Our brand - Royal Botanic Gardens, Kew
Our brand - Royal Botanic Gardens, Kew
Our brand - Royal Botanic Gardens, Kew
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6 <strong>Our</strong> <strong>brand</strong><br />
At the heart of any <strong>brand</strong> is a big idea. Simple.<br />
Memorable. True.<br />
For the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>, <strong>Kew</strong> this big idea is<br />
Plants Matter.<br />
For health. For pleasure. For beauty. For life.<br />
A simple but powerful expression of what we believe<br />
in. Plants Matter is the focus of everything we do.<br />
Helping us make the right choices.<br />
Part of our DNA – invisible, but vital.
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