Printable NOK PDF version - DG Media
Printable NOK PDF version - DG Media
Printable NOK PDF version - DG Media
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Media</strong>info 2014<br />
Scanorama<br />
Read more<br />
about our various<br />
other magazines at<br />
dgmedia.no<br />
Copenhagen · Stockholm · Oslo
46%<br />
save for their<br />
retirement<br />
The Scanorama Reader<br />
Scanorama is published in English and is distributed in the seat pocket on<br />
all Scandinavian Airlines routes in Scandinavia, Europe and worldwide. It<br />
can also be found in all SAS Lounges and SAS sales offices. Each month<br />
we provide our audience with entertaining and informative firsthand<br />
knowledge from Scandinavia. Our latest readership survey showed that<br />
Scanorama has 1 million unique readers in Scandinavia!<br />
The readers spend 28 minutes reading the magazine.<br />
Furthermore 68% of the readers say that they read/look at the advertisements.<br />
As of January 1, 2013, Scanorama will be offered onboard all domestic and<br />
international routes formerly operated by Blue1, extending its reach to an<br />
additional 1,7 million passengers.<br />
The Scanorama readers are upmarket, affluent business and leisure<br />
travelers. They are innovative people on the move, they are interested<br />
in new technology, high quality and design products.<br />
If you have an interest in high decision makers and high-income earners<br />
Scanorama reaches 500 000 unique readers in this segment, according<br />
to the EMS survey. More than 52 percent hold senior or middle<br />
management positions, making them influential decision makers.<br />
With an advertisement in Scanorama you reach out to this special target<br />
group in a unique environment. On board the aircraft, the reader can<br />
relax and enjoy some quality time away from busy schedules. Seven out<br />
of ten consider Scanorama to be a “good or very good” magazine<br />
and that is why Scanorama is your ideal opportunity to reach Scandinavian<br />
business travelers.<br />
Scandinavian Airlines total number of passengers was 25,4<br />
million per December 31, 2012 according to the SAS Group<br />
Annual Report. The average age of the Scanorama reader is<br />
39 years, and male (68%). The reason for travelling is either<br />
business/work related (40%) or pleasure/private (60%).<br />
Unique readers in<br />
70%<br />
406.000<br />
57% 273.000<br />
406.000<br />
36% 403.000<br />
273.000<br />
32%<br />
403.000<br />
readers outside Scandinavia.<br />
65.500 Euro<br />
Average household income<br />
93.000 Euro<br />
65.500 Euro<br />
93.400 Euro<br />
93.000 Euro<br />
56%<br />
98.400 Euro<br />
76%<br />
Source<br />
You Gov survey 2013<br />
Interested in new products<br />
Sweden<br />
Two or more cars in household<br />
Denmark<br />
Sweden<br />
More than 800.000 SEK Norway in<br />
personal income<br />
Denmark<br />
Very interested in fashion<br />
In addition you also reach approximately 310,000 unique Norway<br />
The high decision maker<br />
Sweden<br />
Denmark<br />
Sweden<br />
Norway<br />
Denmark<br />
Make three or more business<br />
trips by air per year<br />
Norway<br />
Spend 11 nights or more<br />
per year in hotels<br />
The readers are between the age of 35 and 54 (63%), and male<br />
(73%). The reason for travelling is either business/work related<br />
(70%) or pleasure/private (30%). They furthermore live in Denmark<br />
(17%), Norway (23%) or Sweden (32%).<br />
Unique readers in Scandinavian magazines<br />
487.000<br />
Scanorama<br />
281.000<br />
Dagens industri<br />
227.000 71%<br />
Veckans have invested Affärer money<br />
in the stock market<br />
187.000<br />
Børsen<br />
have invested in<br />
69%<br />
real estate<br />
185.000<br />
DN Dagens Næringsliv<br />
save for their<br />
46%<br />
170.000<br />
Morgenavisen retirement Jyllands-Posten<br />
