BG FIT - Specialized Bicycles

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EMPLOYEE SPOTLIGHT 36 | 37 www.specialized.com
PROFILE Robert Egger Creative Director “I MET EGGER IN A BIKE SHOP when I was doing a sales pitch. He was a mechanic and was bold enough to tell me that the stuff that I was selling was no good,” says Specialized’s Founder and President Mike Sinyard. “He said he could easily do it better, so we brought him on and with the first project, he completely blew us away, and he has continued to impress us ever since.” To say Egger has been working at Specialized for a long time is a severe understatement—there are full-grown redwood forests near the office that he planted when he first started. Ask him what motivates him to such lofty levels of dedication, and he’ll quickly tell you that he and his team are driven by the freedom to make truly differentiated designs. “Something I always say is that a bike needs to look fast, even when it’s just sitting there,” says Egger. “Every design should instill confidence: Our work should help people ride better, or faster, or just more often, and in every case, our work should make you look great when you’re riding a bicycle.” “Robert can design bikes, equipment and just about every other kind of thing way beyond what most people could ever dream of. We’ve been working together for almost 20 years and he still surprises us all,” says Sinyard. “Not to mention the fact that he can still win the sprint on the lunch ride using a single-speed mountain bike.” No question that Egger is unabashedly competitive; he also admits to being somewhat stubborn. “I want everything to look beautiful”, he says. “That’s a challenge when we’re chasing goals like light and stiff,” Egger says with some visible contemplation. “But our team here is so awesome—we always figure out a way to remember the aesthetics. We really understand design. I feel that’s a huge advantage we “Design is about making things look have over our competitors. And I won’t compromise right—don’t have anything extra, that for anything.” be efficient, and create the most But more than anything, Egger truly understands the with the least amount of stuff.” soul of the company and seeks to express it in every single Specialized design. “We work hard to instill real emotion into everything we do,” says Egger. “Think about the soul and attitude that cars like the Mustang or Camaro, or the latest F1 designs, carry with them. That’s the level of emotional response we’re aiming to create within our bicycles. We want to make people so emotionally involved with their bicycle that they can barely focus on anything else.” For most people, an entire life’s work would be what Egger would consider to be a pretty tough week. His concept of “an entire life’s work” has, so far, included having input into almost every design Specialized has produced during Robert’s tenure with the company. And paradoxically to some, this wealth of experience is exactly what drives him to constantly seek new innovations. “As a designer, you have to keep looking forward and reinventing yourself. As soon as you feel comfortable, that’s the beginning of the end,” says Egger. “You have to be willing to throw out what you know and start over all the time. That’s how we stay current.”
Page 2 and 3: EQUIPMENT PRODUCT MANAGEMENT TEAM W
Page 4 and 5: BG F.I.T. (BODY GEOMETRY FIT INTEGR
Page 6 and 7: 4TH DIMENSION COOLING Premium Speci
Page 10 and 11: EXTREMELY COOL The Decibel’s prop
Page 12 and 13: OFF-ROAD ABNORMAL PROTECTION The De
Page 14 and 15: Red Gerolsteiner White / Pink Silve
Page 16 and 17: BMX / YOUTH HARD-HEADED? Even kids
Page 18: SADDLES 46 | 47 www.specialized.com
Page 21 and 22: FEELING THE FLOW While normal saddl
Page 23 and 24: TOUPÉ TEAM 130/143 The Toupe Team
Page 25 and 26: RIVAL 130/143 Durable performance t
Page 27 and 28: DOLCE GEL 155 A great-fitting saddl
Page 30 and 31: COMFORT MORE COMFORTABLE THAN A SUV
Page 32: TIRES 60 | 61 www.specialized.com
Page 35 and 36: 2BLISS Two-time World Cup champion
Page 37 and 38: S-WORKS MONDO TUBULAR The S-Works M
Page 39 and 40: BOROUGH CX From paved road, to dirt
Page 41 and 42: S-WORKS FAST TRAK SLK How do you ma
Page 43 and 44: ENDURO PRO D2 We engineered the End
Page 45 and 46: PIN’IT Railing high-speed turns r
Page 47 and 48: COMPOUND PRO Our best all-around BM

BG FIT - Specialized Bicycles

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