January - Stylist and Salon Newspapers

California Stylist & Salon
Volume XIII, Number 8, Issue 152
January 2009
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| JANUARY 2009 | CALIFORNIA STYLIST & SALON

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In this issue...
7
8
12
Beauty Business Buzz
Business consultant Shannon
Wells offers five top New Year’s
resolutions to consider implementing
in your business that
will help you create a powerful,
unforgettable new year.
Blue Highways
Jerry Tyler explains how it is
that in these challenging times,
which to some seem insurmountable
in there depth and
scope, we can stand with such
longing and assured faith that
we, as an industry, can not only
survive these times but can
actually thrive.
Esthetic Endeavors
The current economy may
represent the worst of times, but
it also is full of valuable lessons.
Judy Culp explains that it is
also the best of times to be an
esthetician. The opportunities
are expanding, the field is growing
and even more education is
available.
Industry Remains Optimistic . . . . 6
Beauty Business Buzz . . . . . . . . . 7
Blue Highways . . . . . . . . . . . . . 8
Retail Matters . . . . . . . . . . . . . . 9
Political Changes. . . . . . . . . . . .10
Esthetic Endeavors . . . . . . . . . .12
Better Business . . . . . . . . . . . . .13
Spring Show Season . . . . . . . . .14
California Board News . . . . . . . .14
Classifieds . . . . . . . . . . . . . .15-17
The Nail Extension . . . . . . . . . . .18
Calendar . . . . . . . . . . . . . . . . .18
What’s New in the Market . . . . . .19
On the cover...
Photo Courtesy of
Professional Beauty Assoc.
2008 Emerging Latina Collection
by Latino Fashion Group
Allen Ruiz, Leonardo Rocco,
Paul Vega, Will Harries
You Have Power to Thrive in 2009
From the Editor
Lisa Kind
OK, maybe “power” is overstating it, but
you do have influence over this new year.
We all own 2009. We aren’t deaf to the
news about economic difficulties, we aren’t
unaffected, but we can all choose not to let
difficulties own us. We own 2009. We own
the economy. We own the talents we bring to
our businesses.
So how can you go about taking control?
How can you help change the world? I bet
you are already doing it, and reading this issue
of the Stylist will make you even better at
it. Let me point out some highlights.
To set the mood, on page 8, Jerry Tyler’s
article “True Success is a Matter of Choice”
reminds us of what change each member of
the industry can bring to people looking for
relief. You may not have equated your role
in the salon as being similar to a movie star,
but his insights into how the movie industry
helped during the Great Depression just
might help you see the reason you can.
You’ll find another famous media reference
in Judith Culp’s article “Esthetiticans are
Caught Between the Best and Worst of Times,”
found on page 12. She reminds estheticians
how great the times are now, with
unparalleled opportunities and technologies.
Although the economy dampens the enthusiasm
of many, she’ll point out simple and
practical ways you can hone your practice to
survive the worst of times.
Following along the theme of staying
positive about 2009, look at “Beauty Industry
Leaders Remain Optimistic in 2009” on page 6.
You will enjoy the upbeat message you will
find in the interviews found there.
One specific source of revenue, and
thereby survivability, can be found in an
article from the NCA page 9. It explains how
“Retail Matters,” highlighting reasons retail
is good and can help you survive in these
tough economic times. It also highlights a
new campaign NCA is undertaking to help
the industry pull through until the economy
equalizes.
There are a few things you should be
aware of with the upcoming political changes.
“PBA Tracks Political Changes” will take you
through several legal and financial changes
that might take place soon. You will be glad
to know all but one are potentially positive
changes. Look and see what you think of
these possible upcoming changes on page 10.
How did you feel when you heard about
the recent corporate bailouts? Neil Ducoff ’s
“Accountability – No Compromise” on page 13
will leave you no doubts about how he felt,
and leaves no doubt about how accountability
matters to this industry, from top to bottom.
Setting goals should be your first step
to empower yourself to thrive in 2009. On
page 7 in Shannon Wells article “Top New
Year’s Resolutions that Will Create a Powerful
Business,” she offers five top resolutions to
consider implementing that can be a powerful
dynamic in creating a successful year for
your business.
Although the economy is suffering, the
beauty industry remains steadfast. A positive
attitude and optimistic outlook does wonders
for your clients, imagine what it can do for
you! Never feel powerless. You have power
and influence. I invite you to use them in
2009 to make yourself – and your industry
– thrive.
4 | JANUARY 2009 | CALIFORNIA STYLIST & SALON

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Beauty Industry Leaders Remain Optimistic for 2009
Industry leaders suggest ways
for salons, spas, manufacturers,
distributors and clients to work
together and weather the storm in
these tough economic times
Luz Segovia, Pres., Cosmetologists Chicago:
“Clients are more conservative when it
comes to spending, especially during our
holiday season. As for 2009, I believe clients
will spend more money to treat themselves
to an inexpensive luxury service instead of an
expensive vacation. The ‘little’ luxury of going
to the salon and spa is a great way to make
them feel better, and look amazing. This is
what we are focusing on with our marketing.”
Penni Jones, Executive Director, Independent
Cosmetic Manufacturers and
Distributors Association:
“Essentially, I am optimistic that we shall
recover. Yes, we are seeing a downturn in
attendance at trade shows worldwide, but if
you look at it in a positive light, the Euro is
better for Americans than it has been in years.
“At Cosmoprof Asia in Hong Kong, most
people I talked with noted that it is credit
| JANUARY 2009 | CALIFORNIA STYLIST & SALON
that needs to be loosened or things will not
improve.
“These are important issues that salon
owners and corporations alike are facing.
Close work and a good relationship with your
bank and other creditors is required in times
like these.”
Larry Silvestri, Mario Tricoci Salons and
Day Spas Chicago, Illinois:
“I feel parts of the industry have panicked
by discounting their brands too far. For
example, I have noticed popular brands in our
industry giving away free haircuts with any
color service or giving 50 percent off services.
I feel this is a huge mistake. This behavior
lessens the credibility of the brand and the
services that they perform.
“The key is to not get as many guests as
possible, rather to attract the right type of
guest for you to build your business.
“Rather than discounting, salon professionals
should work with their guests who
express price concerns and move them into
other services that meet their beauty needs at
a lower cost.
“Salon owners also need to educate staff
about the importance of rebooking and other
business drivers rather than discounting.
“Owners need to reduce payroll and
other expenses while keeping it invisible to
the guest. In other words, continue to paint
and freshen up your salon, but control other
expense items.
“As salon owners are forced to run their
businesses more cost effectively, they will
be positioned perfectly when the economy
improves.”
Marcia Teixeria, Brazilian Keratin
Treatment, Delray Beach, Fla.:
“Even in this depressed economy, clients
with special hair needs – such as too curly
or frizzy hair – will want salon services that
help them achieve the results they’ve always
dreamed about. If your salon business is slow,
this is the perfect time to investigate new services
… and … to [advance your] education.
“Talk about your newly learned skills with
your current clients. There is no one more
excited than a hair stylist who has learned
something new.
“Your clients want your help to keep
their hair looking smooth and high-styled.
Be ready to answer their needs with the appropriate
services and you will have them as a
client for life.”
Philip Palmeri, Director, Cosmetologists
Chicago, also of Trio Salon, Chicago, Illinois:
“We remain positive … we see the business
is there. At the same time, our retail
numbers are down slightly, while service
numbers are up just slightly over last year in
which we saw record growth.
“The economy has affected our guests
– some losing their jobs, yet most remaining
positive while mentioning there are certain
things one cannot give up. Having their hair
done is one. We are able to add services for
our new clients that allow us to generate
more service dollar revenue.
“Education is also a key to our success. We
have an ongoing program that keeps us sharp.
Overall, we remain positive that the economy
will get better, though it will take some time.”
Cindy Trawinski, Director of Marketing,
Fromm International:
“Stay positive with your customers. They
come to the salon to feel good, look better
and get some personal pampering. Don’t drag
them down with talk of the bad economy. If
the conversation drifts to more gloomy topics,
try sharing stories that inspire a sense of
community and compassion.
“Cash is king. During hard times, having
cold, hard cash on hand is considered one of
the best strategies for handling emergencies.
Set aside a percentage of your tips in an interest-bearing
savings account. Be sure to set up
a separate account for this emergency fund, if
you do not already have one.
“[Do] ‘credit card crunches,’ they are
the best exercise for fiscal responsibility. Use
funds you can spare to pay down high interest
credit cards first. Make minimum payments
on lower interest cards until you reach a zero
balance on your highest interest card. Then
focus your efforts on the card with next highest
interest rate. Continue this process until
all cards are at zero balance.
“Be frugal on luxuries and indulgences
and spend against essentials – especially salon
tools that will keep your clients satisfied and
coming back to you.
“Network, ride share and clothing swap.
Find ways to save and cut costs by connecting
people you know who share interests or
needs so they can brainstorm on solutions
or combine resources. Swaps are always fun
– set up a spot in your salon where stylists
and clients can swap new or barely used
clothes, jewelry and accessories. Post a simple
sign that reads: ‘If you take one, leave one.
