sizes & formats - Der Handel

Der Handel
2014
RATE CARD# 43, VALID FROM JANUARY 1, 2014

TABLE OF CONTENTS
2
page 3 Publishing Details
PAGE 4 Der Handel editorial Concept
PAGE 5 Online Handel Editorial Concept
PAGE 6 derhandel.de Editorial Concept
PAGE 7 App-Edition Der Handel
PAGE 8 Deadlines and Topics
PAGE 10 Advertising Rates - Sizes & Formats
PAGE 12 Ad Specials
PAGE 14 General & Mechanical Specifications
PAGE 15 Positioning & Circulation
PAGE 16 Reader Profile
PAGE 17 Medium Sized Business Combo (MittelstandsKombi)
PAGE 18 General Terms & Conditions
PAGE 20 Contact Persons

PUBLISHING DETAILS
3
PUBLISHER:
ADDRESS:
MAILING ADDRESS:
Deutscher Fachverlag GmbH
Anzeigenabteilung Der Handel,
Der Handel Mainzer Landstrasse 251
60326 Frankfurt am Main
60264 Frankfurt am Main
INTERNET:
www.derhandel.de
PHONE: +49 (0)69 75 95-01
FAX: +49 (0)69 75 95-18 30
PUBLISHING DIRECTOR: Michael Beckmann, +49 (0)69 75 95-18 34
ADVERTISING SERVICE: Nina Doroschan-Matzke, +49 (0)69 7595-1745
Addresses and phone numbers for our sales representatives are listed on the back.
PUBLISHED:
Monthly
PURCHASE PRICE: Annual subscription Germany: € 52.00, including marketing costs and VAT
Other countries: € 55.00, including marketing costs
Single-issue price € 4.60, plus shipping and VAT
VOLUME: Vol. 43, 2014
BANK ACCOUNT DETAILS: Frankfurter Sparkasse, Kto. 34 926, BLZ 500 502 01, BIC HELADEF1822, IBAN DE56 5005 0201 0000 0349 26
PAYMENT TERMS:
3% prompt payment discount (Skonto) on advance billing or order confirmation or debit by ad publication date
2% prompt payment discount (Skonto) for payments within 14 days of invoice date
2% prompt payment discount (Skonto) for debits within 14 days of invoice date
30 days net as from invoice date
GENERAL TERMS AND CONDITIONS: For proper handling of orders, the publisher’s terms and conditions of business apply (see pp. 18–19).

EDITORIAL CONCEPT
4
Der Handel – The Business
Magazine for Decision-Makers in the
Medium Sized Business Segment
Der Handel is the business magazine for the entire retail sector which is
dominated by medium sized businesses. This monthly periodical delivers
comprehensive accounts of subjects pertinent to the retail sector which
enables entrepreneurs to be more efficient and effective in their daily affairs.
Each issue features four sections: Industry (Branche) turns a discerning
eye to relevant topics from the political sector. Sales (Verkauf) reports
on marketing trends, advertising, store concepts, and marketing strategies
for both bricks-and-mortar and e-commerce. The Technology (Technik)
section is home to topics such as software for everyday business activities,
POS systems, and office hardware. Finally, readers can turn to the Practice
(Praxis) section for background reports from the fields of finance, HR, and
fleet management.
derhandel.de, the online news platform operated by the economics periodical
Der Handel, is the perfect supplement to the monthly printed issue, daily
delivering top news from the retail sector. The editorial staff of Der Handel
also compiles dossiers which offer additional information to the features in
the printed magazine. The new iPad-App and a trade fair planner complete
the range of web services offered.

ONLINE HANDEL
5
THE BUSINESS MAGAZINE
FOR E-COMMERCE
The magazine Online Handel is aimed at retailers and manufacturers who
want to get off to a successful start in e-commerce or expand their business.
The magazine covers issues such as which enterprises will find it worthwhile
to open their own shop, which services can be outsourced efficiently, and how
you can put social media and mobile shopping to work for you. Alongside
current trends in e-commerce, Online Handel also focuses on solid tips from
real-world practice, including topics such as shop software, marketing and law
as well as logistics, fulfillment, and payment methods.
Publication dates:
1/2014 2/2014
Publication date Mar. 12, 2014 Publication date Oct. 8, 2014
Ad deadline Feb. 21, 2014 Ad deadline Sept. 18, 2014
Print copy/artwork Feb. 26, 2014 Print copy/artwork Sept. 23, 2014
In cooperation with:

