Media Data - Kfz-Betrieb - Vogel Business Media

Media Data
2013
with
mobile!
Print
Digital
Events
Services
www.bikeundbusiness.de

Media Data
2013
»bike und business« – The Source of Information for
motorcycle dealers
Also as an
e-paper
new
Affiliation
»bike und business« has been the official journal of the Association of German Two-Wheeler Craft
Businesses (Bundesinnungsverband für das Deutsche Zweiradmechaniker-Handwerk) since 2003.
Distribution in 7 countries
Starting in 2013, »bike und business« will be sold not only in Germany, but also in Austria, South
Tyrol, Switzerland, Belgium, Luxembourg, and the Netherlands.
Wide range of topics
With articles covering all major areas of the two-wheeled sector and numerous product presentations.
From vehicle and workshop technology, to clothing, helmets, accessories, equipment,
corporate and employee management, and market developments through to association news and
a chronologically-structured training and further training section.
Print
Precisely defined target groups
»bike und business« targets the entire value-added chain of the two-wheeled sector: manufacturers,
importers, and motorcycle and bicycle dealers and their workshops as well as to dealers for
motorcycle and rider accessories.
Deep market penetration
Owners, directors, and managers in industry and trade as well as mechanics and commercial and
administrative apprentices in the two-wheeled trade and crafts sector read »bike und business«.
new
Considerably higher circulation compared with the previous year: 10,500 copies.
»bike und business« Profi:
Further training at the high level of a European service technician.
Technical bulletins for companies that perform emissions testing:
bike und business provides all required texts for emissions testing as per §29/StVZO (German road
traffic regulations). With a subscription, companies meet their documentary obligations required in
connection with certification as an approved motorcycle exhaust tester.
new
www.bikeundbusiness.de
With independent portal boasting daily info updates from 2013.
2
Expertise provided by »bike und business« is supplemented and reinforced by numerous events and
services.

3
1 Title: bike und business
2 Characteristics:
bike und business is the official mouthpiece of the Association of German Two-Wheeler
Craft Businesses (Bundesinnungsverband für das Deutsche Zweiradmechaniker-
Handwerk) The business magazine is written for motorcycle, scooter, and quad/ATV
dealers as well as workshop professionals in Germany, Austria, Switzerland, South
Tyrol, Belgium, Luxembourg, and the Netherlands. bike und business is known for
covering a broad range of topics. The editorial concept includes articles on vehicle,
custom shop and service center equipment as well as clothing, helmets, the accessories
aftermarket, business and personnel management and market development. A
chronologically structured education and continuing professional development section
at European Service Technician level, as well as current industry association news,
complement the editorial content. The magazine is published 8 times annually and is
enriched with current special sections on electric mobility, for example. bike und business
is also available as an e-paper and continues online at www.bikeundbusiness.de.
Numerous events and services supplement and reinforce the brand.
3 Target group:
Managers and decision makers in the two-wheeled sector (industry and
trade), mechanics interested in furthering their education, and commercial
and administrative apprentices in the two-wheeled trade and crafts sector
4 Frequency: 8x annually
6 Volume: 19 th volume in 2013
7 Purchase price:
1 year's subscription: EUR 96.00 (incl. V.A.T.)
Outside Germany EUR 102.00 (excl. V.A.T.)
8 Official organ: Official journal of the German Two-Wheeler Business
Federation (Bundesinnungsverband für das Deutsche
Zweiradmechaniker-Handwerk)
9 Memberships: Media Database of the German Technical Press
10 Published by: Vogel Business Media GmbH & Co. KG
Postal address: bike und business, 97064 Würzburg
Street address: Max-Planck-Str. 7/9, 97082 Würzburg
Phone: +49 (0) 931 418-2920
Fax: +49 (0) 931 418-2720
11 Publisher: –
Editor-in-chief:
Stephan Maderner
Phone: +49 (0) 931 418-2918
E-mail: stephan.maderner@vogel.de
Training and further training: Werner Degen
Phone: +49 (0) 931 418-2466
E-mail: werner.degen@vogel.de
Media Data
2013
Portrait
1
Reader service: Martina Eicher
Phone: +49 (0) 931 418-2803
E-mail: martina.eicher@vogel.de
12 Advertising sales: Anna Gredel, Director of Sales & Order Management
Phone: +49 (0) 931 418-2920
E-mail: anna.gredel@vogel.de
Ragnar Lang, Project Management & Advertising Sales
Phone: +49 (0) 931 418-2771
E-mail: ragnar.lang@vogel.de
13 Editorial office:
Editor-in-chief:
Stephan Maderner
Phone: +49 (0) 931 418-2918
E-mail: stephan.maderner@vogel.de
Training and further training: Werner Degen
Phone: +49 (0) 931 418-2466
E-mail: werner.degen@vogel.de
Reader service: Martina Eicher
Phone: +49 (0) 931 418-2803
E-mail: martina.eicher@vogel.de
14 Quantitative analysis of editorial section, 2011 = 10 issues + 1 special issue
Size of magazine: 210 mm wide x 297 mm tall, DIN A4
Total pages: 769 pages = 100.00 %
Editorial section: 576 pages = 74.90 %
Advertising section: 193 pages = 25.10 %
including:
Classifieds: 2 pages = 1.04 %
Bind-ins: -
Loose inserts:
6 pieces
15 Content analysis of editorial section, 2011 = 576 pages
Cover page, content
Imprint 28 pages = 4.86 %
Opinion 11 pages = 5.76 %
News 19 pages = 3.30 %
Topic of the month 70 pages = 12.15 %
Law and taxation 0 pages = 0 %
Market and brands 194 pages = 33.68 %
Trend 52 pages = 9.03 %
Products 41 pages = 7.12 %
Management 49 pages = 8.51 %
Association 13 pages = 2.26 %
Test ride 16 pages = 2.78 %
Testing and technology 42 pages = 7.29 %
Internal/reader letters 0 pages = 0 %
Preview 6 pages = 1.04 %
Training 35 pages = 6.08 %
576 pages = 100.00 %
Print