121.000<br />
Affärsvärlden<br />
110.000<br />
Kapital<br />
110.000<br />
Berlingske Tidende<br />
79.000<br />
Finansavisen<br />
Reader profile<br />
Publisher<br />
56%<br />
76%<br />
Make three or more business<br />
trips by air per year<br />
Spend 11 nights or more<br />
per year in hotels<br />
<strong>DG</strong> Communications AB<br />
Ingmar Bergmans gata 4<br />
SE-114 34 Stockholm<br />
Sweden<br />
www.dgcom.se<br />
Naljen Ståhlström<br />
Editor<br />
Target definition<br />
70%<br />
57%<br />
36%<br />
32%<br />
Interested in new products<br />
Two or more cars in household<br />
More than 800.000 SEK in<br />
personal income<br />
Very interested in fashion<br />
Source<br />
The European <strong>Media</strong> and Marketing Survey 2013<br />
Advertising<br />
sales<br />
Denmark · <strong>DG</strong> <strong>Media</strong> as<br />
Store Kongensgade 72<br />
DK-1264 København K<br />
Tel. +45 70 27 11 55<br />
epost@dgmedia.dk<br />
www.dgmedia.dk<br />
Norway · <strong>DG</strong> <strong>Media</strong> as<br />
Universitetsgaten 14<br />
NO-0164 Oslo<br />
Tel. +47 216 08 190<br />
epost@dgmedia.no<br />
www.dgmedia.no<br />
71%<br />
Sweden · <strong>DG</strong> <strong>Media</strong> Sales ab<br />
69%<br />
Ingmar Bergmans gata 4<br />
SE-114 34 Stockholm<br />
46%<br />
Tel. +46 72 506 86 10<br />
mail@dgmediasales.se<br />
www.dgmediasales.se<br />
have invested money<br />
in the stock market<br />
have invested in<br />
real estate<br />
save for their<br />
retirement
Advertising rates<br />
Deadlines and publications 2014<br />
Unspecified position<br />
No. Order Material Publication<br />
r<br />
Full page: <strong>NOK</strong> 106,800<br />
W: 210 x H: 280 mm<br />
Bleed + 5 mm<br />
Half page: <strong>NOK</strong> 60,100<br />
W: 210 x H: 140 mm<br />
Bleed + 5 mm<br />
1 December 31 January 7 January 31<br />
2 January 29 February 6 February 28<br />
3 February 27 March 6 March 31<br />
n<br />
ark<br />
n<br />
y<br />
ark<br />
y<br />
n<br />
ark<br />
n<br />
y<br />
ark<br />
y<br />
Specified position<br />
Double-page spread:<br />
<strong>NOK</strong> 206,600<br />
W: 420 x H: 280 mm<br />
Bleed + 5 mm<br />
Full page: <strong>NOK</strong> 135,000<br />
W: 210 x H: 280 mm<br />
Bleed + 5 mm<br />
Half page: <strong>NOK</strong> 60,100<br />
W: 105 x H: 280 mm<br />
Bleed + 5 mm<br />
Back cover: <strong>NOK</strong> 181,700<br />
W: 210 x H: 280 mm<br />
Bleed + 5 mm<br />
4 March 28 April 4 April 30<br />
5 April 30 May 7 May 31<br />
6 May 28 June 5 June 30 *<br />
7 June 28 June 30 July 31<br />
8 July 30 August 6 August 31<br />
9 August 29 September 5 September 30<br />
10 September 30 October 7 October 31<br />
11 October 30 November 5 November 30<br />
12 November 28 December 5 December 31<br />
ale<br />
ed<br />
n-<br />
Facing matter: <strong>NOK</strong> 117,300<br />
W: 210 x H: 280 mm<br />
Bleed + 5 mm<br />
Colour<br />
Colour is included in all rates above.<br />
Double-page spread:<br />
<strong>NOK</strong> 248,200<br />
W: 420 x H: 280 mm<br />
Bleed + 5 mm<br />
Agency commission<br />
An agency commission (to recognized agencies) of 15% of the<br />
net billing is granted for display advertising (excluding supplements<br />
and insert).<br />
Advertising material<br />
Requirements for advertising material: Print ready <strong>PDF</strong>,<br />
images 300 dpi resolution and images saved in CMYK.<br />
en<br />
Other rates<br />
Other specified position + 10%<br />
Inserts<br />
Please contact us for a specific offer.<br />
Discounts<br />
Frequency discounts<br />
2 advertisements 5% discount<br />
4 advertisements 7,5% discount<br />
6 advertisements 10% discount<br />
10 advertisements 15% discount<br />
Please note that double-page spread must be delivered as two<br />
separate pages.<br />
Please note that bleed format is +5 mm. Type format: no text<br />
closer than 10 mm from crop marks. All advertisements must be<br />
