturing or selling<br />
UV nail lamps. Highly<br />
sensitive UV detectors<br />
were placed where client<br />
h<strong>and</strong>s would normally reside<br />
while inside a UV nail<br />
lamp. To ensure a proper<br />
comparison, the same test<br />
equipment was used to measure the UV-A <strong>and</strong><br />
UV-B light found in natural sunlight.<br />
We have determined that the original dermatogist’s<br />
report was flawed in several ways,<br />
e.g. authors incorrectly conclude that putting a<br />
h<strong>and</strong> into a tanning bed with twelve 100-watt<br />
UV bulbs is the same as putting that h<strong>and</strong><br />
into a UV nail lamp with four 9-watt bulbs.<br />
This is incorrect because: 1) tanning bed users<br />
typically use these devices more often <strong>and</strong> for<br />
much longer periods than seen with nail salon<br />
services, 2) the authors mistakenly assumed<br />
that UV bulb “wattage” is a measure of UV<br />
exposure to the skin, when wattage is actually a<br />
measure of energy usage, 3) the authors erred<br />
significantly by relying solely on UV bulb<br />
wattage to estimate the actual amount of UV<br />
exposure to skin, <strong>and</strong> 4) they neglected to consider<br />
that UV light reflects many times inside<br />
the tanning bed <strong>and</strong> these internal reflections<br />
further increase UV exposure to skin. Therefore,<br />
their “estimates” of UV exposure to skin<br />
are not scientifically valid.<br />
Since each of the client’s h<strong>and</strong>s are placed<br />
into the UV lamp for intervals of two minutes<br />
or less, for a total of 6-10 minutes, our study<br />
assumed the highest level of exposure: 10<br />
minutes per h<strong>and</strong>, twice per month. Here is<br />
what we concluded:<br />
Client h<strong>and</strong>s are likely to<br />
be exposed to more UV<br />
light while driving their<br />
cars than they will be from<br />
UV gel nail services.<br />
1. UV-B output for both UV nail lamps was<br />
less than what was found in natural sunlight.<br />
The bulbs used in UV nail lamps contain<br />
special internal filters which remove almost<br />
all UV-B, so this result is not surprising. The<br />
test results show that the amount of UV-B to<br />
which client skin is exposed is equal to what<br />
they could expect from spending an extra 17<br />
to 26 seconds in sunlight each day of the two<br />
weeks between nail salon appointments.<br />
2. UV-A exposure is much lower than suggested<br />
by the dermatologist’s report.<br />
Test results show that UV-A exposure<br />
for client skin is equivalent to spending an<br />
extra 1.5 to 2.7 minutes in sunlight each day<br />
between salon visits, depending on the type<br />
of UV nail lamp used (2 or 4 bulb). This is<br />
equivalent to spending 10 to 20 minutes eating<br />
lunch outdoors in natural sunlight once per<br />
week. These are relatively low levels of UV<br />
light <strong>and</strong> these exposure<br />
levels are considered<br />
well within safe<br />
levels when they are<br />
used to perform UV<br />
artificial nail services<br />
in nail salons.<br />
The dermatologists<br />
claim that two<br />
patients’ skin cancer<br />
was caused by UV nail<br />
lamps, but both of<br />
their patients live in Texas, a climate where significant<br />
incidental UV exposure from sunlight<br />
is inevitable even in the absence of deliberate<br />
recreational exposure. One patient had been<br />
exposed to a UV nail lamp only eight times<br />
during the same year, <strong>and</strong> the authors admitted<br />
their patient had “moderate recreational UV<br />
exposure”. It seems unreasonable to conclude<br />
that this case of nonmelanoma skin cancer was<br />
caused by these eight exposures to a UV nail<br />
lamp.<br />
A fair examination of the facts supports the<br />
conclusion that UV nail lamps are safe when<br />
used as directed <strong>and</strong> brief client exposures are<br />
as safe as brief exposures to natural sunlight.<br />
Client h<strong>and</strong>s are likely to be exposed to more<br />
UV light while driving their cars than they will<br />
be from UV gel nail services.<br />
Please read the full report to get more information,<br />
e.g. what to recommend to clients<br />
who express anxiety. www.schoonscientific.<br />
com/downloads/UV-Nail-Lamp-Facts.pdf.<br />
Doug Schoon, M.S. Chemistry, UC Irvine, is an internationally known scientist<br />
<strong>and</strong> lecturer with 20 years experience as a scientific researcher in the professional<br />
nail industry <strong>and</strong> has many years experience developing UV cure nail<br />
products. Schoon is author of Nail Structure <strong>and</strong> Product Chemistry, 1st & 2nd<br />
editions, many dozens of trade magazine articles <strong>and</strong> chapters in the textbook<br />
Milady’s St<strong>and</strong>ard Nail Technology, as well as chapters on cosmetics in a variety<br />
of different reference books for Dermatologists.<br />
Ohio <strong>Stylist</strong> & <strong>Salon</strong><br />
Volume 11, Number 9, Issue 129<br />
<strong>September</strong> 15 - October 15, 2010<br />
Published monthly by<br />
Holl<strong>and</strong> Graphics, Inc.<br />
1750 SW Skyline Blvd., Suite 24<br />
Portl<strong>and</strong> OR 97221<br />
Toll-free (888) 297-7010<br />
or (503) 297-7010<br />
Fax (503) 297-7022<br />
E-mail: editor@stylistnewspapers.com<br />
Web site: www.stylistnewspapers.com<br />
Publisher<br />
Holl<strong>and</strong> Graphics, Inc.<br />
Managing Editor<br />
Lisa Kind<br />
Production Manager Joel Holl<strong>and</strong><br />
Advertising Director Marcy Avenson<br />
Classified Sales<br />
Kelly Smith<br />
Contributing Writers:<br />
Judy Culp, Jerry Tyler, Jaime Schrabek,<br />
Charlene Abretske, Neil Ducoff, Steve Sleeper,<br />
Debbie Miller, Amy Colvin, Doug Schoon<br />
Ohio State Board of Cosmetology<br />
Kevin L. Miller, Executive Director<br />
OHIO STYLIST & SALON is mailed free of charge<br />
to licensed salons, booth renters <strong>and</strong> beauty schools<br />
in Ohio. Circulation is restricted to members of the<br />
beauty <strong>and</strong> barber profession, its suppliers <strong>and</strong> students.<br />
CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,<br />
are welcome. Payment offered only when arrangements<br />
are made in writing in advance with the editor/<br />
publisher.<br />
ALL MATERIAL © 2010 by Holl<strong>and</strong> Graphics, Inc.<br />
<strong>and</strong>/or the bylined authors or photographers. No part<br />
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means, electronic, mechanical, photocopying, recording<br />
or otherwise, without the prior permission of the<br />
publisher.<br />
OPINIONS AND ENDORSEMENTS herein are the<br />
sole responsibility of the writers or advertisers <strong>and</strong> do<br />
not necessarily represent the opinions of the publisher<br />
or the Ohio State Board of Cosmetology. Publication<br />
of advertising contained herein does not constitute<br />
endorsement. Columns are the opinions of the writers<br />
<strong>and</strong> not those of the publisher. Ohio <strong>Stylist</strong> & <strong>Salon</strong> assumes<br />
no responsibility for the claims of any advertiser<br />
in their paid advertising nor in the promotional material<br />
they provide either orally or in writing. Advertising<br />
does not imply that the paper will provide any editorial<br />
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advertising must be paid in advance of publication in<br />
lieu of prior arrangements. Invoices paid after terms<br />
will be subject to a 2.5% per month service charge.<br />
Delinquent invoices may be subject to a h<strong>and</strong>ling fee<br />
of 25%. Published rates are net. Agencies add 15% for<br />
gross cost. No Agency discounts. In the event a suit or<br />
action is brought to collect amounts due Ohio <strong>Stylist</strong> &<br />
<strong>Salon</strong> shall be entitled to recover attorney fees <strong>and</strong> costs<br />
incurred.<br />
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TIONS: For a one year subscription, send name,<br />
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OR 97221. Address changes require old mailing label.<br />
| SEPTEMBER 2010 | OHIO STYLIST & SALON
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Infection Control for Estheticians<br />
Esthetic Endeavors<br />
Judith Culp<br />
Anthem Blue Cross <strong>and</strong> Blue Shield is the trade name of Community Insurance Company.<br />
Independent licensee of the Blue Cross <strong>and</strong> Blue Shield Association. ®ANTHEM is a registered<br />
trademark of Anthem Insurance Companies, Inc. The Blue Cross <strong>and</strong> Blue Shield names <strong>and</strong><br />
symbols are registered marks of the Blue Cross <strong>and</strong> Blue Shield Association.<br />
By now, most of us have heard of community-acquired<br />
Methicillin-resistant Staphylococcus<br />
Aureus, also known as Ca-MRSA,<br />
a form of staph infection on the skin that is<br />
resistant to common antibiotics.<br />
I wonder how many estheticians are aware<br />
that their work brings them close to its favorite<br />
places on the body to hide.<br />
The highest concentrations of staph on the<br />
body are found in the nose, underarms <strong>and</strong><br />
groin. Even an eye infection can be considered<br />
suspicious.<br />
Most commonly, staph presents itself as a<br />
skin infection, rash, boils or pimples. Technicians<br />
with a suspicious rash should have<br />
it checked by a medical professional. If it is<br />
staph, it is contagious <strong>and</strong> they must follow<br />
their state guidelines about when they can return<br />
to work, <strong>and</strong> what special safety measures<br />
they must follow.<br />
Transmission may be direct – personto-person,<br />
or indirect – person to inanimate<br />
object <strong>and</strong> then to another person. To prevent<br />
introducing staph to the treatment room,<br />
clients with a suspicious rash should have<br />
it checked by a medical professional before<br />
any treatments are performed. Even if they<br />
want the treatment in a different area of the<br />
body from where the rash is, there is a risk<br />
they could touch or scratch the rash, <strong>and</strong> then<br />
touch a surface in the treatment room, depositing<br />
microorganisms.<br />
If you get the client to the treatment room<br />
<strong>and</strong> then discover a suspicious rash, you need<br />
to use your best diplomatic skills <strong>and</strong> refer<br />
them to a physician for diagnosis. Then, thoroughly<br />
disinfect the room <strong>and</strong> any areas the<br />
client may have touched.<br />
As a technician, your best protection is<br />
h<strong>and</strong>-washing. Always wash h<strong>and</strong>s between<br />
clients <strong>and</strong> as frequently as necessary to<br />
prevent cross-contamination. While some<br />
people feel it is always best to use an antibacterial<br />
cleanser, the reality is that this is not true.<br />
The guidelines for these products recommend<br />
they not be used more frequently than once<br />
every 4-6 hours. If used more frequently, they<br />
destroy the skin’s natural protection <strong>and</strong> leave<br />
the h<strong>and</strong>s more subject to dryness, irritation or<br />
infection.<br />
St<strong>and</strong>ard liquid h<strong>and</strong> cleanser is adequate<br />
for most uses outside the medical community.<br />
If you wash your h<strong>and</strong>s frequently, it also<br />
makes sense to be applying a good lotion to<br />
help maintain / restore the natural barrier.<br />
Wearing gloves is another key protective<br />
method, but it does not take the place of h<strong>and</strong>washing<br />
following st<strong>and</strong>ard h<strong>and</strong> washing<br />
protocols.<br />
If the facial client has a little bit of a runny<br />
nose – even if they think it is just their allergies,<br />
wearing gloves helps protect the technician<br />
from picking up any potential staph<br />
microorganisms onto their skin. Our skin may<br />
look intact, but over-washing, cuticle irritation,<br />
nicks <strong>and</strong> cuts from working in our home,<br />
kitchen or garden all leave portals of entry for<br />
microorganisms. Wear non-latex gloves <strong>and</strong><br />
change them as frequently as needed to ensure<br />
infection control.<br />
Some of the more popular areas to have<br />
waxed are also high staph zones. Wearing<br />
gloves can protect in the same way as just<br />
described. Some people think that wax cannot<br />
harbor germs, or that its warmth will kill those<br />
germs. Today’s waxes are applied in a temperature<br />
range between 99°F to about 120°F. This<br />
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makes them more of a potential incubator. As<br />
we move to more botanical based products,<br />
the risk does not decrease. All botanicals have<br />
a natural decay potential because they are<br />
plant based. Decay is intrinsically linked to<br />
microorganisms.<br />
There have been claims that waxing has no<br />
more risk of germ transmission than applying<br />
nail polish. However, there are inherent<br />
differences. Polish is applied to intact nails, not<br />
to exfoliated skin. When we wax, we remove<br />
layers of the stratum corneum along with the<br />
hair. Even if there is no apparent injury, we<br />
have stripped off the skin’s protective barrier<br />
<strong>and</strong> created a non-intact skin. It is what we<br />
cannot see that can be the problem. Wearing<br />
gloves for waxing just makes good sense.<br />
The makeup counter is also an area where<br />
we need to be pro-active to prevent cross<br />
contamination. Cosmetics should never be<br />
directly applied to the client. The product<br />
should be decanted onto a work pallet that can<br />
be disinfected, or is disposable, <strong>and</strong> then applied<br />
to the client’s skin from the pallet. If you<br />
work with loose powders, use a small spatula<br />
to scoop some onto the pallet. If you work<br />
with pressed powders, use the spatula to gently<br />
scrape some of the product onto the pallet. For<br />
lipsticks, use the scrape technique <strong>and</strong> a gentle<br />
touch so you do not break the lipstick.<br />
No products should be applied directly<br />
from their container, except mascara. For<br />
mascara or liquid liner, the w<strong>and</strong> that comes in<br />
the tube should be cut off. Instead, use disposable<br />
applicators <strong>and</strong> never re-insert them into<br />
the tube after touching the client. Sharpening<br />
pencils between clients is necessary to completely<br />
remove anything that may have come<br />
in contact with the client.<br />
Many professional makeup schools are<br />
now teaching their students to do makeup<br />
wearing clear vinyl gloves. This allows them<br />
to use the warmth of a finger to blend things<br />
like concealer, without putting the technician’s<br />
oils onto the client’s face. The back of a gloved<br />
h<strong>and</strong> can make a lovely pallet to blend stiff<br />
camouflage creams or lipstick tones. It works<br />
extremely well <strong>and</strong> enhances infection control.<br />
If the bride has developed a last minute<br />
acne lesion but needs her makeup applied,<br />
wearing gloves reduces the risk of spreading<br />
microorganisms.<br />
In addition to protecting our health <strong>and</strong><br />
the health of our clients, infection control has<br />
the added bonus of showing our clients an extra<br />
level of caring. They like to see the steps we<br />
are taking to prevent problems from occurring,<br />
so do not hide what you are doing to ensure<br />
infection control. Instead, make it part of your<br />
marketing, showing you go the extra mile to<br />
care for your clients.<br />
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.<br />
A CPCP permanent makeup technician for over 20 years she served a 4-year<br />
term as a Director for the Society of Permanent Cosmetic Professionals, two<br />
years as their president. She is president of Culp Enterprises Inc. <strong>and</strong> CEO of NW<br />
Institute of Esthetics. Judy Culp is available for consulting. For more information<br />
visit www.estheticsnw.com.
