Brady Jacobsen Australia Post - IQPC.com
Brady Jacobsen Australia Post - IQPC.com
Brady Jacobsen Australia Post - IQPC.com
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<strong>Brady</strong> <strong>Jacobsen</strong><br />
<strong>Australia</strong> <strong>Post</strong><br />
<strong>Australia</strong> <strong>Post</strong> Online Channel
Isaac Nichols, Sydney’s first <strong>Post</strong>master in 1809.<br />
<strong>Australia</strong> <strong>Post</strong> Online Channel
Our backgorund<br />
200<br />
years old<br />
Bricks and<br />
mortar business<br />
mobile<br />
Cautious of<br />
digital economy<br />
<strong>Australia</strong> <strong>Post</strong> Online Channel
<strong>Australia</strong> <strong>Post</strong> Online Channel<br />
Channels<br />
growth
Determine why<br />
Existing web<br />
experience<br />
Market<br />
assessment<br />
Customer<br />
feedback<br />
<strong>Australia</strong> <strong>Post</strong> Online Channel
Design the experience<br />
What our<br />
customers<br />
want<br />
Consistency<br />
in experience<br />
Understand<br />
who we are<br />
Leverage our<br />
core business<br />
Simplicity<br />
is key<br />
<strong>Australia</strong> <strong>Post</strong> Online Channel
<strong>Australia</strong> <strong>Post</strong> Online Channel
<strong>Australia</strong> <strong>Post</strong> Online Channel
<strong>Australia</strong> <strong>Post</strong> Online Channel
<strong>Australia</strong> <strong>Post</strong> Online Channel
<strong>Australia</strong> <strong>Post</strong> Online Channel
Results summary<br />
11 week delivery<br />
+300K downloads<br />
No 1 free business app for 3+ months<br />
Top 3 free business app since launch<br />
<strong>Australia</strong> <strong>Post</strong> Online Channel
Learnings<br />
Keep it<br />
small<br />
Educate<br />
on risks<br />
Plan for<br />
variation<br />
<strong>Australia</strong> <strong>Post</strong> Online Channel
Moving forward<br />
Community<br />
Chat<br />
E-<strong>com</strong>merce<br />
Mobile<br />
<strong>Australia</strong> <strong>Post</strong> Online Channel
Part of everyday.<br />
<strong>Australia</strong> <strong>Post</strong> Online Channel
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