derhandel.de
6
THE INTERNET PORTAL
WITH CURRENT INFORMATION
FROM THE RETAIL SECTOR
derhandel.de is the online news platform for the retail sector. It supplements
the Der Handel print edition, providing up-to-date daily news and
background information. The editorial team reports on all of the important
topics in the industry and compiles dossiers on areas of focus, such as IT,
the world of finance, and fleet management. Articles published in the print
edition are available online, and the entire range of online services, including
use of the archives, remains free of charge. The site also features a photo
gallery and online user polls.
You are welcome to place an advertisement on www.derhandel.de.
For banner formats and prices, please contact:
Business Advertising GmbH
Kronprinzenstr. 82-84
40217 Düsselsdorf
Internet: www.businessad.de
Phone +49 (0)211 179 347-50
Fax +49 (0)211 179 347-57
e-mail: werbung@businessad.de

APP-Edition der Handel
7
Starting in the autumn of 2013 the economics periodical Der Handel can
be read anywhere and at any time using the new app-edition. You will be
able to enjoy the published reports and news on your tablet-pc.
A subscription to the print edition includes the app at no extra charge.
The digital version of Der Handel is enhanced with numerous multimedia
features such as picture galleries, videos, and links to in depth information.

DEADLINES AND TOPICS
8
ISSUE PUB. DATE AD DEAD-
LINE
PRINT COPY/
ARTWORK
TOPICS & THEMES
02/14 Feb. 5, 2014 Jan. 17, 2014 Jan. 22, 2014 EuroShop/EuroCIS
Finance I
Motor Pool Management and Fleet Leasing
03/14 March 5, 2014 Feb. 14, 2014 Feb. 19, 2014 Hardware Solutions for Medium-Sized Businesses
Finance II
Telecommunication and Office Technology
Special
edition
01/14
March 12, 2014 Feb. 21, 2014 Feb. 26, 2014 Online Handel: Marketing, Technology, Web shop Optimization
04/14 April 2, 2014 March 14, 2014 March 19, 2014 Software Solutions for Medium-Sized Businesses
Advice for Young Entrepreneurs in Starting New Businesses
Station Wagons
05/14 May 7, 2014 April 15, 2014 April 22, 2014 Corporate Succession
Light Weight Delivery Vans and Delivery Trucks
Trademarketing
06/14 Jun. 4, 2014 May 15, 2014 May 20, 2014 Financial Investments
Consulting Services for Retailers
Automobile Special: Fleet Management Spring / Summer

DEADLINES AND TOPICS
9
ISSUE PUB. DATE AD DEAD-
LINE
PRINT COPY/
ARTWORK
TOPICS & THEMES
07-08/14 July 9, 2014 Jun. 20, 2014 Jun. 25, 2014 E-Commerce, Mobile Commerce, Multichannel
Support Programmes
Company Cars
09/14 Sep. 3, 2014 Aug. 15, 2014 Aug. 20, 2014 Methods of Payment in the Retail Sector
Occupational Pension Schemes
Preview of the IAA Commercial Vehicle Show
10/14 Oct. 1, 2014 Sep. 12, 2014 Sep. 17, 2014 POS Technology
Mobility and Transportation
Printers and Back Office Systems
Special
edition
02/14
Oct. 8, 2014 Sep. 18, 2014 Sep. 23, 2014 Online Handel: Payment, Credit Ratings, Logistics, Security
11/14 Nov. 5, 2014 Oct. 17, 2014 Oct. 22, 2014 Parcel and Logistics Services
Company Insurance Policies
Automobile Special: Fleet Management - Autumn / Winter
12/14 Dec. 3, 2014 Nov. 14, 2014 Nov. 19, 2014 Transporters
Management of Natural Resources and Energy
Private Pension Schemes
01/15 Dec. 29, 2014 Dec. 5, 2014 Dec. 10, 2014 IT Guide
Trade Fairs and Exhibitions
Store Fittings / POS Technology

