Where Did the Walmart Shopper Go? - WSL Strategic Retail

HOW AMERICA SHOPS ®
WHERE DID THE
GO?
METHODOLOGY
Internet survey; conducted April ‘11. Nationwide sample of 1500 adults
ANALYZED BY
»»
Total
»»
Men and Women
»»
Income: under $25K, $25-$49K, $50K-$99K, $100K+
»»
Age: 18-34, 35-54, 55+
WALMART SHOPPER CELLS
»»
Frequent Shopper
»»
Occasional Shopper
»»
Rare Shopper
PRODUCT CATEGORIES
HEALTH & BEAUTY
Hand & Body Moisturizers
Cosmetics (WOMEN ONLY)
Fragrance (perfume, cologne, etc.)
Hair care products
Men’s grooming products
OTC Medication
Skin care products
Lip care (to prevent dry, cracked, etc.)
Vitamins/nutritional supplements
BABY
Baby personal care (lotions, soaps, etc.)
CLOTHING & FASHION
Active Wear
Clothing
Fashion accessories
Shoes (casual, dressy, sandals)
Sleepwear/ Loungewear/ Lingerie
HOME
Home décor (pillows, bedding, etc.)
Home fragrance/candles
FOOD, BEVERAGE and GROCERY
Bottled water
Breakfast cereal
Candy
Carbonated beverages/ soda
Coffee (instant or ground)
Dairy/milk/eggs
Ice cream/yogurt
Laundry household cleaners/ paper goods
Organic/Natural foods
Pet supplies
Salty snacks (chips, pretzels)
Tea
PRICING
REPORT / ADD-ON: WORKSHOP / PRESENTATION
For more information or to order by credit card, please contact us at info@wslstrategicretail.com or 212.924.7780
(Businesses in NY state, please add 8.375% NY sales tax)
As retail strategists and shopping futurists, we are recognized for our ability to turn shopper insights into smart actionable strategies.
Never before has this been so essential. So let us help you navigate this new shopping world.
307 SEVENTH AVENUE SUITE 1707 NEW YORK NY 10001 T 212.924.7780 F 212.924.7608 E INFO@WSLSTRATEGICRETAIL.COM