SCANORAMA - DG Media

SCANORAMA
Scanorama is published in English and is distributed in the seat pocket on
all Scandinavian Airlines routes in Scandinavia, Europe and worldwide. It
can also be found in all SAS Lounges and SAS sales offices. Each month
we provide our audience with entertaining and informative firsthand
knowledge from Scandinavia. Our latest readership survey showed
that Scanorama has 1 million unique readers in Scandinavia!
The readers spend 36 minutes reading the magazine.
Furthermore 70% of the readers say that they read/look at the advertisements.
The Scanorama readers are upmarket, affluent business and leisure
travelers. They are innovative people on the move, they are interested
in new technology, high quality and design products.
If you have an interest in high decision makers and high-income earners
Scanorama, Reaches 500 000 unique readers in this segment, according
to the EMS survey. More than 52 percent hold senior or middle
management positions, making them influential decision makers.
With an advertisement in Scanorama you reach out to this special target
group in a unique environment. On board the aircraft, the reader can
relax and enjoy some quality time away from busy schedules. Seven out
of ten consider Scanorama to be a “good or very good” magazine
and that is why Scanorama is your ideal opportunity to reach Scandinavian
business travelers.
71%
69%
The Scanorama Reader
save for their
46%
retirement
Scandinavian Airlines total number of passengers was 22
million per December 31, 2010 according to the SAS Group
Annual Report. The average age of the Scanorama reader is
39 years, and male (63%). The reason for travelling is either
business/work related (45%) or pleasure/private (55%).
Unique readers in
400.000
Sweden
240.000
Denmark
400.000
Sweden
360.000
Norway
240.000
Denmark
Interested in new products
In 70% addition you also reaches approximately 300,000
360.000
Norway
unique readers outside Scandinavia.
Two or more cars in household
67.300 57% Euro
Sweden
Average household income
101.200 Euro
Denmark
More than 800.000 SEK in
67.300 36% Euro
Sweden
personal income
92.500 Euro
Norway
101.200 Euro
Denmark
Very interested in fashion
32%
92.500 Euro
Norway
Source
You Gov survey 2010
have invested money
in the stock market
have invested in
real estate
The high decision maker
Make three or more
The readers are between the age of 35 and 54 (63%), and male
56%
business trips by air
(73%). The reason for travelling is either business/work per year related
(70%) or pleasure/private (30%). They furthermore Spend 11 nights live or in more Denmark
(17%), Norway (23%) or Sweden
76%
per year in hotels
(32%).
Unique readers in Scandinavian magazines
English Japanese Chinese
Publisher
487.000
281.000
227.000
187.000
185.000
170.000
71%
121.000
69%
110.000
110.000
46%
79.000
Scanorama
Dagens industri
Veckans Affärer
Børsen
DN Dagens Næringsliv
Morgenavisen Jyllands-Posten
have invested money
in the stock market
Affärsvärlden
have invested in
Kapital
real estate
Berlingske Tidende
save for their
retirement
Finansavisen
DG Communications AB
Sergels Torg 12
SE-111 57 Stockholm
Tel. +46 8 797 03 10
Fax +46 8 21 31 71
mail@dgcom.se
www.dgcom.se
Rikard Lind
Editor in Chief
Reader profile
56%
76%
Target definition
Make three or more
business trips by air
per year
Spend 11 nights or more
per year in hotels
Advertising sales
Denmark
DG Media a•s
Tel. +45 70 27 11 55
epost@dgmedia.dk
www.dgmedia.dk
Norway
DG Media a•s
Tel. +47 21 60 81 90
epost@dgmedia.no
www.dgmedia.no
Sweden
DG Media Sales a•b
Tel. +46 8 797 04 00
mail@dgmediasales.se
www.dgmediasales.se
WWW.DGMEDIA.DK
70%
57%
36%
32%
71%
Source
The 69% European Media and Marketing Survey 2010.
Interested in new products
Two or more cars in household
More than 800.000 SEK in
personal income
Very interested in fashion
have invested money
in the stock market
have invested in
real estate
46%
save for their