Unused or barely used items only.’ ”
Kathy Jager, Pro’s Salon, Oak Forest, Illinois:
“I think that the current state of our
industry is steady. While we are not breaking
records, we are not a dying industry. There
may not be an abundance of growth, but
we still can stay in the game with creative,
inexpensive marketing and exceptional service
that clients can tell their friends about.
Our business is the one luxury people will
continue to try to maintain as we offer much
more than a beauty service.”
Paul Dykstra, CEO Cosmetologists Chicago
and America’s Beauty Show
“There is no question that the economic
downturn has affected salons both large and
small, which also affects distributors and
manufacturers.
“We believe that education is what will
make the difference between getting through
these tough times and not making it.”
Ken Angermeir, VP, Global Marketing and
Customer Service, Pivot Point Intl., Inc.
“The most important action a salon
owner can take when business is slow is to
provide employees, both full and part time,
with education on new styles, new techniques
and new tools. Owners must also make sure
that every new stylist they hire has had the
formal beauty education that allows them to
see, think, create and adapt as a designer.
“For hairstylists, the best thing to do is to
seek opportunities to learn and grow. Constantly
challenge yourself, sharpen your technical
skills and don’t be afraid to use a mannequin to
practice – even in the salon between appointments.
Keeping your skills up-to-date increases
your value to your clients and prepares you for
future growth as a professional.”

Top New Year’s Resolutions that
Will Create a Powerful Business
Beauty
Business Buzz
Shannon Wells
The word “resolution” strikes fear in the
hearts of many this time of year.
Whether it’s because you’ve made a
million resolutions before and never accomplished
any of them, or you’re fearful
of the time, effort and money that go into
accomplishing most resolutions, unbelievably,
there is still good reason to make new
resolutions for 2009.
The fact is, if you never set goals, there
is nothing out there for you to accomplish.
And if you approach New Year’s resolutions
as goals, rather than promises you’ll probably
break, they can be a powerful dynamic in
creating a successful year for your business.
That said, here are five top New Year’s
resolutions to consider implementing in
your business that will help you create a
powerful, unforgettable new year.
Make Business Education Mandatory
Many salons and spas recognize the
importance of sending themselves and their
staff to hair shows to learn the latest cutting
and technical trends. Some businesses, however,
overlook the simple fact it’s not the
cuts, colors and facials they are struggling
with, it’s making more money and successfully
growing their business.
Business education comes in all shapes
and sizes. Making sure owners and staff
alike are partaking in some sort of education
designed to develop their business skills is
mandatory in today’s economy. From books
to private business consulting, make it a
point to schedule and participate in the business
education you need this year.
Enter a Contest or Award Competition
There’s nothing more motivating than
healthy competition. It highlights what
works in your business and is a great way to
get not only recognition, but to make sure
you are at peak performance.
The beauty industry offers countless
contests and awards to exemplary salons
and spas. Find a program you could qualify
for by doing some research online or using
industry magazines. It’s a great, fun way to
push yourself and your staff into performing
at the top of your game.
Clean it Up and Throw it Out
Vow to hit the ground running by making
sure you have a fresh, clutter-free business
to start the new year.
Take advantage of the typically slow
month of January to get your entire team involved
in freshening up the business. Make
a hit list you can accomplish by January 31.
Make sure to include the retail area, front
desk, back break areas, office space and individual
stations. Anything from a fresh coat
of paint to new wall décor can really make a
difference and build an environment geared
towards new success.
Make New Friends
Many businesses are finding themselves
in similar situations with the economic slow
down. Now is a great opportunity to seek
out and develop mutually beneficial relationships
with businesses that have similar
clientele and want to drive new business.
Make a list of the businesses in your
community that service your ideal clientele.
Consider businesses that are naturally generating
more business during this time of year.
Fitness gyms are a great resource this time of
year because January is typically their biggest
client influx.
Most companies welcome opportunities
to enhance the value of their memberships
with “free” promotions. Perhaps offer a free
cut with a paid color and style service. Don’t
be afraid to walk right in, meet with the
manager and strike up a partnership.
Devote Time to Your First Priority
This last resolution may sound a bit
vague, but it’s really a chance to examine
what is most important in your life and to
carve out special time to dedicate to it. How?
First, have your team make a list of the
top 10 things you and they most want to
accomplish in 2009. Then, look at the first
two items on the list and cross off the less
important item. Repeat this step with the
new top two items until just one remains.
Have each person write on their calendar
the time each week to devote to the task.
Since everyone does this, it will create camaraderie
and team spirit, as well as assuring
you accomplish the task.
And there you have it, a list of not so
scary resolutions that you can implement
in your business to create a dynamic 2009.
Remember, resolution by definition is the
resolve to accomplish something. No matter
what’s on your list, relate to each item as a
goal and guideline to keep yourself moving
forward in your life and your business.
Shannon Wells is a consultant for Your Beauty Network, a beauty industry
ongoing business support service. YBN offers a membership based business
support resource used by over 700 salon and spa owners. For more information,
visit www.ybn.com, call 866-364-4926 or e-mail info@ybn.com.
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CALIFORNIA STYLIST & SALON | JANUARY 2009 |

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True Success is a Matter of Choice
Blue Highways
Jerry Tyler
In these pivotal days, there is so much
soul searching and unanswered questions
regarding our industry and its future.
After enduring an almost three-year election
cycle, there is new promise and hope for
change, which has been given resounding
approval by the most diverse electorate in
decades. We are faced with a new frontier and
the challenge to grow and prosper in the most
uncertain times since the
great depression.
How is it that in these
challenging times, which
to some seem insurmountable
in there depth
and scope, we can stand
with such longing and
assured faith that we, as
an industry, can not only
survive these times but
can actually thrive? It’s
happening every day as we speak. It has many
faces and scenarios.
Can we do it? Yes, we can.
In September, traveling through Moreno
Valley in the Inland Empire of Southern California
to teach a class for Marinello schools, I
was struck with the ultimate contradiction.
This area was one of the most devastated
by the subprime loan crises. Along Alesondra
Boulevard, on every two to three houses
there was a foreclosure sale sign. Some homes
were even boarded up. I felt like Tom Joad returning
home to the ravages of the dustbowl
in John Steinbeck’s “The Grapes of Wrath.”
Pondering the uncertain future for the
children who once occupied those homes, I
entered the school to find a night class with
close to 75 students and in the next room
orientation for 35 new starting cosmetology
students who had enrolled within the last 30
days. With the financial world failing them,
these future industry professionals, through
the eyes of faith, saw promise in a career that
would serve them in good and bad times in
our industry. The beauty industry is now
their safe haven.
Many of these students have graduated
and have told me they have salons to work
in while other business aren’t hiring and are
closing. Can we provide promise to a new
generation of industry stakeholders in these
times? Yes, we can.
A friend who is a celebrity stylist is currently
opening not one but two new salons
in high-end destination resorts. His statement
so appropriate for these times, was,
“I refuse to participate in this recession.” In
an economic downturn, can we grow our
Can we actually
choose abundance
in a time of scarcity?
Yes, we can.
existing businesses and expand our financial
abundance? Yes, we can.
In reality, our mindset will guide us down
whichever path we choose to take. Whether
we think we can have financial abundance
in these times or we feel we are doomed and
tied to a sinking economy, either way we are
right and will reap the results of whichever
path to which you give attention. In good
times and bad, true success is always a matter
of choice rather than chance. Can we actually
choose abundance in a time of scarcity? Yes,
we can.
Another friend has a great saying, “Out of
adversity comes opportunity.”
With the slowdown in consumer
sales in retail, many malls
and shopping centers are looking
to our industry because of
its recession-proof track record
through the last three recessions.
Many malls are offering
reduced rents to new salons.
The idea of expansionism in
a shrinking marketplace might,
on the surface, seem reckless.
But industry trade publications are continually
launching new haircolor lines, professional
haircare and hardware lines. Many of
these are by new entrepreneurial industry
leaders not bound to the big corporate companies.
That means they are not tied to the
stock market. Can we have new salon brands,
colors and professional products launched
at a time when corporations are firing their
employees by the thousands and closing their
plants and factories? Yes, we can.
The affect we have on people’s lives is
similar to what the movie industry did for
the country during the 1930s. While the films
usually mirrored the reality of daily challenges
America was facing those days, they always
showed the promise and potential that existed.
Sometimes this played out as fantasy as in
the “Gold Digger” films of Busby Berkley and
sometimes as a longed for reality as in the great
films of Frank Capra such as “Meet John Doe.”
Our ability to make people feel good by
making them look good can be a vital part of
turning this thing around… one great haircut
or facial at a time. If we focus on what’s
right and not what’s wrong… with us and
the world around us, then the promise and
potential to all of our industry shareholders
will be made manifest and we can reap untold
new rewards.
Do I believe we can do it? Yes, we can.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal Sassoon
Academy and currently as Director of Education for Carlton Hair salons.
He is also a licensed cosmetology instructor and has served as President of
the California State Board of Barbering and Cosmetology.

Retail Matters
by Gordon Miller, Executive Director,
National Cosmetology Association
As the saying goes, “Numbers don’t lie.”
And with retail sales hovering at under seven
percent of salon sales industry wide, the truth
is that retail remains the great untapped profit
stream for most salons.
Importantly, retail might hold the key to
meeting the challenges of the very real economic
crisis at hand.