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Lack of <strong>Salon</strong> Compliance Could Prove Devastating to Industry<br />
Blue Highways<br />
Jerry Tyler<br />
As I travel the blue highways of our industry,<br />
I am often confronted with some rather<br />
bizarre misconceptions.<br />
These myths are passed around as truth<br />
like potato salad at the company picnic.<br />
Myth Number One: The concept that<br />
there are two different sets of health <strong>and</strong> safety<br />
st<strong>and</strong>ards, one to be followed during beauty<br />
school, <strong>and</strong> a different set out in the salon<br />
world.<br />
During school, we learn about the state<br />
board world of salon <strong>and</strong> professional compliance.<br />
When we receive our licenses <strong>and</strong> enter<br />
the salon workforce, we sometimes wind up<br />
with a different viewpoint as to health <strong>and</strong><br />
safety st<strong>and</strong>ards.<br />
Truth: The truth is that our success is<br />
based on our guests’ confidence. They must<br />
be assured that every facet of our service is the<br />
best that can be offered, no matter what the<br />
price point.<br />
When it comes to the st<strong>and</strong>ards of artistry<br />
<strong>and</strong> technical mastery, there are never enough<br />
days in the month for us to work on improving<br />
our skills. However, when it comes to client<br />
protection, do we give them the same level<br />
of care <strong>and</strong> concern?<br />
In the world of psychology, these areas<br />
are referred to as hygienic. (Hygienic: a system<br />
of principles for promoting health). The client<br />
does not come to the salon to check to see<br />
if the change room is clean, the combs in<br />
the barbercide are<br />
completely submerged<br />
or the licenses of the<br />
salon professionals are<br />
valid <strong>and</strong> current; they<br />
expect it. They expect a<br />
clean brush, free of the<br />
last client’s hair from<br />
her blow dry.<br />
They do not go to the salon because of<br />
these dynamics, but they will leave if these<br />
expectations are not met. One industry leader<br />
offered a great template to gage the true value<br />
of any business. Go to the bathroom. Whether<br />
they do or do not provide a hygienic environment<br />
there will usually be an accurate<br />
indicator of how they run every facet of their<br />
business.<br />
As the former State Board President of<br />
California, home to the largest license population<br />
in the US, I can just imagine the overall<br />
impact salon compliance or the lack thereof<br />
could have on our client base. With close to<br />
half a million licensees, over 40,000 licensed<br />
St<strong>and</strong>ards were in place <strong>and</strong><br />
they were not followed. Who<br />
paid for that? We all did.<br />
establishments <strong>and</strong> close to 300 beauty <strong>and</strong><br />
barber schools, the potential for devastating<br />
consequences is huge.<br />
We refer to consumer protection, <strong>and</strong> who<br />
is that consumer? It is our client.<br />
I have seen some real crimes of fashion<br />
when it comes to a bad hair day; we all have.<br />
However, no one<br />
has ever been placed<br />
on high dose antibiotics<br />
for over a year<br />
due to bad hair.<br />
In one outbreak<br />
of micro bacteria<br />
due to below st<strong>and</strong>ard<br />
disinfection<br />
of foot spas, over 200 people were infected.<br />
St<strong>and</strong>ards were in place <strong>and</strong> they were not<br />
followed. Who paid for that? We all did. The<br />
confidence in the integrity of our profession<br />
was dealt a serious blow, one that will take<br />
years to recover from. After all, a pedicure is<br />
not worth dying for.<br />
Many salon <strong>and</strong> spa owners underst<strong>and</strong> the<br />
real world impact a clean <strong>and</strong> safe environment<br />
can have on the bottom line. Yet, they<br />
feel they cannot get their staff to buy into the<br />
concept. I have heard this repeatedly in disciplinary<br />
review cases. To these owners, I offer<br />
what I call the “one minute miracle.” At some<br />
predetermined time, have the salon coordinator<br />
or assistant manager go to each working<br />
station <strong>and</strong> stylist <strong>and</strong> whisper these simple<br />
words, “State Board is in the neighborhood.”<br />
Miraculously, missing licenses go from the<br />
trunk of a car to the stylist’s station, brushes<br />
become hair free <strong>and</strong> clean <strong>and</strong> you can actually<br />
see through the barbercide. Amazingly,<br />
Board rules <strong>and</strong> regulations appear framed on<br />
display for clients to see at the front of the salon,<br />
bottles become properly labeled <strong>and</strong> dirty<br />
towels disappear. A clean <strong>and</strong> compliant salon<br />
in only minutes, now that is what I call a “one<br />
minute miracle.”<br />
In the end, the reason we regulate establishments<br />
<strong>and</strong> licensees is to assure our clients<br />
that we are maintaining a st<strong>and</strong>ard that will<br />
guarantee their safety. In addition, we must<br />
provide an environment that reflects the same<br />
high regard for their well-being as we do for<br />
the quality of services we provide to them.<br />
After all, they deserve the highest quality in<br />
every facet of their services, <strong>and</strong> for those<br />
services to be rendered in a clean <strong>and</strong> protected<br />
environment.<br />
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on<br />
the solutions <strong>and</strong> challenges facing the beauty industry. Jerry Tyler has been<br />
a stylist since 1975 serving as the former artistic director for Vidal Sassoon<br />
Academy <strong>and</strong> currently as Director of Education for Carlton Hair salons. He<br />
is also a licensed cosmetology instructor <strong>and</strong> has served as President of the<br />
California State Board of Barbering <strong>and</strong> Cosmetology.<br />
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| SEPTEMBER 2010 | OHIO STYLIST & SALON
Clean Up Your Act in the <strong>Salon</strong><br />
Retail Matters<br />
Steve Sleeper<br />
An old adage goes, “You have one chance<br />
to make a good first impression.”<br />
This holds true in the beauty business.<br />
When a potential client walks into your salon<br />
for the first time, their first impression is the<br />
lynchpin on whether or not they become a<br />
loyal customer.<br />
Would you rather them see a floor strewn<br />
with hair, sloppy stylists <strong>and</strong> messy workstations,<br />
or a salon that sparkles with professional-looking<br />
stylists?<br />
Not only is a dirty salon a hazard to<br />
acquiring new clients, it is a hazard to the<br />
retention of your current clients.<br />
Put Your <strong>Salon</strong>’s Best Face Forward<br />
Your salon’s appearance is the very first<br />
thing a client sees. If you have faded or peeling<br />
paint, give everything a fresh coat. A color<br />
theme running throughout the salon is very<br />
appealing <strong>and</strong> eye pleasing. Keep your fixtures<br />
updated <strong>and</strong> working; if something is broken,<br />
have it fixed immediately. Make sure the<br />
salon is well lit <strong>and</strong> bright. Consider featuring<br />
local artists each month to keep your salon’s<br />
art fresh <strong>and</strong> unique.<br />
Dress to the Nines <strong>and</strong> Act Like a Ten<br />
A good-looking stylist is a successful<br />
stylist. No, it is not about pre-conceived<br />
notions of physical beauty; it is about overall<br />
appearance. A client who sees a stylist in<br />
sloppy, ill-fitting clothing, last night’s makeup<br />
<strong>and</strong> ratty hair is not going to feel comfortable<br />
entrusting the stylist with their own appearance,<br />
<strong>and</strong> why should they? A clean, polished<br />
stylist is essential while lending credibility to<br />
your salon.<br />
<strong>Stylist</strong>s do not have to wear a ball gown<br />
<strong>and</strong> tiara, but make it a policy that clothes are<br />
clean, hair has been washed <strong>and</strong> styled, <strong>and</strong><br />
makeup is fresh. If your stylists wear aprons,<br />
make sure they are clean <strong>and</strong> absent of stains.<br />
Hold your stylists accountable for putting<br />
their best foot forward when it comes<br />
to customer service. Make it a policy that, if<br />
they are running late, they must call to let the<br />
salon know so it can alert any waiting clients.<br />
If they are running over with an appointment<br />
<strong>and</strong> have another client waiting, they<br />
must make it a point to let their next client<br />
know what’s going on <strong>and</strong> that they will be<br />
with them shortly. Instill in them that communication<br />
<strong>and</strong> individual attention go a<br />
long way in making a client feel like they are<br />
valued.<br />
No Hair, Anywhere<br />
Make sure the floors are swept after every<br />
hair cut. Piles of hair all over the floor are<br />
considered, well, gross to clients <strong>and</strong> can be<br />
a slipping hazard if walked on. Make sure all<br />
areas of the salon are well swept at the end of<br />
the day to capture stray hair <strong>and</strong> dirt, including<br />
back rooms, bathrooms, under workstations<br />
<strong>and</strong> even by the front desk.<br />
Get rid of the hair on all hair tools <strong>and</strong><br />
disinfect them after each use, no exceptions.<br />
Rinse out the sink after each shampoo, preventing<br />
clogs <strong>and</strong> contributing to a neaterlooking<br />
salon.<br />
Do the Laundry<br />
There is almost nothing more horrifying<br />
to a client than having a stylist use a used<br />
towel on their hair or wrap a cape around<br />
their neck that has a previous client’s hair all<br />
over it (yes, salons like that do exist). Keep up<br />
with the laundry <strong>and</strong> make sure your salon<br />
always has clean towels <strong>and</strong> capes for clients.<br />
Do the Dishes<br />
Your salon’s color bowls <strong>and</strong> bottles<br />
should be cleaned immediately after each use.<br />
If they pile up around the sink, there is potential<br />
for a spill, which just leads to another<br />
mess to be cleaned up.<br />
If you offer clients complimentary beverages<br />
while they wait, make sure the cups,<br />
mugs, carafes <strong>and</strong> coffee pots are thoroughly<br />
cleaned after every use.<br />
Yes, you may feel like Cinderella, but<br />
there is quite a bit of surface area in the salon<br />
that must be wiped down daily. Doing this at<br />
the end of the day only takes a few minutes<br />
<strong>and</strong> will save you lots of extra work later<br />
down the road. Wipe down the workstations<br />
<strong>and</strong> make sure they are free of hair, styling<br />
product residue <strong>and</strong> dye. Give mirrors <strong>and</strong><br />
windows a good scrubbing <strong>and</strong> make sure<br />
they are splatter-free. Wipe down products<br />
<strong>and</strong> display areas; it is hard to entice clients to<br />
buy bottles of dust-covered shampoo.<br />
Keep Supplies Neat <strong>and</strong> Tidy<br />
This is especially important for salons that<br />
value efficiency. Not only that, but disaster<br />