%
Media Data
2013
Circulation and
Distribution
Circulation and Distribution Analysis
Circulation
Print run 10,500*
Distributed circulation (anticipated) 10,100*
Sold circulation 752**
- Including subscription copies 726**
– Other sales 26**
Distribution by country
Germany
67 %
Austria
13 %
Print
Circulation control
* »bike und business« will appear with an increased circulation of
10,500 copies from the 3/2013 issue. This new circulation is verified by the
IVW and »bike und business« has been registered for re-assessment.
** Copies per issue on average, timeframe: July 1 st , 2011 to
June 30 th , 2012 This data is based on the circulation analysis according to
current ZAW guidelines for analyzing advertising media.
Others
1%
Luxembourg
1%
Belgium
3% Netherlands
5%
South Tyrol
1%
Switzerland
9%
4

Media Data
2013
Dates and
Topics Schedule
D
Issue DOP* ACD* PMD* Feature Topics Trade Fair Dates, Events
1/2
3
2/8 1/23 1/25
3/15 2/13 2/15
The motorcycle experts 2012/13 –
“Best of” award
"Motorcycle Dealer of the Year"
“Best Brands of 2012/13” – the »bike und
business« motorcycle market analysis with
dealer satisfaction survey
Sales expectations, manufacturer side
Importers for the 2013 season
Scooters
4
4/26 3/18 3/20 Helmets and clothing
Motorcycle Trade Expo, Birmingham (1/20 - 1/22)
Motorradwelt Bodensee (Lake Constance world of motorcycles),
Friedrichshafen (1/25 - 1/27)
Motorcycle fair, Leipzig (2/1 - 2/3)
IMOT, Munich (2/15 - 2/17)
Dealer Expo, Indianapolis (2/15 – 2/17)
SwISS MOTO, Zurich (2/21 - 2/24)
Motorräder Dortmund (motorcycle fair in Dortmund) (2/28 - 3/3)
INTERMOTO, Saarbrücken (3/9 - 3/14)
BigBikeEurope, Essen (5/10 - 5/12)
Print
5/6
6/7 5/21 5/23
7/8
8/2 7/17 7/19
Lubricants
Tires
Quad/ATV
Tuning and accessories
Mid-term review, 2013 season
Social media
Electric mobility
Motorrad-Tour 2013 (2013 motorcycle tour) -
Vogel Business Media on the road, Ischgl (7/18 - 7/21)
EUROBIKE, Friedrichshafen (8/28 - 8/31)
5
DOP* = date of publication, ACD* = ad closing date, PMD* = printing materials deadline

Media Data
2013
Dates and
Topics Schedule
D
9/10
EICMA trade fair issue
(including EICMA guide)
IAA, Frankfurt (9/12 - 9/22)
10/4 9/17 9/19
Financial services, purchasing
and sales financing, warranty
insurances, banks
Combinations
Trade fair issue
Trade fair guide
Print
11
11/8 10/22 10/24 Bike & Business conference (preliminary
report)
12
Tuning/motorcycle mods
Tools and workshop equipment
Bike & Business conference (follow-up
report)
EICMA, Milan (11/5 - 11/10)
ESSEN MOTOR SHOw (11/30 - 12/8)
4. "Bike & Business" conference,
Vogel Convention Center, Würzburg (11/21)
Gala evening, best brands
12/13 11/27 11/29
Online marketplaces, dealer management
systems (DMS), service providers, interface
providers
Wholesale dealers of two-wheeler
accessories
6
DOP* = date of publication, ACD* = ad closing date, PMD* = printing materials deadline

