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Upcoming Sessions:
July 8 - 12, 2013
November 11 - 15, 2013
Management 1:
The New Managers
Course
OPEN ENROLMENT
Management & Leadership
The most comprehensive, cross-functional management
training curriculum available. Master skills in five key areas
of business leadership.
See program
content inside
and registration
details on back.
Management 1 blends together traditional
leadership and teambuilding training
with today’s functional imperatives.
With organizations much “leaner and meaner”
than ever before, pressure is now being placed on
managers to be cross-trained in multiple functional areas.
This program has helped thousands of managers develop
skills in areas beyond their own specialization. It is
recommended for all managers with five or fewer years
of formal management responsibility.
The Best Part:
Receive cross-functional training in the five key management
areas of:
Enrol today
to earn your
certificate
Receive 35 PDUs towards
your PMI® Continuing
Certification Requirements
3WAYS TO
REGISTER
SEE OVER
• y Leadership and interpersonal dynamics
• y The marketing management process
• y Strategic and business planning
• y The financial management process
• y Performance evaluation

What You Will Learn
1. Understand and improve your
leadership style
2. Learn the latest techniques
for performance evaluation
3. Understanding the marketing
management process, from
segmentation to positioning to
new product development
4. Learn how to write and deploy
business plans
5. Discover cost control and budgeting
techniques for your department
Management 1:
The New Managers Course
Who Should Attend
This course is designed for those new to management, and those
moving into new areas of business. Functional specialists about to
embark on a general management role will also benefit. You will
hit the ground running with actionable tools and skills in order
to lead others effectively.
It is also perfect for current managers with less than five
years experience who have little or no formal management
training. Leadership best practices will be taught, that
will allow you to build your confidence and a complete
management skill-set.
Study five
key training
components
for improved
management
6. Learn how to foster teamwork
and empower your staff
7. Understand the rules of employee
competency
8. Learn the best ways to handle
crisis situations
9. Learn how to analyze and use
financial statements
10. Open the lines of communication
with both your staff and senior
management
11. Learn to plan and implement
business strategy
SEEC
Learning Path
Program
Enquire as to how this short program or any other
regular series short program (2-5 days in duration)
can become a Learning Path complimentary
program. Call 416.736.5079 and ask to speak to
a Senior Education Adviser today.
What Participants Say:
“A combination of knowledgeable and engaging
facilitators and keen, diverse participants makes
for a valuable introduction to the world of
management for new managers.”
J. Cameron, Mechanical Design Manager
Lovat – A Caterpillar Company
“A very quick synopsis of concepts that apply to
all levels of business.”
L. Marco
Hobart Canada
Our #1 management program! Over 3000 managers from all backgrounds have attended.

Next Session: July 8 - 12, 2013 • See back panel for three easy ways to register
Program Content
Component 1: Leadership and
Interpersonal Dynamics
The most effective managers ‘lead’ and
‘manage.’ This session is designed to help
you analyze your current strengths and
weaknesses as a leader, and provide you
with information about how to strengthen
your managerial capacity to meet
organizational goals and grow your people.
Leadership In a Changing Environment
• y Understanding management vs.
leadership
• y Creating a willed future
• y Leadership starts with creative tension
Leader Roles and Management Functions
• y The five functions of a manager
• y Establish communication patterns that
build higher levels of trust and rapport
with others
Leader Styles for Building
Competency and Confidence in Others
• y The concept of leader/follower
• y The five competency types and
developing a strategy to handle each
• y Transformational vs transactional
interactions
• y Interpretation of Goal Oriented Active
Leadership Styles (G.O.A.L.S.)
• y The way in which messages are delivered
affects outcomes
• y Determine your preferred style
• y Developing style flexibility and range
Understanding Power and
Influence – Self Assessment
• y The seven sources of interpersonal power
• y Organizational factors that contribute to
power or powerlessness
Measuring Management Performance
• y The way in which messages are delivered
affects outcomes
• y The Task, People and Personal dimensions
of management effectiveness
• y Fifteen management approaches that
can facilitate or inhibit performance
• y Impact that your management
approaches have on the behaviour and
performance of those around you
• y Maximizing your use of the Constructive
thinking styles for better outcomes
Creating Higher Levels of Achievement
• y How to reward and recognize when
you can’t give employees more money
• y Tips and hints for achieving more
Component 2: The Marketing
Management Process
In today’s ever-changing economy,
marketing skills are needed by key people
in almost every department. This session
will help you learn how to use marketing,
positioning and branding to promote your
company and its offerings.
The Nature of Marketing
and Its Role in Your Organization
• y Where does marketing fit into overall
business strategy?
• y How does the marketing function relate
to other functional departments?
• y What should be included in a marketing
plan – and why?
Market Segmentation and Targeting
• y Market segmentation and its impact
on strategy
• y Key activities involved in market
segmenting and targeting
Product and Service Positioning
• y What is ‘positioning’ and how is
it related to business strategy?
• y What is required for effective
positioning?
Branding
• y An introduction to branding
• y How to create your own personal
brand – and how the process is used in
marketing companies, products
and services
Component 3: Strategic and
Business Planning
Using a proven and highly effective
approach, attendees will learn the
fundamentals of all strategy planning so
that they will know what facts they need,
where to start, how to identify objectives,
and how to achieve buy-in for the plan.
The Facts Required for Strategy Planning
• y An understanding of current strategy
• y Relevant stakeholder expectations
• y Relevant factors in the external reality
Strategic Planning
• y 8 strategies common to all organizations
• y The role of dominant strategy
• y The 3 categories of strategy
• y Strategy configuration
• y The one page strategic plan
Business Planning
• y The role of expectations
• y Converting expectations into objectives
• y Pros and cons analysis
• y The one page business plan