could strike if things are out of place (for<br />
example, haircolor in the wrong spot). Make it a<br />
policy to keep styling carts tidy <strong>and</strong> well stocked<br />
so stylists don’t have to spend time rooting<br />
around for a bobby pin or a piece of foil.<br />
Make sure you keep inventory <strong>and</strong> are<br />
mindful of what is in stock <strong>and</strong> what is running<br />
low. Always order more of something<br />
before you run out completely.<br />
With a little hard work <strong>and</strong> an eye for detail,<br />
salon owners <strong>and</strong> their stylists can ensure that,<br />
when it comes to clients, they are making the<br />
right first impression with a squeaky-clean salon<br />
<strong>and</strong> professional employees.<br />
Steve Sleeper is the Executive Director of the Professional Beauty Association<br />
(PBA), which is made up of salons <strong>and</strong> spas, distributors <strong>and</strong> manufacturers<br />
dedicated to improving their individual businesses <strong>and</strong> the industry as a<br />
whole. For information, visit www.probeauty.org or call 1-800-468-2274.<br />
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OHIO STYLIST & SALON | SEPTEMBER 2010 |
Turn Service into an Experience<br />
by Amy Colvin<br />
Customer Service is the phrase of the<br />
decade. It is defined as: “The provision of<br />
service to customers before, during <strong>and</strong><br />
after a purchase,” <strong>and</strong> “A series of activities<br />
designed to enhance the level of customer<br />
satisfaction. That is, the feeling that a<br />
product or service has met the customer’s<br />
expectation.”<br />
Although this may be the definition of<br />
customer service, the issue is that everyone<br />
knows this, expects this <strong>and</strong> seeks a place to<br />
experience more than just this.<br />
Factually, we may please our client. They<br />
may get more happiness from you than any<br />
other salon. They even may see the value for<br />
the money they are spending.<br />
All these facts are essential for good<br />
customer service. However, is that enough<br />
to keep a client? You probably are a great<br />
stylist. Heck, you may even be the best in<br />
your state. Nevertheless, if you are not doing<br />
more than the above, you may be at risk of<br />
losing business.<br />
So, how do we step up customer service<br />
these days? What do clients want when they<br />
step into a salon? Let me begin by saying<br />
this, clients are not simply customers, they<br />
are people. They live, breathe <strong>and</strong> feel. We<br />
have turned into a professional industry,<br />
<strong>and</strong> customer service has lost its feeling <strong>and</strong><br />
emotion. Thank goodness we are serious<br />
about being professional, but why can’t we<br />
combine the emotional connection of yesteryear<br />
with the professionalism of today?<br />
<strong>Stylist</strong>s want to be taken seriously. We are<br />
often compared with the medical profession,<br />
but doctors have time restraints, <strong>and</strong><br />
only enough time to diagnose <strong>and</strong> prescribe.<br />
We have time to listen, diagnose, prescribe,<br />
teach, bond <strong>and</strong> care. Do not miss this opportunity.<br />
The power we hold is underrated.<br />
Think about this…a big part of a person’s<br />
mood <strong>and</strong> personality for the day is influenced<br />
by how their hair looks.<br />
Most chose this profession due to their<br />
love of people. Care “about” your clients<br />
instead of “for” them. Help them achieve a<br />
great mood every day. Instead of just giving<br />
customer service, start giving a customer<br />
experience, which begins the moment you<br />
greet them.<br />
Smiling is your first interaction with<br />
your client. They see it before they even<br />
meet you. Welcome them to your salon<br />
as if you are meeting a long lost friend for<br />
lunch. Introduce yourself, look them in the<br />
eye, shake h<strong>and</strong>s or even hug them if it is<br />
appropriate. Maybe throw in an icebreaker<br />
about the weather. Make them feel at ease,<br />
at home. Take your time even if you are<br />
rushed. They need to sense they are the<br />
only one on your mind. They are the most<br />
important subject for you at that particular<br />
time. Stay “in the moment.”<br />
Guide them to your chair. Stay close as<br />
opposed to rushing back <strong>and</strong> expecting them<br />
to follow. Make sure to consult with each<br />
client, even, <strong>and</strong> especially, the ones who<br />
have been your clients for years. The goal of<br />
a consultation is more than just talking with<br />
them. It is about gaining their trust, listening<br />
to them, <strong>and</strong> repeating their words back to<br />
them. One small thing that makes a notable<br />
difference while consulting is raising the<br />
chair to your eye level so you are not talking<br />
down to them. Listen while in front of them<br />
instead of through the mirror.<br />
Let me give you a profound statement<br />
that will change how you consult: “It’s not<br />
the client’s responsibility to communicate<br />
how they want their hair. It is the stylist’s<br />
responsibility to find out what would make<br />
the client happiest.” How often do you hear<br />
clients say, “I’m not sure if I’m explaining<br />
this right,” or “I’m not sure if this makes<br />
sense, but…?” It is our job to help them<br />
communicate. The worst statement ever said<br />
in a consultation is “How would you like me<br />
to cut your hair today?”<br />
Listen, repeat, ask intelligent, inquisitive<br />
questions, underst<strong>and</strong> <strong>and</strong> communicate always.<br />
Teach them. Remember the old Vidal<br />
Sassoon commercial that said, “If you don’t<br />
look good, I don’t look good”? That is, oh,<br />
so true. If you teach them to do their hair,<br />
they are a walking advertisement for you.<br />
Do you ever hear a client say, “I’m not sure<br />
if I’m doing this right (referring to the<br />
styling)”? When I hear that, I tell them, “If<br />
it looks good, then you did it perfectly.”<br />
Products are a large part of this lesson. Remember,<br />
you are not “selling” them; you are<br />
“helping” them. They want help, <strong>and</strong> if they<br />
don’t get it from you, they will get it from<br />
someone else.<br />
When completing the service, the worst<br />
phrase to use is, “Call me if you have any<br />
problems.” If you tell them they might<br />
have problems, then they will. Replace that<br />
phrase with, “Call me if you have any questions.”<br />
It works.<br />
These are just a few tips to help transform<br />
our service into care <strong>and</strong> concern for<br />
not the money that sits in our chairs, but the<br />
people. Change their lives. Make a difference.<br />
Connect with them. Take the time to<br />
be more than just a professional to them.<br />
You will never regret working your career in<br />
this style, I promise.<br />
Amy Colvin is the one who created the “Foolproof Updoing” system.<br />
Besides educating hairstylists with her seminars, she specializes in updos,<br />
cuts <strong>and</strong> perms in a salon full time. www.foolproofupdoing.net or call<br />
419-346-7699 for more information.<br />
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View this article <strong>and</strong> more at www.stylistnewspapers.com<br />
10 | SEPTEMBER 2010 | OHIO STYLIST & SALON
Point, Click, Color<br />
Modern Technology Takes Off at the Color Bar<br />
by Debbie Miller<br />
Industry statistics tell us that 54 percent<br />
of all women in the United States over the<br />
age of 25 are altering the natural pigment of<br />
their hair.<br />
These statistics also tell us that “color”<br />
service is now the most requested service in<br />
all professional hair salons.<br />
Today, 80 percent of the salon’s technical<br />
work is related to haircolor, making it the<br />
premier service ticket driver.<br />
By the close of 2010, the number of teens<br />
in the United States will grow to a staggering<br />
35 million, with the average teenager spending<br />
$80 each week on themselves. The data<br />
also points out that in the span of 2006-2016,<br />
a growth of 47 percent of 55 plus boomers<br />
will go into the workforce <strong>and</strong> stay well into<br />
their retirement years.<br />
Considering all these statistics, we must<br />
begin to recognize<br />
how much opportunity<br />
the color category<br />
offers, as well<br />
as figure out how to<br />
take advantage of it.<br />
Some salons<br />
have made costly<br />
changes building<br />
a state of the art<br />
“color bar” showcasing the salon professional<br />
mixing a color formula, but, for the most<br />
part, that is where the technology stops.<br />
The cost of maintaining a color inventory<br />
has escalated over 300 percent over the past<br />
15 years. Color once priced at $1.50 per two<br />
ounces is now approximately $5.50 for the<br />
same two ounces.<br />
The average eight-stylist salon will perform<br />
approximately 9,600 color services per<br />
year <strong>and</strong> the cost of color (two ounce tubes<br />
averaging $5.50 each) can average $52,800<br />
(color only -- no developer, shampoo, conditioner,<br />
gloves or foils). Results of the “Fishbowl<br />
Exercise”* tell us that approximately 25<br />
percent, or one ounce of the color formula<br />
mixed is poured down the drain.<br />
Cleaning up the waste in the color bar<br />
could be a click away by applying technology<br />
in three important areas:<br />
• Digital scales connected to salon software<br />
• Controlling the developer<br />
• Security for the owner<br />
Digital Scales Connected to <strong>Salon</strong><br />
Software — Traditional methods of measuring<br />
color are inefficient <strong>and</strong> costly. Pouring a<br />
cream developer <strong>and</strong> transferring to a bowl<br />
leaves an average of half an ounce of developer<br />
“clinging” to the beaker for inaccurate<br />
measurements, <strong>and</strong> wastes an average of 25<br />
percent of the formula.<br />
When adding color from a tube, one is<br />
Statistics have shown that, over the past 18<br />
months, 15 percent of existing color clients<br />
chose to color their own hair, but kept the professional<br />
cut. Gaining back that lost 15 percent<br />
of color business (1440 clients year x $50 per<br />
service) for a salon that sees 800 clients per<br />
month could be as much as $72,000 found.<br />
prompted to “squeeze to a line,” thus making<br />
it impossible to identify smaller amounts,<br />
such as a quarter ounce. Furthermore, an<br />
independent study found that the best efforts<br />
using tube markings were only accurate to +<br />
/ - 50 percent.<br />
Controlling the Developer — Controlling<br />
the developer also means controlling<br />
the cost. Using computer-guided software<br />
that supports the ratio of colorant to developer<br />
will automatically re-calculate batch<br />
sizes with correct proportions of multiple<br />
shades. Downsizing batches by one ounce<br />
per retouch can save the owner an average of<br />
$13,440 per year.<br />
Controlling the dispensing of the<br />
developer allows the stylists to be creative<br />
<strong>and</strong> artistic in color choice, <strong>and</strong> provides a<br />
tracking system for the owner. Through the<br />
reporting capabilities of software today, the<br />