in English.<br />
For further information please contact our sales support<br />
+46 72 506 86 10 or material@dgmediasales.se.<br />
Distribution<br />
Regular issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80.000<br />
ld<br />
Reader's Guide<br />
1/4 page<br />
Size<br />
W: 83,5 x H: 113,5 mm<br />
Image<br />
W: 83,5 x H: 64 mm<br />
Headline<br />
Max. 38 characters<br />
(incl. spaces)<br />
Text<br />
Max. 565 characters<br />
(incl. spaces)<br />
Price (Regular issue) <strong>NOK</strong> 27.500<br />
Setup is<br />
included<br />
Content 2014<br />
Scanorama scours SAS’s world on behalf of its readers, fueling<br />
their curiosity and inspiring them to fly more often.<br />
The magazine contains a range of stories, from city guides to full<br />
blown features, that help you pick out the best the world has to<br />
offer no matter if you’re travelling alone or with your family.<br />
The editorial calender is built around SAS focus destination areas:<br />
February: Nordic capitals<br />
March: US & Asia<br />
April: Summer treats<br />
May: European city breaks<br />
June: Europe leisure<br />
July: Nordic summer<br />
August: Nordic summer<br />
September: European city breaks<br />
October: US & Asia<br />
November: The Nordics, Domestic<br />
December: Christmas/Winter<br />
January: Summer destinations
Examples of content<br />
HOT SPOTS<br />
Places to go and names you should know in<br />
food, wine, hotels, and culture.<br />
THE DESTINATIONS<br />
No matter where we go or how many times<br />
we return (to Rome, Paris, London, New York,<br />
Oslo, Stockholm, and Copenhagen) Scanorama<br />
finds a side to a destination that our<br />
readers have never seen before.<br />
Whether it’s a city, an island or a ski resort,<br />
Scanorama’s infectious curiosity opens readers’<br />
eyes to the world around them and the<br />
good things in life, from incredible hotels to<br />
extraordinary restaurants.<br />
THE GUIDES<br />
Scanorama lists things to see or do in any<br />
given destination. It could be an up-andcoming<br />
neighborhood or a local speciality<br />
- New York’s hotels, London’s bookstores or<br />
Europe’s best playgrounds, for example.<br />
Last Call makes sure not a minute goes to<br />
waste when someone still has a few hours<br />
left to enjoy a destination.<br />
The City Guide tells you all you need to know<br />
about where to stay, what to eat and what<br />
to do.
Agents<br />
Norway<br />
<strong>DG</strong> <strong>Media</strong> as<br />
Tel: +47 21 60 81 90<br />
epost@dgmedia.no<br />
Sweden<br />
<strong>DG</strong> <strong>Media</strong> Sales ab<br />
Tel: +46 72 506 86 10<br />
mail@dgmediasales.se<br />
Denmark<br />
<strong>DG</strong> <strong>Media</strong> as<br />
Tel: +45 70 27 11 55<br />
epost@dgmedia.dk<br />
Australia<br />
AGS <strong>Media</strong><br />
Tel: +61 8 8277 9088<br />
david@agsmedia.com.au<br />
Benelux<br />
GiO <strong>Media</strong><br />
Tel: + 31 6 2223 84 20<br />
giovanni@gio-media.nl<br />
Canada<br />
<strong>Media</strong> Contacts Int’l<br />
Tel: +1 905 845 83 00<br />
t.peters@busexec.com<br />
Croatia<br />
KG <strong>Media</strong><br />
Tel: +385 52 42 70 46<br />
k.goeschl@kg-media.at<br />
Dubai<br />
Intermedia<br />
Tel: +971 4 342 2112<br />
vfernandes@intermedia-gulf.com<br />
Finland<br />
<strong>DG</strong> <strong>Media</strong> Sales ab<br />
Tel: +46 72 506 86 10<br />
mail@dgmediasales.se<br />
France<br />
I.M.M. France<br />
Tel: +33 1 40 13 79 01<br />
n.devos@imm-international.com<br />
Germany/Austria<br />
Gruner + Jahr AG<br />
Tel: +49 40 37 03 29 44<br />
scheil.claudia@guj.de<br />
Great Britain<br />
IMM International<br />
Tel: +44 203 301 4900<br />
s.money@imm-international.com<br />
Greece<br />
Publicitas Greece<br />
Tel: +30 211 1060 300<br />
hara.koutelou@publicitas.gr<br />
India<br />
<strong>Media</strong> Star<br />