Media Data
2013
Rate card no. 15
Valid as of 1/1/2013
P
7
1 Circulation:
Print run (from 2013): 10,500 copies
Planned distributed
circulation:
10,100 copies
2 Magazine size: 210 mm wide x 297 mm tall, DIN A4
Type area:
190 mm wide x 270 mm tall
Number of columns: 4 columns
Column width: 46 mm
3 Printing and binding method, printing materials:
Offset printing, saddle-stitch with wire staples. Data delivery for printing
materials:
See notes on page 17.
4 Deadlines:
Frequency:
Monthly (see Dates and Topics)
Date of publication: See Dates and Topics
Ad copy deadline: See the publication program
5 Published by: Vogel Business Media GmbH & Co. KG
Postal address: »bike und business«, 97064 Würzburg
Street address: Max-Planck-Str. 7/9, 97082 Würzburg
Internet:
www.bikeundbusiness.de
Order management: Phone: +49 (0) 931 418-2110
Fax: +49 (0) 931 418-2720
E-mail: karin.fleder@vogel.de
6 Terms of payment:
2 % discount for payments received within 14 days; net without discount for
payments received within 30 days
VAT ID no.:
DE231711381
Bank details:
HypoVereinsbank Würzburg
Bank sort code (BLZ) 790 200 76, account no. 326 212
032
S.W.I.F.T. code HYVEDEMM455
IBAN: DE65 7902 0076 0326 2120 32
7 Advertisement sizes and rates (in Euro):
Prices exclude VAT at the applicable rate
Format
width x Height
in mm
Basic rate
b/w
2-Color 3-Color 4-Color
2/1-page 4,300 4,980 5,660 6,340
1/1-page 190 × 270 2,150 2,490 2,830 3,170
Junior page 136 × 190 1,350 1,600 1,850 2,100
1/2-page 190 × 134
94 × 270 1,075 1,325 1,575 1,825
1/3-page 190 × 88
62 × 270 715 935 1,155 1,375
1/4-page 46 × 270
94 × 134
190 × 66 540 730 920 1,110
1/8-page 46 × 134
94 × 66
190 × 32 270 460 650 840
1/16-page 46 × 66
94 × 32 212 242 277 317
QR-Codes
The rising popularity of smartphones means that QR (= quick
response) codes can be used by an ever-larger target group. The
link this establishes between the print and online worlds makes
it possible to experience print advertisements, increases their
exposure, and invites readers to be interactive.
we would be happy to create a QR code for you. Simply ask your
media consultant for details.
Print

Media Data
2013
Rate card no. 15
Valid as of 1/1/2013
P
8
8 Surcharges
8.1 Color surcharges in EUR (not subject to discounts): Special colors
available on request. For each additional color (Euro scale) (prices in
Euro):
1/1-page 1/2-page 1/3-page 1/4-page and smaller
2. Color 340 250 220 190
3. Color 340 250 220 190
4. Color 340 250 220 190
4-color 1,020 750 660 570
8.2 Rates for preferred placement
Of base price (b/w)
10 % surcharge
8.3 Prices for special formats in Euro
Front cover with window fold 7,200
(= can be folded out into a double page, 4-color, bleed) (subject to discount)
2 consecutive pages recto/verso, 4-color (not subject to discount) 3,225
"Corner" and "island" advertisements in edit. section on request
Cover wrap, 4-color 7,060
(around front and back cover, motif of back cover not hidden)
Front cover package band, 4-color 4,425
Advertisements through gutter: Treated as bleed advertisements
Bleed charges (not subject to discount): 10 % of base price of 1/1 page b/w
9 Prices for listings and job market:
Prices and formats for the listings and job market columns can be found
in the following separate advertising price list ("Anzeigepreisliste Marktplatz
und Stellenmarkt").
10 Other forms of advertising: Available upon request
11 Reductions: For insertions within one year
Series contract 3 × 6 × 12 × 24 ×
5 % 10 % 15 % 20 %
Series contract 1-page 3-page 6-page 12-page
5 % 10 % 15 % 20 %
Technical services are not subject to discounts.
12 Combinations: On request
13 Bind-ins (rates in Euro):
Paper weight 2-page 4-page 6-page 8-page
Up to 135 g/m2 2,150 3,225 4,300 5,375
Price for bind-ins under 90 g/m 2 on request, with sample; the same applies to
bind-ins with more than 8 pages and heavier paper weight.
Pasting costs for 2-page bind-ins, € 35.00 per ‰ – (not subject to discounts)
Discounts: (also in conjunction with advertisements)
1 sheet = 1 advertising page 2 sheets = 1.5 advertising pages
3 sheets = 2 advertising pages 4 sheets = 2.5 advertising pages
A sample must be provided prior to order acceptance.
Format: 213 mm wide, 306 mm tall including 6 mm head and
3 mm outer trim per edge (bind-ins with four or more pages must be delivered
already folded)
14 Loose inserts (in Euro) (not subject to discounts): Insert prices per thousand.
2-4 pages 8 pages 12-pages Over 12 pages
Up to 25 g 295 300 305 310
For each additional 5 g in total: € 15 per thousand.
The width and height of the loose insert must each be at least 10 mm smaller
than the trimmed size of the magazine.
Maximum size: 200 mm wide × 287 mm tall
Minimum size: 148 mm wide × 105 mm tall
A complication surcharge of € 16 per thousand is applied for partial circulations
(minimum circulation 3,000).
A sample must be provided prior to order acceptance.
15 Pasted postcards:
Mechanically pasted postcards (attached parallel to the gutter, no oblique
positioning) size DIN A6, maximum weight 5 g, in conjunction with a 1/1-page
advertisement or bound insert. 33 % of the gross page rate b/w
or the 2-page bind-in rate plus pasting costs of € 35 per thousand
(not subject to discounts). Placement possibilities must be checked in advance.
Pasting in of brochures, CDs, and sample products, etc. on request.
16 Delivery address for loose inserts and bind-ins:
Free to: Vogel Druck und Medienservice
Leibnizstraße 5, 97204 Höchberg
Germany
(citing bike und business and the issue number)
Delivery to advertising copy deadline.
Print