inventory can be<br />
easily ramped up<br />
for busy seasons<br />
<strong>and</strong> promotions,<br />
or scaled down for<br />
slower periods.<br />
Security for<br />
the Owner — A<br />
high-tech, savvy<br />
color bar protects<br />
inventory from “disappearing” <strong>and</strong> can access<br />
detailed reports of all color activity with one<br />
click. This provides security for the inventory<br />
<strong>and</strong> important data that will be useful when<br />
coaching <strong>and</strong> mentoring the salon team on<br />
growing their color business.<br />
Underst<strong>and</strong>ing Your Color Business<br />
Unfortunately, many salons experience<br />
25 percent of color waste <strong>and</strong> 15 percent of<br />
shrink with the total loss as high as $950 per<br />
month. Underst<strong>and</strong>ing how the inventory is<br />
moving “tells the story of the numbers.” It is<br />
imperative that the salon owner have all the<br />
information available to shift an inefficient<br />
color room into a lucrative profit center.<br />
If you think the cost of technological advancement<br />
is high, then wait until you get the<br />
bill for hanging on to the good ole’ days. If<br />
your clients are choosing to be more careful<br />
how <strong>and</strong> when they spend their money, what<br />
are you doing as a business owner to encourage<br />
them to spend it with you? How are you<br />
letting your clients know that you can take<br />
better care of them than someone else can?<br />
Debbie Miller is a salon professional from the Midwest who as a Global Performing<br />
Business Artist for Redken Fifth Avenue has created <strong>and</strong> developed<br />
several successful business programs such as Power Booking, The Business<br />
Connection <strong>and</strong> The Assistant Training Program. For more information on<br />
“the Fishbowl Exercise”* <strong>and</strong> applying modern technology to your color<br />
visit www.suretint.com . SOURCES: http:/blogs.hairboutique.com/index.php<br />
haircolor debunking popular myths; humanforsale.com/hair-color.asp; CBS<br />
Business Network mediacentral.com.<br />
1.888.892.6382<br />
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selections ranging from<br />
intense reds <strong>and</strong> coppers<br />
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You won’t believe<br />
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Your Voice in State Government<br />
DO YOU...<br />
still want Booth Rental recognized?<br />
want sales tax on all services?<br />
want a value added tax (VAT) on all services?<br />
Call us to discuss<br />
your concerns,<br />
<strong>and</strong> let us know<br />
how we can help<br />
(614) 784 - 9772<br />
OICBA.com<br />
For Your CEU Needs<br />
Join Us...<br />
OICBA Casual Party<br />
Nov. 7 | 6pm<br />
2 CEU Hours of Education<br />
OICBA Annual Meeting<br />
Nov. 8 | 9am<br />
4 CEU Hours of Education<br />
Ramada Plaza, Columbus<br />
OHIO STYLIST & SALON | SEPTEMBER 2010 | 15
DESIGNERS FIRST<br />
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16 | SEPTEMBER 2010 | OHIO STYLIST & SALON<br />
Premiere Beauty Classic | Columbus<br />
October 3-4 | Booth #911, 915, 1010<br />
tired of diverted products?<br />
looking for better service?<br />
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Flying Lessons<br />
By Observing the Migration of<br />
Geese We Learn How Flying in<br />
Formation Allows Us To Soar<br />
By Jenny Hogan<br />
The next time you look up at the sky <strong>and</strong><br />
see geese or other birds flying in the “V” formation,<br />
you may want to consider the reason<br />
why they fly in this very precise manner.<br />
Every year we witness migrating birds<br />
<strong>and</strong> the familiar V shape they naturally form<br />
while flying. It’s a wonderful reminder of the<br />
benefits of teamwork <strong>and</strong> how the synergy of<br />
a group serves to enhance momentum <strong>and</strong><br />
boost each individual up.<br />
Lauren Gartl<strong>and</strong>, founder of Inspiring<br />
Champions, tells how we can learn some<br />
important tips on life from observing how a<br />
flock of geese fly together.<br />
Teamwork Is Uplifting — Geese fly in<br />
a V formation because as each goose flaps<br />
its wings it creates uplift for the remaining<br />
birds. Flying in this manner adds 71 percent<br />
more efficiency than if the birds were to fly<br />
alone. “Working as a team in your salon or spa<br />
provides this same type of supportive boost to<br />
your workplace,” Gartl<strong>and</strong> compares.<br />
“The momentum provided by the combined<br />
efforts of a group working towards a<br />
common goal greatly enhances efficiency <strong>and</strong><br />
results while also lifting morale.” Create an<br />
inspiring vision for your business that will<br />
guide your team members. Think up ways<br />
your team members can work together for<br />
the common goal of business success. You<br />
could create an incentive program where<br />
salon service <strong>and</strong> retail goals are rewarded<br />
with prizes like new hairstyling tools, a gift<br />
certificate for a nice dinner or theater tickets.<br />
Avoid Flying Solo — When a goose falls<br />
out of formation, it quickly feels the drag <strong>and</strong><br />
resistance of flying alone. “When we humans<br />
fly solo we also feel the weight of life’s<br />
pressures. Our burdens are much lighter if<br />
we share them with others <strong>and</strong> get the help<br />
<strong>and</strong> support we need,” notes Gartl<strong>and</strong>. She<br />
advises business owners to hold regular team<br />
training sessions <strong>and</strong> meetings.<br />
“Productive, inspiring meetings will keep<br />
everyone in sync with your company’s mission<br />
<strong>and</strong> ensure every member feels included<br />
<strong>and</strong> listened to.” Make sure there is ongoing<br />
communication in your business <strong>and</strong> that everyone<br />
participates in creating new goals <strong>and</strong><br />
projects. Hold regular training sessions where<br />
new skills <strong>and</strong> trends are covered, so that<br />
there is always backup in your salon or spa if<br />
an individual needs some technical advice or<br />
just a helping h<strong>and</strong>.<br />
Rotate The Point Position — If you are<br />
the head of a business, you may feel the sole<br />
weight of the responsibility it bears. Consider<br />
that the lead goose in a formation constantly<br />
rotates back, letting another goose take its<br />
place. Gartl<strong>and</strong> suggested, “Learn to delegate<br />
in your workplace <strong>and</strong> share leadership<br />
responsibilities. We each have skills <strong>and</strong> capabilities<br />
that enhance each other <strong>and</strong> create a<br />
better workplace with many resources.”<br />
Train <strong>and</strong> coach your team members<br />
to grow their skills <strong>and</strong> performance. By<br />
unlocking your employees’ potential, you<br />
ultimately improve your business which will<br />
become much more powerful than if you always<br />
try to do everything yourself. Step back<br />
<strong>and</strong> allow your team members the chance to<br />
grow. Monitor their work but don’t micromanage;<br />
show confidence in their abilities<br />
<strong>and</strong> empower them to become leaders too.<br />
Keep On Honking! — Geese in formation<br />
honk constantly while flying to encourage<br />
those up front to keep up their speed.<br />
“Working in an environment where there<br />
is regular encouragement ensures that your<br />
team members feel appreciated <strong>and</strong> acknowledged,<br />
while leading your business to thrive,”<br />
Gartl<strong>and</strong> said.<br />
Show your thanks <strong>and</strong> gratitude to your<br />
team members often, both verbally <strong>and</strong> also<br />
with rewards. Have regular employee outings<br />
or parties in the salon for birthdays, seasonal<br />
events or in celebration of an individual’s<br />
personal success. You could even have an<br />
awards ceremony <strong>and</strong> give away silly trophies,<br />
or put gold stars on salon stations. The point<br />
is to recognize every accomplishment team<br />
members achieve in some way <strong>and</strong> let them<br />
know you rely on them <strong>and</strong> appreciate their<br />
hard work. Studies on work behavior have<br />
consistently found employees actually favor<br />
recognition for their work above salary increases<br />
or other benefits.<br />
When A Goose Is Down — Finally, when<br />
a goose flying in formation is sick, wounded<br />
or shot down, two geese also drop out of<br />
formation. They follow the wounded goose<br />
to the earth to protect it <strong>and</strong> stay with it until<br />
it recovers, or dies. Then they later catch<br />
up with the flock or join another formation.<br />
“St<strong>and</strong>ing by your workmates through<br />
difficult times as well as good ones ensures a<br />
strong, coherent group,” Gartl<strong>and</strong> declared.<br />
Being flexible in your business may just allow<br />
your downed goose to return to the flock if<br />
the team dynamic is strong enough to prevail.<br />
“We want to lift people up, support<br />
people’s dreams <strong>and</strong> fuel the spark of greatness<br />
within them,” concluded Gartl<strong>and</strong>. By<br />
creating a strong vision for your business <strong>and</strong><br />
actively engaging your team members to be<br />
a part of that vision, you ensure that instead<br />
of many strong individuals flying solo, you<br />
become a powerfully cohesive, soaring team.<br />
Inspiring Champions is a business <strong>and</strong> coaching company offering live<br />
training camps, coaching <strong>and</strong> mentoring services, webinars, audio tapes<br />
<strong>and</strong> educational resources. For more information call 800-496-9305 or go<br />
to www.InspiringChampions.com.
Pruning the <strong>Salon</strong> Grapevine<br />
How to Eliminate Unproductive<br />
Communication In Your <strong>Salon</strong><br />
Better Business<br />
Neil Ducoff<br />
It grows in every business, whether large<br />
or small. Owners fear it or, at the very least,<br />
are disturbed <strong>and</strong> annoyed by it.<br />
Employees, even the ones who fan the<br />
flames, constantly question when they will<br />
be the next victims. “It” is the company<br />
“grapevine.”<br />
By virtue of the kinds of businesses they<br />
are, salons <strong>and</strong> day spas are particularly susceptible<br />
to incendiary gossip <strong>and</strong> the telling of<br />
half-truths. The highly interactive environment<br />
<strong>and</strong> continual flow of clients through<br />
the premises provides ever-fresh food for<br />
thought <strong>and</strong> topics of discussion.<br />
But what happens when a client overhears<br />
her colorist is “lazy” or “untalented,” or she<br />
has discovered previously unknown shades<br />
of green by formulating incorrectly? What<br />
happens when a client overhears disparaging<br />
comments about another client — one who<br />
may be a friend, brother, sister or daughter?<br />
What if she discovers comments are made<br />
about her in her absence?<br />
Time to Bring Out the Shears<br />
The grapevine must be pruned before<br />
the business suffers serious ill effects. One<br />
unhappy client can cost a salon or day spa<br />
