SCANORAMA - DG Media
SCANORAMA - DG Media
SCANORAMA - DG Media
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<strong>Media</strong>info<br />
2012<br />
Read more<br />
about our various<br />
other magazines at<br />
dgmediasales.se<br />
Scanorama<br />
06/10/11 11:02<br />
<strong>SCANORAMA</strong> NOVEMBER 2011 “I guess it’s easier for a man to get away with a more rugged look. Do you want to go out with a woman who is wrinkled and saggy” — DR. FREDRIC BRANDT, AKA THE BARON OF BOTOX<br />
THE SAS MAGAZINE SINCE 1972 NOMINATED ‘BEST TRAVEL AND LEISURE TITLE’ WWW.FLYSAS.COM <br />
<br />
<strong>SCANORAMA</strong><br />
Noodles in Paris Burgers in Copenhagen Pasta in Bologna Drinks in Madrid Bed in London<br />
• • • •<br />
Showtime on<br />
Broadway 46<br />
no. 11<br />
2011-10-18 13.00<br />
T<br />
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All<br />
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<strong>DG</strong><br />
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Copenhagen · Stockholm · Oslo
<strong>SCANORAMA</strong><br />
Scanorama is published in English and is distributed in the seat pocket on<br />
all Scandinavian Airlines routes in Scandinavia, Europe and worldwide. It<br />
can also be found in all SAS Lounges and SAS sales offices. Each month<br />
we provide our audience with entertaining and informative firsthand<br />
knowledge from Scandinavia. Our latest readership survey showed<br />
that Scanorama has 1 million unique readers in Scandinavia!<br />
The readers spend 36 minutes reading the magazine.<br />
Furthermore 70% of the readers say that they read/look at the advertisements.<br />
The Scanorama readers are upmarket, affluent business and leisure<br />
travelers. They are innovative people on the move, they are interested<br />
in new technology, high quality and design products.<br />
If you have an interest in high decision makers and high-income earners<br />
Scanorama, Reaches 500 000 unique readers in this segment, according<br />
to the EMS survey. More than 52 percent hold senior or middle<br />
management positions, making them influential decision makers.<br />
With an advertisement in Scanorama you reach out to this special target<br />
group in a unique environment. On board the aircraft, the reader can<br />
relax and enjoy some quality time away from busy schedules. Seven out<br />
of ten consider Scanorama to be a “good or very good” magazine<br />
and that is why Scanorama is your ideal opportunity to reach Scandinavian<br />
business travelers.<br />
71%<br />
69%<br />
The Scanorama Reader<br />
save for their<br />
46%<br />
retirement<br />
Scandinavian Airlines total number of passengers was 22<br />
million per December 31, 2010 according to the SAS Group<br />
Annual Report. The average age of the Scanorama reader is<br />
39 years, and male (63%). The reason for travelling is either<br />
business/work related (45%) or pleasure/private (55%).<br />
Unique readers in<br />
400.000<br />
Sweden<br />
240.000<br />
Denmark<br />
400.000<br />
Sweden<br />
360.000<br />
Norway<br />
240.000<br />
Denmark<br />
Interested in new products<br />
In 70% addition you also reaches approximately 300,000<br />
360.000<br />
Norway<br />
unique readers outside Scandinavia.<br />
Two or more cars in household<br />
67.300 57% Euro<br />
Sweden<br />
Average household income<br />
101.200 Euro<br />
Denmark<br />
More than 800.000 SEK in<br />
67.300 36% Euro<br />
Sweden<br />
personal income<br />
92.500 Euro<br />
Norway<br />
101.200 Euro<br />
Denmark<br />
Very interested in fashion<br />
32%<br />
92.500 Euro<br />
Norway<br />
Source<br />
You Gov survey 2010<br />
have invested money<br />
in the stock market<br />
have invested in<br />
real estate<br />
The high decision maker<br />
Make three or more<br />
The readers are between the age of 35 and 54 (63%), and male<br />
56%<br />
business trips by air<br />
(73%). The reason for travelling is either business/work per year related<br />
(70%) or pleasure/private (30%). They furthermore Spend 11 nights live or in more Denmark<br />
(17%), Norway (23%) or Sweden<br />
76%<br />
per year in hotels<br />
(32%).<br />
Unique readers in Scandinavian magazines<br />