ADVERTISING RATES -
SIZES & FORMATS
10
INSIDE PAGES
coloured/bw, in EUR
1/1 15,600.-
2/3 portrait 10,400.-
2/3 landscape 10,400.-
1/2 portrait 7,800.-
1/2 landscape 7,800.-
1/3 portrait 5,200.-
1/3 landscape 5,200.-
1/4 landscape 3,900.-
FORMATS WITH GUTTER BLEED
2/1 31,200.-
1 2/3 26,000.-
1 1/3 20,800.-
Fireplace ad 25,600.-
COVER PAGES
Inside front or outside back 16,700.-
Inside back cover 15,600.-
VOLUME DISCOUNTS
3 pages & up 3 %
6 pages & up 7 %
9 pages & up 10 %
12 pages & up 15 %
15 pages & up 1 7 %
18 pages & up 20 %
Classifieds
mm-rate, irrespective of colour: EUR 8
Special formats
Various additional formats are listed at
www.derhandel.de.
Further information:
Michael Beckmann +49 (0)69 75 95-18 34
FREQUENCY
DISCOUNTS
3 ads 3 %
6 ads 5 %
9 ads 10 %
SPECIAL PLACEMENTS
1/3 vertical next to editorial 5,900.-

Sizes
11
Size:
2/1 pages
Size:
1/1 page
Size:
1/3 page
Type area:
Bleed:*
W 383 .0 mm × H 2 6 1 .0 mm
W 410 .0 mm × H 280 .0 mm
Type area:
Bleed::*
W 1 8 1 .5 mm × H 261 .0 mm
W 205 .0 mm × H 280 .0 mm
Portrait Type area: W 53 .0 mm × H 261 .0 mm
Bleed:* W 66 .5 mm × H 280 .0 mm
Landscape Type area: W 1 8 1 .5 mm × H 83 .5 mm
Bleed:* W 205 .0 mm × H 94 .0 mm
Size:
1 2/3 pages
Size:
2/3 page
Size:
1/4 page
Type area:
Bleed:*
W 326 .0 mm × H 2 6 1 .0 mm
W 339 .5 mm × H 280 .0 mm
Portrait Type area: W 1 2 1 .0 mm × H 261 .0 mm
Bleed:* W 134 .5 mm × H 280 .0 mm
Landscape Type area: W 1 8 1 .5 mm × H 1 7 3 .5 mm
Bleed:* W 205 .0 mm × H 184 .0 mm
Landscape Type area: W 1 8 1 .5 mm × H 6 1 .0 mm
Bleed::* W 205 .0 mm × H 7 1 .5 mm
Size:
1 1/3 pages
Size:
1/2 page
Size:
Fireplace ad
Type area:
Bleed:*
W 258 .0 mm × H 261 .0 mm
W 27 1 .5 mm × H 280 .0 mm
Portrait Type area: W 87 .0 mm × H 261 .0 mm
Bleed:* W 100 .5 mm × H 280 .0 mm
Landscape Type area: W 1 8 1 .5 mm × H 128 .5 mm
Bleed:* W 205 .0 mm × H 139 .0 mm
Type area:
Bleed:*
W 224 .0 mm × H 1 7 3 .5 mm
W 224 .0 mm × H 1 8 4 .0 mm
* * Allow for 4 mm trim per edge in the case of bleed ads, text only in the type area.

AD SPECIALS
12
LOOSE INSERTS
Loose inserts are printed materials inserted
loosely into the magazine. These must be
provided by the client in a form that is ready for
processing.
Loose insert prices are calculated based on the insert weight, for every 1,000
copies or portion thereof.*
> Up to 25 g unit weight incl. postage € 170.00
> Up to 50 g unit weight incl. postage €210.00
> Higher weights upon request
Insertion options: It is possible to include your insert with the entire print run
or portions thereof. Minimum print run: 30,000 copies.
Insert formats:
> Minimum format W 105 mm x H 1 48 mm
> Maximum format W 190 mm x H 260 mm
> Special formats upon request
Paper weight:
> 2-page inserts (single sheet) min. 150 g/m 2
> Multi-page inserts 70 g/m 2
BOUND-IN INSERTS
Bound-in inserts are printed materials bound into
the magazine itself. These must be provided by
the client in a form that is ready for processing.
Bound-in insert prices are calculated based on
the number of pages in the insert, for every 1,000 copies or portion thereof.
> 4-page insert (min. 80 g/m 2 ) € 17 5 .00
> 8-page insert € 205.00
> 12-page insert € 21 5.00
> Additional formats upon request
Insertion options: It is possible to include your insert with the entire print run
or portions thereof.
Bound-in insert formats: Delivery is required in untrimmed, folded format,
W 219 mm x H 288 mm (incl. 10 mm under fold). Trimmed final format is
W 205 mm x H 280 mm.
Technical note: Bound-in inserts with postcards adhered to the outside can be
processed only if the postcard is adhered parallel to the binding.
Technical note: Multi-page inserts are placed inside the magazine with the
closed side toward the spine. Accordion-fold inserts cannot be processed.
Postcards adhered to the insert must be adhered on the left edge with an
adhesive strip.
All prices for loose inserts include proportional shipping costs.
* No postage is charged for printed loose inserts and items of up to 2 mm.
Increased shipping costs apply to inserted materials from 3 to 30 mm (prices upon request).