thous<strong>and</strong>s of dollars in lost revenues. One<br />
unhappy staff member may cost tens of<br />
thous<strong>and</strong>s or more. But there is no way to<br />
estimate the cost of a tarnished reputation.<br />
• Nip it in the bud: Anyone new to the<br />
salon should learn immediately that gossip<br />
will not be tolerated. Veterans must be<br />
charged with setting an appropriate example.<br />
• Create an open environment: One<br />
in which staff feel comfortable communicating<br />
troublesome issues. The longer a<br />
perceived hurt or insult goes unaddressed,<br />
the more difficult it is to resolve.<br />
• Provide appropriate outlets:<br />
Huddle, huddle, huddle! Create a system for<br />
presenting issues (<strong>and</strong> resolving them, if not<br />
too time-consuming). Longer meetings or<br />
personal conferences may be necessary for<br />
long-st<strong>and</strong>ing problems.<br />
• Institute a refuse-to-listen policy:<br />
Advise team members not to listen or respond<br />
to any “juicy morsels” that do not pertain<br />
to their own professional development<br />
— or ones that may be potentially detrimental<br />
to someone else’s.<br />
Productivity Required Here<br />
It is impossible to maintain productivity<br />
while participating in the spread of gossip.<br />
The cascade of conversations <strong>and</strong> the seeds of<br />
thought they plant distract technicians from<br />
the clients at h<strong>and</strong>, increasing the probability<br />
of error. Such conversations, conducted<br />
in the clients’ presence, may very well send<br />
them away forever. Most salon <strong>and</strong> spa clients<br />
are uncomfortable hearing tales of “who did<br />
what with whom.” Beyond that, such behavior<br />
is simply rude. The client deserves to be<br />
the focus of attention.<br />
In most circumstances, it is far more<br />
productive to talk about oneself than about<br />
others. When not done to excess or in a<br />
domineering manner, the willingness to share<br />
information can be wonderfully effective for<br />
building client confidence <strong>and</strong> trust.<br />
Communication is a tool. Used wisely, it<br />
can be a business’ greatest customer service<br />
ally. Left unchecked, the tendrils of the grapevine<br />
can choke your salon.<br />
Neil Ducoff is the founder <strong>and</strong> CEO of Strategies, <strong>and</strong> the author of Fast Forward,<br />
the business resource book for salons <strong>and</strong> spas. Ducoff’s new book,<br />
No-Compromise Leadership, is available at www.amazon.com. For a signed<br />
copy, go to www.strategies.com. You can email Neil at neil@strategies.com.<br />
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OHIO STYLIST & SALON | SEPTEMBER 2010 | 17
2011-2013 Ohio State Board of<br />
Cosmetology License Examples<br />
License Renewal Kicked-off Sept. 1, 2010<br />
The renewal hotline <strong>and</strong> website are both up <strong>and</strong> running. Take advantage of renewing<br />
your license online early <strong>and</strong> avoid the hassle of waiting until the end year during the busy<br />
holiday season. Remember license renewal can only be done via the online site or in person at<br />
the Board office.<br />
How to renew your license online…<br />
Have your credit card ready.<br />
Visit us online https://license.ohio.gov<br />
(user name <strong>and</strong> password required)<br />
Select “License Renewal”<br />
Click on “Login” at the bottom of page<br />
Enter your User name <strong>and</strong> password<br />
Select “License Renewal”<br />
Follow Instructions for renewal<br />
License Renewal Contact Information<br />
Online License Renewal: https://license.ohio.gov<br />
(Now Open)<br />
Renewal Hotline: 877-267-8686 (Now Open)<br />
Customer Service: 614-466-3834<br />
CE Questions: lori.pearson@cos.state.oh.us<br />
Email Questions: ohiocosbd@cos.state.oh.us<br />
Fax: 614-644-6880<br />
Renewal Deadlines<br />
License Expiration: January 31, 2011<br />
User Name & Password Mailed: August, 2010<br />
Early Renewal Begins: Sept. 1, 2010<br />
Late Fees Assessed: February 1, 2011<br />
CE License Requirement<br />
LICENSE TYPE CE REQUIRED<br />
Basic Cosmetology 8<br />
Managing Cosmetology 8<br />
Basic Hair Design 8<br />
Managing Hair Design 8<br />
Basic Manicuring 8<br />
Managing Manicuring 8<br />
Basic Esthetician 8<br />
Managing Esthetician 8<br />
Basic Natural Hair 8<br />
Managing Natural Hair 8<br />
Instructor 8<br />
Independent Contractor 0<br />
Does the Board Have Your Correct Address?<br />
If you moved <strong>and</strong> did not notify the<br />
Board directly with your change of address<br />
use one of the options listed below to update<br />
your information. It is important to remember<br />
that submitting a change of address form<br />
to the United States Postal Service (USPS)<br />
will only stay in place approximately 30-60<br />
days <strong>and</strong> the USPS does not notify the Board<br />
of these changes. After that period, most mail<br />
is returned to sender. Many licensees learned<br />
this the hard way during the last renewal<br />
when they did not receive their renewal<br />
information or even their license.<br />
Choose the best way for you to update your<br />
address with the Board:<br />
If you cannot pay online you must come<br />
in person to the Board office located at: 1929<br />
Gateway Circle, Grove City, Ohio 43123<br />
Renewal Fees<br />
Individual License $45.00<br />
Instructor License $45.00<br />
Independent Contractor $60.00<br />
Renew prior to Jan. 31, 2011 to avoid late fees.<br />
• Visit us online https://license.ohio.gov<br />
(user name <strong>and</strong> password required)<br />
Select “Update Address Information”<br />
Enter User Name <strong>and</strong> Password<br />
Select “Address Change”<br />
Update “Credential Mail Address” / “Main”<br />
• Fax: 614-644-6880 or Email:<br />
ohiocosbd@cos.state.oh.us<br />
Be sure to include the following:<br />
Name <strong>and</strong> Board ID #<br />
Updated address<br />
Current phone number<br />
Email<br />
• Call (614) 466-3834 <strong>and</strong> speak to a<br />
customer services representative.<br />
This is a sample of how<br />
the 2011-2013 licenses<br />
will look. Please keep<br />
in mind that a recent<br />
Board approved photo<br />
must be posted with all<br />
licenses. The photo must<br />
be updated every five (5)<br />
years.<br />
This portion of the<br />
license contains the User<br />
ID <strong>and</strong> Password information.<br />
It is important to<br />
retain this information<br />
for future reference.<br />
New addition to license in 2011-2013…<br />
2011-2013 Renewal<br />
Information Flyer<br />
Mailed…<br />
Watch your mail… this<br />
flyer contains important<br />
information for the renewal<br />
process. The User ID<br />
<strong>and</strong> Password needed for<br />
online renewal is included<br />
in this flyer.<br />
This card is intended to be a convenient<br />
way to verify your licensure with supply<br />
houses, CE providers <strong>and</strong> other vendors. It<br />
is also a h<strong>and</strong>y reference guide for Board<br />
contact information.<br />
This card will be located in the upper right<br />
h<strong>and</strong> corner of license. Please remember<br />
this card is not an official license, <strong>and</strong> cannot<br />
be used for the purpose of working.<br />
18 | SEPTEMBER 2010 | OHIO STYLIST & SALON
Ohio’s First Cyber Safety Week<br />
by Richard Cordray, Ohio Attorney General<br />
As both a father <strong>and</strong> as one of Ohio’s top<br />
law enforcement officials, I underst<strong>and</strong> that<br />
while technology provides us with many<br />
resources for finding <strong>and</strong> sharing information<br />
<strong>and</strong> staying in touch with friends, too often it<br />
is used by those with dangerous or unseemly<br />
intentions. Ohio’s young people need support<br />
<strong>and</strong> guidance from us to help them steer clear<br />
of the bad guys <strong>and</strong> use the Internet, online<br />
video games <strong>and</strong> cell phones safely <strong>and</strong> wisely.<br />
In honor of Ohio’s first Cyber Safety Week<br />
– October 3-9 – my office will be crossing the<br />
state speaking to student assemblies, parents<br />
<strong>and</strong> law enforcement officers about how they<br />
can promote safe Internet usage. If you or<br />
someone you know would like more information<br />
about the presentations, please visit www.<br />
OhioAttorneyGeneral.gov/ CyberSafetyWeek.<br />
I’d like to encourage you to discuss online<br />
safety issues with the kids you care about. My<br />
office offers many publications <strong>and</strong> online<br />
resources for adults to help start the conversation<br />
including:<br />
• Kids Safety Passport – Our most popular<br />
publication, the passport is a pocket-sized<br />
workbook for parents <strong>and</strong> kids that includes<br />
space for fingerprints, dental records <strong>and</strong> social<br />
media passwords. This is an invaluable resource<br />
for law enforcement in the unfortunate<br />
What is the OICBA?<br />
by Robert Costa, OICBA Board Member<br />
event that a child goes missing.<br />
• Stay Cyber Safe Brochure – Includes tips<br />
for parents on setting rules for technology use<br />
at home.<br />
• Keep Kids Safe Online Bookmark – An<br />
abbreviated version of the Stay Cyber Safe<br />
Brochure.<br />
• Online Safety Bookmark – Provides tips<br />
for online safety for kids <strong>and</strong> teens.<br />
• Avoid Cyber Bullying Bookmark – Provides<br />
tips for kids <strong>and</strong> teens for dealing with<br />
inappropriate or threatening e-mails or text<br />
messages.<br />
Visit www.OhioAttorneyGeneral.gov/<br />
Publications for a complete listing of publications<br />
or to view them online. Place an order<br />
for hard copies any of our publications by calling<br />
the Ohio Attorney General’s Help Center<br />
at (800) 282-0515.<br />
I hope you can help us observe Cyber<br />
Safety Week by sharing these important<br />
messages within your home <strong>and</strong> community.<br />
Together, we can help Ohioans underst<strong>and</strong><br />
that technology can <strong>and</strong> should be a powerful<br />
force for good.<br />
Richard Cordray is Ohio Attorney General. For information about his office, visit<br />
www.OhioAttorneyGeneral.gov. For information about the office’s Cut It Out<br />
program, which teaches salon professionals about how to recognize the signs<br />
of domestic abuse, visit www.OhioAttorneyGeneral.gov/CutItOut.<br />
The Ohio Independent Cosmetologists <strong>and</strong> Barbers Association (OICBA) was formed<br />
in 1997 to protect independent cosmetologists <strong>and</strong> barbers from House Bill 490 designed<br />
to abolish booth rental in the state of Ohio. They were successful in defeating that legislation<br />
<strong>and</strong>, since that time, have been very active in monitoring not only the Ohio legislature,<br />
but also the State Board of Cosmetology <strong>and</strong> eventually obtained a permanent seat for an<br />
independent cosmetologist on the State Board of Cosmetology.<br />
Dedicated to the slogan “We’re Looking Out for You” the OICBA has worked tirelessly<br />
to support independents by acting as “YOUR Legislative Watchdog”. In May of<br />
2003, OICBA was present when then Governor Bob Taft signed into Ohio law an update<br />