Tel: +91 2222 8155 38/39/40<br />
ravi@mediastar.co.in<br />
Italy<br />
G + J International Sales Italy<br />
Tel: +39 205 2671<br />
guj.italia@guj.de<br />
Japan<br />
Pacific Business Inc.<br />
Tel: +81 3661-6138<br />
kai-pbi@gol.com<br />
Korea<br />
DooBee Inc<br />
Tel: +82 2 37 02 17 40<br />
dbi@doobee.com<br />
Latvia/Estonia/Lithuania<br />
Advertising Agency Santa<br />
Tel: +371 67 00 61 36<br />
reklama@santa.lv<br />
Portugal<br />
Publima Publicidade<br />
Tel : +351 21 315 81 61<br />
publima@publima.pt<br />
Russia<br />
Inflight Entertainment Group<br />
Tel : +7 690 82 55<br />
kdzidzaria@in-flight.ru<br />
Singapore/Malaysia<br />
SPH Magazines Pte Ltd.<br />
Tel: +65 63 19 62 70<br />
fionaong@sph.com.sg<br />
Spain<br />
Grupo Zeta<br />
Tel: +34 915 86 36 31<br />
gema.arcas@grupozeta.es<br />
Switzerland<br />
Airpage AG<br />
Tel: +41 43 311 30 00<br />
furrer@airpage.ch<br />
Thailand<br />
Thai Representation Ltd.<br />
Tel: +662 332 05 034<br />
anthonysharma@sharmathailand.com<br />
USA<br />
Airgroup One<br />
Tel: +1 212 244 56 10<br />
dbannister@airgroupone.com
Vend og se mere<br />
... come join us<br />
Post Danmark<br />
ID nr. 42886<br />
Magasinpost SMP<br />
selina juul, kvinden bag stop spild af mad:<br />
nr. 8 · september 2013<br />
Danmarks Naturfredningsforening · Nr. 2 · juni 2013<br />
tema<br />
Gør vi nok for at stoppe<br />
tilbagegangen i naturen<br />
Ny avis<br />
Natur & Miljø<br />
har fået en søster<br />
avisen Natur & miljø<br />
kommer tættere på dig og<br />
vores resultater for naturen<br />
Naturportræt<br />
iNterview<br />
mød Jørn Jespersen,<br />
eksformand for natur- og<br />
landbrugskommissionen<br />
Fakta<br />
– godt for både<br />
natur, landbrug og<br />
forbrugeren<br />
aeldresagen.dk/nu august 2013<br />
139276_NU_0413_INDHOLD.indd 1 15/07/13 08.52<br />
Køkkenvasken BLANCO Elon XL 6 S er en kompakt og rummelig køkkenvask, der er ideel til det lille<br />
køkken. Her vist i den nye unikke Silgranit ® -farve: Klippegrå. En dyb grå farve, der skifter karakter alt<br />
efter lyssætning og kombination med andre materialer.<br />
Oplev nyhederne i a+n show room.<br />
Scan koden eller klik ind på www.an.dk/combicolours og leg med kombinationer<br />
af de mange Silgranit ® -farver og forskellige bordpladematerialer.<br />
a+n show room - Meterbuen 2-4 - 2740 Skovlunde - www.an.dk - info@an.dk - 90 13 40 10<br />
BLANCO ELON XL 6 S<br />
I SILGRANIT ® KLIPPEGRÅ<br />
<br />
<br />
<br />
august / september 2013 • pris dkk 65,95 eur. 9<br />
g a s t r o n o m i , v i n , f o r k æ l e l s e<br />
Paul Cunningham har fundet tilbage<br />
til rødderne og fjernet de forstyrrende<br />
elementer i sin mad<br />
superskarpe knive | svingdøren | selina juul | talentet andreas saxskiold-nørup<br />
Scandinavia’s largest media house<br />
– more than 100 media options<br />
Effective advertizing • Strong media combinations<br />
Low contact prices • Documented effect<br />
Natur<br />
forsvinder<br />
Det VilDe<br />
SVin<br />
nu i Danmark<br />
– genindvandret fra tyskland<br />
Natur og<br />
landbrug<br />
BiogaS<br />
Dit skrald · side 14<br />
Små piger omskæres · side 23<br />
Test din bank · side 32<br />
Tema ensomhed · side 36<br />
Skal konen skiftes ud? · side 64<br />
Vi gi’r årene baghjul:<br />
Firs &<br />
fucking<br />
fantastisk<br />
side 52<br />
Nupokuren er Danmarks mest veldokumenterede<br />
slankekur, som sikrer<br />
dig alle de vitaminer, mineraler og<br />
fibre din krop har brug for.<br />
Nupo er det<br />
fornuftige valg<br />
når du skal tabe dig,<br />
eller hvis du blot<br />
vil vedligeholde<br />
din vægt.<br />
kickstart<br />
dit vægttab<br />
Al henvendelse:<br />
Magasinet Sundhed ApS · Store Kongensgade 72 · 1264 København K<br />
Telefon 70 27 11 55 · epost@magasinet-sundhed.dk<br />
sunDheD – nummer 8 – sePtember 2013<br />
Unge<br />
springer<br />
tandlægen<br />
over<br />