AD SPECIALS
13
ADHESIVE ADVERTISING MATERIALS
Adhesive advertising materials are adhered to a
backing ad so that they can be peeled off easily.
Ad purchase min. 1/1 page.
The following are possible as adhesive
advertising materials:
> Postcards or other rectangular, unfolded printed materials and empty
envelopes (flap closed)
> Envelopes with content (flap closed)
> Booklets and CD-ROMs
> Other formats upon request
NOTE
> CDs must be delivered in a paper wrapper.
> Maximum booklet weight is 25 grams.
Adhesive advertising material prices are calculated based on the weight and
type of insert as well as its suitability for processing, for every 1,000 copies or
portion thereof:
> Postcards, 2-page € 100.00*
> Postcards, 4-page € 110.00*
> Special formats, manual adhesion € 175.00*
ADHESIVE ADVERTISING MATERIAL FORMATS:
> Minimum format W 60 mm x H (parallel to binding) 80 mm
> Maximum format W 145 mm x H 200 mm
> Special formats upon request
PAPER WEIGHT:
The weight of the paper for unfolded printed materials must not exceed
170 g/m2. The maximum weight for envelopes with content is 20 g.
ADDITIONAL NOTES
For loose inserts, bound-in inserts, and adhesive advertising materials, the
client is required to present a sample when placing the order. The order will
not become binding on the publisher until a sample has been presented and
approved. Postage and technical costs are subject neither to payment of a
commission nor to any prompt payment discount (Skonto).
DISCOUNTS
For loose inserts, bound-in inserts, and adhesive advertising materials and
special insert forms:
> € 30,000.00 and up 2% > € 120,000.00 and up 5%
> € 60,000.00 and up 3% > € 250,000.00 and up 7%
DELIVERY ADDRESS
WVD Westdeutsche Verlags- und Druckerei GmbH
Societätsdruck, Weiterverarbeitung Akzidenz, Kurhessenstr. 4-6, 64546 Mörfelden-Walldorf,
Germany; reference: Der Handel, Ausgabe Nr. (Issue No.)…
Samples: Deutscher Fachverlag GmbH, Der Handel,
Nina Doroschan-Matzke, Mainzer Landstr. 251, 60326 Frankfurt am Main,
Germany
* No postage is charged for printed loose inserts and items of up to 2 mm.
Increased shipping costs apply to inserted materials from 3 to 30 mm (prices upon request).

GENERAL & MECHANICAL SPECIFICATIONS
14
PRINTING AND
BINDING METHODS:
Cover: Sheet-fed offset printing
Content: Commercial roll offset
printing with heat set, saddle
stitching
COLORS:
COLOR SEQUENCE:
According to European scale
Black, cyan, magenta, yellow
PAPER QUALITY:
Cover: Image-quality paper,
wood-free, glossy
Content: LWC, matte coated,
recycling
PROOF:
Digital/reference proof that is true to final
color (paper simulation: circulation paper
used for Der Handel) and corresponding
measurement elements.
DOT GAINS:
TRANSFERAL OF DATA:
PRINT COPY/
ARTWORK:
Color:
40% field: 16% (tolerance +/- 4%)
80% field: 11% (tolerance +/- 3%)
Black:
40% field: 19% (tolerance +/- 4%)
80% field: 13% (tolerance +/- 3%)
Minor tonal value variations are
due to the tolerance ranges of roll
offset printing.
Via FTP-Server, E-Mail or CD-ROM
Required: digital data as a PDF/X-3,
prepared according to PSO LWC
Improved FOGRA 45L. Please
refrain from sending unprotected
files. All fonts are to be embedded,
half-tone images require a resolution
of 250 dpi.
DATA ARCHIVES:
WARRANTY:
Data will be archived, therefore unaltered
repetitions are possible. No liability for
the data will be assumed.
We will not assume liability for printed
products when delivered data is incomplete
or there are deviations in texts,
colors or pictures. Errors in exposure
resulting from incomplete or defective
documents and files including incorrect
settings will be subject to extra fees. This
also applies for extra composing and
lithography as well as preparation of new
proofs.