Media Data
2013
Rate Card for Listings and
Job Market No. 3 Valid From 1/1/2013
1 Circulation:
Print run:
Planned distributed
circulation:
10,500 copies
10,100 copies
2 Magazine size: 210 mm wide x 297 mm tall
Type area:
Number of columns:
Column width:
190 mm wide x 270 mm tall
4 columns
46 mm
3 Printing and binding method, printing materials:
Offset printing, saddle-stitch with wire staples. Data delivery for printing
materials:
See notes on page 16.
4 Deadlines:
Frequency:
Date of publication:
Ad copy deadline:
Printing materials:
Monthly
See Dates and Topics
See Dates and Topics
See the publication program
5 Published by: Vogel Business Media GmbH & Co. KG
Postal address: »bike und business«, 97064 Würzburg
Street address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany
Website:
www.bikeundbusiness.de
Advertising department: Phone: +49 (0) 931 418-2450 and 2294
Fax: +49 (0) 931 418-2720
E-mail: doris.kuemmet@vogel.de
edith.riegel@vogel.de
6 Terms of payment:
2 % discount for payments received within 14 days;
net without discount for payments received within 30 days.
VAT ID no.:
DE231711381
Bank details:
HypoVereinsbank Würzburg
Bank sort code (BLZ) 790 200 76, account no. 326 212
032
S.W.I.F.T. code HYVEDEMM455
IBAN: DE65 7902 0076 0326 2120 32
Print
9

Media Data
2013
Rate Card for Listings and
Job Market No. 3 Valid From 1/1/2013
7 Formats and pricing for the listings and job market columns in EUR:
Minimum size: 10 mm
Discounts:
Series contract 3 × 6 × 9 × 12 x
5 % 10 % 15 % 20 %
Technical services are not subject to discounts.
Online placement in the listings or job market columns on
www.kfz-betrieb.de
Independent of size for simultaneous print booking: Free of charge
Online placement only: € 400
Run time:
4 weeks (listings column)
8 weeks
(job market column)
Box no. charge: € 11
Pricing for listings and job market columns in EUR:
Format
width x
Height
in mm
Purchase/Sell,
Automotive Market,
Real Estate,
Training/
Further Training,
Miscellaneous
mm price € 1.50
Color
advertisements
(2-Color)
mm Price
€ 1.74
Color
advertisements
(4-Color)
mm Price
€ 2.71
1/1-page 190 × 270 1,670 1,936 2,464
1/2-page
1/4-page
190 × 134
94 × 270
46 × 270
94 × 134
190 × 66
835 968 1,232
417 484 616
1/8-page 46 × 134 209 242 308
1/16-page
46 × 66
94 × 32
Prices exclude VAT at the applicable rate.
101 121 154
Print
10

Advertisement sizes for »bike und business« (w x H in mm)
1/1 -page
190 x 270
Bleed
210 x 297
9/16 Seite
(junior page)
136 x 190
3/4 page
3-column
142 x 270
Bleed
152 x 297
1/4
1-column
46 x 270
Bleed
56 x 297
3/4 page
4-column
190 x 200
Bleed
210 x 214
2/3 page
2-column
126 x 270
Bleed
136 x 297
1/3
1-column
62 x 270
Bleed
72 x 297
Print
Bleed
149 x 210
1/4
4-column
190 x 66
Bleed 210 x 82
2/3 page
4-column
190 x 180
Bleed
210 x 194
1/2 page
4-column
190 x 134
Bleed
210 x 148
1/4
2-column
94 x 134
3/16
2-column
94 x 99
1/2 page
2-column
94 x 270
Bleed
104 x 297
1/8
2-column
94 x 66
1/8
1-column
46 x 134
1/8 4-column
190 x 32
3/32
1-column
46 x 99
3/32
2-column
94 x 48
1/16 2-column
94 x 32
1/32 2-column
1/16 94 x 15
1-column
46 x 66
3/64
1-column
46 x 48
1/32
1-column
46 x 32
11
1/3
4-column
190 x 88
Bleed
210 x 102
Examples
of advertisement sizes
(width and height in mm).
Delivery of bleeded ads:
Include 3 mm trim allowance per bleed edge!