kom i form på<br />
sportshotel i<br />
rebild bakker<br />
Ny diæt kaN<br />
løse maveproblemer<br />
sådan lærer<br />
du at stå på<br />
rulleskøjter<br />
stop madspild<br />
og spar penge<br />
i samarbejde med<br />
danske regioner<br />
4opskrifter på<br />
kernegodt<br />
brød<br />
Derfor er<br />
hvidløg<br />
sundt<br />
SILGRANIT ® NYHEDER!<br />
NY SILGRANIT ® VASK &<br />
NY SILGRANIT ® FARVE<br />
6<br />
smagogbehag • august / september 2013<br />
vi vil ha'<br />
kød i salaten<br />
elsk romantisk<br />
gastronomi på<br />
Frederiksminde<br />
vildt med grønbech<br />
hot guide<br />
til verdens hotteste<br />
Roden<br />
storby – shanghai<br />
vinduel<br />
– bordeaux årgang<br />
2009 mod 2010<br />
vintip: køb barolo<br />
til glas og kælder<br />
anmeldelser: amass,<br />
strandmøllekroen,<br />
canblau og manzel<br />
Terms and conditions<br />
Prices and terms of payment<br />
All prices mentioned are excl. tax. Every advertisement<br />
is billed right after the date of publishing/the campaign<br />
start. The deadline for payment is 10 days after the date<br />
of publishing/the campaign start. In case the deadline for<br />
payment is exceeded, an additional cost of 2% pr. started<br />
month will occur. In certain cases, <strong>DG</strong> <strong>Media</strong> can demand<br />
that the advertisement is prepaid. Discounts are not<br />
applicable for extra charges.<br />
Complaints<br />
<strong>DG</strong> <strong>Media</strong> and the publisher are not accountable for errors<br />
in advertisements that are booked in agreement with<br />
the advertisers conditions. This is also valid for material<br />
received from other media, material not in agreement with<br />
the technical data, or in case where the deadline for material<br />
is exceeded.<br />
In case of misprint, wrong sizes, dates etc. for which<br />
the advertiser or bureau is not responsible, there will<br />
be a reduction estimated by <strong>DG</strong> <strong>Media</strong>, which can not<br />
exceed the cost of the advertisement and insertion in<br />
the media. Complaints due to misprint, wrong colours<br />
etc. must be received by <strong>DG</strong> <strong>Media</strong> no later than 5 days<br />
after the insertion of the advertisement.<br />
Should an advertisement be inserted more than<br />
once with the same error without <strong>DG</strong> <strong>Media</strong> receiving<br />
a complaint, only the first insert is subject to a<br />
possible discount. In case of incorrect, delayed or<br />
missing inserts, <strong>DG</strong> <strong>Media</strong>/ publisher cannot be held<br />
responsible for compensation claims.<br />
Cancellation<br />
Cancellation of an order must happen by writing to <strong>DG</strong><br />
<strong>Media</strong> no later than 5 working days prior to the deadline<br />
for ordering. Advertisements, for which special<br />
placements are ordered, cannot be cancelled without<br />
prior agreement with <strong>DG</strong> <strong>Media</strong>.<br />
In case of cancellation, any disount given in conjunction<br />
with previous or other advertising, will be adjusted and<br />
reduced accordingly on the following invoice.<br />
Other terms<br />
<strong>DG</strong> <strong>Media</strong> reserves the right to reject advertisements<br />
that go against the publishers interests or current<br />
rules and regulations. Advertisement orders which<br />
contain conditions of referrals through text will be<br />
rejected. Any advertisement which can be mistaken<br />
for editorial content must, at the advertisers<br />
expense, be supplied with the word ”advertisement”<br />
directly above a line stretching the full width of the<br />
advertisement.<br />
Contact us by telephone, and receive suggestions on how to effectively contact your target market.<br />
Denmark +45 70 27 11 55 Norway +47 216 08 190 Sweden +46 72 506 86 10
Change language