POSITIONING & CIRCULATION
15
Positioning of selected business titles
Affinity
self-employed
250
200
Handwerk Magazin
MittelstandsKombi
Der Handel
Markt und Mittelstand
Circulation:
IVW II/2013
80,783 total circulation
70,905 total net paid circulation
of which
39,410 subscriptions
31,495 other sales
9,878 complimentary copies
150
impulse
Stern
120 Creditreform 140
0 60
80
20 40 160 180
Capital
Wiwo
Focus
Der Spiegel
VDI nachrichten
brand eins
Manager Magazin
50
Cicero
Affinity
mid-sized
businesses*
The Readership Analysis of Decision-
Makers in Management and Administration
(LAE2013) shows Der Handel to reach
134,200 decision-makers each month.
0
Source: LAE 2013
* Def.: self-employed persons and executive staff in companies with an annual turnover of EUR 500,000 uo to 50 million EUR.

READER PROFILE
16
AGE
NUMBER, IN
THOUSANDS
in % Index (LAE Total: 100)
< 29 years 5 3.9 170
30-39 years 26 19.1 107
40-49 years 53 39.7 102
50-59 years 34 25.6 87
> 60 years 16 11.7 102
PERSONAL GROSS ANNUAL INCOME
Less than € 80,000 71 53.1 112
€ 80,000 or more 63 46.9 89
PROFESSIONAL POSITION
Self-employed 49 36.3 190
Management 76 57.0 102
COMPANY SIZE/NUMBER OF EMPLOYEES
< 99 employees 103 76.7 126
1,100 – 999 employees 22 16.4 67
1,000 employees or more 7 5.4 86
SALES VOLUME
Less than € 2 million 44 32.8 95
€ 2 million – 10 million 31 23.5 142
€ 10 million – 50 million 25 18.8 140
€ 50 million or more 30 22.5 94

THE MITTELSTANDSKOMBI: YOUR DIRECT LINE TO
MID-SIZED BUSINESSES AS A TARGET GROUP
17
The mid-sized business combo (MittelstandsKombi) is a combination of rates for Der Handel and handwerk magazin, countable in the LAE reader analysis,
conducted among decision-makers. With this package, you can reach the majority of decision-makers in the mid-sized business segment, since both titles focus
on the important business segments of retail, crafts and trades, and manufacturing, all within the broad mid-sized business segment. The mid-sized business
combo is an effective partner when it comes to reaching mid-sized businesses as a target group – and at an especially favorable cost per thousand contacts.
Your combination discount is 3%.
Size:
2/1 pages
Size:
2/3 page
Size:
1/3 page
Der Handel: T W 383 .0 mm × H 261 .0 mm
B W 410 .0 mm × H 280 .0 mm
handwerk magazin: T W 380 .0 mm × H 228 .0 mm
B W 420 .0 mm × H 280 .0 mm
4c-price:
59,984 EUR
Der Handel: T W 1 2 1 .0 mm × H 261 .0 mm portrait
B W 1 8 1 .5 mm × H 1 7 3 .5 mm landscape
handwerk magazin: T W 1 1 4 .0 mm × H 228 .0 mm portrait
B W 134 .0 mm × H 280 .0 mm portrait
4c-price:
20,000 EUR
Der Handel: T W 53 .0 mm × H 261 .0 mm portrait
T W 1 8 1 .5 mm × H 83 .5 mm landscape
handwerk magazin: T W 54 .0 mm × H 228 .0 mm portrait
T W 1 7 3 .0 mm × H 76 .0 mm landscape
4c-price:
10,000 EUR
Size:
1/1 page
Size:
1/2 page
Size:
1/4 page
Der Handel: T B 1 8 1 ,5 mm × H 261 ,0 mm
B B 205 ,0 mm × H 280 ,0 mm
handwerk magazin: T B 1 7 3 ,0 mm × H 228 ,0 mm
B B 210 ,0 mm × H 280 ,0 mm
4c-price:
29,992 EUR
Der Handel: T W 87 .0 mm × H 261 .0 mm portrait
T W 1 8 1 .5 mm × H 12 8 .5 mm landscape
handwerk magazin: T W 87 .0 mm × H 228 .0 mm portrait
T W 1 7 3 .0 mm × H 1 1 4 .0 mm landscape
4c-price:
14,996 EUR
Der Handel: T W 1 8 1 .5 mm × H 6 1 .0 mm landscape
handwerk magazin: T W 87 .0 mm × H 1 1 4 .0 mm portrait
T W 1 7 3 .0 mm × H 57 .0 mm landscape
4c-price:
7,4985 EUR
T = type area
B = bleed (trim on outside edges 4 mm in each case for Der Handel and 3 mm in each case for handwerk magazin)
Frequency and quantity discounts are not yet included in these prices.
We are happy to put together an individual quote for you. Your contact:
Michael Beckmann, beckmann@derhandel.de, Tel. +49 (0)69 75 95-18 34