Media Data
2013
www.bikeundbusiness.de –
The comprehensive trade portal for the two-wheeled sector
Previously managed in conjunction with kfz-betrieb, www.bikeundbusiness.de
will be marketed as an independent portal from 2013.
Multimedia and interactive online offering of specialist, company-specific, and
product information for the two-wheeled sector, with content updated daily
Digital
Logical breakdown into topic channels facilitates navigation so that you can
find information quickly.
Always current with RSS feeds and the kfz-betrieb newsletter sent to almost
5,000 recipients* twice a week.
Growing social media community with players in the two-wheeler industry on
Facebook, Twitter, and YouTube
Dedicated to the world of two-wheelers with a separate library that contains
videos and pictures of interviews, test rides, and product debuts
*Status 3/13
12

Media Data
2013
Online Advertising
O
1 web address (URL): http://www.bikeundbusiness.de
2 Characteristics:
Previously managed in conjunction with kfz-betrieb, www.bikeundbusiness.de
will be marketed as an independent portal from 2013. Users can enjoy a multimedia
and interactive online offering of specialist, company-specific, and
product information for the two-wheeled sector, with content updated daily.
Logical breakdown into topic channels facilitates navigation so that you can
find information quickly. The editorial offering is supplemented with its direct
link to the rapidly growing social media network of bike und business on
Facebook, Twitter, and YouTube. A blog and a separate library that contains
videos and pictures of interviews, test rides, and product debuts round off the
online presence. Advertisers can take advantage of a wide variety of classic
and innovative advertising formats depending on their communication objectives.
3 Target group: Owners, managing directors, and supervisors in
automotive trade and service
4 Published by: Vogel Business Media GmbH & Co. KG
Postal address: bike und business, 97064 Würzburg
Phone: +49 (0) 931 418-2771
Fax: +49 (0) 931 418-2720
Internet:
www.bikeundbusiness.de
5 Editorial contact:
Editor-in-Chief, bike und business:
Stephan Maderner
Phone: +49 (0) 931 418-2918
E-mail:
stephan.maderner@vogel.de
6 Advertising contact:
Anna Gredel, Director of Sales & Order Management
Phone: +49 (0) 931 418-2920
E-mail:
anna.gredel@vogel.de
7 Marketing contact:
Stefan Zügner, Director of Marketing & Sales
Phone: +49 (0) 931 418-2429
E-mail:
stefan.zuegner@vogel.de
8 Access monitored by: IVW verified.
12 Terms of payment:
2 % discount for payments received within 14 days; net without discount for
payments received within 30 days.
VAT ID no.:
DE231711381
Bank details:
HypoVereinsbank Würzburg
Bank sort code (BLZ) 790 200 76, account no. 326 212
032
S.W.I.F.T. code HYVEDEMM455
IBAN: DE65 7902 0076 0326 2120 32
Digital
13

Media Data
2013
With reach guarantee
Banner Advertising
Leaderboard
1 Skyscraper 2 Hockey stick 3
The classic online advertising format is available in many attractive variations
– from simple designs through to attention-getting layouts that incorporate video
or social media.
Format Size (px) CPTR
1 Leaderboard 728 x 90 € 95
wallpaper
Content ad,
Content ad,
4 placed on the right 5 placed on the left 6
2 Skyscraper 160 x 600, 120 x 600 € 95
3 Hockey stick 728 x 90 + 160 x 600 € 150
4 wallpaper
5 Content ad
6 Content ad
728 x 90 + 160 x 600
Excl. background visual/color
300 x 250
Right aligned
300 x 250
Left aligned
€ 220
€ 120
€ 135
Page peel
Teaser box solo
wrap-around
7 8 sleeve ad 9
with video ad
with business paper
Digital
7 Page peel Size upon request € 220
8 Teaser box solo max. 200 characters € 120
with video ad € 120
Billboard ad*
10 Half-page ad* 11 Supreme ad* 12
with business paper € 120
9 wrap-around sleeve ad 770 x 250 + 21 x 250 € 300
10 Billboard ad* 996 x 250 € 220
14
11 Half-page ad* 300 x 600 € 220
12 Supreme ad* Size upon request € 220
* These advertising formats are ideal for integrating videos, displays, or social
media elements.
Other sizes available upon request. File size: No more than 50 KB for display
formats only.
Prices are quoted in €, excluding V.A.T.