of Ohio’s antiquated cosmetology laws. Furthermore, OICBA was successful in defeating<br />
a potential law that would have m<strong>and</strong>ated “hair services” be subject to the state’s sales<br />
tax. Those are just a few of the main achievements they have been able to accomplish during<br />
the last few years.<br />
OICBA will be conducting their annual education meeting on November 7-8, 2010 at the<br />
Ramada Plaza Hotel <strong>and</strong> Conference Center in Columbus.<br />
Packed with “must know” information <strong>and</strong> excellent speakers, the main theme for this<br />
years’ premier statewide event for Ohio’s Independent Cosmetologists <strong>and</strong> Barbers will be:<br />
“Using Technology to Maximize Your Profits (<strong>and</strong> Your Independence)”. It will feature<br />
Don Snyder “The Idea Guy”, Joy Hart – “Face book”, Beth Graves with <strong>Salon</strong> Text.net,<br />
<strong>and</strong> Mike Lang CEO, Paul Mitchell Ohio. Finally, back by popular dem<strong>and</strong>, Kevin Miller,<br />
Executive Director of the Ohio State Board of Cosmetology will present recent <strong>and</strong> future<br />
regulations that impact the independent cosmetologists <strong>and</strong> the industry in general as well<br />
as conduct the ever-popular question <strong>and</strong> answer session.<br />
Don’t miss the opportunity to earn valuable CEU credits, learn priceless information<br />
about the industry <strong>and</strong> Ohio’s legislative process <strong>and</strong> network with your colleagues from<br />
across the state. For tickets, membership <strong>and</strong> additional information contact David Corey or<br />
Linda Martin at the OICBA Office (614) 784-9772 or log on to www.oicba.com.<br />
3 DAYS, 60 MILES TO END BREAST CANCER<br />
WE ARE WALKING<br />
The <strong>Stylist</strong> Newspaper is teaming up with Doug Schoon’s Beauty <strong>and</strong> the<br />
Breast team to take an incredible journey to help end breast cancer forever.<br />
On November 19-21 in San Diego, we will walk 60 miles in the Susan G.<br />
Komen 3-Day for the Cure TM <strong>and</strong> raise funds for breast cancer research <strong>and</strong><br />
community-based breast health <strong>and</strong> education programs.<br />
One in eight women in the U.S. will be diagnosed with breast<br />
cancer in her lifetime. That’s why we are walking in the 3-Day<br />
for the Cure. Because everyone deserves a lifetime!<br />
Help us raise money to make a cure for breast cancer<br />
a reality rather than a dream for the future!<br />
Mail Your Tax-Deductible Donation to:<br />
The Breast Cancer Three Day<br />
c/o <strong>Stylist</strong> & <strong>Salon</strong> Newspaper<br />
1750 SW Skyline Blvd. #24<br />
Portl<strong>and</strong>, OR 97221<br />
(make check out to The Breast Cancer Three Day)<br />
or Call (503) 297-7010 x207<br />
To donate online go to<br />
www.the3day.org/goto/lisa.kind<br />
For more information<br />
visit www.the3day.org<br />
The Susan G. Komen<br />
3-Day for the Cure. TM<br />
BECAUSE EVERYONE<br />
DESERVES A LIFETIME.®<br />
OHIO STYLIST & SALON | SEPTEMBER 2010 | 19
SALON OPENINGS<br />
BOOTH RENT Bridge town / Western<br />
Hills area. Seek ing Styl ist &<br />
Part-time / Full-time Nail Tech - com petitive<br />
rent, great location, parking, spa cious,<br />
custom sta tions. Call (513)256-6996<br />
NORTH ROYALTON ~ OUT STAND-<br />
ING BOOTH RENTAL RATES Set your<br />
own hours <strong>and</strong> prices, Be your own boss!<br />
$150.00 per week, or 65% com mission.<br />
Three sta tions avail able. Nail Tech po sition<br />
avail able also, es tab lished cli en tele pre ferred.<br />
(440)665-6000<br />
NW CO LUMBUS ~ BOOTH<br />
RENTAL Pres ti gious sa lon seek ing <strong>Stylist</strong>s<br />
to be in dependent busi ness owners.<br />
Take your ca reer to the next level, set your<br />
own hours <strong>and</strong> work with a great team. Call<br />
Lui (614)571-7699.<br />
WINTANA’S BEAUTY SA LON Seek ing<br />
Cos me tol o gists, Nail Tech ni cians, Mas sage<br />
Ther a pists! Pur su ing ex pe ri enced tech ni cians<br />
to serve growing cli entele. Must be en thusiastic<br />
<strong>and</strong> a team player. Com mission, Education,<br />
Paid Va cation offered. (614)235-1628<br />
<br />
HILLIARD, OHIO Up scale Sa lon<br />
<strong>and</strong> Day Spa seeking ex perienced Styl -<br />
ists, full-time or part-time Mas sage Therapist,<br />
full time Manicurist <strong>and</strong> Li censed Acu -<br />
punc tur ist. In de pend ent Con trac tors only.<br />
Call Karla 614-736-1374.<br />
LEASE OFFERS<br />
<br />
MAN AGER’S SPE CIAL (4)<br />
WEEKS FREE RENT & / OR AF-<br />
FORDABLE PART-TIME RENT for<br />
<strong>Stylist</strong>, Barbers <strong>and</strong> Nail Tech. Private, af -<br />
fordable SUITES. We are lo cated at 6120<br />
Boardwalk Street, Columbus, OH 43229,<br />
off 161 <strong>and</strong> Busch Blvd. Call Ms. Tammy<br />
or Mrs. Betty ‘aka’ Mrs. Angelique at<br />
(614)985-5920.<br />
BOOTH RENTAL SA LON IN NW<br />
CO LUM BUS (BETHEL ROAD<br />
AREA) Seek ing fun, en ergetic Styl ists for<br />
newly re modeled, up scale sa lon. $150 weekly<br />
rent. Paid va cation. Great op portunity! Call<br />
Tracey (614)565-4096<br />
70% FOR IN DE PEND ENT CON-<br />
TRACTOR ~ 44124, BE TWEEN SOM<br />
& LANDER ~ SEEK ING A FEW<br />
GOOD STYL ISTS in our positive<br />
atitude, #1 cos tumer service, friendly,<br />
clean & Green sa lon. Call Mona Lisa Sa lon<br />
& Spa @ (440)449-1111 monalisaspa.com<br />
PARMA - GREAT OP PORTUNITY TO<br />
BE YOUR OWN BOSS! Man ag ing Hairstylist<br />
wanted. Chair rental avail able. Great<br />
location in Parma! Call Nick for more in formation<br />
@ (440)842-5665<br />
LEASE OP POR TU NITY FOR THREE<br />
STYL ING STA TIONS in spa cious, nicely<br />
dec o rated sa lon. Cen trally lo cated, ac ces si ble<br />
from many Cinti neighborhoods with avail -<br />
able parking. New to booth rental? We will<br />
help you get started. First two weeks free.<br />
Call Barb for more info <strong>and</strong> in centives.<br />
(513)561-2022 or (513)479-1774.<br />
NEW, AF FORD ABLE SA LON SUITES<br />
FOR LEASE (Sa lon 101) ~ Seek ing es tablished<br />
Hairstylist / Nail Tech / Mas sage Profes<br />
sional, In de pend ent Con trac tor ~ spacious<br />
parking, great lo cation! 101 Hill Road<br />
North, Pickerington, Ohio ~ Con tact<br />
(614)599-2543<br />
<br />
NORTH CO LUM BUS,<br />
CLINTONVILLE BOOTH<br />
RENTAL Bring your cli entele. En joy af -<br />
fordable grad uated rent as you build your<br />
business. Call Linda (614)268-3755<br />
IT’S A GREAT TIME TO AD VERTISE<br />
IN THE Ohio <strong>Stylist</strong> Classifieds! If you place<br />
your ad online you will get $10 OFF YOUR<br />
SECOND MONTH OF AD VERTIS-<br />
ING! www.stylistnewspapers.com<br />
SHOPS FOR SALE<br />
COLUMBUS, OHIO ~ SA LON FOR<br />
SALE LO CATED IN AN IN DEPEND-<br />
ENT LIV ING FA CIL ITY Great op portunity!<br />
Built in cli entele. Owner re tiring. Call<br />
for more in for ma tion (614)579-9364.<br />
USED EQUIPMENT<br />
HYDRAULIC CHAIRS FROM $75 Sta -<br />
tions starting at $80. Reception desks from<br />
$75. Shampoo bowls from $80. Man icure ta -<br />
bles from $40. Mir rors, mats <strong>and</strong> more. BUY -<br />
ING USED EQUIP MENT. (419)215-7009<br />
Toledo www.salontechnical.com<br />
SALON EQUIPMENT - EXCEL-<br />
LENT CON DI TION Takara Belmont<br />
Shampoo Bowl / Chair, Wa ter Fall, chairs,<br />
Facial / Mas sage Bed, Make-up Ta ble, spa<br />
towels, misc. prod uct, etc. (614)985-5920<br />
www.angeliquedayspasuites.com<br />
TANNING BED - WOLFF SYSTEMS<br />
232PF 10 min ute bed, used lit tle, in cludes<br />
new lamp set, lo tions, gog gles $2200. PEDI<br />
CART, un der seat drawer <strong>and</strong> side rack storage<br />
hardly used $50. Call for more in formation<br />
(419)448-0303<br />
SELL YOUR USED EQUIP MENT IN<br />
THE CLASSIFIEDS! Reach al most 18,000<br />
beauty pro fes sion als. For in for ma tion<br />
Call (503) 297-7024 or visit<br />
www.stylistnewspapers.com.<br />
NEW EQUIPMENT<br />
EL E GANT NAIL SUP PLY: We wholesale<br />
<strong>and</strong> re tail New & Used Sa lon Equip ment, Sa -<br />
lon Fur niture <strong>and</strong> all br<strong>and</strong>-name products<br />
OPI, IBD, Gena, Creative, LaPalm… We of -<br />
fer on line con tin u ing ed u ca tion. Please visit<br />
our website for more in formation:<br />
WWW.ELEGANTNAILSUPPLY.COM<br />
Phone: (937)258-0608 or 1-888-308-6308<br />
20 | SEPTEMBER 2010 | OHIO STYLIST & SALON
EDUCATION<br />
<br />
LEARN NEW TECHNIQUES<br />
THROUGH DVD’S - FREE<br />
CAT A LOG Hair cut ting & styling, clip -<br />
per & ra zor cut ting, hair col oring, wed ding<br />
styles & updo’s, makeup, fa cials, man icures<br />
<strong>and</strong> ped icures, waxing & hair re moval,<br />
massage, <strong>and</strong> spa & body treat ments.<br />
800-414-2434 - www.VideoShelf.com<br />
CON TIN U ING ED U CA TION FOR<br />
OHIO SA LON PRO FES SION ALS.<br />
Completing your re quired CE hours has<br />
never been so easy. Download <strong>and</strong> com plete<br />
our course <strong>and</strong> we re port your hours to your<br />
state. Board ap proved courses.<br />
www.elitecme.com<br />
MISCELLANEOUS<br />
LORAIN COUNTY JVS CON TINUED<br />
ED U CA TION & AD VANCED CLASS<br />
INFO www.lcjvs.com — Adult Ca reer Cen -<br />
ter (440)774-1051 ext. 2254 — Man aging<br />
Esthetician, Man aging Man icurist Classes to<br />
begin Oct. 4, 2010<br />
LOOKING FOR THE FUN NIEST &<br />
MOST TAL ENTED STYL IST!<br />
www.worldsfirstcomedyhairshow.com/<br />
BUSINESS<br />
OPPORTUNITIES<br />
MAKE $100 PER HOUR SHARPENING<br />
SCISSORS AND CLIP PERS. I will beat<br />
anybody’s price on any equipment <strong>and</strong><br />
train ing. (408)439-9161<br />
SERVICES<br />
<br />
SALES AND WAR RANTY ON<br />
Hikari - The Ul timate Haircutting<br />
tools ~ Sensei Shear Sys tems ~ Shisato Mi -<br />
rage YSPark Products ~ Visa. MC ac cepted ~<br />
Mas ter Sharp ener (216)346-9764<br />
IN STRUC TORS ONLY 8 Ohio CEU’s<br />
Tools of Suc cess...Crit i cal Think ing Skills<br />
Needed For Suc cess. The lit tle bit of<br />
something that could be Ev erything!<br />
Pamela Lewis (419)357-3138<br />
pamela8989@aol.com<br />
NOW EN ROLL ING – CON TIN U ING<br />
ED U CA TION COURSES. The Sa lon<br />
Professional Acad emy Perrysburg. For more<br />
details con tact Char lie Soto (419) 873-9999<br />
x2 www.tspaperrysburg.com. En dorsed by<br />
Redken for Ex cel lence in Ed u ca tion.<br />
FOOLPROOF UPDOING 8 CE Hour<br />
Sem i nars of fered throughout Ohio. Intense<br />
h<strong>and</strong>s-on, low student to teacher ratio for personal<br />
ed ucation. Learn a “system” that teaches<br />
you how to do ANY updo. You can look at any<br />
picture <strong>and</strong> know ex actly what to do to recreate<br />
it. www.foolproofupdoing.net or call<br />
(419) 346-7699.<br />
HEALTH COVERAGE MADE EASY.<br />
We of fer Health Cov erage for: self-employed,<br />
small busi ness, in di vid u als with out<br />
group cov er age, in de pend ent con trac tors.<br />
Anthem Blue Cross <strong>and</strong> Blue Shield in dividual<br />
health care plans are de signed to fit your<br />
unique life style, so al low us to help you find a<br />
good fit for your health care needs. Call Lou<br />
Ann Madsen at (614) 433-8741 or ap ply on -<br />
line at www.louannmadsen-insurance.com.<br />
INSURANCE STYLED YOUR WAY.<br />
We in sure: tan ning sa lons, hair sa lons, franchises,<br />
booth rent ers, nail salons. Spe cializing<br />