Although there are many differences between
successful salons and the rest, it’s hard
to find a salon with a healthy bottom line
that does not have a strong retail program.
So what’s holding us back? Success is all
about making the right choices. Here are ten
reasons to choose retail:
Top 10 Reasons to Be Serious About Retail
1. Successful salons retail. Retail is one of
the big success drivers for leading salons.
2. Clients like retail. A recent study
showed that 78 percent of clients would buy
products recommended by their stylist.
3. High profit margins. With an average
gross margin of 50 percent, a properly managed
retail program can be highly profitable.
At 240 days a year of operation, an increase of
just $50 per day in retail sales translates into
$12,000 in annual sales; $200 per day in new
sales brings in $48,000.
4. Increased client retention. Retail creates
another point of connection with clients and
encourages client loyalty.
5. Employee benefits. Retail profits are often
used to provide benefits such as vacation
and sick pay, health insurance and bonuses
for performance.
6. Staff training programs. A strong retail
program brings high-quality manufacturersupported
education to your staff to keep them
up with the latest trends and techniques.
7. Increased staff retention. It’s been
proven repeatedly: Staff retention is higher
in salons that offer employee benefits and
education. Retail holds the key to both.
8. Better cash flow. A strong retail program
adds cash to your bank account, which
provides a financial cushion during challenging
times.
9. Enhanced salon image. Leading brands
bring with them the image they have created
through marketing to consumers. That
image rubs off on your salon in the mind of
consumers.
10. Builds a winning culture. Success
breeds success. The stronger your retail
program, the stronger every part of your salon
will be.
Experience tells us that building a successful
retail program is all about choice. You
can choose to lose the opportunity to grow
your business by not focusing on retail or you
can choose to succeed.
You can choose to be “diverted” by
product diversion or you can focus on the
power of retail to transform salons by creating
both wealth and opportunity for increased
education, staff retention, client loyalty and
personal gain.
The National Cosmetology Association
plans to launch an industry-wide campaign
that will show how service and retail go
together to help create a stronger, more
professional industry. This new program will
include:
1. An industry-wide marketing campaign
promoting the value of retail to salon owners
and professionals, promoting economic empowerment
through increased profitability.
It will consist of a significant print and
online presence focused on inspiring salons
to use growth in retail as a key to beating the
recession and building long-term success.
In addition, each month we will feature
a case study, benchmarking information and
step-by-step, easy-to-implement guidance
on creating a simple yet successful long term
retail program.
2. A grassroots salon retailers network
promoting role models to inspire success
among their peers.
To do this, we must recognize levels of
retail expertise and focus, so that salons,
regardless of size or experience, can be part
of a nationwide program with which they can
relate and grow. Our goal is to support incremental
growth in a way that serves the needs
of salons and professionals at various levels of
experience and commitment.
3. A robust online repository of easy to
use proven tools, benchmarks and best practice
systems to help build retail success.
Built with input from the best retailing
minds the industry has to offer, we will use
the internet to further push out a strong,
ongoing message of economic empowerment
rooted in strong retails sales, inclusive of a
variety of forums for engagement, feedback
and support.
4. A grassroots support system of education,
inspiration and motivation using existing
industry events to help create and sustain
momentum.
Through a series of live workshops,
panels and case studies directly connected to
print and online resources, we’ll bring to life
the power of retail profits to change salons for
the better.
This spring, the NCA will launch this important
initiative to help grow our industry.
Stay tuned to this column for updates.
The National Cosmetology Association is the largest organization of salon professionals
in the world. Its mission, since its inception in 1921, has been and
continues to be to ensure that working salon professionals have the tools and
resources available to create career success with integrity. For more information
on the NCA, visit www.ncacares.org or call 312-527-6765.
CALIFORNIA STYLIST & SALON | JANUARY 2009 |

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PBA Tracks Political Changes
By Sam Leyvas
It is imperative to understand some of key
issues facing the beauty industry and to understand
what they will mean for everyone’s
bottom line.
The professional beauty industry can expect
politics to play an increasing role in how
the industry conducts business and moves
forward as a whole.
President-elect Obama is set to take office,
there is a Democrat controlled congress and
changes coming to many state legislatures.
As the voice of the professional beauty
industry, the Professional Beauty Association
(PBA) aims to keep its members
and the entire beauty
industry abreast of legislation
that has the potential to affect
their businesses, as well as
provide a collective viewpoint
to Congress and other government
officials on the ramifications
legislation could have on
the industry.
Negative Impact: It is
important to understand the
proposed “card check” law,
known as the Employee Free
Choice Act. This law could
have a significant affect on the
beauty industry and many other main street
businesses. Card check would make it costeffective
for unions to go after such businesses
as beauty and nail salons, spas, restaurants
and other retail establishments, which have
never experienced unionization before.
The law would eliminate the secret ballot
process currently used for unionization in the
workplace and replace it with a card check
system. Once a union persuades more than
half of workers to sign membership cards,
simply having that percentage of signed cards
would automatically certify the union.
Without the secret ballot process, card
check would expose employees to intimidation
and bullying tactics from union organizers.
Ultimately, it would deprive them of
their right to vote in private. From large-scale
beauty manufacturers to individual beauty
professionals, this is a law that could have
serious consequences for the beauty industry.
Positive Impact: On a happier note is
the FICA Tax Credit for Salons and Spas. The
PBA has actively supported this proposed
legislation for the last several years. The bill’s
principal sponsor, Rep. Shelley Berkeley of
Nevada, has retained her seat in the U.S.
House and has poised herself to keep this issue
a priority. Additionally, 2009 and 2010 are
likely to be years in which we will see a flurry
of tax legislation in Congress – giving our
industry newfound opportunities to advocate
for a FICA tax credit.
The professional
beauty industry can
expect politics to
play an increasing
role in how the
industry conducts
business and moves
forward as a whole.
The FICA Tax Credit would give salon
and spa owners a dollar-for-dollar tax credit
on the FICA taxes paid on employee’s tipincome
– employers currently do not share
that income but are taxed on it – putting the
professional beauty industry on equal footing
with the restaurant industry. This legislation
would significantly help the industry to lower
its tax liability and allow owners to further
invest in their businesses.
Positive Impact: Credit card interchange
fees may be decreasing. For years,
small businesses like salons, spas, restaurants
and other merchants have been waging a
quiet war with the credit card companies over
interchange fees – the hidden
costs of processing credit
and debit card transactions
that can gobble up a store’s
profits while earning banks
a pretty penny. With a new
Congress set to take power
in January, we’re likely to see
the resurrection of the Credit
Card Fair Fee Act.
This federal legislation
would require credit card
companies with substantial
market power to negotiate
with merchants and retailers
on terms for fees paid when
processing card transactions. Interchange is
a percentage of each transaction that credit
card companies collect from merchants on
every purchase. The fee varies with type of
card, size of merchant and other factors, but
as much as $2 of every $100 consumers spend
goes to card processors.
Positive Impact: Another nice change
could be the License Mobility Petition. At
the state level, the PBA is working on raising
awareness with state legislatures about license
mobility. Salon professionals can sometimes
face state regulations that limit their ability
to practice their craft and conduct business
when moving across state lines. License mobility
allows a licensed professional certified
to be in good standing to qualify for licensure
from one state to another without further
examination.
To sign the petition and support other
stylists across the nation, visit probeauty.
org/licensemobility.
To learn more about other issues that have
the potential to influence our industry or to
get involved with the PBA’s government affairs
efforts visit probeauty.org/advocacy.
Sam Leyvas is the director of government affairs for the Professional Beauty
Association. He is responsible for tracking legislation and regulations at
the federal and state level, keeping PBA’s membership informed of issues
relevant to the beauty industry and informing members on how they can
become active in government affairs issues. For more information, contact
him at 800-468-2274 x3437 or sam@probeauty.org.

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Estheticians are Caught Between the Best and Worst of Times
Esthetic Endeavors
Judith Culp
“It was the best of times; it was the worst
of times.” These opening lines from Charles
Dickens’ book, “The Tale of Two Cities,” certainly
still have it right.
We too are caught in the best of times and
the worst of times. The popularity of esthetic
services has increased dramatically in the
past few years and the need for well-trained
technicians continues to rise.
Whether it is medi-spas, holistic spas or
any other aspect of esthetics, the field is so
much better than it was 10 or 20 years ago.
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In years past, estheticians could only
dream of working with medical professionals.
Only a very fortunate few were able to
achieve this goal.
Then plastic surgeons started to embrace
the benefits estheticians could offer their
clients. This was a great breakthrough, but
there was still not a good dialogue with
dermatologists.
Today this has changed. It is the best of
times to be an esthetician. The opportunities
are expanding, the field is growing and
even more education is available. Reference
sources have exploded with choices. There
are more books, more DVDs, more internet
sites that are truly educational in nature.
Whether it is the products we have available,
the technology advancement or our educational
resources, we are in the best of times
and looking forward to keep improving.
The field of esthetics is in the midst of
the most popular word of the day: change.
New technologies are emerging daily and
technicians are hard pressed to keep up with
the innovations; then there is the time and
research it takes to determine the reality and
validity of their purported usefulness. States
are starting to revisit estheticians’ practices
and evaluating whether their education is in
line with the services they render, in order
to assure public safety. This too is a positive
in today’s world.