Newsletter Advertising
The bike und business newsletter reports on top industry news
twice a week.
Number of subscribers: 4,723 1) , potential contacts/month: 37,784 2 )
Format
Size (px)
Price
per week
(2 dispatches)
Price
per month
(8 dispatches)
Media Data
2013
With reach guarantee
Newsletter sponsoring
Exclusive sponsoring of a newsletter dispatch including:
or , or 5 , or 6 reservation of all advertising spaces for your company
during the booked period
7 Co-branding with logo and "sponsored by" claim
Price: € 2,750 per dispatch during period booked
7
5
Full-size banner
(top placement) 2) 468 x 60 € 250 € 750
Digital
Skyscraper 160 x 600 € 270 € 800
+
Combination
full-size banner +
skyscraper
468 x 60
160 x 600
€ 470 € 1,400
Text ad
With article on bikeundbusiness.de
€ 1,050
4 Billboard ad 680 x 250 € 400 € 1,200
5 Half-page ad 300 x 600 € 300 € 900
15
6 XL banner 680 x 140 € 270 € 800
1)
Based on number of subscriptions in 1/13
2)
Placement: Initial newsletter advertisement:
One banner preceding and following top news
6

Media Data
2013
Topic sponsoring
At www.bikeundbusiness.de, you have the opportunity to promote your company by sponsoring specific individual topic specials
or dedicated topic channels as a professional partner in an advertising environment free of waste coverage.
Overview of services:
Integration of logo in the respective topic channel or editorial topic special with
“sponsored by” claim and corresponding link
Accompanying co-branded banner on www.bikeundbusiness.de
Digital
Teaser box on homepage
Full use of all available advertising media (leaderboard, skyscraper, content ad)
in the topic channel/topic special or wallpaper underlay
Price: From € 6,900/month
16
Example of topic channel sponsoring by ProNeuwagen at www.kfzbetrieb.de

Image gallery sponsoring
Complete sponsoring
Overview of services:
Full use of all available advertising media (leaderboard , skyscraper , content
ad ) on the overview and gallery pages.
Prominent placement of your content ad in the gallery;
frequency: After every fifth image
Price: From € 18,000/month
Media Data
2013
Pictures say more than a thousand words. The photo galleries on www.bikeundbusiness.de testify to
this and are nothing short of impressive. In fact, they represent one of the columns with the highest
reach and click affinity, which is why the galleries are updated on a weekly basis. Targeted sponsoring of
the image
gallery gives you the reach you need to build your brand and image as well as pursue other marketing
objectives. It also allows you to reach users when they are most receptive to your message so that you can
maximize
the effectiveness of your campaign. Two types of sponsoring are available.
With reach guarantee
Sample image gallery sponsoring on partner site
kfz-betrieb.de/full use of all advertising media on:
(a) Overview page
Digital
17
Partial sponsoring
Overview of services:
Integration of your content ad on the overview page and gallery pages
Prominent placement of your content ad in the gallery;
frequency: After every fifth image
Price: From € 13,000/month
(b) Individual gallery

Media Data
2013
With reach guarantee
Online Special
Sample online special on partner site
kfz-betrieb.de
Online specials position you and your products effectively for three months as an integral part of the online
portal. This exclusive landing page allows you to customize content about your company and its products.
Describe your company, products, and services in a compact, easy-to-read format supplemented by online
advertising.
Overview of services:
Navigation button with link to landing
page at all navigation levels
Graphic design of landing page
Integration of editorial content including monthly
update
Content and graphic design of teaser boxes on the
www.bikeundbusiness.de homepage, on the www.kfz-betrieb.de
partner portal, and in the bike und business newsletter
Teaser box on the start page
with link to landing page (monthly
change of motif and content)
Leaderboard
Skyscraper
www.kfz-betrieb.de homepage
Digital
Incorporation of your logo in the www.bikeundbusiness.de
navigation bar during runtime
"Sponsored by" + logo
Within the online special: Exclusive use of advertising formats:
Leaderboard, skyscraper, content ad, and logo integration
Content ad
Regular reporting about the success of your online special
Promotional advertisement designed by the publisher, with QR code,
and placed in bike und business
You provide us with a:
Logo
Reach:
Guaranteed ad impressions/potential contacts: 6,176,000
Banner in the following formats:
Leaderboard,
skyscraper,
content ad
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Price: € 26,000
(minimum run time: 3 months - every additional month € 4,900)
Editorial content and monthly
updates
Links
Online special at www.kfz-betrieb.de