in the in surance needs of today’s salon. Call<br />
for a free quote 1-800-862-7767 or visit<br />
www.ohiosaloninsurance.com<br />
REACH OVER 18,000 BEAUTY PRO -<br />
FES SION ALS IN OHIO. For as lit tle as<br />
$40/month you can ad vertise to ev ery salon<br />
<strong>and</strong> bar bershop in Ohio. Go to<br />
www.stylistnewspapers.com to place your ad.<br />
OHIO STYLIST & SALON | SEPTEMBER 2010 | 21
SEPTEMBER 2010<br />
18-19: Peel’s Creative Edge Show, Council Bluffs, IA www.peels.com<br />
19-20: Empire <strong>and</strong> ARROJO present Masters of Beauty Skills<br />
Certification Program, Chicago, IL MastersOfBeauty@empire.edu<br />
26-27: International Congress of Esthetics <strong>and</strong> Spa, Long Beach,<br />
CA 1-800-471-0229 tradeshow@LNEONLINE.com<br />
26-27: Armstrong McCall 28th Annual Worlds Fair of Cosmetic<br />
Arts <strong>and</strong> Sciences, Austin, TX www.armstrongmccall.com<br />
26-27: Beauty School Forum, Barristar Productions, Pasadena, CA<br />
www.barristar.com 800 SHOW-432<br />
28-29: Spa & Resort Expo <strong>and</strong> Conference, New York, NY<br />
www.spa<strong>and</strong>resortexpo.com www.medaestheticsconference.com<br />
OCTOBER 2010<br />
1-31: BeautyTech’s 12th Annual Strut Your Stuff Nail Art <strong>and</strong><br />
Enhancement entry acceptance - www.beautytech.com<br />
2-3: Peel’s Creative Edge Show, Denver, CO www.peels.com<br />
3: 16th Annual Central Coast Hair Design & Beauty Expo<br />
- Beauty at the Beach, Santa Cruz @ The Cocoanut Grove 1-800-<br />
303-3630 www.cocoanutgrovesantacruz.com<br />
3-4: Premiere Beauty Classic, Columbus, OH 1-800-335-7469<br />
www.premiereshows.com www.beautyclassicshow.biz<br />
3-4: Esthetique Spa Intl, Montreal, Canada www.spa-show.com<br />
3-4: ColorAmerica presented by Cosmetologists Chicago, Oak<br />
Brook, IL www.AmericasBeautyShow.com<br />
3-5: Strategies <strong>Salon</strong> / Spa Game-Planning Workshop, Strategies<br />
Business Academy, Centerbrook, CT www.strategies.com<br />
9-10: Day Spa Expo, Atlanta, GA www.dayspaexpo.com<br />
10: Nailpro 2010, Sacramento, CA nailprosacramento.com<br />
11-12: No-Compromise Leadership Boot Camp, Strategies Business<br />
Academy, Centerbrook, CT www.strategies.com<br />
15-19 4th Annual NW Nail Tech Networking Retreat @ Camp<br />
Burton, Vashon Isl<strong>and</strong>, WA 1-877-88-NAILZ www.nwnailtechs.com<br />
16-17: International Esthetics, Cosmetics <strong>and</strong> Spa Conference<br />
IESCS Florida, www.iecsc.com<br />
17-18: Premiere Birmingham 800.335.7469 premiereshows.com<br />
17-18: Strategies High-Performance Front Desk Training, San<br />
Francisco, CA 1-800-417-4848 ext. 202<br />
17-18: In<strong>Salon</strong> 2010, Saint Paul, MN www.insalonpro.com<br />
1-888-213-0949<br />
17-18: Gr<strong>and</strong> Rapids <strong>Salon</strong> Forum 2010, Gr<strong>and</strong> Rapids, MI 1-800-<br />
336-2597 www.malys-midwest.com<br />
17-21: Bronner Bros. Seminars by the Sea, Atlantis Resort, Paradise<br />
Isl<strong>and</strong>, Bahamas www.bronnerbros.com<br />
18: <strong>Salon</strong>Centric’s RISE Business Forum, Phoenix, AZ www.malys.<br />
com/web/shows 1-800-446-2597<br />
24: Beauty School Forum, Barristar Productions, Indianapolis, IN<br />
www.barristar.com 800 SHOW-432<br />
Foolproof Updoing<br />
Take the Guesswork Out of Updoing!<br />
Intense h<strong>and</strong>s-on, low student to teacher ratio for<br />
personal education. Learn a “system” that teaches<br />
you how to do ANY updo. You can look at any<br />
picture <strong>and</strong> know exactly what to do to recreate it.<br />
8 CE Hour<br />
Seminars Offered<br />
Throughout Ohio<br />
For a Seminar Near You Visit<br />
www.foolproofupdoing.net or call 419-346-7699<br />
24-25: International Congress of Esthetics <strong>and</strong> Spa, Philadelphia,<br />
PA 1-800-471-0229 tradeshow@LNEONLINE.com<br />
24-25: Texas Beauty Show, Dallas, Texas - Convention Center<br />
http://www.texasbeautyshow.com/<br />
24-25: Esthetique Spa Intl, Edmonton, Canada www.spa-show.com<br />
31-11/1: San Juan Beauty Show, www.sanjuanbeautyshow.net<br />
31-11/2: Destination Rejuvenation Fall 2010, Surf <strong>and</strong> S<strong>and</strong><br />
Resort, Laguna Beach, CA (949)716-2723<br />
NOVEMBER 2010<br />
1: <strong>Salon</strong>Centric’s RISE Business Forum, San Francisco, CA www.<br />
malys.com/web/shows 1-800-446-2597<br />
7-10: Strategies Incubator, Strategies Business Academy, Centerbrook,<br />
CT www.strategies.com<br />
8: KM Impressions presents Airbrush Makeup Training, Rockford,<br />
IL (210)655-4624 www.kmimpressions.com<br />
8-11: Maly’s Redken Exchange, New York, NY www.malys.com<br />
10-12: Cosmoprof Asia, Hong Kong, www.cosmoprof-asia.com<br />
26-28: Wellness Asia Exhibition, Chennai Trade Centre, Chennai,<br />
India www.wellnessasiaexpo.com<br />
JANUARY 2011<br />
9-10: Empire <strong>and</strong> ARROJO present Masters of Beauty Skills Certification<br />
Program, Minneapolis, MN MastersOfBeauty@empire.edu<br />
14-22: Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St.<br />
Lucia 1-800-809-6623 www.nailthoseprofitsatsea.com<br />
17-18: Beauty Expo USA, Las Vegas www.beautyexpousa.com<br />
29-31: Long Beach International <strong>Salon</strong> & Spa Expo, Long Beach<br />
Convention Center probeauty.org/ISSE<br />
FEBRUARY 2011<br />
6-7: Empire <strong>and</strong> ARROJO present Masters of Beauty Skills<br />
Certification Program, Kentucky - MastersOfBeauty@empire.edu<br />
<br />
27-28: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com<br />
MARCH 2011<br />
6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london<br />
6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com<br />
6-8: International Esthetics, Cosmetics <strong>and</strong> Spa Conference<br />
IECSC New York, www.iecsc.com<br />
12-14: America’s Beauty Show (traditionally Midwest Beauty<br />
Show), Chicago, IL www.americasbeautyshow.com<br />
13-14: ABA Canada, Montreal, Quebec www.abacanada.com<br />
18-21: Cosmoprof Bologna, Italy www.cosmoprof.com<br />
20-21: Spectrum International Beauty Expo, Los Angeles, CA<br />
(310)680-7367 www.spectrumintlbeautyexpo.com<br />
26-28: Midwest International <strong>Salon</strong> & Spa Expo, Rosemont, IL<br />
probeauty.org/ISSE<br />
27-28: ABA Canada, Toronto, Ontario www.abacanada.com<br />
SEPTEMBER 2010<br />
19: Amy Colvin Concepts presents Foolproof Updoing, Dayton,<br />
OH (419)346-7699 www.foolproofupdoing.net<br />
19: Lorain County Joint Vocational School presents Continuing<br />
Education Classes for Hair, Skin & Nail Care Professionals - call for<br />
information (440)774-1051 ext. 2254 www.lcjvs.com<br />
19: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8<br />
CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091<br />
19-20: Tim Maurer, Mukha Custom Cosmetics presents Makeup<br />
Your Mind - Mastering Makeup to Increase Your Bottom Line (15<br />
CEU’s), Columbus, OH (614)294-7546 ext. 94<br />
19: Songs of the Sidhe Day Spa presents Massage Certification,<br />
Kent, OH (330)592-0874 sidhedayspa.com<br />
20: Premiere Beauty presents Look & Learn Keratin Complex,<br />
Carmel, IN www.premierebeautysupply.com or (847)459-8020<br />
20: Songs of the Sidhe Day Spa presents Aromatherapy Signature<br />
Services, Kent, OH (330)592-0874 sidhedayspa.com<br />
20: Best Hair Cutting H<strong>and</strong> On Workshop in the Nation presented<br />
by Hair America Members & S<strong>and</strong>ers & Grove Design Team<br />
America, Beachwood, OH (440)823-7823 (513)651-1166<br />
20: Mixed Media Nail Art (4 CE), Columbus OH (614)570-2153<br />
20: How To Stay Ahead of the Game (Instructors Class - 8<br />
CEU’s) by Donna Felkley, Kettering, OH (937)572-4244<br />
20: Brazilian Keratin Straightener Certification (4 CEU’S),<br />
Cincinnati, OH info@attitudeforhair.com or call 513-533-0109<br />
20: Review for Successful <strong>Salon</strong> management testing (8 CEU’s);<br />
How Money Works or Show Me the Money(4 CEU’s) presented by<br />
Joyce Provens, Columbus, OH (614)353-5091<br />
26: NovaLash Eyelash Extension Class (8 CEU’s), Cincinnati, OH<br />
(513)520-3929 or (513)871-7394<br />
26: Focus On Image presents Training the Trainer, Lancaster, OH<br />
(740)687-1171<br />
26: Inner State Beauty School’s CEU LIVE presents Cutting in<br />
Style, Thrive During a Challenging Economy & Massage Certification.<br />
(440)442-4500 innerstatebeautyschool.com<br />
26: Professional Stone Massage (8 CEU’s) presented by Joyce<br />
Provens, Columbus, OH (614)353-5091<br />
26: Songs of the Sidhe Day Spa presents Massage Certification,<br />
Kent, OH (330)592-0874 sidhedayspa.com<br />
27: Songs of the Sidhe Day Spa presents Aromatherapy Signature<br />
Services, Kent, OH (330)592-0874 sidhedayspa.com<br />
27: Strategies <strong>Salon</strong> / Spa Business Training & Coaching presents<br />
FREE WEBINAR - Go Team! Staff Appreciation - visit www.strategies.<br />
com or 1-800-417-4848<br />
27: Premiere Beauty presents Look & Learn Keratin Complex,<br />
Cincinnati www.premierebeautysupply.com or (847)459-8020<br />
27: North Coast <strong>Salon</strong> Systems presents Keune Intro to Color,<br />
Broadview Heights, OH 1-800-465-5887<br />
27: How To Stay Ahead of the Game (Instructors Class - 8<br />
CEU’s) by Donna Felkley, Kettering, OH (937)572-4244<br />
27: Best Hair Cutting H<strong>and</strong> On Workshop in the Nation presented<br />
by Hair America Members & S<strong>and</strong>ers & Grove Design Team<br />
America, Beachwood, OH (440)823-7823 (513)651-1166<br />
Oct 2 (8CEUs) | 9am-5pm<br />
Novita Clinicals presents<br />
SPA IN A BOX<br />
Drury Inn & Suites, Columbus<br />
Convention Center<br />
$74.00 Register early!<br />
Limited seating available.<br />
888-738-0701 • www.NovitaClinicals.com<br />
27: Review for Successful <strong>Salon</strong> management testing (8 CEU’s);<br />
How Money Works or Show Me the Money(4 CEU’s) presented by<br />
Joyce Provens, Columbus, OH (614)353-5091<br />
30: Instructors Only - Tools of Success...Critical Thinking Skills<br />
Needed for Success (8 CEU’s) By Pamela Lewis - Cosmo Prof<br />
- S<strong>and</strong>usky, Ohio (419)624-0076<br />
OCTOBER 2010<br />
2-4: Megan DiMartino’s Novita Clinicals presents Spa in a Box,<br />
Building a Profitable Business the Easy Way, Columbus, OH 1-888-<br />
738-0701 www.NovitaClinicals.com<br />
3: Amy Colvin Concepts presents Foolproof Updoing, Lima, OH<br />
(419)346-7699 www.foolproofupdoing.net<br />
3: Introduction to Swedish Relaxation Massage , Middleburg<br />
Heights, OH (330)273-3707<br />
3: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8<br />
CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091<br />
3-4: Redken Specialist Program, Perrysburg, OH www.malys.com<br />
3: Songs of the Sidhe Day Spa presents Massage Certification,<br />
Kent, OH (330)592-0874 sidhedayspa.com<br />
4: Songs of the Sidhe Day Spa presents Aromatherapy Signature<br />
Services, Kent, OH (330)592-0874 sidhedayspa.com<br />
4: Best Hair Cutting H<strong>and</strong> On Workshop in the Nation presented<br />
by Hair America Members & S<strong>and</strong>ers & Grove Design Team<br />
America, Beachwood, OH (440)823-7823 (513)651-1166<br />
4: Mixed Media Nail Art (4 CE), Columbus OH (614)570-2153<br />
4: Premiere Beauty presents Look & Learn Keratin Complex,<br />
Columbus www.premierebeautysupply.com or (847)459-8020<br />
4: Brazilian Keratin Straightener Certification (4 CEU’S), Cincinnati,<br />
OH info@attitudeforhair.com or call 513-533-0109<br />