The current economy may represent the
worst of times, but it also is full of valuable
lessons. The big three carmakers and huge
financial institutions have demonstrated that
you have to run a tight ship and your product
must be competitive and up-to-date. All the
“dinosaurs” need to be weeded out. No one is
going to offer bailout money to small esthetic
practices. We have to make sure our finances
are in order and that we eliminate waste – be
it in money management, non-profitable
services or inventory that doesn’t move.
The beginning of a new year is an excellent
time to reevaluate our menus, our services
and our businesses. Are the services we
offer still all popular? If not, why not?
In tough times, clients will still spend
money but they want results. They want
to feel they are getting the best return on
their investment. Do the services you offer
really do this? If not, what improvements
could you make? Is there a need for a piece
of equipment or more effective products?
Also, think about your retail items. Do they
meet the needs of your clients? Do they help
them reach their goals? Do they have issues
or problems? Can these issues be resolved or
should you replace those items?
It is a good time to do serious reevaluation
of all services and products. How can we
improve? Are we knowledgeable of current
technologies or are we, like those big three
automakers, behind in our retooling efforts
and financially not as solid as our competitors.
If we are behind in any of these areas, it
is time to take stock and correct the problem.
One weakness that still plagues our
industry is education. Most estheticians start
practicing with minimal training, designed to
get them into an entry-level position. In the
limited number of hours required for these
programs, there isn’t enough time to expand
on or develop advanced skills like full body
waxing, acid treatments, microdermabrasion
or any other advanced technology.
Hope is on the horizon as schools offer
more advanced classes today than ever before.
But we have to be careful shoppers as we
peruse our educational choices. It may be the
least expensive route to purchase a training
video, or have someone teach you how to do
a service via the internet, but what do you
know about the educator and about the accuracy
of the material they present? Do you get
the same expertise as you would if you could
learn under direct supervision? Since recession
is a time of change and improvement, it
is a great time to enhance your education.
A good example of the need for change
and improvement is with waxing. Technicians
in wax videos and on trade show floors and
classrooms often abandon techniques for the
prevention of cross contamination and adherence
to OSHA guidelines. The proponents of
glove-free waxing and double dipping need to
take an OSHA blood borne pathogens class.
Standard precautions state that we consider
all body fluids except sweat to be contaminated
and we must use preventative measures
to prevent cross-contamination. OSHA and
the CDC require these precautions. All states
must adhere to or have standards that meet or
exceed OSHA and CDC guidelines. There
is no longer any excuse for waxing without
gloves, to do so puts both the technician and
the client at risk.
In one recent video I saw, the “educator”
said the only time you need to change
wax sticks is if you see blood and that a bare
fingernail is the best device to flick loose
wax when doing Brazilians. Others say they
can’t wax with gloves. I’m sure these people
have no wish to harm others; they must be
ignorant of the methods of transmission of
infection.
You don’t have to see blood for there to
be other potentially infectious material. Since
we keep wax at just over 100 degrees F, it is a
perfect breeding ground for bacteria. It is an
incubator, not an autoclave. We as an industry
must eradicate waxing misinformation. As
individuals, if we see or read something that
doesn’t mesh with the nationally set standards
we need to follow our knowledge and adhere
to risk management practices.
Our vendors and suppliers may or may
not be esthetic specialists. If you see something
in their training material that needs to
be updated to standards of the 21st century,
bring it to their attention. In this way, we can
work to improve the industry and protect
each other.
Let’s work together to make 2009 the year
of change and clean up techniques and information
to protect our clients and ourselves. It
can be the best of times or the worst of times.
Let’s work to make it the best it can be.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since
1980. A CPCP permanent makeup technician for over 18 years she served a
4-year term as a Director for the Society of Permanent Cosmetic Professionals,
two years as their president. She is president of Culp Enterprises Inc. and
CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For
more information visit www.estheticsnw.com.

o
Accountability – No Compromise
Better Business
Neil Ducoff
Greetings fellow entrepreneurs. Did you
receive your government bailout check yet?
I’m talking about the bailout check that
will cover all those questionable and utterly
bad business decisions you’ve made. And you
even get to use some of that money to take a
“business trip” to a fine resort spa to decompress
from all that stress you’ve been under
– just like the executives at AIG.
What is compromise? Compromise is
a mode of thinking and behavior. It’s when
leaders see and even acknowledge that a problem
exists, but fail to engage, or at best, take
the easier path of self-interest.
Today, the American people are paying
the price of leadership compromise by our
elected officials up to and including the Oval
Office. We’re paying the price of leadership
compromise in our banking institutions, big
business, oil companies, the Big Three automakers
and Wall Street. It is compromise that
stole Christmas.
With the current economic freefall putting
hundreds of thousands out of work,
decimating Americans’ retirement savings
and forcing American businesses – many of
them decades old – to severely downsize if
not declare bankruptcy, the state of the U.S.
economy is at the very forefront of Americans’
concerns. It is one of the most important
issues at stake as we move forward with
the Presidential transition. It is, in fact, the
major news story of the day, with no sign of
letting up any time soon.
Moreover, there has not been one word
about direct or indirect responsibility or
accountability by any of the people who
propelled this disaster. They include the
bankers and finance companies who gave out
sub-prime mortgages like penny candy. Then
we have the Big Three automakers who went
begging to Washington for bailouts while
swooping in on their multi-million dollar
corporate jets. Also included are the leaders of
Lehman Brothers, AIG, Citibank and others.
Their multi-billion dollar golden parachutes
were long-stashed away, while the
millions of senior adults on fixed incomes are
watching their retirement savings crash and
burn. Now they have to face the likelihood of
ending their lives in true poverty.
Worst of all, the American government
itself – from the president on down – have
been sidestepping their own responsibility
and have been literally throwing money
– taxpayer money – at the very players who
engineered this crisis.
Am I angry? You bet I am. I’m angry
because the leaders of our banking system,
major corporations and especially our leaders
in Washington, D.C. don’t get it. They don’t
get what accountability and no compromise
is all about. They don’t get that doing what’s
right is often the toughest part of leadership,
that respect for people and doing the right
thing come before profit.
Not only is the bailout not working, it’s
putting billions of dollars back into the very
hands of those that compromised and created
this economic nightmare, and without any
demand for reparation. Most of all, it doesn’t
fix the fundamental issue: that compromise
created this mess. Instead, it actually forgives
it and enables compromise to continue.
That’s not only wrong, it’s bordering on
criminal.
I don’t know about you, but if I, or
anyone I know, or for that matter any Joe the
Plumber even attempted to do what those
corporate leaders have done, they’d be fired,
arrested for embezzlement, or at the very
least forced to pay back what was stolen. So
why are they getting handouts without being
forced to do penance?
America can no longer afford to be
compromised by greed and hubris. And the
American people need – and deserve – to see
a measure of penalty doled out. Think about
our priorities, we prosecute and send Martha
Stewart to jail for one instance of insider trading,
yet the only person she hurt was herself.
The unethical and immoral behavior of the
group of business leaders who brought down
our entire financial system – hurting millions
in the process – don’t even get a slap on the
wrist. There’s something wrong with that
picture.
In my new book, “No-Compromise Leadership,”
I wrote, “When leaders compromise …
it’s the equivalent of a captain drilling holes
in the bottom of a ship.” Now is the time for
all leaders to practice accountability and to
live the no-compromise mantra.
Salons and spas touch and communicate
with millions of people every day. Let’s show
America and the world what no-compromise
leadership looks like. Let’s spread the word
that no compromise and accountability is
non-negotiable in business and government.
By doing so, we can all emerge from this
mess as strong and vibrant businesses.
Neil Ducoff is the founder and CEO of Strategies, a business training and
coaching company specializing in the salon and spa industry. During his
38 years as a business trainer, coach, keynote speaker and author, Ducoff
has gained respect as an expert of team-based compensation. For more
information, visit www.strategies.com or e-mail neil@strategies.com.
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It’s 2009 Spring Show Season
International Salon & Spa Expo (ISSE)
Long Beach, Calif. | Jan. 31 – Feb. 2, 2009
As the West Coast’s largest beauty event,
The International Salon & Spa Expo (ISSE),
promises to bring together the highest quality
manufacturers, valuable educational opportunities
and a professional atmosphere.
Held January 31 – February 2, 2009 in
Long Beach, CA, ISSE offers beauty professionals
the opportunity to learn everything
from styling techniques to how to run a
profitable salon. With over 400 top quality
exhibitors, ISSE 2009 guarantees another action
packed event with industry leaders such
as: Martin Parsons, Kim Vo, Orlando Pita &
T3 Micro, Karg + Blackwell, Charlie Price,
Bennie Pollard, Sassoon Academy and the first
ever Hiroshi & Mogi combined class to name
a few. Captivating and controversial, international
hair stylist and TV star, Tabatha Coffey,
will emcee the main stage/International Fashion
Theater.
ISSE 2009 will continue to feature the
International Fashion Theater, Technical Theater,
Hands-On Education and a brand new
Latino Fashion Theater on the Arena show
floor. For tickets and additional information on
ISSE, please visit probeauty.org/isse.
