- Page 4 and 5: PLATFORM POSITIONING CUSTOMER FRAGR
- Page 6 and 7: created a new segment in the fragra
- Page 8 and 9: a fragrance that spoke to women who
- Page 10 and 11: a brand with a strong message in a
- Page 13 and 14: fall/holiday focus is giving back a
- Page 15 and 16: it started with a drop
- Page 17 and 18: why pure? because we knew…
- Page 19 and 20: eing responsible is not an option
- Page 21 and 22: pureDKNY
- Page 23 and 24: every element was thoughtfully sele
- Page 25 and 26: to the materials
- Page 27 and 28: to the spokesperson
- Page 29 and 30: together they make a difference
- Page 31 and 32: love joy comfort
- Page 33 and 34: a collection of scents built on the
- Page 35 and 36: introducing a drop of verbena a cit
- Page 37: a drop of verbena sourced from Togo
- Page 43 and 44: Togo + + + one of the poorest natio
- Page 45 and 46: this is not a cash partnership it
- Page 47 and 48: a pure gift
- Page 56 and 57:
it started with a drop
- Page 61 and 62:
pure moment event in a world that m
- Page 68:
Strategy Retailer exclusive opportu
- Page 79 and 80:
Savour one of our delicious sugar-c
- Page 81 and 82:
Pink Macaron Delightfully girly, Sw
- Page 84:
Strategy Animate Sweet Delicious to
- Page 92 and 93:
top notes CLEMENTINE POMEGRANATE GR
- Page 94 and 95:
top notes POMEGRANATE
- Page 96 and 97:
middle notes ORANGE FLOWER MAGNOLIA
- Page 98 and 99:
middle notes MAGNOLIA
- Page 100 and 101:
ottom notes MUSK WHITE AMBER
- Page 102:
ottom notes WHITE AMBER
- Page 105 and 106:
top notes YUZU GRAPEFRUIT WHITE PEP
- Page 107 and 108:
top notes GRAPEFRUIT
- Page 109 and 110:
middle notes GERANIUM ELEMI SEAMOSS
- Page 111 and 112:
middle notes ELEMI
- Page 113 and 114:
ottom notes LABDANUM CEDAR VETYVER
- Page 115 and 116:
ottom notes VETYVER
- Page 118 and 119:
DKNY HEART We will bring excitement
- Page 122 and 123:
DKNY HAS BOTTLED THE LOVE, ENERGY,
- Page 124 and 125:
DKNY LOVES LONDON, RICH IN HISTORY,
- Page 126 and 127:
THE PACKAGING
- Page 128 and 129:
TSD: April 2012 OCD: May/June 2012
- Page 130 and 131:
THE FRAGRANCE
- Page 132 and 133:
AT THE HEART OF EACH CITY IS OUR DE
- Page 134 and 135:
DKNY HEART LONDON HIGHLIGHTS HYACIN
- Page 136:
COMMUNICATION
- Page 140 and 141:
THE IRRESISTIBLE INTRODUCTION OF TH
- Page 142:
THE GOAL - BUILD EQUITY, THRILL AND
- Page 145 and 146:
SOPHISTICATED. GLAMOROUS. RADIANT.
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EXPERIENCE THE EXTRAORDINARY.
- Page 151 and 152:
A BREATHTAKINGLY VIBRANT FRAGRANCE
- Page 156:
A new way to experience the fragran
- Page 165 and 166:
A glamorous burst of succulent Oran
- Page 167:
A sensual blend of Musk and soft Sa
- Page 170 and 171:
The shimmering sparkle of gold is e
- Page 172:
Beneath the lush heart lies the una