4: Review for Successful <strong>Salon</strong> management testing (8 CEU’s);<br />
How Money Works or Show Me the Money(4 CEU’s) presented by<br />
Joyce Provens, Columbus, OH (614)353-5091<br />
4: How To Stay Ahead of the Game (Instructors Class - 8 CEU’s)<br />
by Donna Felkley, Kettering, OH (937)572-4244<br />
10: Inner State Beauty School’s CEU LIVE presents The Art of<br />
Foiling, Holiday Nail Art & Bikini to Brazilian Waxing. (440)442-<br />
4500 innerstatebeautyschool.com<br />
10: Songs of the Sidhe Day Spa presents Massage Certification,<br />
Kent, OH (330)592-0874 sidhedayspa.com<br />
10: Professional Stone Massage (8 CEU’s) presented by Joyce<br />
Provens, Columbus, OH (614)353-5091<br />
11: Songs of the Sidhe Day Spa presents Aromatherapy Signature<br />
Services, Kent, OH (330)592-0874 sidhedayspa.com<br />
Challenging the Beauty Industry to<br />
Take a St<strong>and</strong> Against Domestic Abuse<br />
Cut It Out has been hailed from coast-to-coast as an innovative solution to a chronic <strong>and</strong><br />
difficult problem: raising awareness on the epidemic of domestic abuse <strong>and</strong> helping victims<br />
receive the resources they need. Cut It Out is a program of the <strong>Salon</strong>s Against Domestic<br />
Abuse Fund dedicated to mobilizing salon professionals <strong>and</strong> others to fight the epidemic<br />
of domestic abuse in communities across the United States. Cut It Out builds awareness of<br />
domestic abuse <strong>and</strong> trains salon professionals to recognize warning signs <strong>and</strong> safely refer<br />
clients to local resources. <strong>Salon</strong> professionals have a unique <strong>and</strong> trusting relationship with<br />
their clients. The intimate work of a salon professional creates situations in which many<br />
telltale signs of domestic abuse can be identified.<br />
Cut It Out 2010 will challenge the professional beauty industry to take a st<strong>and</strong> against<br />
domestic violence, <strong>and</strong> ask that 2,010 salons <strong>and</strong>/or individual beauty professionals make<br />
a pledge to use the power of beauty to end domestic abuse in America by displaying Cut It<br />
Out awareness materials at their front desk, individual stations <strong>and</strong> bathrooms.<br />
To sign the pledge <strong>and</strong> receive materials to display in your salon, please visit www.cutitout.org.<br />
To donate to The <strong>Salon</strong>s Against Domestic Abuse Fund, call 866.871.0656.<br />
If you or someone you know is the victim of domestic violence <strong>and</strong> in need of help,<br />
please call the National Domestic Violence Hotline toll-free at (800) 799 SAFE (7233).<br />
22 | SEPTEMBER 2010 | OHIO STYLIST & SALON
WHAT’S NEW IN THE MARKET<br />
1. Turn Your Smartphone into a Credit Card Machine<br />
As a chair renter or owner, have you ever shared a credit card terminal with other people <strong>and</strong> had<br />
problems? Have you ever had to deal with canceling your account, or had to sign up for a new one because<br />
you moved? If so, this little device will eliminate all of those headaches <strong>and</strong> save you a lot of time.<br />
This credit card reader plugs into the audio jack of any iPhone <strong>and</strong> most Android devices. The app itself,<br />
however, is compatible with over 170 smartphones. Want to charge your customer? Launch the app built for<br />
your phone, <strong>and</strong> if you have a compatible phone, simply enter the amount <strong>and</strong> then swipe the card.<br />
You can easily send your customers a receipt, too. Simply enter their email address <strong>and</strong> when the<br />
transaction is completed the receipt will be sent automatically. Learn more by visiting www.<strong>Salon</strong>Swipe.<br />
mobi on your smartphone, www.<strong>Salon</strong>Swipe.com on your computer or call 1-877-725-6690.<br />
2. New All-Natural Keratin Retexturizer System<br />
The Hapuna Keratin Retexturizer System from Paul Brown Hawaii is an all natural, all organic extract<br />
formulation that offers the best solution for calming the thickest, most inflexible hair into a smooth, supple<br />
<strong>and</strong> manageable style.<br />
The Hapuna Keratin Retexturizer formulations have been carefully scrutinized <strong>and</strong> tested to ensure<br />
they are effective, high performing solution-based treatments that are safe for our environment <strong>and</strong> are<br />
entirely free of formaldehyde, aldehyde <strong>and</strong> thio.<br />
Specially formulated with Paul Brown’s proprietary Hawaiian Protein Flora Complex, kukui nut lipids<br />
while infused with sea salts, sea algae, plankton <strong>and</strong> a variety of other rich sea <strong>and</strong> plant derivatives, the<br />
Hapuna Keratin Retexturizer System is a superb line of retexturizing products that gently <strong>and</strong> effectively<br />
work to eliminate 100% of all frizz <strong>and</strong> reduce curl between 60% to 80%.<br />
For information on Paul Brown Hawaii <strong>and</strong> the Hapuna Keratin Retexturizer System, call 1-800-338-<br />
0033 or visit www.PaulBrownHawaii.com.<br />
3. Protect <strong>and</strong> Prevent with Rain Drops Oil Treatment<br />
Sidlab Haircouture, based in Portl<strong>and</strong>, Oregon has created a dynamic hair product that is both protective<br />
<strong>and</strong> preventative. Rain Drops is an argan oil treatment that is nourishing, quenching, deep penetrating,<br />
<strong>and</strong> adds brilliant shine to parched hair.<br />
Rain Drops is an anti-oxidant <strong>and</strong> vitamin E rich treatment that will restore luster <strong>and</strong> tensile strength<br />
to all hair types. Unlike the real thing, Rain Drops will protect hair from the effects of humidity by weighing<br />
down frizz <strong>and</strong> fly-aways. Much like an umbrella, Rain Drops also uses UV filters to protect the hair<br />
from future damage caused by the sun. Use as a leave in treatment after cleansing <strong>and</strong> conditioning to<br />
maximize these benefits.<br />
All Sidlab products are Paraben <strong>and</strong> Sodium Laureth Sulfate free to preserve color <strong>and</strong> promote health<br />
<strong>and</strong> Rain Drops is no exception to this rule. For more information visit www.sidlabhair.com, call (503)<br />
358-0782, or e-mail sales@sidlabhair.com.<br />
4. An Infinite Color Palette with Tinta Color<br />
Keune Tinta Color offers the hair colorist an infinite color palette. It provides unlimited options for<br />
creative minds in all color applications; color accents, highlights <strong>and</strong> lowlights. It leaves the hair with<br />
incredible shine <strong>and</strong> superb condition. Tinta Color gives 100% grey coverage. Shades range from natural<br />
tones to deep reds <strong>and</strong> sparkling blondes.<br />
The advanced formulation of Tinta Color offers improved coverage <strong>and</strong> unsurpassed brilliance <strong>and</strong><br />
shine. Solamer <strong>and</strong> Silk protein protect the hair from UV damage, prevent fading <strong>and</strong> enhances shine. LP<br />
300 color stabilizer insure maximimum binding to the internal hair structure <strong>and</strong> ehnahced durability.<br />
For information in Ohio call North Coast <strong>Salon</strong> Systems at 1-800-465-5887. For general information<br />
visit www.keune.com or call 1-800-330-9302.<br />
5. Awaken the Senses with Luxurious Lotions<br />
Tantalize <strong>and</strong> treat clients with the two new Warm O Lotions by Gena Laboratories. Designed to be<br />
used with the Gena Warmer, the intoxicating aromas of the new lotions transport users to a place of tranquility<br />
<strong>and</strong> relaxation while the health benefits have clients coming back for more.<br />
The gorgeous scent of Green Tea Warm O Lotion will nexcite users as they reap the benefits of the<br />
ingredients. Green tea extract has been known to improve skin conditions, fight inflammation of the skin<br />
<strong>and</strong> rejuvenate skin cells. It can also help prevent <strong>and</strong> repair sun damage.<br />
Made from moisturizing coconut oil, Gena Coconut Warm O Lotion has many health benefits, from<br />
fighting premature aging to protecting skin from excess sun exposure. Coconut oil is known for its healing<br />
abilities as well as its antifungal, antiviral, <strong>and</strong> antibacterial properties.<br />
Trusted by salon professionals, Gena’s Warm-O Lotions condition nails <strong>and</strong> moisturize the skin, providing<br />
clients with the ultimate mani/pedi. Its rich <strong>and</strong> greaseless formula makes it perfect for all-over the<br />
body <strong>and</strong> is easy to warm in a manicure heater for a relaxing massage.<br />
For more information, visit www.aiibeauty.com.<br />
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Have your product considered for the <strong>Stylist</strong> & <strong>Salon</strong>’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind<br />
at editor@stylistnewspapers.com or mail to <strong>Stylist</strong> & <strong>Salon</strong> <strong>Newspapers</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>, OR 97221.<br />
OHIO STYLIST & SALON | SEPTEMBER 2010 | 23
Featuring<br />
Intro Kits<br />
All Awapuhi Wild Ginger intro kits feature the tools that<br />
your salon needs to address the challenges of dry,<br />
damaged or color-treated hair.<br />
“93% OF CONSUMERS DESCRIBE<br />
THEIR HAIR AS DRY, DAMAGED<br />
OR COLOR-TREATED.” Mintel Consumer Reports<br />
Awapuhi <strong>Salon</strong> Kit<br />
FOR THE STYLIST STATIONS & TAKE HOME<br />
5 – Moisturizing Lather Shampoo, 8.5 oz./250 ml<br />
5 – Keratin Cream Rinse, 8.5 oz./250 ml<br />
5 – Keratin Intensive Treatment, 5.1 oz./150 ml<br />
5 – Styling Treatment Oil, 3.4 oz./100 ml<br />
5 – Texturizing Sea Spray, 5.1 oz./150 ml<br />
5 – Shine Spray, 3.3 oz./125 ml<br />
5 – Finishing Spray, 9.1 oz./300 ml<br />
FOR GUEST SAMPLING AND/OR TAKE HOME<br />
3 – Essentials Kits<br />
FOR PROFESSIONAL TREATMENTS<br />
20 – KeraTriplex Treatment, 0.33 oz./10 ml<br />
1 – Keratin Intensive Treatment, 16.9 oz./500 ml<br />
Receive FREE, for Merch<strong>and</strong>ising & Education:<br />
1 – Moisturizing Lather Shampoo, 33.8 oz./1 L<br />
1 – Keratin Cream Rinse, 33.8 oz./1 L<br />
1 – Awapuhi Counter Display<br />
1 – Awapuhi Professional Treatment System Display<br />
1 set – Awapuhi Double-Sided Ellipticals<br />
1 – Awapuhi Brochure<br />
1 – Awapuhi DVD<br />
Item #393002<br />
Awapuhi Essentials Kit<br />
SAVE on the purchase of:<br />
1 – Moisturizing Lather Shampoo , 3.4 oz./100 ml<br />
1 – Keratin Cream Rinse , 3.4 oz./100 ml<br />
1 – Keratin Intensive Treatment , 3.4 oz./100 ml<br />
1 – Styling Treatment Oil , 0.85 oz./25 ml<br />
1 – Texturizing Sea Spray , 0.85 oz./25 ml<br />
1 – Finishing Spray , 2.3 oz./75 ml<br />
All packed in a gorgeous travel-size box<br />
Item #393005<br />
To carry Awapuhi Wild Ginger<br />
in your salon, contact us at<br />
1.800.251.8427 or visit us on<br />
the web! www.PMOhio.com<br />
Awapuhi Professional Treatment Kit<br />
SAVE on the purchase of:<br />
10 – KeraTriplex Treatment, 0.33 oz./10 ml<br />
1 – Keratin Intensive Treatment, 16.9 oz./500 ml<br />
1 – Moisturizing Lather Shampoo, 33.8 oz./1 L<br />
1 – Keratin Cream Rinse, 33.8 oz./1 L<br />
Receive FREE, for Merch<strong>and</strong>ising & Education:<br />
1 – Awapuhi Professional Treatment System Display<br />
1 – Awapuhi Brochure<br />
Item #393004