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Four Major Drivers Boosting Inverter-Based White Goods ... - iSuppli

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TOPICAL REPORT | China Research | Q2 2011<br />

<strong>Four</strong> <strong>Major</strong> <strong>Drivers</strong> <strong>Boosting</strong> <strong>Inverter</strong>-<strong>Based</strong><br />

<strong>White</strong> <strong>Goods</strong> Market<br />

Report Author<br />

Horse Liu<br />

Manager, China Research<br />

Copyright © 2011 <strong>iSuppli</strong> Corporation, a Company which was acquired by IHS Inc. All Worldwide Rights Reserved. Confidential. Patents Pending | 1700 E. Walnut Avenue El Segundo CA 90245 | Telephone: + 1.310.524.4007 | Email: info@isuppli.com


TOPICAL REPORT | China Research | Q2 2011<br />

<strong>Four</strong> <strong>Major</strong> <strong>Drivers</strong> <strong>Boosting</strong> <strong>Inverter</strong>-<strong>Based</strong> <strong>White</strong> <strong>Goods</strong> Market<br />

Table of Contents<br />

Executive Summary ......................................................................................................................1<br />

Findings and Implications ..............................................................................................................1<br />

Market Driver Analysis for <strong>Inverter</strong>-based <strong>White</strong> <strong>Goods</strong> ...............................................................4<br />

<strong>Inverter</strong> Air Conditioner Market .....................................................................................................6<br />

Other <strong>Inverter</strong>-based <strong>White</strong> <strong>Goods</strong> Markets ................................................................................10<br />

<strong>White</strong> <strong>Goods</strong> Market Outlook ......................................................................................................13<br />

Air Conditioner Market .............................................................................................................14<br />

Washing Machine Market ........................................................................................................15<br />

Refrigerator Market ..................................................................................................................18<br />

Microwave Oven Market ..........................................................................................................19<br />

MCU Market for <strong>White</strong> <strong>Goods</strong> .....................................................................................................20<br />

FIGURES<br />

Figure 1: China’s <strong>Inverter</strong> Air Conditioner Market Total Shipment Forecast, 2011-2015 ..............6<br />

Figure 2: China's <strong>Inverter</strong> Air Conditioner Total Shipment Forecast - Domestic and Export<br />

Markets, 2011-2015 ...........................................................................................................7<br />

Figure 3: China's Domestic Air Conditioner Shipment Forecast by Technology, 2011-2015 ........7<br />

Figure 4: China’s Leading <strong>Inverter</strong> Air Conditioner Manufacturer Market Share by Unit<br />

Shipments, 2010 ................................................................................................................8<br />

Figure 5: China's IPM Market Share for Domestically Designed <strong>Inverter</strong> Air Conditioners by<br />

Unit Shipments, 2010 ........................................................................................................9<br />

Figure 6: China's <strong>Inverter</strong> Washing Machine Total Shipment Forecast, 2011-2015 ...................10<br />

Figure 7: China's <strong>Inverter</strong> Refrigerator Total Shipment Forecast, 2011-2015 .............................11<br />

Figure 8: China's <strong>Inverter</strong> Microwave Oven Total Shipment Forecast, 2011-2015 .....................12<br />

Figure 9: China Air Conditioner Total Shipment Forecast - Domestic and Export Markets,<br />

2011-2015 ........................................................................................................................14<br />

Figure 10: China’s Impeller Washing Machine Shipment Forecast - Domestic and Export<br />

Markets, 2011-2015 .........................................................................................................15<br />

Figure 11: China’s Front Loading Washing Machine Shipment Forecast - Domestic and<br />

Export Markets, 2011-2015 .............................................................................................16<br />

Figure 12: China’s Electromechanically-Controlled Washing Machine Shipment Forecast -<br />

Domestic and Export Markets, 2011-2015 ......................................................................16<br />

Figure 13: China’s Refrigerator Shipment Forecast by Product and Market, 2011-2015 ............18<br />

Figure 14: China’s Microwave Oven Shipment Forecast by Product and Market, 2011-2015 ....19<br />

Figure 15: Strategic Priority Analysis of MCU Suppliers in China’s <strong>White</strong> <strong>Goods</strong> Market ...........21<br />

Copyright © 2011 <strong>iSuppli</strong> Corporation, a Company which was acquired by IHS Inc. All Worldwide Rights Reserved. Confidential. Patents Pending | 1700 E. Walnut Avenue El Segundo CA 90245 | Telephone: + 1.310.524.4007 | Email: info@isuppli.com Page 1


TOPICAL REPORT | China Research | Q2 2011<br />

<strong>Four</strong> <strong>Major</strong> <strong>Drivers</strong> <strong>Boosting</strong> <strong>Inverter</strong>-<strong>Based</strong> <strong>White</strong> <strong>Goods</strong> Market<br />

TABLES<br />

Table 1: Analysis of Government Allowances for Gree and Midea, 2009-2010 (¥M) .................. 4<br />

Table 2: <strong>White</strong> <strong>Goods</strong> Units per 100 Households in Rural Populations, 2008- 2009 ................. 13<br />

Table 3: <strong>White</strong> <strong>Goods</strong> Units per 100 Households in Urban Populations, 2008- 2009 ................ 13<br />

Table 4: China’s Leading Air Conditioner Manufacturer Market Share by Unit Shipments,<br />

2010 ............................................................................................................................. 15<br />

Table 5: China’s Leading Impeller Washing Machine Manufacturer Market Share by Unit<br />

Shipments, 2010 .......................................................................................................... 17<br />

Table 6: China’s Leading Front Loading Washing Machine Manufacturer Market Share by<br />

Unit Shipments, 2010 .................................................................................................. 17<br />

Table 7: China’s Leading Electromechanically-controlled Washing Machine Manufacturer<br />

Market Share by Unit Shipments, 2010 ....................................................................... 18<br />

Table 8: China’s Leading Refrigerator Manufacturer Market Share by Unit Shipments, 2010 ... 19<br />

Table 9: China’s Leading Microwave Oven Manufacturer Market Share by Unit Shipments,<br />

2010 ............................................................................................................................. 20<br />

Table 10: China MCU Total Available Market Forecast for <strong>White</strong> <strong>Goods</strong> by Product Type,<br />

2011-2015 ................................................................................................................... 20<br />

COMPANIES MENTIONED<br />

Bosch-Siemens Chigo Dakin<br />

Embraco Emerson Fairchild<br />

Fujitsu Galanz GE<br />

Gree Hisense Hitachi<br />

Homa IR Jiaxipera<br />

LG LS Midea<br />

Mitsubishi ON Panasonic<br />

Renesas Rongshida Sanyo Samsung<br />

Sanyo Semiconductor TI Toshiba<br />

Copyright © 2011 <strong>iSuppli</strong> Corporation, a Company which was acquired by IHS Inc. All Worldwide Rights Reserved. Confidential. Patents Pending | 1700 E. Walnut Avenue El Segundo CA 90245 | Telephone: + 1.310.524.4007 | Email: info@isuppli.com Page 2

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