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ALEXA: ON THE FRONTIER - ARRI Lighting Rental

ALEXA: ON THE FRONTIER - ARRI Lighting Rental

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LATEST<br />

<strong>ON</strong> LENSES<br />

Lightweight Alura Zooms offer great<br />

quality for a great price<br />

<strong>ARRI</strong> is unique in offering filmmakers a modern range of<br />

matched, high-performance prime, zoom and specialty cinematography<br />

optics. A particular strength is the wide end of the range, where <strong>ARRI</strong><br />

offers unparalleled lenses such as the Ultra Prime 8R/T2.8. This<br />

lens, along with the rest of the Ultra Prime series and also the<br />

prestigious Master Prime range, is the result of an on-going<br />

collaboration with Carl Zeiss that has brought about some of<br />

the most high-performing and user-friendly cine lenses ever<br />

manufactured.<br />

In recent years <strong>ARRI</strong> has developed a collaborative partnership<br />

with another world-renowned optics company – Fujinon. The <strong>ARRI</strong>/<br />

FUJIN<strong>ON</strong> Alura Zooms have been developed to accompany the <strong>ARRI</strong><br />

<strong>ALEXA</strong> digital camera system; they are optimized for digital sensors,<br />

but also work perfectly on film. Initially launching with two studio<br />

zooms, the 18-80/T2.6 and 45-250/T2.6, the Alura Zoom family<br />

now includes two new lightweight zooms, the 15.5-45/T2.8 and<br />

30-80/T2.8.<br />

The new Alura Zooms offer the exceptional optical quality of<br />

high-end zoom lenses, but at an affordable price. Lightweight and<br />

mobile, they are ideal for handheld, Steadicam, 3D and action<br />

photography, and their compatibility with the <strong>ARRI</strong> Lens Data<br />

System allows valuable metadata to be utilized both on set and<br />

in post.<br />

6 <strong>ARRI</strong>NEWS<br />

Deliveries of the lightweight Alura Zooms began in April, although<br />

several cinematographers had previously tested the lenses during<br />

the development process. One of these was Stijn Van der Veken,<br />

SBC, who noted, “I shot tests comparing the lightweight Aluras with<br />

my Master Primes and my first impression was that they’re wonderful!<br />

I aim to use them on a big WWI feature film project that starts<br />

shooting this summer.”

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