The Makeup Show LA
Los Angeles, Calif. | March 15-16, 2009
From the fashion runways of New York
to the silver screens and red carpets of Hollywood,
the producers of The Makeup Show
NYC announce the premiere of The Makeup
Show L.A., March 15-16, 2009 at the California
Market Center, in Los Angeles.
With a built-in educational program, The
Makeup Show, produced by The Powder
Group and Metropolitan Events and Production,
touches upon the art of makeup, the latest
products, trends and techniques from editorial
beauty, airbrush secrets, FX, makeup for
HD-TV and the perfect bride, via technique
and style, hands-on workshops, seminars and
keynote presentations. From editorial forces
to mass-market phenomenon, the best in the
business trade insider-only tips over the twoday
intensive event.
In addition, The Makeup Show NYC 2009
will be held May 17 and 18 at Metropolitan
Pavilion, in New York. For more information,
visit www.themakeupshow.com.
America’s Beauty Show
Chicago, Illinois | March 28-30, 2009
America’s Beauty Show (ABS) in downtown
Chicago on March 28-30, 2009 will deliver
great events, education and convenience
for all salon pros, exhibitors, headliners, style
icons and top media maestros at McCormick
Place West.
Hundreds of the world’s top manufacturers
and distributors will offer educational
platforms and displays of the newest and most
14 | JANUARY 2009 | CALIFORNIA STYLIST & SALON
important products and services salon and
spa owners need to expand their businesses.
All educational classes and special events at
McCormick Place West will be just steps from
the spacious exhibition halls of the co-located
America’s Beauty Show and America’s Expo
for Skin Care & Spa®.
For information on America’s Beauty
Show, visit www.AmericasBeautyShow.
com/2009.
IBS New York
April 26-28, 2009
IBS New York, in its 92nd year, draws
more than 50,000 salon owners and beauty
professionals and provides top-notch education,
an impressive main stage and extensive
exhibit floor to compare and shop the newest
and most innovative products and tools.
The finalists from Bravo TV’s Shear Genius
Season 2 will appear on the main stage along
with renowned artists Nick Arrojo, Martin
Parsons, Charlie Price and Kim Vo. Don’t miss
these celebrity stylists’ tips, techniques and
secrets to making clients look phenomenal.
More than 100 free classes are included
with exhibit hall admission in haircutting,
color, styling, makeup and nails. Additionally,
motivating and inspiring business-enhancing
classes are available. For those interested in a
more tactile approach, the hands-on series of
workshops are offered in haircutting, color,
and makeup.
Included in the ticket price is entrance to
New York’s leading spa show, International
Esthetics, Cosmetics and Spa Conference also
held at the Jacob Javits Convention Center.
For more information or to register visit www.
IBSnewyork.com or call 800-427-2420.
JosDen International Beauty Expo
Oakland, California | May 3-4, 2009
Plans are in action for the JosDen International
Beauty Expo (JIBE) returning to
Northern California. Expanding to a two-day
expo, JIBE is scheduled for May 3-4, 2009 at
the Oakland Marriott Convention Center, in
Oakland, California.
JosDen International Beauty Expo (JIBE)
is attracting leading manufacturers from all
over the country that will exhibit their newest
product and showcase their hottest styles and
new techniques.
JIBE will continue to offer competitions
such as the barber competition, hair cutting,
fantasy, and the exciting student competition
sponsored by the California Cosmetology
Association
40 exciting complementary classes will be
offered including color, cutting, up do’s, extensions,
weaves, texture, straightening, makeup,
eyebrows, skincare, barbering classes, and
business classes, featuring renowned educators
as well as celebrity hair and make-up artists.
For more information call 866-907-9333.
The “New” Board of
Barbering and Cosmetology
The state agency that has been known
as the Bureau of Barbering and Cosmetology
for the past six months will once again
become a Board on January 1. Any changes
during this transition will be internal and
minimal, and will not affect the services we
provide to our consumers, applicants and
licensees.
However, with the start of the New
Year, the Board will be looking to expand its
outreach efforts in order to make itself more
accessible to the public. Several Board publications
have already been translated into
Spanish and Vietnamese, and we are in the
process of updating and translating our rules
and regulations. We are also looking to attend
more consumer and industry outreach
events throughout the year.
Also, look for us this spring at various
locations throughout California, where we’ll
be conducting town hall meetings and demonstrations
on how to correctly clean and
disinfect different types of pedicure foot spas.
Look for us at the following events:
• January 17 - 18, 2009
Asian American Expo 2009
1101 W. McKinley Ave, Pomona, CA
• January 18, 2009
Vietnamese New Year Tet Festival,
766 Geary Street, San Francisco, CA
• January 31 - February 2, 2009
International Salon & Spa Expo (ISSE)
Long Beach Convention Center
300 East Ocean Blvd., Long Beach, CA
For more information on these events or
questions about the Board, please visit our
Web site at www.barbercosmo.ca.gov, or call
us at (800) 952-5210.

SALON OPENINGS
STYLIST WANTED!!! OR ANGE SALON
NEEDS NAIL TECH, FACIALIST AND
STYL ISTS One month free rent, one week paid
vacation. One block south of the mall. Call
(714)403-9934
SALON IN YORBA LINDA HAS STA-
TIONS FOR RENT $175 per week, Skin Care
room for rent $175 per week. One week free.
Nice area, nice peo ple to work with. Please call
Kathy (714)348-3613
STYLIST STA TIONS FOR RENT Sa -
lon Angelique. Claremont / Pomona area.
Three sta tions available. Call For De tails. Ask
about move in specials. (909)593-8193
5 STAR SA LON & DAY SPA SEEK ING
HAIR STYL ISTS VIP room and stylist stations
available for rent. Rent by the week or by the
month. Great lo cation, free valet parking. Stu dio
City. (818)501-7778
LOMITA, CA - FA CIAL ROOMS
WITH EQUIPMENT, HAIR / NAIL
STATIONS AND MAS SAGE ROOMS FOR
RENT Sa lon in great lo cation. Stylist and Man i-
curist rent or com mission. Call Lupe
(310)257-1924
BELLFLOWER HAIR DE SIGNS now has Stylist
Sta tions for rent @ $125 per week. Work any -
time Tues day-Saturdays, 9am-9pm. Very close to
91 and 605 Freeways. Call Mary (562)920-7051
HAIR STYL IST & MAN I CUR IST
WANTED FOR WEST LA HAIR SA-
LON Sta tions avail able for rent. Call Susie
(310)836-1314
SHERMAN OAKS - HAIR AND
NAIL STA TIONS, PED I CURE SPA
AND FA CIAL ROOM AVAILABLE FOR
RENT in a beau tiful, full-ser vice sa lon. Great
offers available, newly renovated, free parking.
Located on a busy street next to 101 and 405
Freeways. http://www.CutConnection.com or
call Sheila (818)528-7273
TORRANCE, CA - ES TABLISHED,
LIVELY SA LON HAS A STA TION
FOR RENT $125 per week, two weeks free
rent. Great lo cation with lots of parking. Clean
and friendly sa lon. Con nie (310)325-9032
Tues.-Sat. or (310)320-7034
TORRANCE,CA - HAIRSTYLIST /
BARBERS & NAIL TECH (Drama Free)
Join our sa lon team. 18 yrs Es tablished, Great lo cation,
Clean & friendly at mosphere. $85, 2 weeks
free. Gigi (310)404-8693
ANTON’S SALON HAS TWO STA TION
RENTAL OPEN INGS - LONG BEACH,
CA $170 per week rent. Fun peo ple to work with!
First week free. Get your own key. Call Deb bie
(562)400-1654 antonsdesignsalon@ya hoo.com
LA HABRA, CA - SEEKING BARBERS AND
STYL ISTS Two weeks free. Three stations for
rent. $100 per week or $20 per day. No con tract.
Plenty of park ing. For more in formation call Rosa
(562)697-0200 or (562)631-5671
DAN IEL RICH ARDS SA LON in
Thousand Oaks has two chairs for rent.
$165 / week. Please call Daniel at (805)217-6738
for info.
HAIR STA TIONS FOR RENT / COM MIS-
SION! In West Covina. Newly re modeled with
new ame nities, lockers, se curity sys tem. Busy lo cation
next to free way. Friendly atmosphere, some
clientele, LOW rent, good parking. Di rect TV. Call
Pat (626)378-7631
HAIR STA TION & ROOM AVAIL-
ABLE WITH SINK IN HAIR SALON
LOCATED IN BURBANK NEAR DISNEY
AND WARNER STU DIOS Room size is 9X10.
Call Amy for more in formation (818)729-9094
RENTAL STA TIONS AVAILABLE @ HAIR
GALLERY IN TUSTIN Trader Joes shop ping
center. Call for more in formation (714)838-2349
SANTA CLARA, CA: STA TION
FOR RENT FOR HAIR STYLIST /
BAR BER Great Lo cation. Friendly atmosphere.
$85 per week. For more in formation
call Steve (408)472-8835
EL SOBRANTE FULL SER VICE SA LON -
HAIR STYL IST & MAN I CUR IST WANTED
Rent station or com mission. First month rent free.