Register today and enjoy our 100% Satisfaction Guarantee!
Component 4: The Financial
Management Process
Whether we like it or not, a manager
must maintain financial responsibility for
the profitability and cost control of the
business unit(s) they manage. This session
is designed to strengthen your grasp of
the key financial planning and reporting
processes.
A Review of the Key Financial Statements
that Managers Must Know
• y Balance sheet
• y Income statement
• y Statement of changes in financial
position
• y The accounting process
Financial Statement Analysis:
How to Do It Fast and Efficiently
• y Working capital ratio
• y Accounts receivable turnover
• y Inventory turnover
Budgeting Procedures
for Management Success
• y Operating budget
• y Cash receipts and disbursements budget
Cost Control Techniques to Increase
Organizational Effectiveness
• y Cost behaviour and break-even analysis
• y Fixed, variable and mixed costs
Component 5: Performance
Management – Staff and Self
Management Techniques
This module presents an applied
review of performance management
and also provides you with effective
teambuilding communication
techniques.
The Context of
Performance Management
• y Goals of performance management
• y The psychological contract
• y The manager’s role
Performance Management
Measurement
• y Managing the impact of rating errors
and bias on performance appraisals
• y Measuring the desired behaviours
and leadership attributes
• y Turning attributes into objectives
and actions
The Performance Improvement Process
• y Goal setting and motivation
• y Managing relationships and
performance
• y Dealing with a confrontational employee
Leading Groups Within the Organization
• y Essential facets of team work
• y Improving feedback and communication
• y Exploring specific team communication
challenges
Featuring Leadership
Feedback and Personal
Action Planning
Interpreting feedback from significant
others:
• y The 15 management approaches that
facilitate or inhibit performance
• y Dealing with information from others
• y Strengths/weaknesses development
information
• y Building higher levels of Task, People
and Personal effectiveness
• y Measuring the impact on
organizational performance
• y Action planning workshop
What Participants Say:
“The course was incredibly useful for me in
understanding my role in an organization
and the organization itself. I feel confident
after completion of the course in my ability
to succeed as a manager.”
M. Dowie, Transportation Planning
Policy Analyst
City of Windsor
“Well rounded course, lots of great ideas
to bring back to my organization!”
M. Pan, Inventory Manager
Wakefield Canada Inc.
“The Management 1 course at Schulich is
world-class. It is a great starting point for
new managers and great for filling in gaps
for not-so-new managers.”
S. Choy, Manager, Data Warehouse
LoyaltyOne Inc.
“The course content was interesting
and value-added for new managers.
The facilitators were fantastic!”
C. Redmond, QA Team Leader
Wrigley Canada

Next Session: July 8 - 12, 2013 • Convenient 5-day learning format
Management 1:
The New Managers Course
Instructor Profiles
Sid Ridgley
Component 1: Leadership and
Interpersonal Dynamics
Sid is an expert facilitator having earned
his management and team building skills
through 15 years of senior human resources
experience, and 10 years of teaching
Organizational Behaviour at Wilfrid
Laurier University. Sid has facilitated
collaborative sessions for major
organizations throughout North America,
China, India and the Middle East.
Jane-Michèle Clark
Component 2: The Marketing
Management Process
Jane-Michèle is president of a mid-size
marketing firm that develops effective
business strategies, integrated marketing
campaigns and customer retention
programs for B2B and B2C companies in
multiple sectors. She has 30 years agency,
client-side and non-profit experience in
Canada, the US, France, the Caribbean and
the Middle East. Jane-Michèle also conducts
corporate business and leadership training
programs and has been teaching marketing
programs in the MBA program at the
Schulich School of Business for 14 years.
Alan Kennedy
Component 3: Strategic and Business
Planning
Alan is one of Canada’s most experienced
strategic planning and business planning
practitioners, having instructed thousands
of managers on successful strategy
development since 1992. Alan served as
Senior Vice President, General Counsel
& Secretary to the Board of Campeau
Corporation and prior to that, Oxford
Development Group.
Beppino Pasquali, CA
Component 4: The Financial
Management Process
Beppino is a chartered accountant and
top-rated instructor with both The Institute
of Canadian Bankers and Schulich School
of Business. He instructs and facilitates
at management seminars in the areas of
corporate finance and accounting, taxation
and estate planning. His instructional
style makes financial concepts easy to
understand.
Stephen Friedman, MA Psych
Component 5: Performance Management –
Staff and Self Management Techniques
Stephen Friedman is a recognized
executive coach, career coach, facilitator
and trainer, as well as a member of
the faculty at The Schulich School of
Business where he teaches in the areas of
organizational behaviour and leadership/
management. Stephen specializes in
teaching professionals about various
aspects of interpersonal communication,
leadership development, human resource
management and group development
in the workplace as well as career
enhancement and development.
What Participants Say:
“Fantastic! Made a big difference in my
future career development. Bridged my
project management skills to functional
manager skills.”
T. Abid, Supervisor
IESO
“I thoroughly enjoyed the Management 1
course – from the wide cross-section of
subjects to the incredible expertise of the
instructors, every aspect will be useful to
me moving forward.”
J. Rawn, Executive Assistant
ServiceOntario
“I was asked to enter a management position
and until the first day of this course I had the
attitude, ‘I can’t do this.” I have graduated and
I am leaving with, ‘I CAN do this.’”
A. Chiodo, Manager of Specimen Handling
Ontario Agency for Health Protection
& Promotion
“A good combination of familiar and
unfamiliar information was presented.
Wonderful facilities and knowledgeable,
engaging instructors.”
P. Davidson, Manager, Procurement
& Contract Services
Metrolinx/GO Transit