English Japanese Chinese<br />
Publisher<br />
487.000<br />
281.000<br />
227.000<br />
187.000<br />
185.000<br />
170.000<br />
71%<br />
121.000<br />
69%<br />
110.000<br />
110.000<br />
46%<br />
79.000<br />
Scanorama<br />
Dagens industri<br />
Veckans Affärer<br />
Børsen<br />
DN Dagens Næringsliv<br />
Morgenavisen Jyllands-Posten<br />
have invested money<br />
in the stock market<br />
Affärsvärlden<br />
have invested in<br />
Kapital<br />
real estate<br />
Berlingske Tidende<br />
save for their<br />
retirement<br />
Finansavisen<br />
<strong>DG</strong> Communications AB<br />
Sergels Torg 12<br />
SE-111 57 Stockholm<br />
Tel. +46 8 797 03 10<br />
Fax +46 8 21 31 71<br />
mail@dgcom.se<br />
www.dgcom.se<br />
Rikard Lind<br />
Editor in Chief<br />
Reader profile<br />
56%<br />
76%<br />
Target definition<br />
Make three or more<br />
business trips by air<br />
per year<br />
Spend 11 nights or more<br />
per year in hotels<br />
Advertising sales<br />
Denmark<br />
<strong>DG</strong> <strong>Media</strong> a•s<br />
Tel. +45 70 27 11 55<br />
epost@dgmedia.dk<br />
www.dgmedia.dk<br />
Norway<br />
<strong>DG</strong> <strong>Media</strong> a•s<br />
Tel. +47 21 60 81 90<br />
epost@dgmedia.no<br />
www.dgmedia.no<br />
Sweden<br />
<strong>DG</strong> <strong>Media</strong> Sales a•b<br />
Tel. +46 8 797 04 00<br />
mail@dgmediasales.se<br />
www.dgmediasales.se<br />
WWW.<strong>DG</strong>MEDIA.DK<br />
70%<br />
57%<br />
36%<br />
32%<br />
71%<br />
Source<br />
The 69% European <strong>Media</strong> and Marketing Survey 2010.<br />
Interested in new products<br />
Two or more cars in household<br />
More than 800.000 SEK in<br />
personal income<br />
Very interested in fashion<br />
have invested money<br />
in the stock market<br />
have invested in<br />
real estate<br />
46%<br />
save for their
y<br />
t<br />
Advertising rates<br />
Deadlines and publication 2012<br />
Unspecified position<br />
No. Order Material Publication<br />
is<br />
r<br />
ld<br />
Full page: EUR 13,000<br />
Double issue: EUR 18,400<br />
W: 210 x H: 280 mm<br />
Bleed + 5 mm<br />
Half page: EUR 7,500<br />
Double issue: EUR 10,500<br />
W: 210 x H: 140 mm<br />
Bleed + 5 mm<br />
Half page: EUR 7,500<br />
Double issue: EUR 10,500<br />
W: 105 x H: 280 mm<br />
Bleed + 5 mm<br />
2/3 page, page 8: EUR 9,600<br />
Double issue: EUR 13,700<br />
W: 130 x H: 265 mm<br />
Double-page spread:<br />
EUR 25,400<br />
Double issue:<br />
EUR 35,400<br />
W: 420 x H: 280 mm<br />
Bleed + 5 mm<br />
1 December 30 January 5 January 31<br />
2 January 27 February 3 February 29<br />
3 February 24 March 2 March 31<br />
4 March 30 April 5 April 30<br />
5 April 27 May 4 May 31<br />
6 May 25 June 1 June 30 *<br />
7 July 27 August 3 August 31<br />
8 August 27 September 3 September 30<br />
9 September 28 October 5 October 31<br />
10 October 29 November 5 November 30 *<br />
* Double issue<br />
ale<br />
ed<br />
re n-<br />
Specified position<br />
Colour<br />
Full page: EUR 15,500<br />
Double issue: EUR 23,100<br />
W: 210 x H: 280 mm<br />
Bleed + 5 mm<br />
Facing matter: EUR 14,500<br />
Double issue: EUR 20,300<br />
W: 210 x H: 280<br />
Bleed + 5 mm<br />
Colour is included in all rates above.<br />
Back cover: EUR 21,200<br />
Double issue: EUR 29,600<br />
W: 210 x H: 280<br />
Bleed + 5 mm<br />
Double-page spread:<br />
EUR 30,400<br />
Double issue:<br />
EUR 42,600<br />
W: 420 x H: 280 mm<br />
Bleed + 5 mm<br />
Other rates<br />
Other specified position + 10%<br />
Agency commission<br />
An agency commission (to recognized agencies) of 15% of the<br />
net billing is granted for display advertising (excluding supplements<br />
and insert).<br />
Advertising material<br />
Requirements for advertising material: Print ready PDF, images<br />
300 dpi resolution and images saved i CMYK.<br />
Please note that double-page spread must be delivered as two<br />
separate pages.<br />
Please note that bleed format is +5 mm. Type format: no text<br />
closer than 10 mm from crop marks. All advertisements must be<br />
in English.<br />
Inserts<br />
Please contact us for a specific offer.<br />
For further information please contact our sales support<br />
