ntu mba 2009 b8947 - strategic brand management - Nanyang ...
ntu mba 2009 b8947 - strategic brand management - Nanyang ...
ntu mba 2009 b8947 - strategic brand management - Nanyang ...
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FORMAT:<br />
The course will consist of formal lectures, case analysis/ presentations and study group<br />
discussions.<br />
I am glad to work with students who are having difficulty with any aspect of the course.<br />
Please feel free to make an appointment to come and see me. I am accessible through<br />
email (roll@ve<strong>ntu</strong>rerepublic.com). Also, please feel free to send an email with any<br />
questions, needs or concerns you may have.<br />
This course is meant to be interactive, interesting, stimulating and fun!<br />
MAIN TEXTBOOKS<br />
Title: Asian Brand Strategy<br />
Author: Martin Roll<br />
Publisher: Palgrave Macmillan<br />
Edition: 2006<br />
ISBN: 1-4039-9279-7<br />
Title: Strategic Brand Management – Best Practice cases in <strong>brand</strong>ing (paperback)<br />
Author: Kevin Lane Keller<br />
Publisher: Prentice Hall<br />
Edition: 3. edition<br />
ISBN: 978-0-13-188865-4<br />
SUPPLEMENTARY BOOK<br />
This book is not mandatory for the course, but it is recommended for those who want<br />
more subject depth and academic stimulus.<br />
Title: Strategic Brand Management – Building, Measuring and Managing Brand Equity<br />
Author: Kevin Lane Keller<br />
Publisher: Prentice Hall<br />
Edition: Latest<br />
ISBN: 0-13-041150-7
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