ALEXA: ON THE FRONTIER - ARRI Lighting Rental
ALEXA: ON THE FRONTIER - ARRI Lighting Rental
ALEXA: ON THE FRONTIER - ARRI Lighting Rental
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LATEST<br />
<strong>ON</strong> LENSES<br />
Lightweight Alura Zooms offer great<br />
quality for a great price<br />
<strong>ARRI</strong> is unique in offering filmmakers a modern range of<br />
matched, high-performance prime, zoom and specialty cinematography<br />
optics. A particular strength is the wide end of the range, where <strong>ARRI</strong><br />
offers unparalleled lenses such as the Ultra Prime 8R/T2.8. This<br />
lens, along with the rest of the Ultra Prime series and also the<br />
prestigious Master Prime range, is the result of an on-going<br />
collaboration with Carl Zeiss that has brought about some of<br />
the most high-performing and user-friendly cine lenses ever<br />
manufactured.<br />
In recent years <strong>ARRI</strong> has developed a collaborative partnership<br />
with another world-renowned optics company – Fujinon. The <strong>ARRI</strong>/<br />
FUJIN<strong>ON</strong> Alura Zooms have been developed to accompany the <strong>ARRI</strong><br />
<strong>ALEXA</strong> digital camera system; they are optimized for digital sensors,<br />
but also work perfectly on film. Initially launching with two studio<br />
zooms, the 18-80/T2.6 and 45-250/T2.6, the Alura Zoom family<br />
now includes two new lightweight zooms, the 15.5-45/T2.8 and<br />
30-80/T2.8.<br />
The new Alura Zooms offer the exceptional optical quality of<br />
high-end zoom lenses, but at an affordable price. Lightweight and<br />
mobile, they are ideal for handheld, Steadicam, 3D and action<br />
photography, and their compatibility with the <strong>ARRI</strong> Lens Data<br />
System allows valuable metadata to be utilized both on set and<br />
in post.<br />
6 <strong>ARRI</strong>NEWS<br />
Deliveries of the lightweight Alura Zooms began in April, although<br />
several cinematographers had previously tested the lenses during<br />
the development process. One of these was Stijn Van der Veken,<br />
SBC, who noted, “I shot tests comparing the lightweight Aluras with<br />
my Master Primes and my first impression was that they’re wonderful!<br />
I aim to use them on a big WWI feature film project that starts<br />
shooting this summer.”