Media Data
2013
The mobile offering of bike und business
Mobile Internet access on the rise
Mobile Internet use continues to advance and interest in mobile access has
increased dramatically in the last few years. This is mainly ascribed to the
increasing availability of the relevant mobile devices, such as smartphones and
tablets. Therefore, the experts expect a further increase in the next few years
as cell phone contracts expire and are replaced by flat rate charges.
Digital
Industry information on the move
Due to the increased use of iPhones, iPads and smartphones, more and more
decision-makers in the two-wheeled sector are interested in obtaining up-todate
and in-depth industry news from bike und business while they are on the
move. With a mobile Internet Web site, a kiosk app, and an e-paper, bike und
business has responded to the demands for mobile Internet industry information
and offers its advertising customers new promotion options among
executives in the two-wheeled sector.
QR Codes
The rising popularity of smartphones means that QR (= quick
response) codes can be used by an ever-larger target group. The
link this establishes between the print and online worlds makes
it possible to experience print advertisements, increases their
exposure, and invites readers to be interactive.
we would be happy to create a QR code for you. Simply ask your
media consultant for details.
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Media Data
2013
Mobile internet advertising
The mobile Internet Web site http://mobil.bikeundbusiness.de is a response to
user demands for industry news that can be accessed by mobile Internet and
provides daily news and photo galleries dedicated to the two-wheeled sector.
Special feature: The bike und business mobile Internet service is completely independent
of special end devices and you won't have to draw on the App Store
or Android Market to be able to use it. Regardless whether you use an iPhone,
Android-based smartphone, or Internet-compatible cell phone from the usual
suppliers: mobil.bikeundbusiness.de is available for unlimited access.
Digital
20
The benefits of mobile internet banner ads
Personal – Your message reaches decision makers on their own smart
phone.
High awareness – Only two advertising formats are displayed
per page.
Very good response – The high level of interaction associated with smartphones
and content-based placement ensure a high click rate.
Innovative and modern way to enhance your print and online campaign.
Prices and sizes
Format Sizes (px) Placement CPTR
Mobile banner 1) 112 x 30
167 x 30
216 x 56
305 x 64
Run of site 100
1)
File size: 3 KB, deliver as .gif or .jpg file, no Flash, non-animated.
Prices are quoted in €, excluding VAT.

Media Data
2013
»bike und business« as an e-paper and in the App Store –
bringing ads to life
21
With Vogel Business Media’s Kiosk App, Apple iPad users can now download
digital issues of the various Vogel trade journals: Simply enter “Vogel Business
Media Kiosk” in the App Store and
download the Kiosk App. Print issues of »bike und business« can then be
selected and viewed on the iPad for € 3.59 ecach. The print issues are also
available as e-papers, which can be conveniently read on all tablets, smart
phones, and PCs/Macs. Also known as rich media papers, they can be enriched
with multimedia content such as your adverts. Your advertising thus acquires
immediate added value for the reader.
The advantages of advertising in a Rich Media paper
Enhancement of print adverts (!) to include with multimedia content
Better user awareness
Longer dwell time for your content
No media discontinuity
Innovative and contemporary extension of your print and online campaign
Opportunity for direct contact through link to your homepage
Differentiation from the competition
Prices and sizes
Format Product scope Price
Multimedia advertisement
Enrichment of your
€ 490
print ad with multimedia
content, e.g.:
– External links
– Video files
– Audio files
– Photo galleries
Sponsoring of
digital issues (rich
Integration of sponsor logo
Insertion of an intermediate page
On
request
media papers)
Enrichment with
– External links
– Video files
– Audio files
– Photo galleries
* excl. price for print advertisement - see page 11
Digital

Media Data
2013
»bike und business« events
13
The industry hits the pavement
7/18 - 7/21/2013
"Vogel Business Media on the road": 2013 marks the seventh anniversary of the
motorbike cruise-a-thon sponsored by the publisher's »bike und business« and
»kfz-betrieb« publications. Selected tours and captivating industry talks provide
the ideal framework for an enjoyable and informative exchange of ideas. Every
year, around 60 decision makers at automotive and motorcycle dealers as well
as managers at OEMs and in the accessories industry take part in the tour. A
unique networking opportunity!
www.motorradtour-vogel.de
The meeting point for motorcycle dealers and service professionals
11/21/2013
The »bike und business«conference in Würzburg is the meeting place and order
center for motorcycle dealers and service centers. »bike und business« organizes
the networking event in the Vogel Convention Center (VCC) in conjunction
with exhibitors and associations to offer an attractive program that features talks
and discussion rounds. The event focuses on current topics affecting the twowheeled
sector. An accompanying comprehensive industry exhibition promotes
the informative exchange of information and is used by professionals to present
their products, services, and know-how for motorcycle dealers and workshops.
»bike und business« will also collaborate with International Dealer News to present
the industry branch award to the best equipment supplier. The conference
concludes with a celebratory evening event at which the "Motorcycle Dealer of
the Year" award will be presented and the best brands selected.
Events
www.fachtagung-bike.de
22