GENERAL TERMS & CONDITIONS
18
1. For the purposes of the General Terms and Conditions set forth
hereinafter, the “advertising order” is the contract with regard to
the publication of one or more advertisements or other advertising
materials by a person or body that engages in advertising activities
or by another advertising customer in a printed publication for
purposes of distribution.
2. In case of any doubt, release orders for publication of advertisements
must be placed within one year after entry into the contract.
If, within the scope of entry into a contract, the Parties have agreed
that there is the right to place release orders for individual advertisements,
the order must be handled within one year after the
publication of the first advertisement provided that a release order
is placed for the first advertisement, and the first advertisement is
published, within the time limit mentioned in the first sentence hereof.
When entering into the contract, the client is entitled to place
release orders for additional advertisements beyond the quantity
mentioned in the order, provided that such release orders are placed
within the agreed time limit.
3. Advertisement prices are as shown in the publisher’s advertising
price list as valid at the time of entry into the contract. If the advertising
rate changes after entry into the contract, the publisher is
entitled to calculate the price according to the price list valid at the
time of publication; this does not apply in business dealings with
parties not defined as commercial entities (Kaufleute), provided
that not more than four months have elapsed between the time
of entry into the contract and the time of publication. Advertising
agencies and advertising intermediaries are prohibited from passing
along any intermediaries’ fees granted by the publisher, in whole or
in part, to their own clients.
4. If an order is not fulfilled due to circumstances for which the
publisher is not responsible, the client is, without prejudice to any
further legal obligations, required to reimburse the publisher for
the difference between the discount granted and the discount
applicable to the actual quantity for which release orders have
been placed. If the non-fulfillment of the order is based on events
of force majeure lying within the scope of the publisher’s risk, the
client shall have no claim to reimbursement.
5. In calculating the quantity for which release orders have been
placed, the number of millimeters in a line of text is converted into
millimeters of advertisement space, in accordance with pricing.
6. Orders for advertisements and other advertising materials
that are explicitly supposed to be published only in certain issue
numbers, certain issues, or in certain locations within the printed
publication must be received by the publisher with sufficient
lead time to notify the client, prior to the ad deadline, if the order
cannot be performed as stated. Classified ads will be printed in the
appropriate section without any express agreement between the
Parties being required to that end.
7. “Full-position ads” are ads with at least two sides adjacent to
text, and not other ads. Ads whose editorial design renders them
unrecognizable as ads will be clearly labeled by the publisher as
such, using the word “Anzeige” (Advertisement).
8. The publisher reserves the right to decline advertising orders,
including individual release orders placed within the scope of a
contract, and orders for loose inserts due to the content, origin, or
technical form thereof, according to standard, objectively justified
principles followed by the publisher; the same applies if the content
thereof violates laws or official regulations, or if the publication
thereof is unreasonable for the publisher. This also applies to orders
placed with business offices, order acceptance locations, or representatives.
Advertising orders for other advertising materials are
not binding on the publisher until after a sample of the advertising
material has been presented and approved. Advertising materials
whose format or presentation causes the reader to believe that
they are part of the newspaper or magazine or that contain thirdparty
advertisements will not be accepted. If an order is declined,
the client will be notified thereof without delay.
9. The client is responsible for ensuring that the ad text and perfect
print copy/artwork or inserts are delivered on time. The publisher
guarantees that the print quality will be as customary for the title
in which the advertisement is placed, within the scope possible for
the print copy/artwork. The publisher will request a replacement
without delay for any print copy/artwork that is evidently unsuitable
or damaged.
10. In the event that an advertisement is illegible in whole or in
part once printed or is printed incorrectly or incompletely and such
circumstance represents more than a minor error, the client shall
be entitled to reduce payment therefor or to provision of a perfect
replacement advertisement, but only to the extent to which the
purpose of the ad has been adversely affected. If the publisher
allows an appropriate time limit that has been set for the publisher
to publish such a replacement ad to elapse, or if the replacement
ad is once again not perfect, the client shall be entitled to reduce
the price or to reverse the order. Claims to damages based on
positive violations of contractual duties, fault upon entry into the
contract, and tortious acts are ruled out, particularly for orders
placed by phone; claims to damages based on impossibility of
performance and on default are limited to compensation for the
foreseeable amount of damage or loss, and are limited in amount
to the compensation to be paid for the advertisement or insert in
question. The foregoing does not apply in the event of intent or
gross negligence on the part of the publisher, any of its statutory
representatives, or any of its agents in the performance of its
contractual obligations (Erfüllungsgehilfen). Nothing herein shall
affect the publisher’s liability for damage or losses sustained due
to failure to provide warranted characteristics. In its dealings with
commercial entities, the publisher is moreover also not liable for
gross negligence on the part of its agents in the performance of its
contractual obligations (Erfüllungsgehilfen); in all other cases, the
publisher’s liability for gross negligence vis-à-vis parties defined as
commercial entities (Kaufleute) is limited in scope to the amount
of the foreseeable damage or loss, up to the amount of the
compensation to be paid for the ad in question. Except in the case
of non-evident defects, complaints must be asserted within four
weeks after receipt of the invoice and specimen copy.