+46 8 797 04 00 or material@dgmediasales.se.<br />
ten<br />
ey<br />
t<br />
Discounts<br />
Frequency discounts<br />
2 advertisements 5% discount<br />
4 advertisements 7,5% discount<br />
6 advertisements 10% discount<br />
10 advertisements 15% discount<br />
Reader's Guide<br />
Distribution<br />
Regular issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80.000<br />
Double issue (Jul/Aug, Dec/Jan) . . . . . . . . . . . . . . . . . . . . . .130.000<br />
Content 2012<br />
Scanorama offers surprising angles on well known topics; less<br />
known topics with a fascinating twist; an inspiring, personal<br />
and entertaining approach. Special guides for 2012 can be seen<br />
below.<br />
e<br />
ld<br />
y<br />
t<br />
¼ page<br />
Size<br />
W: 83,5 x H: 113,5 mm<br />
Image<br />
W: 83,5 x H: 64 mm<br />
Headline<br />
Max. 38 characters<br />
(incl. spaces)<br />
Text<br />
Max. 565 characters<br />
(incl. spaces)<br />
Price (Regular issue) EUR 3,100<br />
Price (Double issue) EUR 4.800<br />
Setup is<br />
included<br />
December/January: On the road between classic car museums<br />
in Bavaria<br />
February: Reggae blocks in London<br />
March: Paris’ secret nightlife<br />
April: Tweed scented walks in the Lake District<br />
May: Mallorca’s finest<br />
June: Winemakers at Mount Etna<br />
July/August: Summer in Little Italy<br />
September: Monastery living in Tuscany<br />
October: Best parks of Paris<br />
November: Into the wilderness in Catskills
Examples of content<br />
THE HIT LIST<br />
Scanorama scours the world for its treasures<br />
- the places to go and names you<br />
should know in food, wine, hotels, and<br />
culture.<br />
THE GUIDES<br />
The Perfect 10 is the ultimate list of things<br />
to see or do in any given destination. It<br />
could be an up-and-coming neighborhood<br />
or local specialty – New York’s hotels, London’s<br />
bookstores, Madrid’s tapas bars, for<br />
example.<br />
The Weekender makes sure not a minute<br />
goes to waste when someone has 48 hours<br />
to get the best out of a city, whether it’s<br />
biking in Copenhagen, stand-up in London,<br />
or musicals on Broadway.<br />
THE DESTINATIONS<br />
No matter where we go or how many times<br />
we have been (Rome, Paris, London, New<br />
York, Oslo, Stockholm, Copenhagen) Scanorama<br />
always take the road less traveled,<br />
finding a side to a destination that our<br />
readers have never seen before. Whether<br />
it’s a city, island or ski resort, Scanorama’s<br />
infectious curiosity opens readers’ eyes to<br />
the world around them and the good things<br />
in life, from incredible hotels to extraordinary<br />
restaurants.
Agents<br />
Norway<br />
<strong>DG</strong> <strong>Media</strong> as<br />
Tel: +47 21 60 81 90<br />
epost@dgmedia.no<br />
France<br />
I.M.M. France<br />
Tel: +33 1 40 13 79 01<br />
n.devos@imm-international.com<br />
Portugal<br />
Publima Publicidade<br />
Tel : +351 21 315 81 61<br />
publima@publima.pt<br />
Sweden<br />
<strong>DG</strong> <strong>Media</strong> Sales ab<br />
Tel: +46 8 797 04 00<br />
mail@dgmediasales.se<br />
Germany/Austria<br />
Gruner + Jahr AG<br />
Tel: +49 40 37 03 29 44<br />
scheil.claudia@guj.de<br />
Russia<br />
Inflight Entertainment Group<br />
Tel : +7 690 82 55<br />
kdzidzaria@in-flight.ru<br />
Denmark<br />
<strong>DG</strong> <strong>Media</strong> as<br />
Tel: +45 70 27 11 55<br />
epost@dgmedia.dk<br />
Great Britain<br />
IMM International<br />
Tel: +44 203 301 4900<br />
s.money@imm-international.com<br />
Singapore/Malaysia<br />
SPH Magazines Pte Ltd.<br />
Tel: +65 63 19 62 70<br />
fionaong@sph.com.sg<br />
Australia<br />
AGS <strong>Media</strong><br />
Tel: +61 8 8277 9088<br />
david@agsmedia.com.au<br />
Greece<br />
Publicitas Greece<br />
Tel: +30 211 1060 300<br />
hara.koutelou@publicitas.gr<br />
Spain<br />
Grupo Zeta<br />
Tel: +34 915 86 36 31<br />
gema.arcas@grupozeta.es<br />
Benelux<br />
GiO <strong>Media</strong><br />
Tel: + 31 6 2223 84 20<br />
giovanni@gio-media.nl<br />
India<br />
<strong>Media</strong> Star<br />
Tel: +91 2222 8155 38/39/40<br />
ravi@mediastar.co.in<br />
Switzerland<br />
Airpage AG<br />
Tel: +41 43 311 30 00<br />
