ALEXA: ON THE FRONTIER - ARRI Lighting Rental
ALEXA: ON THE FRONTIER - ARRI Lighting Rental
ALEXA: ON THE FRONTIER - ARRI Lighting Rental
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<strong>ALEXA</strong> OUTPUT FORMATS:<br />
• <strong>ARRI</strong>RAW – external recorder required<br />
• HD-SDI video – external recorder required<br />
• Apple QuickTime/ProRes files – internal<br />
recording to SxS PRO cards<br />
• Avid MXF/DNxHD files – internal<br />
recording to SxS PRO cards<br />
12 <strong>ARRI</strong>NEWS<br />
<strong>ALEXA</strong><br />
TODAY<br />
A round-up of the latest<br />
<strong>ALEXA</strong> developments<br />
A number of new <strong>ALEXA</strong> cameras, capabilities and documents<br />
have become available in 2012 that combine to make the <strong>ALEXA</strong><br />
family of cameras the most versatile digital camera system yet.<br />
<strong>ALEXA</strong> STUDIO<br />
<strong>ARRI</strong> ended 2011 by proudly shipping the first <strong>ALEXA</strong> Studios,<br />
and has been building and shipping many more Studios since<br />
then. Operators are happy about the optical viewfinder, while<br />
cinematographers and directors alike appreciate the 4:3 sensor, which<br />
allows the best use of anamorphic lenses for widescreen projects.<br />
Upcoming <strong>ALEXA</strong> Studio movies include World War Z, shot by Robert<br />
Richardson, ASC, and Skyfall, shot by Roger Deakins, ASC, BSC.<br />
Software Update Packet (SUP) 6.0 was released in February<br />
2012, enabling DNxHD recording with the purchase of a license from<br />
the <strong>ARRI</strong> Webshop. In addition, there were a number of new features,<br />
including color bars, new user button abilities (de-squeeze on/off<br />
and Auto White Balance) and new icons in the electronic viewfinder<br />
and on M<strong>ON</strong> OUT to indicate an <strong>ARRI</strong> Look File being active. Smooth<br />
Mode is also now indicated in the electronic viewfinder.<br />
DNxHD further increases the amazing flexibility of <strong>ALEXA</strong><br />
cameras, which feel at home in any production environment. <strong>ALEXA</strong><br />
cameras are unique in that they are not tied to one proprietary<br />
recording format, but support four different output formats, each with<br />
various flavors (for example five ProRes codecs with different<br />
compression ratios). Thus any production need can be met, from<br />
high-end feature film to soap opera.<br />
SKYFALL © 2012 Danjaq, LLC,<br />
United Artists Corporation,<br />
Columbia Pictures Industries, Inc.