Contact Maria (510)758-5062
$
NORWALK / DOWNEY AREA SA -
LON IN GREAT SHOP PING CEN-
TER Hair sta tions $175 / week, 10% commission
on prod uct sales. Cli ent re freshments,
backbar, etc. Call Veronica (562)261-5709 / veron
ica@style-n-beauty.com
LEASE OFFERS
BEAU TI FUL SAN MA RINO SA LON
RENTING SPACE TO HAIR STYLIST &
MAN I CUR IST Must have own cli entele. Plenty
of park ing. Very clean and bright. For in formation
call (626)286-3282
LOS AN GELES AREA El egant new sa lon
has sta tions avail able for $135.00 per wk for 3
months with lease in busy shop ping cen ter. Many
walk-ins. Message (714)865-0652
PLEASANT HILL - HAIR STA-
TIONS FOR RENT $125 per week.
Good lo cation, lots of park ing. Call Julie for
more in for ma tion (925)642-0645.
HUNTINGTON BEACH - BUSY,
FULL-SERVICE SA LON HAS TWO
HAIR STYL IST STA TIONS AVAIL ABLE
FOR RENT $185 per week. 10% com mission on
product sales. Great lo cation, newly remodeled.
Vacation af ter one year. Cli ent re freshments.
(714)585-1185
BAR BER WANTED Great shop in Or ange
County. Established lo cation. Mt. Zion Barbershop.
Ask for Scott (714)898-3488.
TORRANCE - FULL SER VICE SA -
LON - HAIR STA TION, NAIL
STATION & FA CIAL ROOM FOR RENT
Must have some cli ents. Low rates. Call Monica
(310)346-2033 or (310)373-9351
ROSEVILLE, CA - STA TIONS FOR
RENT $550 per month. New salon.
Great lo cation. West Roseville. Call Angie
(916)784-2929
RANCHO CUCAMONGA HAIR STUDIO
Booth rental or com mission open ing. 210 Free way
/ Car nelian. 10% prod uct com mission. Call
(909)987-8840 or (714)343-9890
LE PRINCE SA LON & DAY SPA is a
full ser vice sa lon lo cated in EL CAJON /
RANCHO SAN DIEGO ~ Booth rent available
for Hair styl ist / Man i cur ist. This beau tiful,
newly de signed salon has 10 brand new
chairs. The Styl ist stations are very mod ern.
Two Man i cur ist ta bles, one ped i cure spa chair
and two large rooms - one for Aes thetician and
Massage. Call Amir (619)670-5123, fax
(619)670-5115
CALIFORNIA STYLIST & SALON | JANUARY 2009 | 15

SALARY /
COMMISSION
SALON SURROUNDED BY MARINA DEL
REY, MAR VISTA & VENICE HAS HAIR
AND MANICURE STA TIONS FOR RENT
Good lo cation. Reasonable rent. Please call
(310)398-8463
CITRUS HEIGHTS AREA - STA TIONS
FOR RENT $450 per month. Must have cli entele.
Call Vickey for more de tails (916)802-7767 or
(916)725-2996
BEAUTY SA LON IN RESEDA of fers Hair
Station and Nail Station for rent. Tow els and
shampoo pro vided. Must have own cli entele.
Hair sta tion $125 per week, Nail sta tion $75 per
week. Clean and friendly en vironment.
(818)344-1333
PASADENA - HASTINGS RANCH PLAZA:
HAIR STATIONS FOR RENT Seek ing skilled
Hair styl ists with es tab lished cli en tele. Up scale
7000 sq.ft. sa lon and spa, cen tered in a high-volume
traffic lo cation. $150 per week - first 3 months free
rent! Con tact Q.C. (818)269-3661 or Grace
(626)351-2200
ENCINO STYL IST STA TION AVAIL -
ABLE FOR RENT Thrive in the largest sa lon
in up scale Encino, right on Ventura Blvd. Very
busy, high en ergy, lots of park ing. Gen erous
prod uct com mis sions, cus tom sta tions, premium
backbar and move in deals. 818-986-7088
NEWPORT BEACH - HAIR STA TION FOR
RENT AT SA LON TRIO You won’t find lower
rent in Newport Beach. Huge station in beau tiful
sa lon. Backbar and towels in cluded. First week
free. Call Maggi (949)929-5232
HAIR STA TIONS FOR RENT ~ CO RONA /
EASTVALE, CA $150 per month for first three
months. Call for more in formation (951)735-0950
STUDIO NAILS & HAIR IN OCEANSIDE,
CA Booth rent available for Hair styl ist. Eight
brand new chairs, three man icurist stations, three
spa chairs and fa cial room. $150 per week. $85
Manicure chair. Con tact Antonia Villegas
(760)583-5277
WORK FROM HOME Port land Or e gon man u -
fac turer/dis trib u tor has an open ing for a pos i tive
minded, self mo tivated cus tomer ser vice rep in several
lo cations. This is a work from home con tract
po si tion. Set-N-Me-Free pro vides ter ri tory account
and lead in formation di rect into your com -
puter. On the tele phone, you train sa lons to use
healthy skin care prod ucts and add-on treatments.
Work from home is gen erous com missions and bo -
nuses. Send re sume to 503-669-9057 or call Deb bie
at 800-221-9727. Check us out:
www.set-n-me-free.com
WANTED: Li censed cos me tol o gists and
estheticians to join the Ed ucation De partment at
Federico Beauty In stitute – lo cated in Sac ramento,
California. Will train! Visit www.federico.edu or
call 919.929.4242 ex. 205.
MONTCLAIRE - NEW SA LON WITH
BRAND NEW PEDISPA HAS OPENINGS
FOR TWO NAILS TECHNICIANS, TWO
HAIR STYL ISTS Also Thread ing Art ists (will
train). Com mission or rent $100 / week. Two
weeks free! (714)398-4991 or (702)750-6059
SHOPS FOR SALE
BARBER & BEAUTY SA LON WITH SPA &
FACIAL ROOM FOR SALE ~
CHATSWORTH, CA Also have bar ber chairs
and beauty equip ment for sale. Call for more
in for ma tion (818)349-4310.
CALL TO DAY 4 FREE CON SULTA-
TION TO BUY OR SELL YOUR SA -
LON IN RIV ERSIDE, CO RONA,
MONTCLAIR, ROSEMEAD, SOUTH
GATE, ONTARIO & MORE! Call Leyla for
more in for ma tion (951)318-4586
SALON IN OR ANGE FOR SALE $35,000.
GREAT lo cation on Tustin Av enue. 1500 square
feet. Owner willing to stay. Newly remodeled.
(714)441-1756
VENICE, CA - GREAT LO CATION
NEXT TO THE OCEAN, FULL SER -
VICE BEAUTY SA LON / SUP PLY Lots of
walk-ins. Six Hair Sta tions, Three Fa cial Rooms,
Three Nail Sta tions. 11 years es tablished. Great
rent and lease! (310)390-0739
NORTH ERN, CAL I FOR NIA: RARE OP-
PORTUNITY! SA LON FOR SALE IN BUSY
DOWNTOWN PALO ALTO Six sta tions and
facial room. All equipment in cluded. $29,500. Retir
ing. Also 5 ex tra nice light grey Hy draulic
Chairs for sale. Call (650)207-0111
NEW YORK HAIR, NAIL & BEAUTY SUP -
PLY SA LON FOR SALE in Santa Clarita, CA -
Newhall. 26364 Si erra Way across Friendly Val ley
Parkway. Call (661)252-4081
HAIR & NAIL SA LON IN VAN NUYS, CA -
OWNER HAS MOVED - ESTABLISHED 20
YEARS 4 Nail Sta tions, 3 Spa Ped icures, Nail
Dryer, 4 Hair Sta tions, 2 Sham poo Bowls, Fa cial &
Waxing Room, Laundry room and more. 1200
sq.ft. Ask ing $40,000, shown by ap pointment only.
This will be your best in vestment ever!!! Call
(818)259-8156 Mo ti vated to sell.
TINA’S HAIR STYL ING IN RIV -
ERSIDE, CA FOR SALE Come and
see and make of fer! Best of fer will be taken!
8862 Li mo nite Av e nue, Riv er side, CA. Call
Tina (951)681-1146
BARBER SHOP - EAST PASADENA Got a
following? Two chairs for rent - Old Time Barbering
best. Make your own hours. Very rea sonable
rent! Call Francis @ (626)449-2220,
(661)810-1286 (cell) or (661)270-1123
GREAT LO CATION - BURBANK HAIR SA -
LON FOR SALE 10 sta tions / 4 bowls / 6 hair dry -
ers. 900 square feet. Ample park ing. $40,000 or
best of fer. Call (818)679-6391
MONTCLAIRE - BEAU TIFULLY RE MOD-
ELED, 1200 SQ.FT. SA LON FOR SALE -
BUSY LO CA TION Six hair sta tions, four nail
stations, two brand new spas, fa cial room. Close to
the Plaza. $19,000. Call (714)398-4991 or
(702)750-6059
CO RONA, EASTVALE, CA - SA LON FOR
SALE New area. Lots of po tential. Ten sta tions,
two fa cial rooms. Call Rosa for de tails
(909)724-8936
BIG BEAR SA LON FOR SALE Vil lage lo cation.