furrer@airpage.ch<br />
Canada<br />
<strong>Media</strong> Contacts Int’l<br />
Tel: +1 905 845 83 00<br />
t.peters@busexec.com<br />
Italy<br />
G + J International Sales Italy<br />
Tel: +39 205 2671<br />
guj.italia@guj.de<br />
Thailand<br />
Thai Representation Ltd.<br />
Tel: +662 332 05 034<br />
anthonysharma@sharmathailand.com<br />
Croatia<br />
KG <strong>Media</strong><br />
Tel: +385 52 42 70 46<br />
k.goeschl@kg-media.at<br />
Japan<br />
Pacific Business Inc.<br />
Tel: +81 3661-6138<br />
kai-pbi@gol.com<br />
USA<br />
Airgroup One<br />
Tel: +1 212 244 56 10<br />
dbannister@airgroupone.com<br />
www.loverdose-diesel.com<br />
Dubai<br />
Intermedia<br />
Tel: +971 4 342 2112<br />
vdavidson@intermedia-gulf.com<br />
Korea<br />
DooBee Inc<br />
Tel: +82 2 37 02 17 40<br />
dbi@doobee.com<br />
00 N13021_SP_LOVERDOSE_<strong>SCANORAMA</strong>_210X280.indd Cover_OKT_1pp NY.indd 1<br />
1<br />
Finland<br />
Alma 360 Asiakasmedia<br />
Tel: +358 405944204<br />
tuire.sillanpaa@alma360.fi<br />
Latvia/Estonia/Lithuania<br />
Advertising Agency Santa<br />
Tel: +371 67 00 61 36<br />
reklama@santa.lv
Scandinavia’s largest media house<br />
– more than 110 magazines<br />
Effective advertizing • Strong media combinations<br />
Low contact prices • Documented effect<br />
Terms and conditions<br />
Prices and terms of payment<br />
All prices mentioned are excl. tax. Every advertisement is<br />
billed right after the date of publishing/the campaign<br />
start. The deadline for payment is 10 days after the date<br />
of publishing/the campaign start. In case the deadline for<br />
payment is exceeded, an additional cost of 2% pr. started<br />
month will occur. In certain cases, <strong>DG</strong> <strong>Media</strong> can demand<br />
that the advertisement is prepaid. Discounts are not<br />
applicable for extra charges.<br />
Complaints<br />
<strong>DG</strong> <strong>Media</strong> and the publisher are not accountable for errors<br />
in advertisements that are booked in agreement with<br />
the advertisers conditions. This is also valid for material<br />
received from other media, material not in agreement<br />
with the technical data, or if the deadline for material is<br />
exceeded<br />
In case of misprint, wrong sizes, dates etc. for which the<br />
advertiser or bureau is not responsible, there will be a<br />
reduction estimated by <strong>DG</strong> <strong>Media</strong>, which can not exceed<br />
the cost of the advertisement and insertion in the media.<br />
Complaints due to misprint, wrong colours etc. must<br />
be received by <strong>DG</strong> <strong>Media</strong> no later than 5 days after the<br />
insertion of the advertisement.<br />
Should an advertisement be inserted more than once<br />
with the same error without <strong>DG</strong> <strong>Media</strong> receiving a<br />
complaint, only the first insert is subject to a possible<br />
discount. In case of incorrect, delayed or missing inserts,<br />
<strong>DG</strong> <strong>Media</strong>/ the publisher cannot be held responsible for<br />
compensation claims.<br />
Cancellation<br />
Cancellation of an order must happen by writing to<br />
<strong>DG</strong> <strong>Media</strong> no later than 5 working days prior to the<br />
deadline for ordering. Advertisements, for which special<br />
placements are ordered, cannot be cancelled without<br />
prior agreement with <strong>DG</strong> <strong>Media</strong>.<br />
Other terms<br />
<strong>DG</strong> <strong>Media</strong> reserves the right to reject advertisements<br />
that go against the publisher’s interests or current rules<br />
and regulations. Advertisement orders which contain<br />
conditions of referrals through text will be rejected. Any<br />
advertisement which can be mistaken for editorial content<br />
must, at the advertiser’s expense, be supplied with the<br />
word ”advertisement” directly above a line marking<br />
the full width of the advertisement.<br />
Contact us by telephone, and receive suggestions on how to effectively contact your target market.<br />
Denmark +45 70 27 11 55 • Norway +47 216 08 190 • Sweden +46 8 797 04 00
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