19
11. Proofs will be supplied only upon an explicit request. The client
is responsible for the accuracy of the returned proofs. The publisher
will take into account all corrections of errors that are communicated
to the publisher within the time limit set upon sending of
the proof.
12. If no particular size specifications are provided, the actual print
height customary for the type of advertisement in question shall be
taken as the basis for billing.
13. If the client does not render payment in advance, the invoice will
be sent immediately, but if at all possible 14 days after publication
of the ad. The invoice shall be payable within the time limit stated
in the price list, which shall run from receipt of the invoice onward,
unless another payment deadline or advance payment has been
agreed upon in the individual case. Discounts, if any, for early
payment shall be granted in accordance with the price list.
14. In the event of default or delay in payment, interest shall be
charged, along with the costs of collection. In the event of default
of payment, the publisher is permitted to suspend the further fulfillment
of the ongoing order until such time as payment is rendered,
and may also demand payment in advance for all remaining ads.
If there is good reason to doubt the client’s solvency, the publisher
is entitled to render the publication of further ads dependent on
advance payment of the amount in question and on settlement
of any and all open invoiced sums, including during the term of an
advertising contract, and regardless of any payment terms that
may have been originally agreed.
15. Upon request, the publisher shall supply a specimen copy of
the ad with the invoice. Depending on the nature and scope of
the advertising order, ad clippings, specimen pages, or complete
specimen issues will be supplied. If a specimen can no longer
be obtained, it shall be replaced by a legally binding certificate
from the publisher, attesting to the publication and distribution
of the ad.
16. The client shall bear the costs of producing print copy/artwork
and drawings that have been ordered as well as the costs of any
substantial changes to the originally agreed format or configuration,
where such changes are requested by the client or the client is
responsible for them.
17. A claim to reduction of the price may be derived from a reduction
in circulation in the case of a contract concerning multiple ads, if,
on average across a period of one full year commencing with the
first ad, the circulation falls short of the average circulation stated
in the price list or otherwise or – if no such circulation is stated – the
average circulation sold (in the case of trade publications, the average
circulation actually distributed, where applicable) during the
previous calendar year. A reduction in circulation is only considered
a defect that gives rise to an entitlement to a price reduction if it
amounts to the following:
for circulation of up to 50,000 copies, 20%,
for circulation of up to 100,000 copies, 15%,
for circulation of up to 500,000 copies, 10%, and
for circulation of over 500,000 copies, 5%.
Claims to reduction of the price are, however, ruled out if the publisher
has notified the client of the decline in circulation in due time,
with an offer to permit the client to rescind the contract.
18. In the case of box number advertisements, the publisher shall
demonstrate the level of care expected of a proper business entity
(Sorgfalt eines ordentlichen Kaufmanns) in ensuring that the
offers are stored and passed along in due time. Letters sent via
certified/registered mail and special delivery letters in response to
box number advertisements shall be forwarded via normal mail
only. Items received in response to box number advertisements
shall be stored for four weeks. Incoming documents that are not
picked up within this time limit shall be destroyed. The publisher
will return valuable documents, but is under no obligation
to do so. The Parties may enter into an individual agreement
designating the publisher as a representative and authorizing the
publisher to open incoming offers in the client’s stead, provided
that it does so in the client’s stated interests. Letters that exceed
the permissible DIN A4 format, along with shipments of goods,
books, catalogs, and parcels, are excluded from forwarding and
will not be accepted. The Parties may, however, agree that the
publisher will accept and forward such items, by way of exception,
in cases in which the client assumes the fees and charges thereby
incurred.
19. Print copy/artwork will not be returned to the client except
where explicitly requested. If the publisher stores the advertising
materials without being obligated to do so, such storage shall take
place for a maximum of three months.
20. Credit vouchers and subsequent credits shall, as a basic
principle, not be applied until the end of a period of one year of
advertising.
21. Placement confirmations are conditional and subject to change
for technical reasons. The publisher cannot be held liable in such
cases.
22. German law applies to the advertising order. The place of
performance is the place in which the publisher has its registered
office. In business dealings with commercial entities (Kaufleute),
legal entities organized and existing under public law, or public-law
special funds, the place of jurisdiction for all legal actions is the
place in which the publisher has its registered office. If and insofar
as claims of the publisher are not asserted via the dunning process,
the place of jurisdiction for persons and entities not defined as
commercial entities (Kaufleute) shall be determined according
to their domicile. If the client’s domicile or usual residence is not
known at the time an action is filed, or if the client’s domicile or
usual residence has changed after entry into the contract and now
lies outside the jurisdiction of applicable law, including if the client
is not defined as a commercial entity (Kaufmann), the Parties agree
that the place of jurisdiction is the place in which the publisher has
its registered office.