Prof it able, es tab lished. Own ers re lo cat -
ing. Priced to sell $58K. Alan (702)353-0335
FULL SER VICE SALON FOR SALE - RIV -
ER SIDE Ex cellent lo cation. Close to uni versity
and free way. Established cus tomers and walk-ins.
Six sta tions, two mani / pedi ta bles and lots more!
Asking $140,000. Call (951)237-9796 for more
info.
SAN FERNANDO, CA - SA LON FOR
SALE Trendy six chair sa lon. Three shampoo
bowls, three dry ers, one fa cial room with many
upgrades. Sa lon has been in the same lo cation
for 30+ years. Busy mall lo cation. $31,500
OBO. Call Juanita at (818)468-6420
FULL SER VICE SA LON FOR SALE -
MURRIETA, CA Warm, Med i ter ra nean at mo -
sphere. Turn key. Great up scale lo cation. 14 years
established. Low rent. Only $69,000. Email:
karenrobles@msn.com for more in formation.
FULL SER VICE SA LON - GAR DEN
GROVE, CA Good op por tu nity for
someone to own their own busi ness! Four hair
stations, three spa chairs, one fa cial room. Great
deal! Only $25,000! Kim (714)548-7211
SALON DAY SPA, EX CELLENT LO CA-
TION - NORTH MODESTO, CAL IFORNIA
Four hair stations with in dividual sham poo bowls,
private mas sage room and of fice. Ask ing $35,000.
Contact Eddie (209)985-8211
SALON IN DUB LIN, CA FOR SALE Great lo -
cation with five stations, two sham poo bowls. Rent
under $1500. Asking $45,000. Call for more info
(925)640-6373
USED EQUIPMENT
AN TIQUE BAR BER ING AND
BEAUTY BACKBAR 107 years old.
Quarter sawn oak. Marble base. Three sta tions,
fourteen feet long, eight feet high! Call Ricardo or
Kathy (949)673-4900
TWO MAN I CURE TA BLES, HARDLY
USED Look new. Wood lam inate fin ish, vacuum
fans. Can email pho tos. I pur chased new $600
each. Asking $200 each or both for $350. Jean
(209)814-3309
NEW EQUIPMENT
EL E GANT NAIL SUP PLY: We whole sale and
retail New & Used Sa lon Equipments, Sa lon Fur -
niture and all brand-name products OPI, IBD,
Gena, Cre ative, LaPalm… We of fer on line con tinuing
ed ucation. Please visit our website for more
in for ma tion: www.elegantnailsupply.com. Phone:
(937)258-0608 or 1-888-308-6308
PROFITABLE
SIDELINES
OFFER YOUR CLI ENTS MORE
Tamera Acey, a Health & Weight Loss Ad visor
can as sist them, or she can train you how to of fer
this valuable ser vice your self. Help your Clients
truly feel better. Call her at (503)267-9189 (Pacific
time) or e-mail: giftsofgold@rightnowpc.com
MISCELLANEOUS
HEALTH BEN E FITS In cludes den tal, vi sion,
pre scrip tion, chiropractic and med i cal. Not In surance
Linda (541)554-7953 or (541)461-4564
(home)
VITAS IS LOOK ING FOR COS METOLOGY
VOL UN TEERS to pam per Hos pice pa tients living
at home or nurs ing fa cilities pro viding haircuts
or set and styles. Op portunities available throughout
South ern Ca. and the Bay area. For de tails con -
tact Alex Silva at (858)503-4724 or al ex an -
der.silva@vitas.com
16 | JANUARY 2009 | CALIFORNIA STYLIST & SALON

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LEARN NEW TECH NIQUES
THROUGH DVD’S - FREE CAT A-
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ting, hair col oring, wedding styles & updo’s,
makeup, fa cials, man i cures and ped i cures, wax ing
& hair removal, massage, and spa & body treatments.
800-414-2434 - www.VideoShelf.com
COL OR ING FOR DUM MIES 101 Pri -
vate classes held in your sa lon teaching the
theory of color and chem istry for use with any color
line. So. Cal ifornia. Contact Darryl (619)952-9793
PERFECT YOUR HAIR CUT TING AND
COLORING SKILLS AT MOGI Mon day or
Sunday day time class. For more info call Mogi at
(310)801-1450 or www.mogihair.com /
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Customers come back for more with word
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CALIFORNIA STYLIST & SALON | JANUARY 2009 | 17

Tune up Your Quality Service
and You Will Survive
The Nail Extension
Vicki Peters
While there’s no disputing times are tough,
there is no reason to throw in the towel; we
just need to be creative.
I have been in this business for 26 years
and seen firsthand tremendous growth of the
industry in the ‘80s and ‘90s, and then a recession
in which the nail industry was one of a
few industries that continued to grow.
Now, I see a new recession that is much
more serious. It’s time to be creative with your
business to keep the doors open.
Lonnie Jensen-Preato, owner of DaLonnie’s
Salon in Las Vegas says she is feeling
the pinch in her retail sales, but not her nail
business. Fully booked, she has retained all of
her regular clientele even through these tough
times. Part of the reason is the quality of her
work, which has attracted a higher quality
clientele who still have money to spend on
their nails.
Brenda Anderson, of Up Town Nails in
Checotah, Okla., recently moved her homebased
salon “up town.” The need for quality
nail work has driven the clients into her salon
despite the recession.
Anderson explained her opinion of why
she thinks she has been so successful: “We
are the only nails-only salon in a small town;
we are cleaner than anyone else; we provide
friendly service and use quality products; we
are dependable and are there. We are pulling
clients from as far as 25 miles away. Techs,
like us, are more tuned into the business, go
to educational programs, trade shows and are
better educated… and clients know it.”
Clients that have spendable income make
it a priority to set aside a budget for nails no
matter what the economy is doing. Clients that
shop the discount salons are more apt to give
up their nails if they can’t afford them.
For the rest of us that may not be surviving
the recession as well, there are some
things you can do to help keep clients and get
through these tough times.
Here are some suggestions:
• Offer a full set special that’s good for special
occasions, with a soak off appointment after
their event.
• Offer combination services with a discount.
This gets the client to purchase an additional
service, keeps your chair full and offers a
discount to the client.
• Do some e-mail marketing. It’s free. Gather
your client’s e-mail addresses and send
weekly e-mail blasts on specials. Marketing
to your clients about specials and additional
offers will help retain your clients and keeps
you in their minds, even if they don’t
purchase additional services.
• Offer gift certificates for husbands to use as
special occasion gifts for their wives. Offer
pre-purchase packages such as three fills,
a pedicure or a dollar figure they can use.
Husbands are always looking for ideas at
wedding anniversary and birthday time.
• Purchase your products smartly. Order
online in larger amounts to save money. Ask
if there is free shipping when you spend a
certain amount. Do your purchasing with
other salon mates to buy bigger amounts and
split the discount as well as the products.
• Most importantly, when things are good be
smart and plan for times when things will be
lean. Put some money aside every day.
The holidays are going to be lean this year
and we all need to be smart in order to survive.
The new year is going to bring new energy
with the new president, gas prices are going
down and I believe 2009 will be a good year.
Vicki Peters is a 26 year veteran master nail tech, competition champion,
judge, international educator, author and manufacturer and serves on the Nail
Manufacturer Council. For more information visit www.vickipeters.com or
email her at Vicki@vickipeters.com.
January 2009
19-20: Redken Symposium, Las Vegas www.redkensalon.com
25-28: The Strategies Incubator, Austin, TX www.strategies.com
31-Feb. 2: Long Beach International Salon and Spa Expo (ISSE),
Long Beach, CA www.probeauty.org/isse.
February 2009
8-9: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
18-21: SPATec North America, www.spatecna.com 954 942 8143
or info@spatecna.com
21-23: 2009 Spa & Resort Expo and Conference, Los Angeles, CA
www.spaandresortexpo.com www.medaestheticsconference.com
21 - 24: Bronner Bros. International Hair and Beauty Show,
Atlanta, GA www.bronnerbros.com
22-23: The Makeup Show Miami, FL www.themakeupshow.com
212.242.1213
22-24: Strategies presents No-Compromise Leadership, Centerbrook,
CT www.strategies.com
March 2009
1-3: Professional Beauty London, www.professionalbeauty.co.uk/london
8-9: ABA Canada - Montreal, Canada www.abacanada.com
8-10: Strategies presents Success for Today’s Salon/Spa
Manager , Centerbrook, CT www.strategies.com
15: Beauty School Forum, Barristar Productions, Orlando, FL
www.barristar.com 800 SHOW-432
15-16: The Makeup Show Los Angeles, CA 212.242.1213
www.themakeupshow.com
15-17: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com
16-18: Strategies Mastery, Centerbrook, CT www.strategies.com
20-22: Asia Spa and Wellness Festival, www.asiaspafestival.com
22-23: International Congress of Esthetics and Spa, Dallas, TX
1-800-471-0229 or www.lneonline.com
22-23: Spectrum International Beauty Expo, Los Angeles, CA
www.spectrumintlbeautyexpo.com
January 2009
5: Cosmoprof Beauty presents Paul Mitchell Express Way Collection
www.cosmoprofbeauty.com for locations.
