October - Stylist and Salon Newspapers

In this issue...
3
6
8
Beauty Business Buzz
With so much diversity out there,
what do you do to tap into a
wider market? Charlene Abretske
offers suggestions like allowing
your clients access to universal
treatments, specializing and
branching out.
Better Business
Neil Ducoff discusses
performance expectations from
leaders that are out of sync with
capabilities and strengths of
employees.
Off the Top
Kimberly Johnson shares messages
that may not always be
politically correct in her new
column “Off the Top”. However,
some of her experiences may
give the reader comfort to realize
that they are not the first who has
struggled to handle a mistake, or
even a success, in a graceful way.
Beauty Business Buzz . . . . . . . . . . 3
Blue Highways . . . . . . . . . . . . . . 4
Better Business . . . . . . . . . . . . . . 6
The Nail Extension . . . . . . . . . . . . 7
Off the Top. . . . . . . . . . . . . . . . . 8
Marketing Straightening Services . . 9
Esthetic Endeavors . . . . . . . . . . 10
How to Care for Curly Hair . . . . . . 12
Fat Profits for Thinning Hair . . . . . 12
Ohio Cosmetology News. . . . . . . 14
The Mane Objective. . . . . . . . . . 15
Classifieds . . . . . . . . . . . . . . 16-17
Calendar . . . . . . . . . . . . . . . . . 18
What’s New in the Market . . . . . . 19
On the cover...
J Beverly Hills
www.jbeverlyhills.com
Texture Has Many Colors
Blue Highways
Jerry Tyler
Diversity in the Multicultural Market
When I think of all the advances in the
multicultural market over the last few years,
one word seems to stand out more than others:
texture.
No other word better defines the needs
and challenges facing this segment of our
industry.
Almost every aspect of the multicultural
market revolves around texture; either the
desire to embrace and enhance it or the desire
to convert it to a texture that is more desirable
to the wearer.
Both of these driving forces have a major
impact on the market as a whole. As progressive
industry professionals, we need to
understand these needs and desires, both as a
means to stay relevant in our ever-expanding
industry and as a matter of cultural awareness.
Many in the market who have long dealt
with the desire to alter the natural texture
of their hair have endured heat (through
thermal conversion) and strong chemicals.
With the current attention focusing on a
more natural and holistic lifestyle, many are
going back to embracing their natural texture
by using organic products, and using timeless
techniques to create braids, locks and twists.
These methods celebrate their cultural heritage,
as many of these techniques have been
handed down, mother to daughter, aunt to
niece and friend to friend.
This shift is evident in many products
that have now gone back to nature to encourage
hair and scalp care, prevent hair loss and
promote hair growth. Some industry leaders
have even gone back generations to their relatives’
home prescriptions that used what was
available in the kitchen. Some used natural
herbs and emulsions to create hair and scalp
products that cleanse and condition naturally,
many coming from their cultural ancestors.
In generations past, the use of natural oils
and tonics to dress the hair was common, and
promoted shine and manageability.
Braiding is the oldest form of hairdressing.
It is used as a foundation for attaching
hair with an alternative texture, as well as in
natural hairstyling. In its natural state, there is
nothing more appealing or beautiful as braiding
as an art form.
On the other side, when not applied with
care and proper tension, braiding has a huge
potential to create long-term hair loss and
scalp damage. There is even a medical term
for hair loss due to improper braiding, called
“Traction Alopecia.”
Next to hair loss from medical conditions,
Traction Alopecia has been recognized as the
primary source of premature hair loss in the
multicultural market. Faced with this challenge,
many industry leaders are using modern
technology, natural prescriptives and even
diet and mineral supplements to re-grow lost
hair. This has made Trichology, the study of the
health of hair and scalp, the fastest expanding
area in this market segment, with many
working to create alternative solutions to the
challenges of hair loss.
The other part of the multicultural market
that is ever expanding is the component
that focuses on hair additions and enhancement.
This is where the client wants to
convert their natural hair to another texture,
length or even color through the addition of
added-on hair.
Again, when braiding is used as a foundation
for attachment, great care must be taken
to alleviate stress and prevent hair loss by
creating a low or no tension base for securing
the hair. In addition, it is important to employ
braiding strategies that allow the scalp to
breathe and receive cleansers and tonics, all of
which are crucial to promoting and protecting
scalp health during the duration of the
hair enhancement.
There is an ever-increasing demand for
hair to be provided for weaves, extensions
and lace front wigs, as well as for non-surgical
hair replacement. This demand necessitates
increased dialogue and honest communication
with hair suppliers, especially since the
consumer purchases much of the hair in the
multicultural market and then gives it to the
industry professional for attachment.
This can lead to unethical practices, with
the unwary purchaser buying some hair not
meeting the state standards which can result in
a negative outcome for the consumer, either
short term or long term. The consumer, not
the professional, purchases approximately 70
– 80 percent of the hair sold in the multicultural
market. Therefore, consumer education
and protection should be at the forefront in
order to maintain safe practice standards where
hair enhancement is involved.
With the constant evolution and growth
in the multicultural market, there are untold
opportunities that await us as industry professionals.
These opportunities will continue
to provide outlets for creative expression, as
well as provide solutions for this wonderful
component of the industry marketplace.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal Sassoon
Academy and currently as Director of Education for Carlton Hair salons.
He is also a licensed cosmetology instructor and has served as President of
the California State Board of Barbering and Cosmetology.
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Ohio Stylist & Salon
Volume 11, Number 10, Issue 130
October 15 - November 15, 2010
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Neil Ducoff, Jaime Schrabeck, Marco Pelusi,
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Cindy Van Steelandt, Craig Black
Ohio State Board of Cosmetology
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| OCTOBER 2010 | OHIO STYLIST & SALON