CONTACT PERSONS
OUR SALES
REPRESENTATIVES:
Executive Management Board
Peter Esser
Phone +49 (0)69 75 95-17 51
Fax +49 (0)69 75 95-17 60
e-mail esser@derhandel.de
Publishing Director
Klaus Mehler
Phone +49 (0)69 7595-1691
Fax +49 (0)69 7595-1690
e-mail mehler@derhandel.de
Sales Director
Michael Beckmann
Phone +49 (0)69 75 95-18 34
Fax +49 (0)69 75 95-18 30
e-mail beckmann@derhandel.de
Sales Manager
Thomas Lübke
Phone +49 (0)69 7595-2524
Fax +49 (0)69 7595-1830
e-mail luebke@derhandel.de
Ad Service
Nina Doroschan-Matzke
Phone +49 (0)69 75 95-17 45
Fax +49 (0)69 75 95-17 40
e-mail doroschan@derhandel.de
Circulation Manager
Astrid Kühn
Phone +49 (0)69 75 95-22 18
Fax +49 (0)69 75 95-22 10
e-mail kuehn@derhandel.de
Nielsen 1 (and Detmold District)
Nielsen 5-7
Dirk Struwe
Media Marketing
Poelchaukamp 8
22301 Hamburg
Germany
Phone +49 (0)40 28 05 80-60
Fax +49 (0)40 28 05 80-89
e-mail struwe@derhandel.de
Nielsen 2 (without Detmold District)
Heinz Peter Flock
Publishing Representation
Am Klausenberg 52a
51109 Cologne
Germany
Phone +49 (0)221 9 69 22-91
Fax +49 (0)221 9 69 22-93
e-mail flock@derhandel.de
Nielsen 3 a+b / 4
Michael Beckmann
Deutscher Fachverlag GmbH
Mainzer Landstr. 251
60326 Frankfurt am Main
Germany
Phone +49 (0)69 75 95-18 34
Fax +49 (0)69 75 95-18 30
e-mail beckmann@derhandel.de