Product Architecture and Platforms
Product Architecture and Platforms
Product Architecture and Platforms
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<strong>Product</strong> Model Lifetime<br />
Fraction<br />
Surviving<br />
1.0<br />
0.8<br />
Average Life<br />
Others Sony<br />
1.18 yr 1.97 yr<br />
Sony<br />
AIWA<br />
Toshiba<br />
Panasonic<br />
0.6<br />
0.4<br />
0.2<br />
From S<strong>and</strong>erson <strong>and</strong> Uzumeri,<br />
The Innovation Imperative, Irwin 1997.<br />
0<br />
0 1 2 3 4 5<br />
Survival Time (years)<br />
3
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