Enjoy our 100% Satisfaction Guarantee!
Management 1:
The New Managers Course
Upcoming Sessions:
July 8 - 12, 2013
November 11 - 15, 2013
Executive Learning Centre
Ways to Register
Online
www.seec.schulich.yorku.ca
Fax
Download a registration form
at www.seec.schulich.yorku.ca
and fax to 416.736.5689
Mail
Download a registration form
at www.seec.schulich.yorku.ca
and mail to the address under
Payment Options at right
Program Tuition & Registration Details
Program Tuition: $3,595 + applicable taxes. This includes instruction, all
seminar materials, lunches, refreshments, but not hotel accommodations.
Special Team Savings: Save $150 each when two or more team members
from the same organization register for this program at the same time.
Please Note: Fees, dates, speakers and applicable taxes are subject to
change. York’s liability is limited to reimbursement of paid tuition fees.
One free transfer is permitted, provided written notice is received at least
14 days in advance of the seminar start date. Late transfer requests, less
than 14 days in advance of the start date, will incur a $100 fee. Additional
transfers are $200 each. Cancellations received in writing at least 14
days in advance of the seminar start date will receive a full refund.
Written cancellations received less than 14 days prior to the seminar will
be subject to a $500 administration fee. Participants must attend all
program days and fulfill all program requirements in order to receive a
certificate. HST# R119306736.
Experience
The Schulich
Executive
Learning
Difference...
World class faculty
and instructors
Program Location(s)
Payment Options
This is to certify that
HAS SUCCESSFULLY COMPLETED
EXECUTIVE EDUCATION CENTRE
SCHULICH SCHOOL OF BUSINESS
DR. DEZsÖ J. HORVÁTH
Dean,
Tanna H. Schulich Chair in
Strategic Management
Signed at Toronto, Ontario, Canada
ALAN C. MIDDLETON
Executive Director,
Executive Education Centre
Includes a handsomely framed
Certificate of Course Completion.
This and all SEEC open enrolment
programs allow you to:
• y Rapidly update your education to
an executive level in areas key to
your success
• y Link theory to practice with a
hands-on, action-based learning
curriculum
• y Enjoy immediate ROI through
application of your learning right
away
• y Share experiences and knowledge
with other professionals in limitedsize
classes
• y Leverage the expertise and insight
of industry savvy, real-world
instructors
• y Network among graduating
colleagues to develop lasting
business friendships
Your course will take place at
the following SEEC facility from
9:00 a.m. to 4:30 p.m. each day:
Schulich Executive Learning Centre,
York University, 4700 Keele Street,
Toronto, Ontario M3J 1P3
Tel: 416.736.5079
Optional Accommodations
For sessions at the Schulich
Executive Learning Centre, join
us at The Schulich Executive
Residence. Call 416.650.8300 for
information and reservations, or
book at www.elc.schulich.yorku.ca.
SEEC accepts Visa, MasterCard,
American Express and cheques.
If paying by mail, registration
forms can be sent to:
Schulich Executive Education
Centre, The Executive Learning
Centre, Schulich School of Business,
York University, 4700 Keele Street,
Toronto, ON M3J 1P3
Please make cheques payable to:
York University – Schulich
Executive Education Centre
Contact Us
In-Company Training
This and all SEEC programs can be delivered
on-site or customized for your group’s needs.
Please e-mail your Custom program enquiry
to CustomSEECPrograms@schulich.yorku.ca.
For more information call 416.360.8850
or visit www.seec.schulich.yorku.ca.
Call us at 416.736.5079
(1.800.667.9380 toll free), or email
execedinfo@schulich.yorku.ca.
State-of-the-art
learning facilities
Comprehensive
take-home materials
YK9989