5-23: Westmore Academy of Cosmetic Arts presents Makeup for
Beauty, Fashion 7 Glamour, Burbank, CA 1-877-978-6673
10-11: Westmore Academy of Cosmetic Arts presents Eyebrows
Only, Burbank, CA 1-877-978-6673
12: Cosmoprof Beauty presents Nioxin Demo Day , Pravana
Color Encounter Demonstration, Pravana Color Solutions, Wella
Creativity in Color Demonstration; Paul Mitchell A Taste of Color
Demo. www.cosmoprofbeauty.com for locations.
17-18: Westmore Academy of Cosmetic Arts presents Beauty
Airbrush, Burbank, CA 1-877-978-6673
19: Miss Molly B Inc. presents Brilliant Brows - Online Brow
Design (NEW). Call (760)403-6457 www.missmollyb.net
19-23: Westmore Academy of Cosmetic Arts presents Fashion
Wedding Makeup, Burbank, CA 1-877-978-6673
19-25: Award Studio presents Media Makeup for Ads, Film,
Fashion, Airbrush for HDTV, digital and weddings, Los Angeles, CA
www.MediaMakeupArtists.com (310)364-0665
19-Mar.12: Westmore Academy of Cosmetic Arts presents
Makeup for Beauty, Fasion & Glamour (Evening Master Makeup
Course), Burbank, CA 1-877-978-6673
28-30: America’s Beauty Show, Chicago, IL call 1-800-648-2505
www.AmericasBeautyShow.com
28-30: America’s Expo for Skin Care and Spa, Chicago, IL
www.AmericasExpo.com or call 1-800-648-2505.
28-30: America’s Latino Beauty Congress, Chicago, IL call 1-800-
648-2505 or visit www.AmericascBeautyShow.com/Congreso.
29-30: ABA Canada - Toronto, Canada www.abacanada.com
29-30: Professional Barber & Beauty Show 2009, Ponce, Puerto
Rico www.sanjuanbeautyshow.net
29-4/1: Strategies Incubator, Centerbrook, CT www.strategies.com
April 2009
5: Global Hair and Beauty Expo, Sacramento, CA 209-824-0041
or visit www.ghbexpo.com
5-6: Beauty School Forum, Barristar Productions, Anaheim, CA
www.barristar.com 800 SHOW-432
5-6: ABA Canada - Winnipeg, Canada www.abacanada.com
19-20: Intercoiffure Spring Symposium, Las Vegas 800/442-3007
or intercoiffure.us
19-20: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
25-27: Proud Lady Beauty Show, Chicago, IL 312-458-9862,
708-633-6328, www.proudlady.org
26-27: ABA Canada - Vancouver, B.C. www.abacanada.com
26-27: Cosmoprof Beauty presents Spring Style Show, San Jose
CA www.cosmoprofbeauty.com
26-28: IBS NewYork, New York www.ibsnewyork.com
26-28: International Esthetics, Cosmetics and Spa Conference,
Jacob Javits Convention Center, New York www.iecsc.com
26-28: Strategies Business Series 4.0 - Session 1 of 4, Centerbrook,
CT www.strategies.com
26-27: Strategies presents High Performance Front Desk Training,
Austin, TX, 1-800-417-4848 www.strategies.com
May 2009
2-4: International Congress of Esthetics and Spa, South Beach, FL
1-800-471-0229 or www.lneonline.com
19-May 7: Westmore Academy of Cosmetic Arts presents High
Fashion, Print & Photography (Evening Master Makeup Course),
Burbank, CA 1-877-978-6673
21: Award Studio presents Airbrush Makeup Class, Los Angeles,
CA www.MediaMakeupArtists.com (818)980-2119
24-25: Westmore Academy of Cosmetic Arts presents Hairstyling
Updo’s, Burbank, CA 1-877-978-6673
25: Miss Molly B Inc. presents Brilliant Brazilians with Crickett
- Hands On, Ontario, CA (760)403-6457 www.missmollyb.net
25-26: The Doves present 2-Day Hands-on Color & Cut Connection,
Santa Monica, CA. academy@thedovesstudio.com
25-26: Grace Albert Aesthetics Brow Design and Waxing
Academy presents Day of Brows - Day of Brazilians, Columbus, OH
1-888-688-2769 www.perfectbrow.com
26: Miss Molly B Inc. presents Brilliant Brows with Crickett
- Hands On, Ontario, CA (760)403-6457 www.missmollyb.net
26: Grace Albert Aesthetics Brow Design and Waxing Academy
presents Day of Brows, Berkeley, CA 1-888-688-2769 www.
perfectbrow.com
26: Expert Makeup Artist Kim Evans presents Fabulous &
Flawless New Makeup Class, Walnut Creek, CA (925)932-8602
www.2GORJIS.com
26: Cosmoprof Beauty presents Paul Mitchell Express Way Collection
www.cosmoprofbeauty.com for locations.
18 | JANUARY 2009 | CALIFORNIA STYLIST & SALON

WHAT’S NEW IN THE MARKET
1. Restore Hair’s Proteins and Enhance Moisture
Celebrity hairstylist, Philip Pelusi created a revolutionary hair treatment that actually restores hair’s
proteins and enhances moisture by using heated styling tools, such as flat irons and blow dryers. It is
excellent product for time-crunched people.
By using nanotechnology, Pelusi was able to boost the conditioning effects of heat to strengthen the
hair shaft, making hair healthier and shinier. The product increases the hair’s essential proteins, such
as wheat amino acids, to reinforce the building blocks of cell renewal.
This unique multi-task styling treatment’s unique formula and smart approach to hair maintenance
gives great results. RepairHair, P2 by Philip Pelusi, is infused with organic herbs and is highly effective
for thermal styling, which boost conditioning effects of enhancing proteins such as wheat amino acids
and a cystine silicone complex that strengthen the hair shaft for fresh shining hair. Micro-emulsion
technology helps these ingredients penetrate into the damaged keratin site in the hair, making hair literally
look brand new.
For more information, call 888-263-4720 ext. 218 or visit www.philippelusi.com.
2. Men Evolutionary Grooming from J Beverly Hills
J Beverly Hills Men introduces a select range of six products to evolved men looking for products
that offer an edge in performance, prestige and appeal:
Moisturizing Shampoo is formulated with a combination of aloe and nettle botanical extracts that
provide moisture balance to the hair and scalp, while providing natural healing and gentle cleansing
properties. Strong Hold Gel has the ability to lock in style, providing dependable long lasting hold for
maximum all day control without buildup or flaking.
Texturizing Cream provides lightweight pliable hold for stylized looks. Its conditioning agents
provide added moisture benefits. Light Hold Pomade boosts shine without greasy residue.
Molding Putty’s high tech formula is enhanced with styling resins that offer a lightweight strong
hold sculpted second day look. Vitamin B5 thickens and moisturizes the hair, making any style possible.
For more information, call 800-980-0098 or visit www.jbeverlyhills.com
3. Jet-Setting Style
The new Diane Jetz Mini Flat Iron is perfect for jet-setting style on the go. Create ultra smooth,
polished hair with super-hot 420-degree ceramic plates that stop static and seal in moisture. Ergonomic
grip, mini size and extra-long cord make this a must have, take anywhere style tool.
Diane products are distributed by Fromm International, a leading designer and manufacturer of
world class salon products. All Fromm products are made from the finest materials and workmanship,
and carry warranty protection. For information, call 800-323-4252 or visit www.frommonline.com.
4. The Next Generation in Styling Tools
As a provider of ceramic and nano tourmaline technology, HAI continues to offer hairstylists premier
styling products with the launch of the brand new HAI Classic Pro line.
HAI Classic Pro is the next generation of salon professional styling tools from HAI Classic with
new and improved technology and features. The new line has improved ergonomic designs with new
non-slip finger grips and beautiful silver polyurethane outside coatings. The new tools are much lighter
than the previous HAI Classic tools. Nano Tourmaline infused ceramic plates create gorgeous, glossy
and smooth hair in just one pass.
The brand new line of HAI Classic Pro flat irons includes the 1 ¼-inch Convertible, the 2 ¼-inch
HAI-2, the 3/8 inch Twig and the one-inch NuStik. Don’t forget about the re-designed HAI Classic
Pro SST Ionic Hair Dryer, Iron Glove, Iron Tips and Ceramic Brushes.
For more information, call 877-212-8700 or visit www.haiclassicpro.com.
5. Affinage Continues To Expand Indigo Styling Line
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Boost, designed to create lift at the root, and Polisher, a liquid shine serum, are the latest product
additions to Indigo, a line of styling products from Affinage. Designed to work in tandem or cocktailed
with the line’s other offerings, Boost and Polisher are the perfect compliment to beautiful, shiny hair.
Boost adds incredible volume, body and control (hold factor 2) to any hairstyle while adding extra
texture to all hair types. Polisher is a liquid shine serum that is used sparingly on dry hair.
Both Boost and Polisher will be available in salons February 2009. Each water-soluble product in
the Indigo line features the stunning blue design, colored product categories and specific hold factors
ranging from zero (hold-free shine), one (gentle), two (firm hold) and three (ultra-strong hold). Indigo
products are designed to be cocktailed to achieve an endless variety of styles.
For more information, call 877-597-2929 or visit www.affinage.com.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
CALIFORNIA STYLIST & SALON | JANUARY 2009 | 19