Media Data
2013
»bike und business« events
The best brands in the two-wheeled trade
11/21/2013
„bike und business“ conducts the motorcycle analysis every year. This study
provides solid, representative data on manufacturers and suppliers as viewed
by authorized dealers (motorcycles, scooters, and quads/ATVs) in Germany.
The brands that achieve the highest scores are introduced and formally recognized
as a "best brand" during the evening event.
www.fachtagung-bike.de
2 0 13
The award for excellent sales and service business in the twowheeler
market
11/21/2013
„bike und business“ awards two-wheeler dealers with excellent sales and
service business. Eligibility extends to brand-bound and independent dealers
of motorcycles, scooters, lightweight motorbikes, ATVs, and quads as well as
dealers from Austria and Switzerland. Assessment criteria include, in particular,
the effectiveness with which sales are made, creativity in Internet marketing, and
customer service.
Events
www.motorradhandler-des-jahres.de
23

Media Data
2013
Face-to-Face Marketing
Event and award sponsoring is a unique way to draw attention to your company
and supplement your classic advertising campaign. No other part of your crossmedia
advertising mix gets you on site and in direct dialog with your potential
customers. As an event sponsor, you enjoy all of the benefits of face-to-face
marketing without having to be distracted by organizational details.
13
Your sponsoring opportunities
Premium partnership
Includes: Logo features in all publications concerning the event, use of presentation
areas, company information as loose leaf supplement to the conference
documentation and much more.
Value: Approx. € 10,000
Presentation areas
Company and product presentation as communication area in the exhibit or
catering
hall
Value: Approx. € 290/m²
2 0 13
Lunch sponsoring
Includes: Welcoming address prior to lunch, logo features
on the menu, table flags and company table napkins and much more.
Other sponsoring options in consultation with the event organizer
Value: From approx. € 3,500
Your contact at kfz-betrieb would be delighted to discuss other options for an
award or event sponsoring opportunity with you on a one-to-one basis.
Events
24

Media Data
2013
Contact: Machines sold
Anna Gredel
Director of Sales &
Order Management
+49 (0) 931 418-2920
anna.gredel@vogel.de
Elke Günter
Key Account Manager
+49 (0) 931 418-2347
elke.guenter@vogel.de
Benedikt Seubert
Key Account Manager
+49 (0) 931 418-2816
benedikt.seubert@vogel.de
Siegfried Rohrbach
Key Account Manager
+49 (0) 931 418-2416
siegfried.rohrbach@vogel.de
Susanne Seehuber
Key Account Manager
+49 (0) 931 418-2956
susanne.seehuber@vogel.de
Ragnar Lang
Key Account Manager
+49 (0) 931 418-2771
ragnar.lang@vogel.de
Doris Kümmet
Classifieds
+49 (0) 931 418-2450
doris.kuemmet@vogel.de
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Services

Media Data
2013
Contact: Management/
Marketing/Editorial Team
Florian Fischer
Management
+49 (0) 931 418-2430
florian.fischer@vogel.de
Stefan Zügner
Director of Marketing &
Sales
+49 (0) 931 418-2429
stefan.zuegner@vogel.de
Simone Lenk
Product Marketing Manager
+49 (0) 931 418-2748
simone.lenk@vogel.de
Stephan Maderner
Editor-in-Chief,
»bike und business«
+49 (0) 931 418-2918
stephan.maderner@vogel.de
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Services

Media Data
2013
Representatives
Great Britain:
Vogel Euro Publishing
UK Office, Martina Hauser
Phone +44 20 3371 7420
Fax +44 20 3371 9021
martina.hauser@vogelmedia.biz
France:
DEF & Communication, Romain Linguanotto
48, boulevard Jean Jaures
92110 Clichy
Phone +33 1 47307181
Fax +33 1 47300189
rlinguanotto@defcommunication.com
USA:
Vogel Europublishing Inc.
Martina Hauser, 632 Sunflower Court
San Ramon, CA 94583
Phone +1 925 8031265
Fax +1 925 8031266
martina.hauser@vogelmedia.biz
Italy:
Ferdinando Salaris
Phone +39 3388285021
Fax +39 0233294887
ferdinando.salaris@vogel.de
27
The general terms and conditions of Vogel Business
Media GmbH & Co. KG apply and can be viewed
online at www.bikeundbusiness.de
Services

You choose the channel,
we supply the knowledge
Those in search of qualified expertise will quickly find what they‘re looking for on our innovative
media platforms. Vogel Business Media is one of the leading German trade journal
publishers to connect markets and people. Be it printed/digital media or a live event,
select the channel that is most convenient and effective for you from the variety of communication
options available. Use trade journals, information services, online media, mobile
offerings, apps, reference books, and our vast array of services and events. Tune in!
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